{"id":23399336,"date":"2026-02-09T19:17:28","date_gmt":"2026-02-09T19:17:28","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23399336"},"modified":"2026-02-12T21:13:12","modified_gmt":"2026-02-12T21:13:12","slug":"super-bowl-commercials-2026","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/super-bowl-commercials-2026\/","title":{"rendered":"Super Bowl Commercials 2026: Best Ads, Weirdest Moments, and the $200 AI Commercial We Made Instead"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you tuned into this year\u2019s Super Bowl, you were one of 127 million people. And if you tuned in for the halftime show, you were one of 135 million viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now\u2026 some of us watch for the game (go team with which I have an affinity for the city!). Some for the halftime show. And a suspicious number of us watched like it\u2019s a marketer\u2019s national holiday: for the commercials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I knew the date of the Super Bowl only so I could start searching \u201c<strong>Super Bowl commercials 2026<\/strong>\u201d at the beginning of the week, though a more purist part of me likes to wait for the actual game to see the ads. Alas, now I have kids, so I watch when I can. Not to mention a Canadian broadcast that cuts a bunch of the best Super Bowl commercials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year was fun. The best Super Bowl commercials 2026 leaned hard into absurdity, nostalgia, and AI anxiety. Standouts include DoorDash\u2019s self-aware trolling with 50 Cent, Anthropic\u2019s sharp little warning shot about ads creeping into AI, and Amazon\u2019s thriller-parody where Chris Hemsworth spirals over his Alexa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While big brands spent millions on celebrities like George Clooney and Scarlett Johansson, the real shift was in how ads were made \u2014 with AI taking center stage in concepts and production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, every marketer has a dream to produce a Super Bowl commercial. Or maybe I\u2019m projecting my desires onto my profession, but I suspect most of us are jealous of the big budgets, gargantuan audience, and a chance to flex our creative prowess (see you in Cannes \ud83d\udcad).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So yes, before we get to it, I have a confession: we wrote a Super Bowl commercial too. <\/span><span style=\"font-weight: 400;\">We just didn\u2019t pay the $8M cover charge. Watch it!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Vendasta Super Bowl 2026 | Put AI to Work\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jkSTcUb9DMo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"23397967 \"][\/et_pb_section]<\/span><\/p>\n<h2>The Multimillion-Dollar Spot vs. Our $200 AI Ad<\/h2>\n<p><span style=\"font-weight: 400;\">We wrote a Super Bowl 2026 commercial. We produced it. We aren\u2019t airing it. <\/span><span style=\"font-weight: 400;\">Why? Because a 30-second spot costs multimillions of dollars. Brands are dropping GDP-sized budgets to get 50 Cent to mock his own beefs or put Elijah Wood in a forest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We spent $200 in <\/span><a href=\"https:\/\/higgsfield.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Higgsfield AI<\/span><\/a> <span style=\"font-weight: 400;\">credits. We built it with three people in five days using only AI. No shoot. No craft services. Just strategy and compute.\u00a0<\/span><\/p>\n<h3>The Contrast:<\/h3>\n<table>\n<thead>\n<tr>\n<th style=\"width: 169px;\"><\/th>\n<th style=\"width: 290px;\">Super Bowl Commercial<\/th>\n<th style=\"width: 235px;\">Our AI Commercial<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 169px;\"><strong>Media + Production Cost<\/strong><\/td>\n<td style=\"width: 290px;\">$8M+ media buy + millions in production<\/td>\n<td style=\"width: 235px;\">$200 in AI credits<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 169px;\"><strong>Timeline<\/strong><\/td>\n<td style=\"width: 290px;\">Months of planning<\/td>\n<td style=\"width: 235px;\">5 days<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 169px;\"><strong>Team<\/strong><\/td>\n<td style=\"width: 290px;\">External agency + large crew<\/td>\n<td style=\"width: 235px;\">3 people<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 169px;\"><strong>Production<\/strong><\/td>\n<td style=\"width: 290px;\">Full shoot, locations, talent, logistics<\/td>\n<td style=\"width: 235px;\">No shoot, no crew, all AI<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 169px;\"><strong>Primary Goal<\/strong><\/td>\n<td style=\"width: 290px;\">Awareness<\/td>\n<td style=\"width: 235px;\">Awareness + booked meetings<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">We\u2019re publishing a \u201cHow We Made It\u201d deep dive soon, because the most interesting part wasn\u2019t the ad\u2026 it was what we learned making it (and the friends we made along the way).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI didn\u2019t magically do the thinking for us. It still needed taste, direction, and a tight plan. We\u2019ll share the exact workflow (script to launch), plus the few surprises that changed how we\u2019ll build fast creative from here on out. So you can ship high-velocity assets for your customers without a bloated crew, timeline, or budget.<\/span><\/p>\n<p><a href=\"https:\/\/lp.vendasta.com\/put-ai-to-work\/\">Watch it now!<\/a><\/p>\n<h2>AI Progress: 2025 \u2192 2026<\/h2>\n<p><span style=\"font-weight: 400;\">AI is no longer a garnish. It\u2019s the main dish. And the tools are officially broadcast-ready \u2014 which is both exciting and a little terrifying, depending on how much you enjoy living in the future.<\/span><\/p>\n<h3>2025: AI Was the Shiny Object<\/h3>\n<ul>\n<li style=\"font-weight: 400;\">AI showed up as a wink. A reference. A novelty.