{"id":23396344,"date":"2023-12-06T20:34:05","date_gmt":"2023-12-06T20:34:05","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23396344"},"modified":"2026-01-11T03:17:30","modified_gmt":"2026-01-11T03:17:30","slug":"boosting-non-profit-impact-with-affiliate-marketing-tactics","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/boosting-non-profit-impact-with-affiliate-marketing-tactics\/","title":{"rendered":"646: Boosting Non-Profit Impact with Affiliate Marketing Tactics | Chandler Boyce"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script async defer onload=\"redcircleIframe();\" src=\"https:\/\/api.podcache.net\/embedded-player\/sh\/4f451305-e5b4-4878-b293-63e3057356b8\/ep\/25a2278a-c9f2-42f6-898b-fdfb2fab0a40\"><\/script><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"redcirclePlayer-25a2278a-c9f2-42f6-898b-fdfb2fab0a40\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<style><!-- [et_pb_line_break_holder] -->    .redcircle-link:link {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->        text-decoration: none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:hover {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:active {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:visited {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><pee style=\"margin-top:3px;margin-left:11px;font-family: sans-serif;font-size: 10px; color: gray;\">Powered by <a class=\"redcircle-link\" href=\"https:\/\/redcircle.com?utm_source=rc_embedded_player&#038;utm_medium=web&#038;utm_campaign=embedded_v1\">RedCircle<\/a><\/pee>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wp-block-post-date\"><time datetime=\"2023-12-06T10:19:32-05:00\">December 6, 2023<\/time><\/div>\n<p>What are the strategies to effectively communicate your organization\u2019s mission and engage with your target audience?<\/p>\n<p>Join us on the latest\u00a0<a href=\"\/blog\/podcasts\/\">Conquer Local Podcast<\/a>\u00a0as we chat with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/chandler-boyce-15689822\/\">Chandler Boyce<\/a>, Founder &amp; CEO of\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/the-business-co-op\/\">The Business Co-op<\/a>, a full-service agency specializing in developing custom-tailored marketing strategies for leaders.<\/p>\n<p>With a focus on the non-profit sector, Chandler helps organizations effectively communicate their mission and engage with their target audience. He is also an affiliate marketer, utilizing his platform to recommend and endorse products and platforms that he believes in.<\/p>\n<p>Tune in to learn more about Chandler\u2019s passion for storytelling and how he has helped others drive success in both the agency and affiliate marketing landscape!<\/p>\n<p><em>Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about\u00a0<\/em><a href=\"\/\"><em>Vendasta<\/em><\/a><em>\u00a0and we can help your organization or learn more about\u00a0<\/em><a href=\"\"><em>Vendasta\u2019s Affiliate Program<\/em><\/a><em>\u00a0and how our listeners (like yourself) are making up to $10,000 off referrals.<\/em><\/p>\n<p><em>Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the\u00a0<\/em><a href=\"https:\/\/academy.vendasta.com\/\"><em>Vendasta Academy.<\/em><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>Boosting Non-Profit Impact with Affiliate Marketing Tactics<\/strong><\/h2>\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Welcome to the Conquer Local Podcast! Our show features successful sales leaders, marketers, thought leaders, and entrepreneurs who will inspire you with their success stories. Each episode is packed with practical strategies, as our guests share their secrets to achieving their dreams. Listen in to learn the highlights of their remarkable accomplishments and get tips to revamp, rework, and reimagine your business. Whether you\u2019re a small business owner, marketer, or aspiring entrepreneur, the Conquer Local Podcast is your ultimate guide to dominating your local market. Tune in now to take your business to the next level!<\/p>\n<p>I\u2019m Jeff Tomlin and on this episode, we\u2019re pleased to welcome\u00a0<strong>Chandler Boyce<\/strong>.<\/p>\n<p>Chandler is the Founder &amp; CEO of The Business Co-op, a full-service agency that focuses on developing custom-tailored marketing strategies for leaders. He emphasizes the importance of understanding and utilizing the digital space for effective communication and outreach. He launched his agency in November of 2022 and has utilized Vendasta\u2019s platform and partners to grow and scale his company to now serve over 50 clients. And he is also finding success as a new affiliate marketer.\u00a0<\/p>\n<p>Get ready Conquerors for\u00a0<strong>Chandler Boyce<\/strong>\u00a0coming up next on this week\u2019s episode of the Conquer Local Podcast.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Chandler Boyce discusses his niche in nonprofits and their unique challenges.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Chandler Boyce, welcome to the Conquer Local Podcast. Hey, thanks for taking a few minutes out of your busy day to join us here. How are you doing, man?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Hey, absolutely. Thanks for having me. It\u2019s an honour to be on. Look forward to the conversation. Doing well, just recovering from the overeating season of Thanksgiving, but other than that, it\u2019s a great day here in Texas.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>That requires a couple of days, doesn\u2019t it? Hey.