{"id":21541,"date":"2019-08-26T13:22:48","date_gmt":"2019-08-26T19:22:48","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21541"},"modified":"2025-08-08T16:52:36","modified_gmt":"2025-08-08T16:52:36","slug":"identifying-brand-voice","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/identifying-brand-voice\/","title":{"rendered":"Identifying Your Client’s Brand Voice"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Summer of Social Intro” _builder_version=”4.16″ global_colors_info=”{}”]Welcome back to the Summer of Social, a Vendasta blog series aimed to provide you with tips and tricks to create the most engaging, relevant, and interesting social media strategies for your clients.<\/em>[\/et_pb_text][et_pb_text admin_label=”Intro” _builder_version=”4.16″ global_colors_info=”{}”]Social networks like Instagram, Facebook, and LinkedIn are amazing tools for your clients to connect with their customers and find new ones. When we get social media interaction right, the results can be instant and wonderous. Unfortunately, if used improperly, social media can spell disaster for your clients\u2019 businesses.\u00a0<\/span><\/p>\n

The content that is posted to your clients\u2019 accounts say a lot about their brand and values. For this blog, we aren\u2019t as focused on what<\/em> you\u2019re saying on behalf of your clients, but with how<\/em> you say it. Your clients\u2019 brand voice directly affects how their business is perceived.<\/span><\/p>\n

Want a streamlined way to deliver a client\u2019s brand voice to their followers? Vendasta\u2019s Social Marketing can do just that! <\/span>Social Marketing<\/span><\/a> is a white-label social media tool designed specifically for agency-to-client collaboration\u2014allowing your team to manage local business\u2019 social accounts in a scalable way. This product will help you to build a fans, find customers, and engage with the community on behalf of your clients.\u00a0<\/span><\/p>\n

Earlier in this blog series, we identified <\/span>why your clients need to be on social media<\/span><\/a> and <\/span>which networks are best suited for them<\/span><\/a>. Now it\u2019s time to dive into brand voice. By properly identifying this, you will be able to craft social posts that sound unique, but familiar to their followers. It will also help you to be consistent and give a clear understanding of what to expect. Let\u2019s get started!\u00a0<\/em><\/span>[\/et_pb_text][et_pb_text admin_label=”What exactly is a brand’s voice?” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

What exactly is a brand’s voice?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”brand voice explained” _builder_version=”4.16″ global_colors_info=”{}”]Every time you talk, write, design, post, and respond on behalf of your clients you are connecting with others using their brand voice. Brand voice is comprised of four elements. The first is character\/persona; Who does your client\u2019s brand sound like? If they were a character, who would they be? The second element of brand voice is tone; What is the general vibe of your client\u2019s brand? The third is language; What kinds of words do your clients use in their social media and online conversations? The final aspect of brand voice is purpose; Why are your clients on social media in the first place?<\/span>[\/et_pb_text][et_pb_text admin_label=”Why identify your client’s brand voice?” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Why identify your client’s brand voice?<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”why identify brand voice” _builder_version=”4.16″ global_colors_info=”{}”]Besides needing to maintain consistency for your clients, why is it so important to identify your client\u2019s brand voice? Well, it helps to communicate your client\u2019s brand mission and values, humanizes the brand, and helps to develop trust and rapport. You don\u2019t want your client\u2019s brand to be talking to their followers like they\u2019re money. You want to identify and outline their voice to provide authentic communication. Additionally, followers look for consistency with the brands they follow. If the way you communicate doesn\u2019t achieve this, your client will lose followers.\u00a0<\/span><\/p>\n

A well-defined brand voice will allow you to:<\/span><\/p>\n

    \n
  • Streamline responses and reactions<\/span><\/li>\n
  • Help make your client\u2019s business recognizable and identifiable<\/span><\/li>\n
  • Help build trust and loyalty through the deliverance of a consistent message\u00a0<\/span><\/li>\n
  • Help to target your client\u2019s audience\u00a0<\/span><\/li>\n
  • Develop a unique style and personality\u00a0<\/span><\/li>\n
  • Build a community around your client\u2019s brand<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text admin_label=”Voice vs. Tone” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Voice vs. Tone<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”explaining voice and tone” _builder_version=”4.16″ global_colors_info=”{}”]Before we continue, it is important to have a proper understanding of the difference between voice<\/em> and tone<\/em>. When discussing this topic these words get thrown around a lot.\u00a0<\/span><\/p>\n