<\/li>\n<li style=\"font-weight: 400;\">When it was used, it often lived in safer places: static assets, minor edits, basic generative visuals.<\/li>\n<li style=\"font-weight: 400;\">The subtext was: \u201cLook! We used AI!\u201d not \u201cThis story only works because of the AI tools we were able to use.\u201d<\/li>\n<\/ul>\n<h3>2026: AI is the Plot <em>and<\/em> the Producer<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019re watching brands turn AI anxiety into the narrative engine (Amazon is the cleanest example).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019re also watching brands use AI more openly in production\u2014Svedka basically raised their hand and said, \u201cYes, we did it with AI,\u201d and then dared the internet to argue with them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And B2B brands are getting braver: \u201ccloning\u201d concepts, workforce multiplication, efficiency-as-entertainment (Ramp nailed this).<\/span><\/li>\n<\/ul>\n<h2>The List: Super Bowl Commercials 2026<\/h2>\n<p><span style=\"font-weight: 400;\">As always, Super Bowl commercials are less about \u201cads\u201d and more about emotion on demand. In 2026, brands leaned hardest on a familiar trio: humor, nostalgia, and fear \u2014 especially the modern flavour of fear: AI anxiety dressed up as entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There was absolutely no shortage of celebrity (because nothing says \u201ctrust us\u201d like a famous person doing something unhinged in 30 seconds), but the best spots didn\u2019t rely on star power alone \u2014 they used it as a delivery vehicle for a clear idea. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also saw more surreal, meme-ready weirdness than usual, plus a growing push toward campaigns that live beyond game day through personalization, interactivity, and shareable cutdowns. Translation: the commercials weren\u2019t just trying to win Sunday night \u2014 they were built to win the week\/month\/year.<\/span><\/p>\n<p>One quick nerdy note before we get back to the fun stuff: even the in-game ad mix tells a story. Based on announced, in-game, linear, national buys as of Feb. 5, tech was the most-aired category at Super Bowl 2026 (16 spots), just edging out food &amp; beverage (15). Together, those two categories made up 57% of the in-game lineup, which basically means Super Bowl LX was powered by AI, apps, and snacks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23399355 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta.webp\" alt=\"Pie chart showing the Super Bowl 2026 in-game ad category mix, with tech as the most-aired category (29.6%), followed by food and beverage (27.8%), making up 57.4% combined.\" width=\"1200\" height=\"1500\" srcset=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta.webp 1200w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-240x300.webp 240w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-819x1024.webp 819w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-768x960.webp 768w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-1080x1350.webp 1080w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-980x1225.webp 980w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/02\/super-bowl-commercials-2026-categories-vendasta-480x600.webp 480w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Best Super Bowl Commercials 2026<\/h2>\n<h3>Anthropic (Claude) \u2014 \u201cAds Are Coming to AI. But Not to Claude.\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">Anthropic showed up to the Super Bowl like the kid in the back of the class who\u2019s quiet until they\u2019re not. The whole bit is basically: \u201cAI chatbots are about to get ruined by ads\u2026 but Claude won\u2019t.\u201d It\u2019s cheeky, a little smug, and it made me laugh. As well as slightly nervous about where this category is headed. Had me feeling like an episode of Black Mirror\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They took a huge swing at OpenAI&#8217;s announcement that ads will be coming to ChatGPT. <a href=\"https:\/\/x.com\/sama\/status\/2019139174339928189\" target=\"_blank\" rel=\"noopener\">Sam Altman slapped back on X with a 400+ word rebuttal,<\/a> going so far as to call Claude an authoritarian company. It makes me think of when Michael Ginsberg said, &#8220;I feel bad for you,&#8221; to Don Draper in Mad Men, and he said, &#8220;I don&#8217;t think about you at all.&#8221; <a href=\"https:\/\/www.youtube.com\/watch?v=aCN9iCXNJqQ\" target=\"_blank\" rel=\"noopener\">OpenAI quickly &#8220;leaked&#8221; a Super Bowl 2026 commercial<\/a> (that didn&#8217;t air). Anyway, I&#8217;m here for the drama,\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a clear enemy without needing to name names: ad-supported AI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The premise is instantly relatable: nothing kills trust like a helpful tool suddenly trying to sell you something.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It turns a boring product claim (\u201cno ads\u201d) into an emotional promise: \u201cyou can relax here.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s positioned like a values statement, not a feature\u2014which is why it lands.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The AI angle isn\u2019t \u201cwe used AI to make this.\u201d The AI angle <\/span><i><span style=\"font-weight: 400;\">is the message<\/span><\/i><span style=\"font-weight: 400;\">: AI is becoming the interface to everything, and whoever controls that interface controls the incentives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal take: this is smart brand positioning, but it\u2019s also a bold swing. If you\u2019re going to claim \u201cwe\u2019re the ethical alternative,\u201d you better live it, because the internet will keep receipts.