{"id":23394756,"date":"2015-02-04T14:49:45","date_gmt":"2015-02-04T14:49:45","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23394756"},"modified":"2025-10-27T14:53:48","modified_gmt":"2025-10-27T14:53:48","slug":"5-steps-to-the-best-online-presence","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/","title":{"rendered":"5 Steps to the Best Online Presence"},"content":{"rendered":"<p>We hear a lot about businesses needing an online presence. They need listings, social media and review sites, and all that\u2019s overwhelming for many business owners. Here, we break it down into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.<\/p>\n<h2>What is Online Presence and Why do Businesses Need It?<\/h2>\n<p>What is online presence anyway? It is the full sum of everything a business is doing online. It\u2019s a combination of their website, every listing online, every social site, every review site, and everywhere they\u2019ve been mentioned online. It is, quite literally, everywhere they&#8217;re found online.<\/p>\n<p>Businesses need online presence because that\u2019s where their customers are. Customers are reaching for a computer or smartphone to find information about a business, instead of a phone book or newspaper, all before they set foot in a building!<\/p>\n<h2>Build a Business\u2019s Online Presence in 5 Easy Steps<\/h2>\n<h3><strong>Step 1: Make a Plan<\/strong><\/h3>\n<p>This plan doesn\u2019t have to take weeks or months\u2014it can actually be accomplished pretty quickly.<\/p>\n<ul>\n<li><strong>Define the business\u2019s goals<\/strong> related to its online presence. Do they want to attract more new customers or keep current ones coming back?<\/li>\n<li><strong>Establish a strong website<\/strong> as the business\u2019s digital home base.<\/li>\n<li><strong>Ensure accurate business citations across the web.<\/strong> Instead of manually creating and managing listings on dozens of sites, use <a href=\"https:\/\/vendasta.websitepro.hosting\/local-listings\/listing-distribution\/\">Vendasta\u2019s Citation Builder<\/a> to automate citation distribution across authoritative directories like Google, Bing, Yelp, and industry-specific platforms.<\/li>\n<\/ul>\n<p>Citation Builder simplifies local SEO by ensuring NAP consistency, improving search rankings, and delivering better visibility for SMBs. Save time and boost credibility without the hassle of managing citations manually.<\/p>\n<h3><strong>Step 2: Get Social<\/strong><\/h3>\n<p>There are so many social media sites available, and their purposes differ greatly. Evaluate these social sites against the business\u2019s goals and pick a few to try out. A good start might be Facebook, Twitter and Google+. If it\u2019s appropriate, expand to sites such as Instagram, Pinterest or LinkedIn.<\/p>\n<p>Once you\u2019re there, start building a community. Connect the business\u2019s social profiles to their website, and their website to their social profiles for cross traffic. Invite current customers to follow social profiles and interact with other businesses in the area or field to further grow that community. Posting relevant content on a consistent basis will keep fans interested, which will help in building that online community.<\/p>\n<h3><strong>Step 3: Be Consistent and Provide Value<\/strong><\/h3>\n<p>When posting information to these social sites, make sure it is consistent with business goals and values, while also providing value to followers. This goes for any content, whether it\u2019s information you\u2019re creating, or anything you\u2019re sharing from others on the web. Aim for issuing quality posts and information over the quantity of posts you\u2019re making. Also, be engaging! Ask questions and start conversations with fans.<\/p>\n<h3><strong>Step 4: Stay Active<\/strong><\/h3>\n<p>When posting to the business\u2019s social media and website, create a realistic schedule for yourself. If you\u2019re always very busy, don\u2019t make a plan to post every day; instead try once a week. Set up a schedule that works for both you and the business. If this still seems to be too much, try writing posts when you can and scheduling them for later. The more active you are on social profiles, the better and more engaged the business appears.<\/p>\n<h3><strong>Step 5: Monitor<\/strong><\/h3>\n<p>Keep track of the traffic passing through the website, and stats from social profiles, such as followers, likes, shares, and retweets. These numbers will help you to see what is working. Remember, building an audience takes time. If you\u2019re not seeing an immediate spike in your numbers, it doesn\u2019t mean you\u2019re doing something wrong. Give your current plan at least a month before making any major strategic changes.<\/p>\n<p>Building online presence is an ongoing, ever evolving process. Keep evaluating your plan and make adjustments as needed. With a strong online presence, you\u2019re sure to keep your business clients ahead of the competition, while they enjoy an increase in customers and traffic.<\/p>\n<p>Doing this alone isn\u2019t easy. It\u2019s not even recommended. There are many tools and software available to help you provide businesses with the best online presence. We think ours is the best, of course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We hear a lot about businesses needing an online presence. They need listings, social media and review sites, and all that\u2019s overwhelming for many business owners. Here, we break it down into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible. What is Online Presence and Why do Businesses Need [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":23394757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-23394756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Steps to the Best Online Presence - Vendasta Blog<\/title>\n<meta name=\"description\" content=\"In this post we break down building a business&#039;s online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps to the Best Online Presence\" \/>\n<meta property=\"og:description\" content=\"In this post we break down building a business&#039;s online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-04T14:49:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T14:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nykea Behiel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nykea Behiel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\"},\"author\":{\"name\":\"Nykea Behiel\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/d2ae155606165c73fde8d7ee1eb98514\"},\"headline\":\"5 Steps to the Best Online