{"id":23396277,"date":"2023-12-20T22:13:01","date_gmt":"2023-12-20T22:13:01","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23396277"},"modified":"2026-01-07T04:15:30","modified_gmt":"2026-01-07T04:15:30","slug":"building-a-successful-agency-and-establishing-long-term-client-partnerships","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/building-a-successful-agency-and-establishing-long-term-client-partnerships\/","title":{"rendered":"648: Building a Successful Agency and Establishing Long-Term Client Partnerships | David Reske"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<script async defer onload=\"redcircleIframe();\" src=\"https:\/\/api.podcache.net\/embedded-player\/sh\/4f451305-e5b4-4878-b293-63e3057356b8\/ep\/80b5477c-7a2a-4ad9-bc7d-870adb67724c\"><\/script><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"redcirclePlayer-80b5477c-7a2a-4ad9-bc7d-870adb67724c\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<style><!-- [et_pb_line_break_holder] -->    .redcircle-link:link {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->        text-decoration: none;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:hover {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:active {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->    .redcircle-link:visited {<!-- [et_pb_line_break_holder] -->        color: #ea404d;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->\n<pee style=\"margin-top: 3px; margin-left: 11px; font-family: sans-serif; font-size: 10px; color: gray;\">Powered by <a class=\"redcircle-link\" href=\"https:\/\/redcircle.com?utm_source=rc_embedded_player&amp;utm_medium=web&amp;utm_campaign=embedded_v1\">RedCircle<\/a><\/pee>\n[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wp-block-post-date\"><time datetime=\"2023-12-20T13:33:35-05:00\">December 20, 2023<\/time><\/div>\n<p>Are you looking to build a successful agency and establish long-term partnerships with your clients?<\/p>\n<p>In this episode of the\u00a0<a href=\"\/blog\/podcasts\/\">Conquer Local Podcast<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jtomlin\/\">Jeff Tomlin<\/a>\u00a0chats with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/davidreske\/\">David Reske<\/a>, the founder and CEO of\u00a0<a href=\"https:\/\/nowspeed.com\/\">Nowspeed Marketing<\/a>, about building a successful agency and establishing long-term partnerships with clients. They delve into the importance of team-building, packaging services and managing risk in the agency world.<\/p>\n<p>David, with a background in sales and website design, has successfully led his company to expand its services and acquire other digital marketing firms. He brings a unique perspective to the field and has shared his knowledge through his book \u201c<a href=\"https:\/\/marketing-in-the-zone.com\/\">Digital Marketing in the Zone<\/a>\u201d and his podcast \u201c<a href=\"https:\/\/nowspeed.com\/in-the-now-episodes\/\">In the Now<\/a>.\u201d As an Adjunct Professor at\u00a0<a href=\"https:\/\/www.bc.edu\/\">Boston College<\/a>, he also teaches a course on business planning.<\/p>\n<p>Listen as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/davidreske\/\">David<\/a>\u00a0shares his insights on hiring the right people, creating scalable service packages, and leveraging AI to create world-class content.<\/p>\n<p>Tune in to learn how to build long-term relationships with clients and take your agency to the next level!<\/p>\n<p><em>Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about\u00a0<\/em><a href=\"\/\"><em>Vendasta<\/em><\/a><em>\u00a0and we can help your organization or learn more about\u00a0<\/em><a href=\"\"><em>Vendasta\u2019s Affiliate Program<\/em><\/a><em>\u00a0and how our listeners (like yourself) are making up to $10,000 off referrals.<\/em><\/p>\n<p><em>Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the\u00a0<\/em><a href=\"https:\/\/academy.vendasta.com\" target=\"_blank\" rel=\"noopener\"><em>Vendasta Academy.<\/em><\/a><\/p>\n<h2 class=\"wp-block-heading\"><strong>Building a Successful Agency and Establishing Long-Term Client Partnerships<\/strong><\/h2>\n<h3 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>David Reske, welcome to the Conquer Local Podcast. Thanks so much for taking some of your very valuable time out of your day to spend with us on the podcast.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Jeff, it\u2019s great to be here with you.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Well, one thing that I wanted to jump in and talk about, as a guy that\u2019s started a number of companies and exited companies and grown a very, very successful agency at scale. One of the things that\u2019s on top of my mind right now is we\u2019re doing a lot of team-building and leadership work. And one of the things that we talk about often here at Vendasta is how important the team is and having the right people around you. And so maybe just from your perspective in growing your businesses over the years, maybe talk to me a little bit about how you see the value of a team and getting the right people around you as you build a successful company.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah. Well, it\u2019s so important to build the right team. I think of that as one of the core functions of the CEO or founder is really building the team. So that\u2019s so important. But I\u2019ve been running this agency, I started it over 20 years ago, and I\u2019ve made so many mistakes in that regard. And I hope none of the people who I\u2019ve made mistakes on are listening to this now.