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Yeah, a couple of days and a couple of laps around the old track.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Yeah, no kidding. Hey, let\u2019s jump into it. You found a niche in working with nonprofits, and so as your agency, why don\u2019t you talk a little bit about what brought you to that group of companies to focus on and what makes them unique and a great idea to work with?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Yeah, I think for me, I realized that when it comes to the nonprofit church sector is that there seems to be, I don\u2019t know if it\u2019s a lack of knowledge, but a lack of even understanding or utilization to a lot of the tools, strategies, software, whatever it may be out there. I think sometimes when you look at nonprofits, we tend to think that budgets are tight. There\u2019s limited resources, but in reality, that they have great missions and they have great things that they\u2019re trying to do, and they need help, and they\u2019re wanting to reach more people and they want to grow their mission in what they\u2019re doing. So it\u2019s definitely a niche that is underserved. But it\u2019s needed and there are a lot of great organizations out there that are looking for help. They\u2019re looking for the knowledge of the resources and the strategies to help move their mission forward.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Chandler Boyce Shares Strategies for Effective Nonprofit Storytelling and Communication.<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Well, let\u2019s talk about some of the strategies. In chatting with some of the guests that I\u2019ve had on the Conquer Local Podcast, some of them have worked with nonprofits, and one of the things that I took away from my discussions was really important for those organizations to communicate a vision and their mission and to connect with people out there in their audience where that mission that they have really resonates with them. And so maybe talk a little bit about some of the effective strategies that you\u2019ve got for helping organizations communicate their mission to the audience that you\u2019re trying to target.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Absolutely. Yeah, and I would say when it comes to the nonprofit sector, they deal with getting over some of the same things that even businesses do, which is we all tend to be a little bit of narcissists. We are all a little bit, especially those that are driven, you\u2019re type A, you\u2019re leading something, you\u2019re pushing something, you want people to know what we\u2019re doing, what we\u2019re about, and how awesome we are, and how great we are, and why you should help us. When in reality, it\u2019s about telling effective stories, engaging stories, inspiring stories, fun stories, and then inviting people to join that story. So really for me, and this is nothing new under the sun, nothing I\u2019m saying that you haven\u2019t heard, or most people that listening haven\u2019t heard this, but it\u2019s really about, \u201cOkay, who are we talking to?\u201d Whether that\u2019s someone that you\u2019re serving or maybe it\u2019s someone as a nonprofit. You\u2019re trying to raise money, you\u2019re trying to get people to partner with you through resources. In reality, \u201cIt\u2019s okay, who are we talking to?\u201d Then what are the pain and the problems that we are solving? So telling stories around that, \u201cHey, this is the issues, these are the problems that are out there. This is what people are dealing with, and then this is how we solve this.\u201d We come alongside people and we help them figure out life. We help them create better relationships, create better marriages, and create better financial situations. Whatever they may be doing, whatever their mission is really, it\u2019s less about the organization or the company, and it\u2019s more about, man, the stories that are out there, the stories of pain, the stories of what your organization has seen through serving and helping people or helping other organizations or groups of people. So when you come at it, not about, \u201cHey, look at us and how awesome we are,\u201d but you come about it in a way of saying, \u201cHey, this is what people are dealing with. This is what they\u2019re struggling with. This is what they need help with. Here\u2019s a story, listen to this person and what they\u2019ve gone through.\u201d And then you say, \u201cHey if you want to be a part of this life change, if you want to be a part of making a difference in this world, your community, in this space, these people\u2019s lives, it really makes a difference,\u201d because then, you\u2019re not talking at people. Now, it\u2019s a conversation and you\u2019re inviting people, \u201cHey, join this conversation. What are you seeing? What are you feeling?\u201d When you start with empathy, and people relate to that, it speaks to their heart and not just about flashing lights of, \u201cWe\u2019re the best company, we\u2019re the best organization. You should listen to what we\u2019re doing.\u201d<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Yeah, pulling people into the story. I love case study work. Do you have a specific example of an organization that you\u2019ve worked with and that was particularly successful at communicating their vision? And how did that go?