{"id":21674,"date":"2019-09-10T11:02:02","date_gmt":"2019-09-10T17:02:02","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21674"},"modified":"2026-02-02T20:15:11","modified_gmt":"2026-02-02T20:15:11","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/brand-identity\/","title":{"rendered":"How to Create a Strong Brand Identity for Your Agency"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Introduction” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Developing a brand identity for your agency is one of the best ways to take your brand to the next level.\u00a0<\/span><\/p>\n

Strong brands are all around us. In our modern, digitized world, people are seeing an alarming number of brands everywhere they turn.. Remember that <\/span>study<\/span><\/a> done in 2007 about people being exposed to 5,000 advertisements a day? Well that number has definitely<\/span> increased <\/span><\/a>with the surge in mobile smart devices, increased social media usage from all <\/span>demographics<\/span><\/a>, brand placements, and everything you might see in day-to-day life.\u00a0<\/span><\/p>\n

Companies and <\/span>people<\/span><\/a> leverage their brands to connect with customers and clients. <\/span>With a strong brand, it is easier for your audience to get to know you.\u00a0<\/strong><\/p>\n

Let\u2019s play a fun game.\u00a0<\/span><\/p>\n

All you have to do is guess the brand based on the tiny bit of info you\u2019re given.\u00a0<\/span><\/p>\n

Ready? <\/span>[\/et_pb_text][et_pb_text admin_label=”Slogan” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]1.Slogan<\/strong>[\/et_pb_text][et_pb_text admin_label=”Character” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]2. Character<\/strong>[\/et_pb_text][et_pb_text admin_label=”Logo” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]3.Logo (and logo elements)<\/strong>[\/et_pb_text][et_pb_text admin_label=”Color” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]4. Color <\/strong>[\/et_pb_text][et_pb_text admin_label=”Font” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]5. Font<\/strong> <\/span>[\/et_pb_text][et_pb_text admin_label=”Answers” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Alright, some of those may have been harder than others, or maybe they came to mind right away. Whatever the case, here are the answers:\u00a0<\/span><\/p>\n

    \n
  1. Kit Kat<\/span><\/a><\/li>\n
  2. Geico<\/span><\/a><\/li>\n
  3. Amazon<\/span><\/a><\/li>\n
  4. Facebook<\/span><\/a><\/li>\n
  5. Coca Cola<\/span><\/a><\/li>\n<\/ol>\n

    The coolest part about that game? It\u2019s the result of some impressive design and marketing minds. <\/span>Brands that are recognizable by their color scheme, font, imagery, characters, logos, etc. have been successful in developing brand identity.\u00a0<\/strong><\/p>\n

    How did they do it?<\/span><\/p>\n

    Though easier said than done, this is how to create a brand identity. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”What is Brand Identity” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    What is a Brand Identity<\/span><\/h2>\n

    Before we jump into the steps of how to create a brand identity, it\u2019s important to understand exactly what a brand identity is.\u00a0<\/span><\/p>\n

    \u201cBrand is the promise, the big idea, the expectations that reside in each customer\u2019s mind about a product, service or company. Branding is about making an emotional connection.\u201d <\/span>Alina Wheeler<\/span><\/a><\/em><\/p>\n

    A <\/span>brand identity<\/span><\/a> is an external image that aims to reflect the vision, mission, culture, and values of the company. It\u2019s the tangible and recognizable piece of what a brand represents.\u00a0<\/span><\/p>\n

    If we think of the brand identity as we would a human being, it is the personal style and personality presented to the world. People want to be seen in a certain way so they present themselves how they hope to be perceived by wearing certain clothes, doing their hair in a certain way, talking about certain things, and acting certain ways.\u00a0<\/span><\/p>\n

    Brands are no different. The brand identity is the presentation of how the brand hopes to be perceived. It is a visual representation of the internal being.\u00a0<\/span><\/p>\n

    To break down the brand identity further, we can see that it is comprised of six main parts:\u00a0<\/span><\/p>\n

      \n
    1. Company name<\/span><\/li>\n
    2. Slogan and tagline<\/span><\/li>\n
    3. Colors<\/span><\/li>\n
    4. Font<\/span><\/li>\n
    5. Shape<\/span><\/li>\n
    6. Tone of voice<\/span><\/li>\n<\/ol>\n

      Now let\u2019s go back to the human comparison. These six main pieces can fit together to make up a person\u2019s identity.<\/span><\/p>\n

        \n
      1. Company name = person\u2019s name<\/span><\/li>\n
      2. Slogan and tagline = person\u2019s occupation, hobbies, interests\u00a0<\/span><\/li>\n
      3. Colors = emotions felt<\/span><\/li>\n
      4. Font = personality traits<\/span><\/li>\n
      5. Shape = person\u2019s appearance<\/span><\/li>\n
      6. Tone of voice = how they communicate with others<\/span><\/li>\n<\/ol>\n

        To sum it up, a brand identity is how the brand presents itself. It is the foundation of how the brand acts based on its inner self.\u00a0<\/span><\/p>\n

        So how do you get there? <\/span>[\/et_pb_text][et_pb_text admin_label=”7 Steps For Developing Brand Identity” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        7 Steps For Developing Brand Identity<\/span><\/h2>\n
          \n
        1. Set a Mission Statement\u00a0<\/span><\/li>\n
        2. Design Your Culture<\/span><\/li>\n
        3. Humanize Your Brand to Choose an Audience<\/span><\/li>\n
        4. Understand Your Value Proposition<\/span><\/li>\n
        5. Brand Identity 101- Develop \u201cThe Look\u201d<\/span><\/li>\n
        6. Implement a Style Guide<\/span><\/li>\n
        7. Brand Your Touchpoints<\/span><\/li>\n<\/ol>\n

          [\/et_pb_text][et_pb_text admin_label=”Mission Statement” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Set a Mission Statement<\/span><\/h2>\n

          The highest achievers and most successful companies have one thing in common: clear-cut goals. Setting a mission statement is like setting an overarching goal that encompasses values and goals. The mission statement is outlining, at a very high level, what your company hopes to achieve and how they will act to achieve that goal.<\/span><\/p>\n

          In searching for my favorite mission statement examples, I took inspiration from companies whose products I use on a regular basis. I looked around and saw my laptop, my car keys, and my Fitbit. These are the mission statements for those 3 products:<\/span><\/p>\n