<\/p>\n<p>But hiring is very difficult, and I\u2019ve learned early that I\u2019m just not the best at it in our company. I tend to be very optimistic with people. I tend to believe everything they say. I tend to give them the benefit of the doubt. I want to give everybody a chance. So if it was up to me, I\u2019d give the 22-year-old new college graduate responsibility for our largest client and our biggest campaign, and my team would shoot me in the back of the head. So what I learned many years ago was I need to delegate hiring to a team of experts who are really responsible for delivering great services to our clients. And then the people who are going to be working with the people that we\u2019ll be hiring are the best people to evaluate them. So we\u2019ve created a very detailed hiring process. Starts with recruiting, bringing in the right candidates, and then taking them through a series of interviews with the people they\u2019d be working with. And then ultimately having a team of people evaluate and judge them and score them, giving them some tests along the way.<\/p>\n<p>So I\u2019m not the best at it, but I think our team has really developed a really good process around it.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Prioritize processes, learn from mistakes and avoid fatal errors for growth.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>I think that\u2019s so important, the idea of having a process. And so many companies that don\u2019t build out formal processes. Because it seems like it can be a fairly straightforward thing, you have a certain workflow perhaps for hiring people. But really having a system is important in order to get the right people aligned on your team, the people with the right values, the right skill sets, the people that are going to mesh. We use and have been using the WHO framework from the famous book, and it\u2019s put a lot of structure to our hiring process, which isn\u2019t the most attractive for some people. But it sure puts a lot of rigour in place and it leads to great results when you have those systems in place.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah. You absolutely have to do that. In an agency or any business, once you get past those early days of figuring out what people will pay you to do and creating your initial product and services and focus, creating systems and processes is the only way to scale it and grow it with keeping any sanity. So that\u2019s something we\u2019ve done a lot of and it\u2019s really worked well for us.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>By the way, I chuckled a little bit when you started, because you talked about that you made a lot of mistakes throughout your days and learned from. It\u2019s a recurring theme. I can\u2019t tell you how many of my recent guests that I\u2019ve had on, we\u2019ve talked about that topic. You really do learn a lot more from the mistakes that you\u2019ve made over your years than the successes which you like to reminisce about the takeaways from those too. But it\u2019s a process. And it\u2019s good for new entrepreneurs to really internalize that too. Hey, you\u2019re going to make mistakes. Just make sure you learn from them and continue on.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah, absolutely. I think one of the things you learn is some mistakes are fatal mistakes. Try not to make those. I\u2019ve made those, and those are bad. And other mistakes are not fatal. But you have to pick yourself off of each mistake and keep coming back. And things happen to you that are not the result of mistakes too, so you have to understand that as well. But there is a way to avoid mistakes as well. I\u2019ve made a lot of mistakes that I didn\u2019t have to make in hindsight if I had gotten better advice, hired better people, hired better consultants, done more planning. There are a lot of mistakes that you don\u2019t have to make. So it\u2019s not just a badge of honour that, hey, you make mistakes, you\u2019re fine.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Try to avoid them.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>But we\u2019ll be \u2013 so get over it and keep going, right?<\/p>\n<h3 class=\"wp-block-heading\"><strong>Package services for agencies, and the importance of defining and limiting offerings.<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Yeah, there you go. Well, let\u2019s talk a little bit about the agency world. And obviously, you\u2019ve been tremendously successful in your endeavors. There\u2019s a lot of competition out there and the landscape\u2019s changing a lot. Maybe talk a little bit about how you think agencies can effectively go about packaging the services that they offer in order to stand out in today\u2019s day and world.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah. So packaging your services is so important for any services business. If you\u2019re a plumber, if you\u2019re an HVAC person, if you are an agency. So in any services industry, you\u2019ve got to figure out what you\u2019re going to do, how much you\u2019re going to charge for it, or you\u2019ll just lose your shirt through the whole process. So I think it\u2019s very important as an agency to make choices about the service that you\u2019re going to deliver and what it takes to deliver that service. So I think of it as really productizing the service.So you can just show up and say, \u201cHey, hire me as a consultant and pay me per hour and I\u2019ll do whatever you want.