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Yeah, I was trying to think of something specific. I would say this, I would say a lot of the clients that I work with, they all suffer from the same thing. They all tend to utilize their platforms, their stages, their social media more as announcements and updates and less about telling stories, sharing stories, and testimonies. And I think when I see these, my clients start switching from less announcements and more storytelling, it allows the good things that are happening within the organization, around the organization, it allows for other people and other things to really speak for their organization.So really, I really have to work hard with almost all my clients, and even with social media, I\u2019m constantly telling people, \u201cListen, we\u2019ve got to tell stories. You\u2019ve got to share and produce content that is valuable in the sense of, are you helping people? Are you serving people? Are you educating people? What you\u2019re saying and what you\u2019re producing, does it actually better people\u2019s lives?\u201d And that\u2019s just the one constant that I see time and time again when it comes to, whether that\u2019s the website or social media, or the ads that they run, the language that they put out. They want to talk about their mission statement when in reality, most people don\u2019t care about your mission statement. They care about how are you helping people. What are you doing to make this world better, to make people\u2019s lives better? And so that\u2019s the one thing that, I would say, even for myself, I have to constantly, \u201cHey, it\u2019s not about me. It\u2019s about the people I\u2019m helping, the people I\u2019m serving and the people that I want to help, and what is happening in their lives. How are we making their lives better?\u201d Because when you do that, it\u2019s less about you as the person in an organization, and again, it\u2019s about those that you\u2019re serving, those that you\u2019re helping, those people groups, whatever it may be, it\u2019s about them. And that\u2019s what people really want to hear. They don\u2019t need another slogan about, \u201cWe\u2019re the best, whatever. We\u2019re the number one organization, we\u2019re the number\u2026\u201d It\u2019s like, \u201cNo. If you\u2019re the number one organization or you\u2019re the best at what you do, you don\u2019t have to tell people you\u2019re the best.\u201d LeBron James, he doesn\u2019t go around telling everybody, \u201cI\u2019m the best basketball player,\u201d because arguably, most people would agree at some level that he is one of the best basketball players, so if you are the best, you don\u2019t have to tell people that.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>100 percent.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>You got to show people what you\u2019re doing.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Various Approaches to Effective Nonprofit Advertising Strategies.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Communicating the change that you\u2019re making in the world, I like that. By the way, I wanted to ask you, I\u2019ve seen a couple of different approaches with nonprofits in their advertising in particular, and one is, that you communicate a difficult situation and they tug at the heartstrings. So there\u2019s that approach, and then there\u2019s another approach where they show someone that has been part of, or in a particular situation, and it\u2019s an uplifting story about positive change that was created. I was just curious if you\u2019ve seen one approach more successful than the other in terms of approaches to the advertising.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>No, that\u2019s good. So different people say different things, but there\u2019s two different thoughts when it comes to communicating, messaging, and even getting people engaged, whether that\u2019s trying to get people to give their time, you\u2019re trying to get them to give their talents or their treasure or their money. Most people say there\u2019s four to five different type of people who want to give. You have people that they give spontaneously. They see something like, \u201cI\u2019m just going to give.\u201d Then you have people that want to give to building projects, so they want to give to something that they can see that is being built, or they want to give to something that helps children, families, people, people who are in need. I think in reality, the more people that you can speak to and the ways that you can communicate those things, I think it helps. Now, I don\u2019t think you need to do every single type of person. I think you got to figure out, depending on your organization and what you do and who you serve, what kind of people are going to give to your organization. So if you serve people that are building water wells or providing children in third-world countries, food, you\u2019ve got to figure out who are the people most likely to give to these things? And then, \u201cOkay, what is the best way? How do they want to be communicated to?\u201d And so you\u2019re going to want to show, for instance, if it\u2019s an organization that provides meals for children in education, you\u2019re going to want to show that, okay, here\u2019s where they are now. Here\u2019s the problems, the issues, the desolation, the poverty that they live in, and here\u2019s how you can help. Then here\u2019s a story of someone, of a child who was in poverty, we helped them, and because of givers like you, we were able to take this kid and put them through school and college, and now they\u2019re the mayor or the governors. I\u2019ve heard many stories like that, but I think you have to figure out what does your mission, what does your organization serve, and then who\u2019s most likely to connect with that need or with what you\u2019re trying to raise or get people to serve and be a part of?