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Trust as a feature:<\/strong> Pick one line you can own (privacy, speed, transparency, \u201cno nonsense\u201d)\u00a0forever\u00a0and build your retention messaging around it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Objection-first positioning:<\/b><span style=\"font-weight: 400;\"> Say the thing people are worried about out loud, then show how you prevent it.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"How can I communicate better with my mom?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FBSam25u8O4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Amazon \u2014 \u201cAlexa+\u201d (Chris Hemsworth &amp; Elsa Pataky)<\/h3>\n<p><span style=\"font-weight: 400;\">Hemsworth basically stars in a mini thriller where AI might be out to get him\u2026 until it turns into \u201cAI makes your life easier.\u201d It\u2019s funny because the fear is real.<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It names the anxiety instead of pretending it doesn\u2019t exist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It dramatizes everyday utility (the best kind of demo).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The twist reframes AI as helpful, not creepy.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The whole narrative is AI anxiety \u2192 trust (very 2026).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal take: this is the playbook \u2014 don\u2019t deny fear. Acknowledge it. Then show control.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Objection handling<\/b><span style=\"font-weight: 400;\">: Put the scary objection in the headline, then disarm it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reverse it:<\/b><span style=\"font-weight: 400;\"> As we did with our Super Bowl commercial \u2014 show the non-AI normal as the weird\/annoying part.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Chris Hemsworth thinks Alexa+ is scary good | Big Game Commercial\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ha92_hfK9Po?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>DoorDash \u2014 \u201cBeef 101\u201d (50 Cent)<\/h3>\n<p><span style=\"font-weight: 400;\">50 Cent weaponizes his own history of public beefs to sell delivery. I laughed. Then I laughed again because it\u2019s also a pretty smart brand move.<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Self-awareness makes the celebrity casting feel earned, not rented.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast visual gags = high rewatch potential.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand promise (\u201cwe deliver everything\u201d) is baked into the joke.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unverified \/ my suspicion:<\/b><span style=\"font-weight: 400;\"> This kind of gag-heavy prop universe is exactly where gen tools speed up iteration (mockups, alt products, rapid comp tests). But I\u2019m not calling it fact. This is something that is easy to do without AI, so not a good example of \u201cthe possible.\u201d<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/reputation\/reputation-ai\/\" target=\"_blank\" rel=\"noopener\"><b>Reputation Management:<\/b><\/a><span style=\"font-weight: 400;\"> Turn negative reviews or public perception into a brand asset. Own the narrative to increase retention.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/conversations-ai\/\" target=\"_blank\" rel=\"noopener\"><b>Lead response speed:<\/b><\/a><span style=\"font-weight: 400;\"> \u201cWe deliver everything\u201d works because it\u2019s instantaneous. Your follow-up should feel the same.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Beef 101 with 50 Cent\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/EEjd6uFrN90?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Ramp \u2014 \u201cMultiply What\u2019s Possible\u201d (Brian Baumgartner)<\/h3>\n<p><span style=\"font-weight: 400;\">Ramp clones Brian Baumgartner to multiply capacity. It\u2019s a literal metaphor\u2026 and it\u2019s exactly why it works. I\u2019m a sucker for \u201cmake the idea visual,\u201d and that\u2019s something that\u2019s become way easier for people without huge production budgets with AI.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cForce multiplication\u201d is hard to explain. This makes it obvious in three seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nostalgia casting without relying on nostalgia alone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tight message: less busywork, more output.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not \u201cAI-made,\u201d but AI-coded conceptually: workforce multiplication, capacity on demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: this is where B2B should live \u2014 sell the <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> world, not the feature list.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational leverage:<\/b><span style=\"font-weight: 400;\"> Sell \u201ctime back\u201d and \u201cmore capacity,\u201d not tooling. The way we position our AI Receptionist.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Multiply What&#039;s Possible | Ramp Super Bowl LX Commercial | 2026\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1-mgrFS00B0?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Funniest Super Bowl Commercials 2026<\/h2>\n<h3>TurboTax \u2014 \u201cThe Expert\u201d (Adrien Brody)<\/h3>\n<p><span style=\"font-weight: 400;\">Brody goes full dramatic actor, and TurboTax tells him to calm down. It\u2019s self-parody as persuasion.<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One repeatable line carries the whole spot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humor + clarity: taxes are pain, expert help is relief.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timing is perfect (tax season = urgency).<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No verified AI production claims.