\u201d That\u2019s certainly a legitimate business model. That kind of relies on hiring great experts, letting them go, and then just letting them work for clients. It\u2019s really an alternative to them hiring people. So that\u2019s one way to go. Most agencies though move in the direction of packaging the services. That is to say, define the service offering. You get a 15-page website for this much money, it\u2019s going to take us this long to build it, here\u2019s our methodology, here\u2019s the steps in the process. The great thing about that is it gives the client confidence that you know what you\u2019re doing. They know what they\u2019re buying. They\u2019re not just hiring some people who are going to work for as long as it takes to do something. They\u2019re going to buy, it\u2019s in this case example a website, it\u2019s this big, this complicated. Here\u2019s what it includes, here\u2019s what it does include. It\u2019s more like, I use the analogy of building a house. So if you go to build a house, you could just say to the builder, \u201cHey, just send some guys over and build and we\u2019ll figure it out as we go. And bring some material and then we\u2019ll get some new material later.\u201d And you can definitely build a house that way, it\u2019s just going to be very expensive, and you\u2019ll be very frustrated at the end of the day.\u00a0 So better to define what you\u2019re going to build, what it\u2019s going to take, what\u2019s included, what\u2019s not included. It takes work, but you\u2019re going to be better off as an agency once you get that done.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Let me ask you about some of the most common services. Some of the most important pieces in different agency packages are sometimes not always the easiest to scale from an agency point of view, specifically paid advertising, inbound organic search, social media work. Sometimes they can be challenging to execute and to do it at scale. Maybe talk a little bit about how you incorporate those into the productized packages that you offer and can do it in a scalable way?<\/p>\n<p><strong>David Reske:\u00a0<\/strong>So those are core services. So digital advertising in Google, Facebook, Instagram, all the major channels, SEO, as well as social media, content marketing. And we also on a project basis, we do things like website design and development. So those marketing services, let\u2019s say, demand generation services, we\u2019ve been doing them for a long time. So we started doing PPC in 2003, added SEO the next year, and been doing social media since probably 2010. So the things that really kept us sane and do a good job with that is defining the service offering. And I actually wrote a book called Digital Marketing Zone, so I laid out the steps in the methodology of the book and on our website as well. But defining what the client gets. So an example, in paid search, the challenge in that is there\u2019s an infinite number of things you can do in paid search to be successful. So you can create an infinite number of ads, you can create an infinite number of landing pages, you can create an infinite number of offers, you can use dozens of channels, you can run infinite number of keywords. So the challenge is you\u2019ve got to limit those. And once you have experience and know what to do, the best opportunities are no longer infinite. You know that this is the most likely set of things that are going to be successful, and that\u2019s what you include in the service offering. So instead of saying we\u2019re going to do an infinite number of ads, you say, well, in a typical campaign we\u2019re going to set up 10 ad groups in four campaign sets. And you kind of limit it to what from your experience is going to be successful. And maybe sometimes you\u2019ll give the client some grace and some flexibility, but you limit it to the work that you think is going to be necessary to achieve the client\u2019s goal. And that\u2019s very helpful.<\/p>\n<h2 class=\"wp-block-heading\"><strong>De-risking strategies by taking small bets and incremental changes to optimize campaigns for growth.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>I guess sticking to the things that really well is one way of de-risking things too. And in your book you talk about controlling your spending in order to de-risk your digital marketing. Something that we think about a lot in the software world, we talk about agile methodologies. And really at the core, the whole agile philosophy is all about de-risking and doing things in iterative approaches to de-risk the projects that you\u2019re working on and to validate assumptions that you\u2019re making in order to de-risk them. So maybe talk a little bit about your approach to manage risk.