{"id":21693,"date":"2019-09-10T16:37:26","date_gmt":"2019-09-10T22:37:26","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21693"},"modified":"2025-10-27T16:10:06","modified_gmt":"2025-10-27T16:10:06","slug":"sso-for-enterprise","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/sso-for-enterprise\/","title":{"rendered":"SSO for Enterprise with Vendasta"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">You have a strong B2B client base. You have a platform (built internally or otherwise). You want to offer more solutions to grow your client base and your bottom-line. BUT, you can\u2019t risk app fragmentation and want to sell under <\/span><strong>your<\/strong><span style=\"font-weight: 400;\"> brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this sounds like your business, then this article is for you. Keep reading to learn how Vendasta\u2019s single sign-on (SSO) for enterprise can quickly make 100+ cloud products and services from the <\/span><a href=\"\/marketplace\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vendasta Marketplace<\/span><\/a><span style=\"font-weight: 400;\"> available for you to resell within your existing platform.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Why is SSO so Important?&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Why is SSO so Important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SSO is important from a security and compliance perspective, a support perspective, but it\u2019s also incredibly valuable from a user experience (UX) perspective. Generally SSO falls under an internal operations umbrella, but today we\u2019re going to discuss the importance of SSO for client facing portals.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are the key reasons why enterprises that sell solutions to other businesses need SSO:<\/span><\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;1. Security &#038; Compliance&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">1. Security &amp; Compliance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve seen the news. Cyber threats have never been more prevalent than they are right now. It <\/span><em><span style=\"font-weight: 400;\">needs<\/span><\/em><span style=\"font-weight: 400;\"> to be one of your primary prerogatives to minimize the threat of cyber attack for the sake of your clients, and the sake of your greater organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although improper implementation of SSO can have the inverse effect and actually open your platform up to greater security threats, proper implementation with the right partner can minimize security threats, particularly if <\/span><a href=\"https:\/\/searchsecurity.techtarget.com\/definition\/multifactor-authentication-MFA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">multi-factor authentication<\/span><\/a><span style=\"font-weight: 400;\"> is used.<\/span><\/p>\n<p><em><strong>Here are the facts:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Every new user login is a new opportunity for hackers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More complex authentication processes are much harder for hackers to crack<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SSO helps meet various regulations, such as <\/span><a href=\"https:\/\/digitalguardian.com\/blog\/what-hipaa-compliance\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HIPAA compliance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased documentation allows most SSO systems to meet the <\/span><a href=\"https:\/\/searchsecurity.techtarget.com\/resources\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sarbanes-Oxley Act<\/span><\/a><span style=\"font-weight: 400;\"> (SOX)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means that the less logins your clients have to make, the more secure your platform will become, and the more user-friendly your platform will become. This also means that if you have clients, or are targeting companies in high regulation environments (such as the medical field), then SSO can drive regulatory compliance and make your solution much more appealing.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;2. User Experience (UX)&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">2. User Experience (UX)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the security risks, one of the greatest threats with selling new solutions is a fragmented user experience as a result of too many logins. Not to mention that integrating numerous products into your current platform can quickly become a deep cost pool and a development nightmare.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SSO, you can serve your clients better by unifying the customer experience through a centralized login.<\/span><\/p>\n<p><em><strong>Some of the specific client benefits include:<\/strong><\/em><\/p>\n<ul>\n<li><strong>Increased productivity.<\/strong><span style=\"font-weight: 400;\"> Fact: most of your clients have to remember an average of <\/span><a href=\"https:\/\/blog.identityautomation.com\/benefits-of-single-sign-on-solutions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> passwords. Instead of your clients having to use various login portals to access different solutions you\u2019ve provided, they can save time and energy by accessing all of their products and services through one login portal.<\/span><\/span>\n<p>&nbsp;<\/p>\n<\/li>\n<li><strong>More positive company outlook.\u00a0<\/strong><span style=\"font-weight: 400;\">If<\/span><b><span style=\"font-weight: 400;\"> the user experience can delight your clients, then they are going to have more positive feedback to share, which can translate into an improved company reputation.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plus, local businesses have spoken and they desire a single login. They also desire a single solution provider that can meet all of their cloud product and service needs. AppDirect\u2019s <\/span><a href=\"https:\/\/www.appdirect.com\/resources\/rp-smb-cloud-service-commerce-adoption-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloud Services Adoption Report<\/span><\/a><span style=\"font-weight: 400;\"> suggests that 51% of small to medium sized businesses (SMBs) are already purchasing solutions from a <\/span><a href=\"\/blog\/what-is-a-cloud-broker\/\"  target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cloud broker<\/span><\/a><span style=\"font-weight: 400;\"> that can meet most or all of their cloud product and service needs via SSO.