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead response speed:<\/b><span style=\"font-weight: 400;\"> Build follow-up scripts that are consistent and immediate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales enablement:<\/b><span style=\"font-weight: 400;\"> Give your reps one line they can actually use.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"The Expert feat. Adrien Brody: TurboTax 2026 Super Bowl Commercial (Official TV Ad :45)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Qp5LJNm3Jkc?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Pringles \u2014 \u201cBuild a Boyfriend\u201d (Sabrina Carpenter)<\/h3>\n<p><span style=\"font-weight: 400;\">Sabrina builds the \u201cperfect man\u201d out of Pringles. It\u2019s ridiculous. It\u2019s catchy. It\u2019s also painfully shareable. I don\u2019t love this Super Bowl commercial, but I know it lands with the audience it\u2019s intended for.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop culture casting at the right moment, with an audience that actually posts, remixes, and replays (gen Z baby).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual comedy that lands on mute, which is the whole game now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand assets do the work: the pop, the can, Mr. P energy, the \u201cOnce you pop\u2026\u201d truth baked into the plot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nostalgia without feeling dated: classic slogan equity, Gen Z execution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s not a one-off. It\u2019s a platform moment designed for second-screen behaviour and social cutdowns.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not an AI production story, from sources I can find.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: it <\/span><i><span style=\"font-weight: 400;\">does<\/span><\/i><span style=\"font-weight: 400;\"> rhyme with the \u201cbuild your perfect AI partner\u201d discourse, without being (fully) cringe about it.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Packaging your offer:<\/b><span style=\"font-weight: 400;\"> Let prospects \u201cbuild\u201d a package (choice increases commitment).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lifecycle marketing:<\/b><span style=\"font-weight: 400;\"> Turn customization into a retention lever (clients stay when it feels made for them).<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Pringles | Big Game 2026 Commercial | &quot;Pringleleo&quot; Extended Cut\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pEYkM3boSos?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Pepsi \u2014 \u201cThe Choice\u201d (Coca-Cola Polar Bear)<\/h3>\n<p><span style=\"font-weight: 400;\">Pepsi did the boldest kind of Super Bowl trolling: they \u201cborrowed\u201d Coke\u2019s polar bear, ran him through a blind taste test, and sent him into a full existential spiral when he picks Pepsi. It\u2019s petty in the most entertaining way. I respect the audacity.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instant recognition: you see the polar bear, and you immediately understand the Coke vs. Pepsi context.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The story is simple and visual: taste test \u2192 identity crisis \u2192 break free. No one\u2019s confused.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It turns a product claim (\u201ctastes better\u201d) into a narrative, not a line at the end.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s designed for replay and sharing because the whole premise is a single, meme-able twist.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No verified \u201cmade with AI\u201d claims (and it doesn\u2019t need it). This is classic concept + execution.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Positioning:<\/b><span style=\"font-weight: 400;\"> Pick a clear \u201cenemy\u201d and dramatize the escape.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion: <\/b>B<span style=\"font-weight: 400;\">uild a \u201cchoice\u201d moment \u2014 quiz, assessment, comparison, interactive demo \u2014 so the prospect feels like they decided.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention:<\/b><span style=\"font-weight: 400;\"> Make your promise emotional, not technical (\u201cyou can relax, we\u2019ve got it\u201d beats \u201cAI-powered workflow automation\u201d every day).<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"The Choice | Pepsi | Super Bowl\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pPHI2zNf_ww?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Hellmann\u2019s \u2014 \u201cMeal Diamond\u201d (Andy Samberg)<\/h3>\n<p><span style=\"font-weight: 400;\">A deli-cryptid musical number about mayo\u2026 which sounds like a sentence generated by a sleep-deprived copywriter (compliment). I loved the commitment. Not my favourite commercial, but well done.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Takes a boring product and gives it lore.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A catchy, recognizable musical structure sticks in your brain.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s weird in a way that feels intentional, not random.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unverified \/ my take:<\/b><span style=\"font-weight: 400;\"> The concept has \u201cLLM brainstorming at full temperature\u201d energy. Not proof, just vibes.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pattern interrupt:<\/b><span style=\"font-weight: 400;\"> Stop sending \u201cchecking in\u201d emails. Send something with personality to wake up dead leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention:<\/b><span style=\"font-weight: 400;\"> Give your customers a story they can repeat to other people.