<\/p>\n<h3 class=\"wp-block-heading\"><strong>Delving into Affiliate Marketing to Provide Authenticity and Value.<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Well, that\u2019s a great takeaway. Just figure out your audience and figure out how they want to be communicated to. Great takeaway. Chandler, there\u2019s another area that I wanted to touch on while I have some of your time on the podcast because you\u2019ve got quite involved in affiliate marketing as well. I see more and more people dipping their toes into it and becoming more popular for a variety of reasons. I see a lot of software companies and SaaS companies, agencies taking advantage of affiliate marketing, and I see more people being successful with it. So maybe talk a little bit about how you got started with it, and if you have any tips for someone that\u2019s starting out because I know that you\u2019ve had success with it as well. Do you have any tips for people that are thinking about it?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Yeah, let me say this, I would say I would not say that I am an expert affiliate marketer. I think I somewhat fell into it. I knew about it, and when I started my agency and started posting consistently and really have a passion to help people, whether they are a client or not, whether they pay me or not, and that\u2019s a beautiful thing about social media, is that we can put out content, and that we can really help people. And so I started posting and I would post about something and people would download it. And then I started realizing a lot of, even the software that I\u2019m using, that I believe in, that I really, I would recommend someone using, they have affiliate programs. So I started realizing like, \u201cOh, wow. If I can make some extra money off of talking about a software or a platform or whatever, and it helps people, I believe in it and I can make money, well, heck yeah. I\u2019m already making content every day and I\u2019m already talking about ways to increase your social media and SEO and ad strategies and all that stuff, why not put the software in there? And so really for me, with affiliates, I would start with\u2026 And this is my conviction, I think there are different ways to do it. And I know a lot of affiliates out there, they\u2019ll go through and find every affiliate program they can and then just talk, make a post and whatever and who knows if they actually believe in it? You could probably make more money that way. But my integrity is, that I find platforms, and software, that I believe in, that I use, that I recommend, and a lot of them have been software that I would recommend even before I knew they had an affiliate program. So now I turn that around and, \u201cHey, I use this. You should too.\u201d And if I make a little money off of it, great, why not? And I think it\u2019s, if you\u2019re someone who is in the content creation arena and you\u2019re helping people, man, affiliate marketing\u2019s a great way. And I mean, there\u2019s people I know, again, I\u2019m about a year into my own thing, so I\u2019m definitely, things are just now getting rolling for me. But you can make a good amount of extra, or even full-time, living depending on how hard you want to go after. But for me, it\u2019s doing the research. I want to make sure that if I\u2019m putting my stamp and my approval on something and I\u2019m saying, \u201cHey, you should use this,\u201d I really mean it, because I believe that the people who are listening to me, they trust me and so I want to make sure that I keep my trust and that I build my authority, and I don\u2019t want to recommend something that\u2019s just, yeah, they pay me a little bit and great, boom, let\u2019s do it. I\u2019ll be honest, I\u2019ve done that and I\u2019ve had to backtrack and be like, \u201cActually, I don\u2019t really recommend using that. I\u2019d recommend using this and here\u2019s why.\u201d So I have to make sure that I really believe in a platform, whether that\u2019s an AI platform, a SaaS platform, or anything that\u2019s doing affiliate, I have to do my research first. But then from there, man, I keep a list of all my links that I have on a sheet. And that way I know when I\u2019m having a conversation with a client or if I\u2019m creating content that I can say, \u201cHey. Man, you need to check this out. This would really solve this problem. It\u2019s really going to help you. It\u2019s really going to be beneficial.\u201d So I think if you\u2019re anyone that\u2019s producing consistent content, you are sending out emails, you\u2019re adding value to people and your clients. I definitely would add affiliate marketing into your bag of tricks.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Navigating Marketing Trends, and Chandler\u2019s Recommends Neil Patel, Brock Johnson, and Sean Cannell.