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;3. Fast Product &#038; Service Adoption&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">3. Fast Product &amp; Service Adoption<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The fact is simple, login portals can become major blockers to product uptake. If you can centralize all of your solutions under one login, you make it that much easier for clients to navigate between products and improve the overall UX of your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SSO can also serve to dissuade your clients from searching elsewhere for cloud solutions. If they can find all of the products and services they desire under your login, then you prevent loss of revenue out the back door to other providers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;4. Fewer Support Calls&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">4. Fewer Support Calls<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gartner estimates that <\/span><a href=\"https:\/\/searchenterprisedesktop.techtarget.com\/tip\/Resetting-passwords-in-the-enterprise-without-the-help-desk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20-50%<\/span><\/a><span style=\"font-weight: 400;\"> of all help desk calls are simply for password resets. If you can shrink the number of logins to a single portal, then you will dramatically reduce the volume of these support calls. This can serve to free up valuable resources and gives your support teams more time to handle more severe help calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Forrester estimates the average opportunity cost of a password reset call to be <\/span><a href=\"https:\/\/blog.identityautomation.com\/benefits-of-single-sign-on-solutions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$70<\/span><\/a><span style=\"font-weight: 400;\">. With SSO, you can quickly alleviate these opportunity costs.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Why Integrate with Vendasta?&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Why Integrate with Vendasta?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vendasta is a one-stop-shop. Vendasta is the fastest avenue to dramatic product and service diversification, and product diversification is the key to unlocking client retention and scaling your revenue growth.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Why Product Diversification Matters&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Why Product Diversification Matters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vendasta conducted a <\/span><a href=\"\/content-library\/guides\/client-churn-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Churn Study<\/span><\/a><span style=\"font-weight: 400;\"> on 200,000+ SMBs to determine the answers to client retention. <\/span><em><span style=\"font-weight: 400;\">The result? <\/span><\/em><span style=\"font-weight: 400;\">Vendasta found that product diversification is the cure for customer churn. It\u2019s like the vinegar to your hiccups (<\/span><em><span style=\"font-weight: 400;\">anyone else do this or is it just me?<\/span><\/em><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<p><em><strong>The specific findings were as follows:<\/strong><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upselling has the highest impact on the lifetime of your clients at the 3-month mark<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">62% of clients that were not upsold within the first three months churned within 2 years<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling an SMB 1 product has a retention rate of only 30% after 2 years<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling that SMB just 1 more product showed an increase in retention rate of nearly 20%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling that SMB 4 products showed a retention rate of 80%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The findings are clear. The more products you can provide, the more problems you can solve, the stickier your client relationships will become.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How Vendasta Enables Product Diversification&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">How Vendasta Enables Product Diversification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Through Vendasta\u2019s powerful SSO integration, you can add 100+ new products and services to your existing platform, all in one shot. Forget thousands of hours of custom development just to piece together a handful of fragmented products and services\u2014get all of these solutions in one stop.<\/span><\/p>\n<p><strong><em>Here\u2019s how it works:<\/em><\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It all starts with Vendasta\u2019s <\/span><strong>Service Providers<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> These consist of all of the applications or services provided through Vendasta which support SSO (<\/span><a href=\"\/blog\/white-label-solutions\/\"  target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rebrandable cloud solutions<\/span><\/a><span style=\"font-weight: 400;\">, as well as world-class vendor solutions like G Suite and Constant Contact).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then you enter the equation as the <\/span><strong>Identity Provider<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> If you\u2019re the owner of the platform in which your clients currently sign-on, then your platform will own the final user authentication.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then Vendasta deploys our <\/span><strong>Identity Discovery Process<\/strong><span style=\"font-weight: 400;\"> whereby we store or proxy the configuration and artifacts necessary to allow the Service Providers from our <\/span><a href=\"\/marketplace\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketplace<\/span><\/a><span style=\"font-weight: 400;\"> to redirect to you (the Identity Provider), and for you to then be able to SSO into these Service Providers.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Get the Guide&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Get the Guide<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The equation is simple. Your clients desire more solutions, but they want them all under one login. SSO with Vendasta enables you to quickly meet both of these needs, while simultaneously increasing your security, freeing up support resources and improving the overall user experience.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Time to get technical?<\/span><\/em><\/p>\n<p><em><strong>Technical integration with Vendasta follows 4 simple steps:<\/strong><\/em><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authentication,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identity and access management,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software development kits,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and white-label navbar customization.<\/span><\/li>\n<\/ol>\n<p><a href=\"\/content-library\/guides\/unlock-your-platform-sso-paper\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download the complete guide<\/span><\/a><span style=\"font-weight: 400;\"> and discover how you can unlock the potential of your own platform with Vendasta.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your clients desire more solutions, but they want them under one login. Enterprise SSO with Vendasta enables you to meet both of these needs.<\/p>\n","protected":false},"author":172,"featured_media":123609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1727],"tags":[1800,1609,1801,591],"class_list":["post-21693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news","tag-enterprise","tag-sso","tag-sso-for-enterprise","tag-vendasta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SSO for Enterprise with Vendasta<\/title>\n<meta name=\"description\" content=\"Your clients desire more solutions, but they want them under one login. 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