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Hellmann&#039;s 2026 Big Game Longform\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/GaejIbCmqEk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Weirdest Super Bowl Commercials 2026<\/h2>\n<h3>Svedka \u2014 \u201cShake Your Bots Off\u201d (AI-led production)<\/h3>\n<p><span style=\"font-weight: 400;\">This ad got dragged online. The criticism is warranted\u2026 and also, it\u2019s kind of the point: you can\u2019t ignore it. Svedka brings back the Fembot, adds Brobot, and makes them dance. It\u2019s loud. It\u2019s shiny. It\u2019s intentionally polarizing. And that\u2019s why it worked as a Super Bowl moment. Note that they turned the comments off on YouTube, which always tells you something.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a headline as much as it\u2019s a commercial (\u201cDid ya hear, a fully AI-generated Super Bowl commercial?!\u201d). I know the team working on this is more excited to share the how-it\u2019s-made content than the actual commercial.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cFirst primarily AI-generated Super Bowl ad\u201d is built into PR, whether people love it or hate it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It taps into the cultural tension: people are curious and annoyed at the same time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates a second-screen storyline: debate, quotes, reactions, stitched takes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s not a one-off stunt. It tees up a bigger campaign and more placements beyond the game.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Svedka calls it the first primarily AI-generated Super Bowl commercial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Silverside AI used AI to train the robots on a dance that came from a TikTok open call.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The team used AI to move faster than traditional production and keep iterating late into the process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: AI can accelerate production. What it can\u2019t replace is taste. This spot makes that conversation unavoidable, which is exactly why it spread.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative iteration: <\/b>U<span style=\"font-weight: 400;\">se AI to generate options fast, then edit with taste, like your pipeline depends on it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand trust: <\/b>B<span style=\"font-weight: 400;\">e transparent about where AI is used. People sniff out vague \u201cAI-washed\u201d claims instantly. Use it and claim it, and know where it doesn\u2019t fit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PR engineering: <\/b><span style=\"font-weight: 400;\">\u201cFirst ever\u201d plus a clear proof point equals coverage, even if the comments section is a dumpster fire.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed-to-market: <\/b>K<span style=\"font-weight: 400;\">eep revising closer to launch, then ship more cutdowns while attention is still hot.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Shake Your Bots Off - SVEDKA Big Game Commercial 2026\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/pkeWRI2yJGM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Skittles \u2014 \u201cDeliver the Rainbow\u201d (Elijah Wood)<\/h3>\n<p><span style=\"font-weight: 400;\">Elijah Wood as a woodland fairy producing Skittles is\u2026 unsettling. When I picture the copywriters who make Skittles Super Bowl commercials, I imagine they are asking themselves how they can outweird last year. They always do. It\u2019s never my vibe, but it\u2019s always memorable.\u00a0<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discomfort is a memory hack.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s visually loud in a sea of \u201cpolished.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates an experience, not just an ad.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No verified AI production claim in the sources, which is strange, since why not at this point?<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offline-to-online:<\/b><span style=\"font-weight: 400;\"> Create a real-world trigger (event, direct mail, stunt) that forces a response and drives booked meetings.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"SKITTLES Deliver the Rainbow\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/dGSYOLrnbDI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Most Talked-About Super Bowl Commercials 2026<\/h2>\n<h3>Uber Eats \u2014 \u201cBuild Your Own Super Bowl Commercial \/ Is Football Selling Food?\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">Uber Eats turned its Super Bowl spot into a choose-your-own-adventure inside the app. Over 1,000 versions. And yes, it wants you to order food while you play. Before the game even starts, Uber Eats runs an interactive \u201cbuild your own commercial\u201d experience in-app. You choose scenes. You choose celebrity cameos. You basically direct the ad yourself. The result: 1,000+ possible outcomes. And a very convenient \u201cadd fries to cart\u201d moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The spots they previewed lean into the same \u201cwhat is football really selling?\u201d bit, with Bradley Cooper and Matthew McConaughey leading the existential snack debate. Then they stacked cameos: Parker Posey, Addison Rae, Tramell Tillman, and more. It\u2019s celebrity roulette. With a checkout button.<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It starts early, which is the whole SEO game for Super Bowl commercials 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It makes the viewer do the work, which increases attention and recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It turns one media buy into infinite variations and endless social clips.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s built for the second screen, because the second screen is the first screen now.