Presence\",\"datePublished\":\"2015-02-04T14:49:45+00:00\",\"dateModified\":\"2025-10-27T14:53:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\",\"name\":\"5 Steps to the Best Online Presence - Vendasta Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp\",\"datePublished\":\"2015-02-04T14:49:45+00:00\",\"dateModified\":\"2025-10-27T14:53:48+00:00\",\"description\":\"In this post we break down building a business's online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp\",\"width\":1920,\"height\":667,\"caption\":\"5 steps to the best online presence, Vendasta blog, reputation management\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\/\/www.vendasta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.vendasta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Steps to the Best Online Presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"name\":\"Vendasta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"width\":715,\"height\":715,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vendasta\",\"https:\/\/x.com\/vendasta\",\"https:\/\/www.instagram.com\/vendasta\/\",\"https:\/\/www.linkedin.com\/company\/vendasta\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/d2ae155606165c73fde8d7ee1eb98514\",\"name\":\"Nykea Behiel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef666c52954ac91f955033663602c8ce43e9511dd79c4e742382b5be50e2e096?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef666c52954ac91f955033663602c8ce43e9511dd79c4e742382b5be50e2e096?s=96&d=mm&r=g\",\"caption\":\"Nykea Behiel\"},\"description\":\"Nykea is the Director of Brand + Experience at Vendasta, where she shapes how the company shows up in the world, from the stories it tells to the moments customers actually feel. She brings a rare mix of creative instinct and analytical rigour, pairing brand narrative with data-driven marketing to build trust, clarity, and momentum. Whether she\u2019s refining positioning, launching campaigns, or elevating the end-to-end brand experience, Nykea focuses on one thing: making marketing more useful, more human, and more effective.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/nykeamariebehiel\/\"],\"url\":\"https:\/\/www.vendasta.com\/blog\/author\/nbehielsupport-websitepro-hosting\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Steps to the Best Online Presence - Vendasta Blog","description":"In this post we break down building a business's online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/","og_locale":"en_US","og_type":"article","og_title":"5 Steps to the Best Online Presence","og_description":"In this post we break down building a business's online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.","og_url":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/","og_site_name":"Vendasta Blog","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2015-02-04T14:49:45+00:00","article_modified_time":"2025-10-27T14:53:48+00:00","og_image":[{"width":1920,"height":667,"url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp","type":"image\/webp"}],"author":"Nykea Behiel","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"Nykea Behiel","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/"},"author":{"name":"Nykea Behiel","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/d2ae155606165c73fde8d7ee1eb98514"},"headline":"5 Steps to the Best Online Presence","datePublished":"2015-02-04T14:49:45+00:00","dateModified":"2025-10-27T14:53:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/"},"wordCount":719,"commentCount":0,"publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/","url":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/","name":"5 Steps to the Best Online Presence - Vendasta Blog","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp","datePublished":"2015-02-04T14:49:45+00:00","dateModified":"2025-10-27T14:53:48+00:00","description":"In this post we break down building a business's online presence into five simple steps to establish \u2014 and maintain \u2014 the best online presence possible.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#primaryimage","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/10\/5-Steps-to-the-Best-Online-Presence-1-1.webp","width":1920,"height":667,"caption":"5 steps to the best online presence, Vendasta blog, reputation management"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/blog\/5-steps-to-the-best-online-presence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.vendasta.com\/blog\/"},{"@type":"ListItem","position":3,"name":"5 Steps to the Best Online Presence"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/blog\/#website","url":"https:\/\/www.vendasta.com\/blog\/","name":"Vendasta Blog","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/blog\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","width":715,"height":715,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/d2ae155606165c73fde8d7ee1eb98514","name":"Nykea Behiel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef666c52954ac91f955033663602c8ce43e9511dd79c4e742382b5be50e2e096?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef666c52954ac91f955033663602c8ce43e9511dd79c4e742382b5be50e2e096?s=96&d=mm&r=g","caption":"Nykea Behiel"},"description":"Nykea is the Director of Brand + Experience at Vendasta, where she shapes how the company shows up in the world, from the stories it tells to the moments customers actually feel. She brings a rare mix of creative instinct and analytical rigour, pairing brand narrative with data-driven marketing to build trust, clarity, and momentum. Whether she\u2019s refining positioning, launching campaigns, or elevating the end-to-end brand experience, Nykea focuses on one thing: making marketing more useful, more human, and more effective.","sameAs":["https:\/\/www.linkedin.com\/in\/nykeamariebehiel\/"],"url":"https:\/\/www.vendasta.com\/blog\/author\/nbehielsupport-websitepro-hosting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/23394756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/comments?post=23394756"}],"version-history":[{"count":1,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/23394756\/revisions"}],"predecessor-version":[{"id":23394758,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/23394756\/revisions\/23394758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media\/23394757"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media?parent=23394756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/categories?post=23394756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/tags?post=23394756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}