{"id":23390640,"date":"2022-05-12T14:41:04","date_gmt":"2022-05-12T14:41:04","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=23390640"},"modified":"2026-03-14T18:05:16","modified_gmt":"2026-03-14T18:05:16","slug":"bundle-price-products-vendasta-marketplace-increase-profits","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/bundle-price-products-vendasta-marketplace-increase-profits\/","title":{"rendered":"How to create and price product service bundles in the Vendasta Marketplace to increase profits"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Creating product service bundles is a smart way to increase revenue, introduce new products and services to customers, and keep a larger variety of products in rotation. Resellers who choose to bundle products quickly see the effect of cross-selling because customers are now using products that they didn\u2019t know they needed.\u00a0<\/span><\/p>\n

Product and service bundles<\/span> shouldn\u2019t be one size fits all. Different customers need different products at different points in their customer journey. Vendasta has a list of recommended packages that can be used as examples by resellers, but the <\/span>Marketplace<\/span><\/a> is full of digital products that can be selected and built into a customized bundle.<\/span><\/p>\n

Launch a revenue-generating cloud marketplace in minutes, not years: Get a demo to start selling more products today.<\/a><\/p>\n

The best way to determine which products a prospect needs is with a <\/span>sales intelligence<\/span><\/a> tool like Vendasta\u2019s Snapshot Report. This report evaluates prospects\u2019 online presence, so resellers can see where they are winning and where they need to improve.<\/span><\/p>\n

Once the product service bundles have been determined, resellers have to put thought into their pricing strategy. Buying from an online marketplace at wholesale pricing allows businesses to choose appropriate margins for profitable products like SEO services while keeping the resale price reasonable for small and mid-sized business clients. Charge too much and they will likely find a partnership that better suits them elsewhere. Price too low and you may not make a good profit.<\/span><\/p>\n

Product service bundles and pricing strategies need to be well thought out and sustainable in order to both attract and retain quality clients.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Product selling strategies that convert” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Bundle selling strategies that convert<\/span><\/h2>\n

Marketplace holds over 250 digital solutions that you can start bundle selling for customers however you see fit. Product service bundles are a great way to take advantage of the opportunity to cross-sell different products whether they\u2019re less popular, new, or tried and tested.\u00a0<\/span><\/p>\n

Wondering how to start selling bundles<\/a>? Within Vendasta\u2019s Partner Center, there are recommended packages available to Vendasta partners. These range from the Starter pack up to the Enterprise pack. Within these packages, the products build on one another in an intuitive manner such as starting with SEO and online reputation management tools.<\/span><\/p>\n

Vendasta partner development managers (PDMs) recommend product and service bundles with a seven-step checklist of solutions.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_testimonial author=”Arpit Madan” job_title=”Partner Development Manager ” company_name=”Vendasta” portrait_url=”\/blog\/wp-content\/uploads\/sites\/6\/2024\/06\/Aprit-Madan-1.jpg” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Fundamentally, if we break down the client\u2019s requirements and map them on Digital Parameters, there are seven pieces to the puzzle.<\/span><\/p>\n

[\/et_pb_testimonial][et_pb_text admin_label=”Arpit Madan\u2019s digital puzzle” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Arpit Madan\u2019s digital puzzle includes:<\/span><\/b><\/p>\n

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  1. Optimized website:<\/strong> Tools include <\/span>Website Pro<\/span><\/a>, <\/span>GoDaddy<\/span><\/a>, and <\/span>Domains<\/span><\/a>.<\/span><\/li>\n
  2. On-site SEO:<\/strong> Tools in Marketplace include <\/span>Alpha SEO<\/span><\/a> and <\/span>Boostability SEO<\/span><\/a>.<\/span><\/li>\n
  3. Local SEO:<\/strong> Yext Listing Sync Pro<\/span><\/a> and <\/span>Citation Builder<\/span><\/a>\u00a0are both Marketplace tools that help develop authority with search engines.<\/span><\/li>\n
  4. Reputation management:<\/strong> The <\/span>Reputation Management<\/span><\/a> product provides a singular dashboard to manage multiple social media accounts.<\/span><\/li>\n
  5. Tracking tool:<\/strong> Executive Report<\/span><\/a> found in Vendasta\u2019s Business App is an automated assessment that gives resellers access to proof-of-performance reporting and data-informed product and service recommendations.<\/span><\/li>\n
  6. Social:<\/strong> Marketplace tools include <\/span>Social Marketing<\/span><\/a>, and <\/span>Social Media Management.<\/span><\/a><\/li>\n
  7. Ad campaigns:<\/strong> Marketplace products and services include\u00a0Digital Advertising Services<\/a>\u00a0and many more options.<\/li>\n<\/ol>\n

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    These suggestions for product service bundles are ranked from \u201cwhere to start\u201d up to \u201cad campaigns\u201d as something that should be last on the list. Running paid advertising before ensuring the website, SEO, and online reputation are all healthy is a sure way to fail and lose customers.\u00a0 If you’re wondering how to start selling bundles, this is a great starting point.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Product bundling strategy” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Strategy for product and service bundles<\/span><\/h2>\n

    There are three key tactics that should be included in a successful product bundling strategy.\u00a0<\/span><\/p>\n

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    1. Segment the bundles based on steps of the customer journey.<\/span><\/li>\n<\/ol>\n