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The app is the channel and the conversion point, not just the logo at the end.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not positioned as an AI-made ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It does borrow the \u201cinfinite combinations\u201d feeling people associate with AI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: interactive personalization is the gateway drug. Once brands see the lift, AI-powered versions are next.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/ai-workforce\/receptionist\/\" target=\"_blank\" rel=\"noopener\"><b>Interactive lead capture:<\/b><\/a> L<span style=\"font-weight: 400;\">et prospects \u201cbuild\u201d their plan, then gate the results with email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization at scale: <\/b>O<span style=\"font-weight: 400;\">ne core story, many variations, targeted by segment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion path: <\/b>D<span style=\"font-weight: 400;\">on\u2019t send people to \u201clearn more.\u201d Put the action in the experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting fuel: <\/b>E<span style=\"font-weight: 400;\">very choice becomes a signal you can use for follow-up. Hellllooooo data.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Hungry for the Truth: Build Your Own Super Bowl Commercial Version #1,049 | Uber Eats\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/X7FqHEXt1qA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Liquid I.V. \u2014 \u201cTake a Look\u201d (Singing Toilets \/ Urinals)<\/h3>\n<p><span style=\"font-weight: 400;\">Liquid I.V. made its Super Bowl debut by turning a bathroom PSA into a full musical number. Singing toilets. Singing urinals. Phil Collins. It\u2019s\u2026 a lot. The backlash was predictable, and also kind of the point: you cannot ignore this one (even if you want to).<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s a pattern interrupt so aggressive that your brain can\u2019t scroll past it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The insight is real (and weirdly useful): hydration = check your pee color.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The song choice does instant heavy lifting: recognizable, dramatic, meme-ready.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s built for reaction content: \u201cgross\u201d and \u201chilarious\u201d both travel fast.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you loved it or hated it, you remembered the brand. Mission accomplished.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No verified \u201cmade with AI\u201d production claims that I\u2019ve seen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: this is a reminder that AI isn\u2019t the only way to go viral \u2014 one committed creative decision will still beat a thousand \u201csafe\u201d spots.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Education disguised as entertainment:<\/strong> Teach one practical thing in a way people actually remember.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Polarizing isn\u2019t always bad:<\/strong> If your category is bland, a little \u201cew\u201d can create a lot of talk \u2014 just make sure the insight earns it.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Take A Look | Liquid I.V. Game Day 2026 Commercial\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ZjDfVdrtl48?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Best B2B \/ SaaS Super Bowl Commercials 2026<\/h2>\n<h3>Salesforce \/ Slack \u2014 \u201cMrBeast manages chaos\u201d<\/h3>\n<p><span style=\"font-weight: 400;\">B2B trying to entertain is always risky. This one works because the story <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> ops chaos, and the product belongs there. Is it peak MrBeast? Not really. But that\u2019s the trade when you pair a viral creator with enterprise software. You don\u2019t get fireworks, you get fewer fires.<\/span><\/p>\n<p><b>Why it works<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cShow, don\u2019t tell\u201d for coordination value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Big personality gives the ad momentum.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear positioning: keep teams aligned under pressure.<\/span><\/li>\n<\/ul>\n<p><b>AI angle<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No verified AI production claim. Again \u2014 why?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My take: the AI angle is implied: modern ops = automation + orchestration.<\/span><\/li>\n<\/ul>\n<p><b>Steal this for your funnel<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery + retention:<\/b><span style=\"font-weight: 400;\"> Your client experience should feel coordinated across sales, service, and support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complete the experience:<\/b><span style=\"font-weight: 400;\"> Connect your funnel + inbox + CRM, so leads don\u2019t fall through cracks.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"How MrBeast Manages Chaos: The Slack Setup Behind His Stunts\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/rULwcNtyFqw?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>A Few More Super Bowl Favorites of 2026<\/h2>\n<p><span style=\"font-weight: 400;\">There were SO many. And I surely haven\u2019t seen them all. Here are a few others that caught my eye, and some that I liked even more than in the lists above.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=EBnLXlvrNng\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lay\u2019s \u201cLast Harvest\u201d <\/span><\/a><span style=\"font-weight: 400;\">had me crying. Maybe it\u2019s because I\u2019m from the prairies, but a dad handing down the farm to his daughter is a tear-jerker. If I had to choose Pringles or Lay\u2019s based on these spots alone, I\u2019d go Lay\u2019s.