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah, absolutely. And so in advertising, we like to take the same approach. And the beauty of digital advertising is you can really make small bets and see them pay off and then test different things and invest in really what works. And it\u2019s often a mistake that sometimes clients have too much money and they want to start too big before they really know what\u2019s going on. We had a client a couple of years ago with a B2C product, and they wanted to start out spending $100,000 a month. And it was Christmas season and they were concerned they were going to miss the season, so they increased the budget from there. And we kind of said, look, we haven\u2019t broken the code yet. We are not in a positive role as we\u2019re seeing these campaigns work, these campaigns are not working. But we\u2019re not at a point where we can really scale the spending and produce positive results. And they said it doesn\u2019t matter. Keep spending, keep spending, keep spending. And then at the end of the day, they were not happy, surprisingly, it didn\u2019t work. So you have to get to a place where you can make small bets. Sometimes you know what works and we know in certain industries what\u2019s going to work based on our experience. We know that these types of offers, these types of landing pages, these types of keywords, these ad sets, when you get this cost per click, this conversion rate, this conversion to MQL, this is going to work. But some markets you don\u2019t know it\u2019s going to work. So make small bets, incremental changes. Get one channel working, one campaign working, whether it\u2019s Google, PPC, get that working, maybe then add Google display, then add LinkedIn, then add another campaign set. Expand from one product to another product and take incremental steps. If you can afford the time to do that. Now, if you have infinite money and budget\u2019s not an issue, do it all and then you\u2019ll know faster what works. But if you don\u2019t have infinite money and you are accountable for the money, take small steps, make small bets, find out what works, and then expand it. And that works every time because we\u2019re always going to find something that works.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Your story reminds me of a fellow Bostonian, a Mark Roberge, a former CRO from HubSpot. And he\u2019s, in a talk that he\u2019s been doing recently, talks about potholes in growing, and growing as a SaaS company, in his case. And I remember in one part of his talk, he said, So you\u2019ve just raised some money now. Please tell me you\u2019re not going to go out and hire two dozen salespeople right off the hop and throw al\u00a0 l that money into it.\u201d And one of the things he talked about was sort of an iterative approach. Okay, you\u2019ve started out with some ad spend and you\u2019ve got X number of salespeople and it\u2019s working. Okay, add another salesperson, increment your spend, add another one, see if it breaks, add another one, see if it breaks. So anyways, it reminded me of your story exactly.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah, absolutely. So bigger companies that have the model figured out, and they almost by definition have to have it figured out if they\u2019ve gotten big. So they have a successful brand, they have happy customers, they\u2019ve got a product that works. Those are all great advantages. A lot of smaller companies or startups, they don\u2019t have an established brand. They don\u2019t have the product quite working. They might have the minimal viable product, but they don\u2019t have a product that everybody wants. They don\u2019t know maybe what the pricing is. There\u2019s a lot of unknowns, and in that environment, you\u2019ve got to start small, incremental, and grow.<\/p>\n<p>Now, if you have all of that figured out, great brand, sales people ready to convert leads to sales, website that\u2019s converting, offers and content that really works, then it\u2019s a matter of optimizing the campaigns and channels to grow it rapidly. But if you don\u2019t, you\u2019ve got to take some steps to kind of get there. So it\u2019s when you have that omnichannel and all those figured out that you can really scale it and be successful. But you got to do the hard work and get there.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Key trend is AI enables rapid, and strategic content creation for marketing.<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>100%. We have the luxury and we\u2019ve had a pretty good track record of getting an awful lot of wisdom joining us on the show here. And this space really is moving quickly. Things change quickly and the trends evolve and you\u2019ve got to stay on top of them. So I always like to ask my guests, what are the most important trends that you\u2019re paying attention to right now? And any particular technologies that you think are going to play a really big role over the next little while that marketers and agencies really need to think hard about?<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Well, AI is the obvious trend. So we\u2019re all watching what\u2019s happening with products like ChatGPT and Bard to see how they\u2019re changing things. And there was some fear maybe when these products first came out that they would just replace marketers. So, hey, do you really need a marketing department when you\u2019ve got AI? It can do the whole thing for you.<\/p>\n<p>And what we\u2019re really realizing is AI, at least in our business, is just an important enabler that lets us create content rapidly and effectively to cover all the content the client really needs.