{"id":21620,"date":"2019-09-03T07:55:56","date_gmt":"2019-09-03T13:55:56","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21620"},"modified":"2025-10-27T20:48:31","modified_gmt":"2025-10-27T20:48:31","slug":"writing-social-media","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/writing-social-media\/","title":{"rendered":"What to Write on Social Media"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro blurb” _builder_version=”4.16″ global_colors_info=”{}”]Welcome back to the Summer of Social, a Vendasta blog series aimed to provide you with tips and tricks to create the most engaging, relevant, and interesting social media strategies for your clients. <\/span><\/em>[\/et_pb_text][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Have you ever stared blankly at your screen trying to figure out what to write? You\u2019re not alone. Many of us struggle with how to write the perfect social media content. How long does it need to be? Are emojis still cool? What kind of content do followers want? Crafting the perfect post is not as easy as it looks. The way you write social posts for your clients can affect the authority of the post and more. Heck, if it was easy, you\u2019d probably be out of a job!<\/p>\n

Although it is more accessible, the copy of social media messages matters just the same as big marketing spends. If you\u2019re making multiple posts a day, it can be even more difficult to craft an impressive message, as you might not have as much planning time. Good copy matters because every post you make on your client\u2019s behalf reflects on their brand. With a properly-outlined audience<\/a>, the correct networks<\/a>, and a defined brand voice<\/a> for your clients, you\u2019re ready to get posting. So how do you go about crafting the best social posts? Let\u2019s dive into it!<\/p>\n

[et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Tips for writing the best social media copy” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Tips for Writing the Best Social Media Copy<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”grammar” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Make Grammar a Priority<\/h3>\n

In a world where important conversations are happening through a few lines of text, using proper grammar is incredibly important. Bad grammar reflects poorly on the writer and your clients. This can diminish credibility and the loyalty your followers have to the brand.\u00a0<\/span><\/p>\n

Keep readers coming back and continuing the conversation by using proper punctuation and grammar. Before publishing or scheduling your next post, make sure to read it over multiple times. Not sure if you caught everything? Get someone else from your agency to read it over.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”be compelling” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Be Compelling<\/h3>\n

When writing copy for your clients, you\u2019re competing for the attention of their audience. One of the best ways to stand out? Tell them what\u2019s in it for them. You could describe an amazing benefit your client\u2019s follower will receive, pose an interesting question that mentions additional benefits, or display an exciting statistic. This way the user understands the relationship and wants to come back.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Understand active vs. passive voice” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Understand Active vs. Passive Voice<\/h3>\n

When writing copy for social media posts you want to avoid using a passive voice. What exactly are the differences between active and passive voice? With an active voice, the subject performs the action described by the verb; with passive voice, the subject is acted upon by the verb. Using an active voice creates more engaging copy. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Be clear and concise (write to a sixth grader) ” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Be Clear and Concise (Write to a Sixth Grader)<\/h3>\n

Ever read something filled with technical jargon and become completely lost? Same. People skim on social media, so long-winded, complex posts don\u2019t really work. When crafting social posts for your clients we want to avoid that. A good tip is to pretend you\u2019re writing the post for a sixth-grader to comprehend. This will force you to write clearly and concisely. If followers don\u2019t understand your client\u2019s posts, they will scroll past and not engage. As the writer, do the work and make the post digestible by any audience\u2014your client\u2019s followers will appreciate it.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Invoke Curiosity ” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Invoke Curiosity<\/h3>\n

The whole point of creating social media posts for your clients is to create a conversation. Write in a way that makes people want to click through or make a comment. If you\u2019re linking to another piece of content, you don\u2019t need to tell the whole story in your copy. Leave some details unanswered, while implying your link will answer their questions.\u00a0<\/span><\/p>\n

Another great way to invoke curiosity? Ask your client\u2019s followers a question. This way they will be motivated to make a comment and open a dialogue with your client. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”use emojis” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Use Emojis<\/h3>\n

Think emojis are just for text messages? Think again! Many of your client\u2019s followers use emojis in their daily virtual interactions. In fact, 92% of people use emojis. Emojis are a great way to catch the attention of a follower and break up blocks of black text. However, it\u2019s important to not overdo emojis. Stick to one or two per post. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”think audience first” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Think Audience First<\/h3>\n

Followers will get frustrated with your client\u2019s brand if there are only posts about themselves. It\u2019s important to write in a way that puts your audience at the center of the story. Easy way to do this? Say \u2018you\u2019 more than \u2018us\u2019.\u00a0<\/span><\/p>\n

Avoid making post after post about the business. Try switching it up with industry-relevant content and posts about the community. At Vendasta, we recommend following a 30\/30\/30 rule. That means 30% industry posts, 30% business posts, and 30% community posts. This will provide followers with a range of interesting content to keep them engaged. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Be positive ” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Be Positive<\/h3>\n

We previously discussed the importance of tone in your social strategy. Well, that tone is translated to followers with the copy. Curious about what tone you should be showcasing? Studies have shown that positivity in social media wins in online interactions. So how do you showcase positivity on social media? Use exclamation points, positive language\/words, reference community members, and engage with the community through questions! <\/span><\/p>\n

[\/et_pb_text][et_pb_divider _builder_version=”4.27.4″ global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”conclusion” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Think you\u2019ve got enough to get posting? Let go of that writer’s block and get to work! Take time to strategize and outline a week to a month worth of posts for your clients. Try to keep in mind the tips and tricks listed above.\u00a0<\/span><\/p>\n

Looking for one place to schedule and plan all your client\u2019s social posts? Vendasta\u2019s <\/span>Social Marketing<\/span><\/a> has you covered! Social Marketing has all the elements needed to craft the perfect social post. With easy access to RSS feeds, emojis, GIFs, and stock images, you\u2019ll never hit writer’s block again. Build fans, find customers, and engage with the community on behalf of your clients all from within one incredible product.<\/span><\/p>\n

Questions? I\u2019d love to hear how it goes for you!<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome back to the Summer of Social, a Vendasta blog series aimed to provide you with tips and tricks to create the most engaging, relevant, and interesting social media strategies for your clients. Have you ever stared blankly at your screen trying to figure out what to write? You\u2019re not alone. Many of us struggle […]<\/p>\n","protected":false},"author":75,"featured_media":124585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[1034,1035,105,1036,1037,1038,1039,1040,761,148,1041,1042,641,149,1043,1044,1045],"class_list":["post-21620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-best-social-media-copy","tag-creating-social-media-content","tag-facebook","tag-good-grammar","tag-hoe-to-create-content-for-social-media","tag-how-to-write-a-good-social-story","tag-importance-of-grammar","tag-importance-of-social-media","tag-instagram","tag-social-media","tag-social-media-content","tag-social-media-copy","tag-social-media-for-small-business","tag-twitter","tag-types-of-social-media-content","tag-types-of-social-media-posts","tag-what-to-post-on-social-media"],"acf":[],"yoast_head":"\nWhat to Write on Social Media - Vendasta Blog<\/title>\n<meta name=\"description\" content=\"Not sure what to write? 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