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=aZ7Z5LTJWHM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hims and Hers <\/span><\/a><span style=\"font-weight: 400;\">played on our distaste of the wealthy to get diagnostic testing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=iKEUWtqvsis\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Base 44, I just Built an App. <\/span><\/a><span style=\"font-weight: 400;\">I love the allure of vibe coding, so I was intrigued.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/youtube.com\/watch?v=OxRa8ENkyyg&amp;embeds_referring_euri=https%3A%2F%2Fwww.nytimes.com%2F&amp;source_ve_path=OTY3MTQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bud Light <\/span><\/a><span style=\"font-weight: 400;\">\u2014 old pros at the Super Bowl commercial game \u2014 went with a comedic wedding scene. Meh.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=PGkhZ5fToOk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Michelob <\/span><\/a><span style=\"font-weight: 400;\">made me smile with a spot by Joseph Kosinski, director of the Oscar best picture nominees \u201cTop Gun: Maverick\u201d and \u201cF1.\u201d The spot felt like a film, with Kurt Russell delivering a how-to-ski montage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google knows how to pull on the heartstrings, simply, and they do it with their <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Z1yGy9fELtE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">New Home <\/span><\/a><span style=\"font-weight: 400;\">spot.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=8Wpmz5X3yx0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Xfinity<\/span><\/a><span style=\"font-weight: 400;\"> pulled in a Jurassic Park trailer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=b7Tb1qF6BQ8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kellogg\u2019s Raisin Bran <\/span><\/a><span style=\"font-weight: 400;\">had William Shatner lean into his aging by doing a \u201cWilliam Shat\u201d spot where he talks about \ud83d\udca9. Weird, gross, memorable, and clever. If the story isn\u2019t protein, it\u2019s fibre.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=fXGTaGjqERc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instacart\u2019s \u201cFor Papa\u201d<\/span><\/a><span style=\"font-weight: 400;\"> nailed the nostalgia and awkward comedy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doesn\u2019t everyone love a Pepsi vs Coke moment?<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=pPHI2zNf_ww\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Pepsi\u2019s ad used Coca-Cola\u2019s iconic bears <\/span><\/a><span style=\"font-weight: 400;\">for some easy laughs.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=NHuBiLk_A04\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Squarespace\u2019s \u201cUnavailable\u201d <\/span><\/a><span style=\"font-weight: 400;\">commercial with Emma Stone.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=84MCtvXCt9E\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dove<\/span><\/a><span style=\"font-weight: 400;\"> is always an emotional pull, this one especially for female athletes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you make me cry, you make the list. Not that that\u2019s difficult, but <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=VvEFiLqsCDw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Redfin<\/span><\/a><span style=\"font-weight: 400;\"> did it with a stretch on mortgages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This year, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=l0-xrGol9MQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jesus took out a Super Bowl commercial.<\/span><\/a><span style=\"font-weight: 400;\"> Kind of. Run by \u201cHe gets us\u201d, this commercial nailed the feeling of chasing more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=0n5KfmK9oWY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fanatics spot <\/span><\/a><span style=\"font-weight: 400;\">with Kendall Jenner.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=rRo5spaBfbo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wix\u2019s spot<\/span><\/a><span style=\"font-weight: 400;\"> about creating with harmony.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ring went with an old school looking Super Bowl commercial, but effectively showed a use case I have never heard about \u2014 using <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=OheUzrXsKrY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the Ring camera to find lost pets.<\/span><\/a><span style=\"font-weight: 400;\"> I was intrigued by the novelty and the idea, not the production.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=T1z-xbTkJNM&amp;t=18s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yes Bueno<\/span><\/a> <span style=\"font-weight: 400;\">is obviously a crowd favourite, hitting nearly 25 million views before kickoff.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it even America if there\u2019s not a bunch of weight-loss drugs advertised?<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=tqXOcRtZoow\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Ro did a simple spot <\/span><\/a><span style=\"font-weight: 400;\">with Serena Williams, earning them instant credibility (Serena uses it?! She\u2019s an athlete, that means surely I could use it).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=ksCdfqLSLQk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Oakley Meta<\/span><\/a><span style=\"font-weight: 400;\"> was cinematic, but the story came up short. Or maybe I just don\u2019t see the need to \u201cpost that on Instagram\u201d right from my sunglasses.