<\/p>\n<p>So one of the challenges in my world is often you\u2019d start campaigns or you\u2019d be doing SEO or building out the website, and creating content is expensive, and it was always expensive. Because in an ideal world, you\u2019d want, let\u2019s say three or four dimensional content, but you\u2019d want content for all your products and services, for all market segments, across all phases of the buyer\u2019s journey, in every form possible. Case studies, white papers, guides, website content, testimonials, all of that. So that\u2019s a big matrix of stuff. And AI lets you start building and getting to the place where you do that. Now, if you just let AI create random stuff, it\u2019s going to be meaningless to somebody or your website. You\u2019d just say, \u201cHey, it could create all that in an afternoon.\u201d But really it takes a lot of strategy and thought to think about really what type of content is appropriate for every step in the buyer\u2019s journey for that product, for that segment. So that strategic thinking, and then SEO optimizing that, is really an important step. So it\u2019s kind of marrying this new technology that makes it cheaper and more effective to create that content with strategic thinking around campaigns, you\u2019re going to actually produce results.<\/p>\n<p>So that\u2019s a huge trend that we\u2019re thinking about. So we could talk about that one all day. There\u2019s more. But any thoughts on that? Have you seen the same thing?<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>Yeah, I\u2019ve seen the same thing. And I\u2019ll just bolt onto your thoughts on one thing that people, like you said, they\u2019ve been hesitant to jump on and use AI. And in the SEO community there\u2019s challenges that, hey, well, AI-generated content doesn\u2019t necessarily rank as well as stuff written by humans. But I think it\u2019s about using the prompts. Rand Fishkin of SEO Moz fame, I remember him talking in one of his little whiteboard sessions about the value of writing content, and I think it still holds. For your content marketing to be effective, you have to write content that\u2019s 10 times better than anything else that\u2019s out there right now. But doing that, it takes a lot of work. Whether it\u2019s your own proprietary research or it\u2019s looking at things a different way, coming at problems from different angles. And it\u2019s about the medium too.<\/p>\n<p>But if you think about it and you think about the application of AI, it can help you create amazing content, but you have to drive that. And it can really help scale the development of world-class content that gets attention.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Yeah, absolutely. I mean, I\u2019m personally thinking of it right now, and I\u2019m sure this is a very imperfect analogy, imagine you had a new college grad that was really smart, you get the Harvard-educated grad, she\u2019s in your office, ready to do something, and eager and excited and can write anything as brilliant and can research anything, but doesn\u2019t really know much about the world and how the pieces fit together and the strategy you\u2019re doing. But if you work with that assistant and just go through research steps and gather more information. And ChatGPT is like that, but allows you to iterate much faster than even a brilliant person could do.<\/p>\n<p>And so engaging with that tool and iterating your thoughts and asking new questions and getting more research, it lets people who have experience leverage that experience much faster than we could in the past. So we get not only one new college grad researcher, we get an infinite number because we can leverage that so much faster at a ridiculously low cost. So it\u2019s an amazing tool for all of us.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Build long-term client relationships, and embrace collaboration for mutual success in agencies.<\/strong><\/h2>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>And that type of application and process is what I\u2019m seeing people that are doing it the best in the world, that\u2019s the way that they\u2019re approaching it, 100%. David, if you had a couple of takeaways for the audience, the things that you want to stick in their head and want them to remember, what do you think they\u2019d be?<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Well, one of the things I\u2019m thinking a lot about right now as an agency is building long-term relationships with our clients, because that\u2019s just the key to any agency\u2019s success. And so what I want to do is I want to make sure that we are a long-term partner with our clients. I think there\u2019s some companies that see working as an agency as like, it\u2019s an evil thing, it\u2019s a necessary evil. I got to do it. I\u2019ll do it for a few weeks, a month, as long as I have to, but then I\u2019m going to hire somebody as soon as I can to get rid of that evil agency, because they\u2019re ripping me off or they\u2019re trying to do something. And I hate that. I just hate that whole approach. Because we want to be long-term partners with our clients. With our best clients, we\u2019ve been with them longer than any of their employees have been with them. We\u2019re not an outsourced partner, we\u2019re part of the team. We\u2019re an just extension of their company just like their employees are. In the remote world, we don\u2019t even feel any different. Yeah, we might have a different email address, but we\u2019re part of that team. And so that\u2019s where my head\u2019s at right now. So using our tools, use our expertise to build those long-term relationships, not adversarial. It\u2019s almost a cliche in our industry. The new CMO comes in, \u201cFire the agency. Bring in the next guy.