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Doing the breadths of things that you do, you\u2019ve got an agency, you\u2019re working with nonprofits, also working on the affiliate side of things. You\u2019re all around general practitioner when it comes to marketing, staying up, on top of all of the things that are changing are really, really important. And sometimes, especially when you\u2019re starting out, it could feel like you\u2019re drinking from the fire hose. Where are you getting your news and your information right now and drop us a couple of recommendations for resources that people find particularly valuable and important?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Yeah, I mean, that\u2019s such a good question. I would say I still feel like I\u2019m drinking from the fire hose. I feel like every day between Google and Meta, and especially now with AI, I don\u2019t know if there\u2019s anybody else there listening, but if you feel overwhelmed, I understand because I have to control my shiny syndrome trying to figure out, this is the next best AI. There\u2019s already hundreds of thousands of people that are AI experts out there telling us what to do. And it\u2019s just like, first off, AI hasn\u2019t been out that long. Two, you just have to take it in short breath. So for me, I\u2019m trying to think, right off the top, Neil Patel is a guy that I stay up with. His content, his website, his emails, I mean, he does one of the best jobs as far as digital marketers and adding value. I feel like all the content he puts out is amazing, and it\u2019s a pretty wide range of things as far as SEO and Google and stuff. I would say Instagram, I\u2019m a big fan of Brock Johnson. He\u2019s great with the algorithms and Instagram. YouTube is going to be Sean Cannell, Think Media, Omar ElTakrori. Those guys are absolutely brilliant when it comes to creating YouTube, social media content, cameras, gear. I basically do whatever they tell me to do. If they tell me to do something, buy something, post something, I\u2019m like, yes, sir, I\u2019m not going to ask questions. And then as far as AI goes, there\u2019s a couple of them. I know one\u2019s called Futurepedia is a good one. They basically list out a bunch of AI software. It can still be overwhelming, but it\u2019s a good place to go to see what\u2019s out there. I\u2019m trying to think. Man, I\u2019m trying to think who else? What are the things? Those are the main ones that come off my\u2026 I know there\u2019s a few more. There are a few other guys that are in my inbox. I mean, I think these days, the best place to learn and stay up to date is social media and email campaigns because no one can produce, you almost can\u2019t produce written content, or almost evergreen content, fast enough because it\u2019s changing so much. So really, social media and getting on the right email campaigns is about the only way to go, in my opinion.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Building Awareness, Effective Communication, Mentorship, and Consistency in Marketing.<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>It reminds me, what is the main metric that you track when you\u2019re looking at success for the campaigns for your clients, the nonprofits that you\u2019re working with, what are the most important indicators of success for campaigns that you run for them? Are you building awareness mostly, or is it in terms of donations? What\u2019s the needle that you\u2019re trying to move most of the time?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>I would say most of the time, the needle I\u2019m trying to move is getting a good foundation and getting awareness, getting messaging dialled in, getting branding dialled in, and getting an omnichannel strategy together. Now, that\u2019s different levels for different organizations depending on how much resources, how big of a team they have, and how many channels can they be effective. I think at some level, it\u2019s good to focus on the channels and the areas in that you can be effective, instead of trying to splash all of them mediocre. But I think nowadays within the organizations, the ones that are reaching and communicating and engaging and growing are the ones that can do that effectively across as many platforms as possible. Because as much as we\u2019re fighting for maybe competition or another organization or whatever, we\u2019re really fighting for people\u2019s attention. So we\u2019re having to fight the noise and the constant communication people receiving every day. So making sure that when we do show up, we show up consistently. We show up constantly. We show up and we\u2019re communicating effectively, and we\u2019re not just boring posts and boring language that we\u2019re creating emails and content that people are reading and watching and engaging and commenting and responding and clicking, and really making sure that we\u2019re utilizing the content and the platforms that we have to move people to the next step. So for me, I\u2019m really taking, most of my clients, we\u2019re really just getting started. I have a few clients where we can get deep down in the weeds where we\u2019re getting specific. We\u2019re targeting specific people with specific content, and we\u2019re segmenting content and segmenting ads. For the most part, I\u2019m just trying to educate people and listen, you can do this digital marketing thing. It just takes some time. It takes a little bit of a process, then once you get going, and you know what you need to be doing, okay, then we can start adding on to the next layers.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Chandler, we\u2019ve covered an awful lot of ground. If there\u2019s one or two takeaways that you wanted to leave the audience with, what would they be?