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=h_3eB7omJO4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">T-mobile <\/span><\/a><span style=\"font-weight: 400;\">is obviously targeting us elder millennials by pulling in the Backstreet Boys to tell us why\u2026something about cellphone plans. It made me feel a little weird, but I noticed it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=lMTcZb48aVU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Novartis, <\/span><\/a><span style=\"font-weight: 400;\">another pharma company, went with a \u201crelax your tight-end\u201d play on checking for prostate cancer. You mix word play and a bum joke, and I\u2019ll give you a mention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=YgOkCFGNeTE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Blue Square Alliance Against Hate<\/span><\/a><span style=\"font-weight: 400;\"> used sticky notes to show a bullying scene from a high school. Easy to get on board with the message, but it feels like a &#8217;90s after-school special.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=wB27HWa_s6c\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube TV <\/span><\/a><span style=\"font-weight: 400;\">had a few fun puns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who doesn\u2019t love the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=a_mh-v02-Tw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Budweiser Clydesdales?<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=GO6Lq8lLlVU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Boehringer Ingelheim<\/span><\/a><span style=\"font-weight: 400;\"> put on an action movie trailer to encourage urine tests for kidney damage. The pharmaceuticals always have me sighing, \u201cAh, America.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every car commercial feels like a car commercial. Toyota aired two cute-but-not-memorable concepts: <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=XWuFLNZ6Sso\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Superhero Belt<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qdK9PkvTC_c&amp;t=2s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Where Dreams Began.\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=7Y6zH5bm2eY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wegovy<\/span><\/a><span style=\"font-weight: 400;\"> with a meh spot, though we all knew they\u2019d be in the game.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=jI9V70EAXiI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Manscaped <\/span><\/a><span style=\"font-weight: 400;\">sang a hairballad that ends with balls. This has to be their target demographic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.youtube.com\/watch?v=pyvGh2-Gsdg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grubhub will eat the fees<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Patterns We Saw in Super Bowl Commercials 2026<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI as the villain (or the anxiety):<\/b><span style=\"font-weight: 400;\"> Fear is the hook, trust is the payoff.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Force multiplication:<\/b><span style=\"font-weight: 400;\"> Clones, doubles, \u201cmore output with less effort.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nostalgia 2.0:<\/b><span style=\"font-weight: 400;\"> Familiar faces in modern contexts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creator-led casting:<\/b><span style=\"font-weight: 400;\"> Pop culture accelerates recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid activations:<\/b><span style=\"font-weight: 400;\"> Ads that spill into real life.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aggressive specificity:<\/b><span style=\"font-weight: 400;\"> Brands taking shots (playfully) instead of playing safe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TikTok pacing:<\/b><span style=\"font-weight: 400;\"> Fast cuts, visual overload, instant punchlines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You just watched a parade of multi-million-dollar ideas trying to win 30 seconds of your attention. If you\u2019re anything like me, you\u2019re already filing away the best ones for your next campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>But here\u2019s the punchline:<\/strong> You don\u2019t need an $8M media buy to make something that moves people and drives action. We proved it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We made our own Super Bowl-style spot for $200 in AI credits, and we built it for the only metric that matters after the laughs fade: booked meetings and faster lead response. If you haven\u2019t watched it yet, go do that now \u2014 then steal the parts that work and put them to work in your funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch \u201cPut AI to Work,\u201d and if you want help turning attention into pipeline, <a href=\"\/request-demo\/\"><strong>get a demo of Vendasta\u2019s AI Workforce<\/strong><\/a>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Vendasta Super Bowl 2026 | Put AI to Work\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/jkSTcUb9DMo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you tuned into this year\u2019s Super Bowl, you were one of 127 million people. And if you tuned in for the halftime show, you were one of 135 million viewers. Now\u2026 some of us watch for the game (go team with which I have an affinity for the city!). Some for the halftime show. [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":23399354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-23399336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl Commercials 2026: Best Ads, Weirdest Moments, and AI<\/title>\n<meta name=\"description\" content=\"Super Bowl commercials 2026 broke the internet\u2014best ads, weirdest moments, and how we made a $200 AI commercial instead of spending $8M.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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