    Voice:<\/strong> the expression of your brand\u2019s personality. This can be explained using adjectives to describe your client\u2019s brand communication style. For example, your client\u2019s brand could be: funny, sweet, or sassy.<\/span><\/p>\n

    Tone:<\/strong> this is how your client\u2019s brand voice is applied. Depending on the number of networks they\u2019re on, it can differ across social channels or even situations.\u00a0<\/span><\/p>\n

    Essentially, there is one voice for your client\u2019s brand and many tones that help to refine that voice. Sometimes it can be helpful to think of the brand voice as the mission statement and the tone as an application of that mission.\u00a0<\/span>[\/et_pb_text][et_pb_text admin_label=”How to identify your client’s voice” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    How to identify your client’s voice<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”blurb about how to identify ” _builder_version=”4.16″ global_colors_info=”{}”]When it comes to identifying your client\u2019s brand voice, it is important to include them. This way they get to showcase elements of the brand personality that already exist.\u00a0<\/span>[\/et_pb_text][et_pb_text admin_label=”Find your adjectives” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Find your adjectives<\/span><\/h3>\n

    What adjectives would you and your client use to describe the business? Pick 10. From this list, pick 4 that stand out and have the ability to sum up the brand persona. Not sure which adjectives fit? Think about how you want followers to perceive your client. People tend to follow brands that are honest, friendly, helpful, funny, trendy, politically correct and snarky.\u00a0<\/span>[\/et_pb_text][et_pb_text admin_label=”Identify where followers will hear it” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Identify where followers will hear it<\/span><\/h3>\n

    Another important step in identifying your client\u2019s voice is to know where it will be heard. Does your client leave comments on customer posts? Or do they respond to every single private message? Most brands showcase their voice in replies, calls to action, captions, direct messages, bios, and visuals.\u00a0<\/span>[\/et_pb_text][et_pb_text admin_label=”Develop a brand persona questionnaire ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

    Develop a brand persona questionnaire\u00a0<\/span><\/h3>\n

    If you\u2019re looking for an in depth way to get into the \u2018mind\u2019 of your client\u2019s business it can be helpful to develop a brand persona questionnaire. This consists of a variety of questions that will help identify key stakeholders, important messages, and the ways your client prefers to communicate. Some important questions to ask are: what are your client\u2019s values? What sets them apart from competitors? What reputation does your client want? And, who is the audience?\u00a0<\/span><\/p>\n

    It\u2019s important to note<\/strong> that on social media most brands tend to be less formal and more relaxed and human. After all, that\u2019s a huge reason why people follow brands on social!\u00a0<\/span>[\/et_pb_text][et_pb_divider _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”conclusion ” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    There we have it, another lesson in The Summer of Social<\/em> is complete! Now it\u2019s time for you to get to work. Take time to strategize and outline your client\u2019s brand voice. Keep your eyes peeled for the next blog in the series where we dive into how to apply your client\u2019s brand voice to writing good copy.\u00a0<\/span><\/p>\n

    Questions? I\u2019d love to hear how it goes for you!<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Welcome back to the Summer of Social, a Vendasta blog series aimed to provide you with tips and tricks to create the most engaging, relevant, and interesting social media strategies for your clients.Social networks like Instagram, Facebook, and LinkedIn are amazing tools for your clients to connect with their customers and find new ones. When […]<\/p>\n","protected":false},"author":75,"featured_media":123174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[1021,1022,1023,990,1024,148,497,1025,1026,1027,1028,1029,1030,1031,1032,1033],"class_list":["post-21541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-voice","tag-brand-voice-template","tag-finding-your-voice","tag-improve-social-media","tag-share-of-voice","tag-social-media","tag-social-media-management","tag-social-media-manager","tag-social-media-tips","tag-social-media-voice","tag-tone","tag-voice","tag-what-is-brand-voice","tag-what-is-my-businesses-brand-voice","tag-what-is-share-of-voice","tag-what-is-the-difference-between-voice-and-tone"],"acf":[],"yoast_head":"\nIdentifying Your Client's Brand Voice - Vendasta Blog<\/title>\n<meta name=\"description\" content=\"Ever struggled with properly identifying your client's brand voice? 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