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Man, that\u2019s a good question. I would say, number one, get a mentor, especially if you are a startup or starting, whether you\u2019re six months or a year. I think, if you would ask me, \u201cChandler, in your first year of starting and owning your own digital marketing agency, what would you tell someone that\u2019s right behind you?\u201d I would say get a mentor. Get someone, whether it\u2019s a relationship, get a couple maybe. Find one that you pay that\u2019s going to dive in with you and help you, but find some people that you can learn from and listen to and follow what they say. The other thing I would say is just be consistent. I would say the biggest thing that I challenge myself with, even with social media, is I\u2019m going to be consistent. I\u2019m going to try to post every day. I\u2019m going to try to reach out every day. I\u2019m going to try to communicate effectively every day and let people know that I want to help them, I want to serve them. If they pay me for that, great. If not, I\u2019m going to keep adding value on every platform, every phone call, every sales call, and every social media post I can.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>I would add, get a mentor no matter what stage you\u2019re at, whether you\u2019re starting out or whether you\u2019re 30 years in because all of us could use mentors and guidance at any level.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>That\u2019s true.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>That\u2019s for sure.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>That\u2019s true. That\u2019s good.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Connect with Chandler Boyce on Instagram<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Chandler, if people want to continue the conversation and reach out to you, how do they reach you?<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>Man, I\u2019m an Instagram. That is my one platform I\u2019ve committed to. I\u2019m on a lot of platforms, but where I\u2019m most active and engaged is on Instagram, so you can find me\u00a0<a class=\"bp-suggestions-mention\" href=\"https:\/\/www.conquerlocal.com\/members\/12269\/\" rel=\"nofollow\">@chandlerdboyce<\/a>. If you have questions about anything, if I can help you serve you, guide you in any direction, whatever, or if you just want to follow, I\u2019ll follow you back on Instagram. That\u2019s my go-to platform.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Chandler, it\u2019s been a pleasure. I bid you a fantastic day and a great week ahead of you. Thanks for joining us in the Conquer Local podcast.<\/p>\n<p><strong>Chandler Boyce:\u00a0<\/strong>You Too. Absolutely. Thank you, sir.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>There you have it! A really great conversation. The first takeaway is that there is\u00a0<strong>Effective Storytelling in the Non-Profit Sector:\u00a0<\/strong>Chandler said that non-profits need to move away from self-promotion and instead focus on storytelling. I like how he said rather than showcasing the organization\u2019s greatness, it\u2019s more impactful to share the stories of individuals and testimonials. And by inviting people to be part of life-changing experiences, non-profits can build more meaningful connections and support.<\/p>\n<p>The second takeaway is that\u00a0<strong>Affiliate Marketing is a Passion-Driven Strategy\u00a0<\/strong>for Chandler. His journey into affiliate marketing stems from a genuine passion for helping people. He advises content creators to only endorse products and platforms they truly believe in. That\u2019s how you ensure authenticity and that\u2019s how you build trust with the audience. This approach not only adds value to the audience but also creates a sustainable and ethical approach to affiliate marketing.<\/p>\n<p>If you\u2019ve enjoyed Chandler\u2019s episode discussing\u00a0<strong>Affiliate Marketing<\/strong>\u00a0 keep the conversation going and revisit some of our older episodes from the archives: Check out\u00a0\u00a0<strong>Episode 643: Transform your Agency with Proven PR Strategies<\/strong>\u00a0with\u00a0<strong>Catherine Bangel<\/strong>\u00a0or\u00a0<strong>Episode 619: Empowering Communities and Driving Economic Prosperity<\/strong>\u00a0with\u00a0<strong>Heather Thomson<\/strong><\/p>\n<p>Until next time, I\u2019m Jeff Tomlin. Get out there and be awesome!\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 6, 2023 What are the strategies to effectively communicate your organization\u2019s mission and engage with your target audience? Join us on the latest\u00a0Conquer Local Podcast\u00a0as we chat with\u00a0Chandler Boyce, Founder &amp; CEO of\u00a0The Business Co-op, a full-service agency specializing in developing custom-tailored marketing strategies for leaders. With a focus on the non-profit sector, Chandler [&hellip;]<\/p>\n","protected":false},"author":161,"featured_media":23396348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1864],"tags":[],"class_list":["post-23396344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Profit Affiliate Marketing Tactics for More Impact<\/title>\n<meta name=\"description\" content=\"Chandler Boyce, Founder &amp; CEO of The Business Co-op, shares how non-profits can boost impact, drive audience engagement, and leverage affiliate marketing tactics on the Conquer Local Podcast (Ep. 646).\" \/>\n<meta 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