\u201d What\u2019s the point? Figure out how to work with the team you got. We\u2019ve got enough people, if you don\u2019t like the way that Bob\u2019s dressing, work with Susan. So we have lots of people. Build a collaborative relationship where you can really leverage the strengths of that team. There may be a reason to change. I\u2019m not saying no one is ever going to change agencies ever. But figure out how to build a long-term partnership with your agency for mutual success. That\u2019s what I really want to do.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>I love that takeaway. They say it\u2019s about three times more expensive to acquire a brand new customer than it is to keep and work and expand the ones that you have. And it makes a lot of sense, by the way, your approach, to me. You started out talking about the value of team and getting the right people on the bus. Because there\u2019s a saying that I love to quote, probably quote it too often, but it\u2019s your customers are never going to be happier than your employees. And when you\u2019ve got a great team around you, it sounds like you\u2019re pretty well positioned to be successful in your quest to build long-term relationships with those clients.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>We\u2019re doing our best. So every day we wake up and figure out how to help our clients be successful. So we\u2019re always trying to make a difference. So we want clients who can be collaborative and engage with us and enjoy the experience of working with. And if something\u2019s not working, there\u2019s going to be problems and issues, we want to be collaborative and work together to solve those and get them to a place where they can be successful.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Getting in touch with David Reske\u00a0<\/strong><\/h3>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>David, it\u2019s been a privilege spending a few minutes to chat with you, and thanks for the wisdom that you\u2019re sharing. If people wanted to continue the conversation with you, reach out to you, how do they contact you?<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Well, you can easily find me on LinkedIn. Just search for David Reske, it\u2019s a pretty unique name. Or go to our website, nowspeed.com.<\/p>\n<p><strong>Jeff Tomlin:\u00a0<\/strong>David, I wish you all the best and hope you can come back and do this again sometime in the future.<\/p>\n<p><strong>David Reske:\u00a0<\/strong>Great. Jeff, thanks for having me. I really appreciate the conversation.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n<p><strong>Jeff Tomlin:<\/strong>\u00a0Wow! There you have it, I hope you\u2019ve enjoyed our conversation with David as much as I did. A main takeaway from our chat is Building Long-Term Partnerships. David mentioned the importance of establishing long-term collaborative relationships with clients. I appreciate how he suggests viewing the agency not as a necessary evil or a temporary solution but as an extension of the client\u2019s company. Leveraging tools and experience, according to David, fosters mutual success, to establish the agency as a long-term partner.<\/p>\n<p>Another key takeaway there is around risk management.<strong>\u00a0<\/strong>David said the significance of defining and packaging services strategically by clearly outlining methodologies and processes gives clients the confidence that you as an agency will be able to deliver. He also advised a cautious approach to budget allocation, especially in digital advertising. Rather than kicking it off with large campaigns, David suggests taking small, incremental steps to manage risks effectively and scale based on proven success. I like what he said about, \u201ctaking small bets\u201d to see what\u2019s working, and that just makes sense.<br \/>\nIf you\u2019ve enjoyed\u00a0<strong>David\u2019s<\/strong>\u00a0episode discussing\u00a0<strong><em>Growing and selling agencies<\/em><\/strong>, keep the conversation going and revisit some of our older episodes from the archives: Check out<strong>\u00a0Episode 639: Key Steps and Strategies to Prepare Your Agency for Sale\u00a0<\/strong>with<strong>\u00a0Richard Parker<\/strong>\u00a0Or<strong>\u00a0Episode 618: Mastering Partnerships and Go-To-Market Success\u00a0<\/strong>with<strong>\u00a0Barrett King.<\/strong><\/p>\n<p>Until next time, I\u2019m Jeff Tomlin. Get out there and be awesome!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>December 20, 2023 Are you looking to build a successful agency and establish long-term partnerships with your clients? In this episode of the\u00a0Conquer Local Podcast,\u00a0Jeff Tomlin\u00a0chats with\u00a0David Reske, the founder and CEO of\u00a0Nowspeed Marketing, about building a successful agency and establishing long-term partnerships with clients. They delve into the importance of team-building, packaging services and [&hellip;]<\/p>\n","protected":false},"author":161,"featured_media":23396280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1864],"tags":[],"class_list":["post-23396277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Successful Agency and Establishing Long-Term<\/title>\n<meta name=\"description\" content=\"David Reske shares secrets to establishing long-term client partnerships, minimizing risk with small bets, and embracing AI for content creation on the Conquer Local Podcast (Ep. 648).\" 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