[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Over the years, one of the most requested topics that agency owners seek my opinion on is how to generate leads and grow their business. Whenever they ask me that question there\u2019s always one thing I tell them. I tell them that of all the issues that agencies have, lead generation is one of the easiest issues to solve.<\/strong> (The hardest challenge, by the way, is retaining clients as your business scales, and keeping operations tight.)<\/p>\n When it comes to lead generation, here is the strategy I recommend to all agency owners, regardless if you\u2019ve got an established business or are just starting out on your own.<\/p>\n It\u2019s called the Lighthouse Client strategy<\/strong>.<\/p>\n [et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”What is a Lighthouse Client strategy?” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nWhat is a Lighthouse Client strategy?<\/h2>\n