{"id":21294,"date":"2019-08-02T10:57:03","date_gmt":"2019-08-02T16:57:03","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21294"},"modified":"2026-01-11T02:43:33","modified_gmt":"2026-01-11T02:43:33","slug":"cloud-broker-services","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/cloud-broker-services\/","title":{"rendered":"Leveraging Cloud Broker Services to Accelerate B2B Growth"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

The B2B equation hasn\u2019t changed. B2B organizations exist to provide products, services, or both, to other businesses. What has changed is the scope of products and services that B2B organizations can provide to their business clients. <\/span>Through the cloud broker business model, B2Bs can almost instantly acquire the capacity to expand product lines. But, service lines can be a little more challenging. Enter the cloud broker services model.<\/strong><\/p>\n

Some services require specialized knowledge and large allocations of time and resources, making it hard for cloud brokers<\/a> to scale these offerings. That\u2019s where external cloud broker services teams come in who can provide cloud brokers with the flexibility to focus on core competencies while still meeting a wider breadth of client needs.<\/span><\/p>\n

[et_pb_section global_module=\"112798 \"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”What are Cloud Broker Services?” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

What are Cloud Broker Services?<\/span><\/h2>\n

Cloud broker services are the intangible assets that often accompany cloud broker products. For example, a cloud broker might sell a product for social media marketing to a business client, and then they might supplement that product with a social posting fulfilment service. This is an example of a cloud broker service offering.<\/span><\/p>\n

BUT, there\u2019s another level.<\/em><\/span><\/p>\n

It\u2019s the age of the reseller model. Most cloud solutions, from G Suite to Oracle, now offer reseller models where other B2B businesses can partner with the solution developers and gain exclusive access to price, package, and resell these cloud solutions. It makes sense, the cloud solution developers gain new sales and revenue lines, and the resellers earn credibility and generate more compelling client-facing business offerings.<\/span><\/p>\n

This model laid the foundation for the emergence of <\/span>cloud brokers<\/span><\/a> in the B2B space.<\/span><\/p>\n

This model also laid the foundation for a new market of cloud broker services.\u00a0<\/span><\/p>\n

As alluded to above, a cloud broker may not have the internal resources or expertise to fulfill on all of the service requirements of customers. Fortunately, there are a few fulfilment models within the cloud broker services space.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Cloud Broker Services Fulfilment” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Cloud Broker Services Fulfilment<\/span><\/h2>\n

If you are reselling cloud solutions in addition to your core line of business, then you have 3 options in offering cloud broker services:<\/span><\/p>\n

    \n
  1. Fulfill the services internally with your own team<\/span><\/li>\n
  2. Outsource fulfilment work to solution developers<\/span><\/li>\n
  3. Partner with a white-label cloud broker services fulfilment team<\/span><\/li>\n<\/ol>\n

    If you\u2019re finding you don\u2019t have the time, the staff, or the necessary expertise to complete fulfilment internally, then you may want to look at options 2 and 3 as a means to have the work completed externally.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Case: SOCi” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

    Case: SOCi<\/span><\/h3>\n

    SOCi is a cloud-based social media marketing and review platform. SOCi sells direct to end business consumers, but they also partner with other B2Bs through a reseller model. They understand that lots of resellers don\u2019t have all the tools necessary to offer fulfilment on the platform, so they have a SOCi assist program to help resellers with service fulfilment work.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Case: Vendasta” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

    Case: Vendasta<\/span><\/h3>\n

    Vendasta is best defined as a cloud service brokerage, a company that enables other B2Bs to complete the cloud broker transformation with a single cloud broker platform<\/a>. This is made possible through the following solution set:<\/span><\/p>\n

      \n
    1. \n
        \n
      1. Vendor marketplace to house dozens of resellable cloud solutions<\/span><\/li>\n
      2. A sales and marketing automation powered CRM to enable clients to sell <\/span>better<\/span><\/em><\/li>\n
      3. A rebrandable business app for cloud brokers to leverage as a means to give business clients a single login to manage all of their solutions<\/span><\/li>\n
      4. A white-label cloud broker services fulfilment team to help you scale by completing work under your brand<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        Vendasta works with B2B organizations from a breadth of industries, some of which include: marketing agencies, software companies, IT companies, publishers, TV\/radio broadcast companies, major brands\/franchises, directories, banks, telecommunications companies, cable companies, and more. Many organizations across these various sectors have discovered great value in having a 3rd party fulfilment team to stimulate scaled growth.<\/span><\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”Conclusion” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

        Conclusion<\/span><\/h2>\n

        Cloud brokers are the future of B2B. As a cloud broker, adding cloud broker services to product offerings is one of the fastest routes to building stronger client relationships and opening new lines of revenue.\u00a0<\/span><\/p>\n

        But service offerings require greater time and resource allocation, and not all cloud brokers are best equipped to fulfill on all of the services that they\u2019d like to sell. That\u2019s where external cloud broker services teams enter the equation.<\/span><\/p>\n

        Click <\/span>here<\/span><\/a> if you\u2019re interested in learning how to become a cloud broker with the help of a cloud broker services team.<\/span><\/em><\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”Cloud Broker Services FAQs” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

        Cloud Broker Services FAQs<\/span><\/p>\n

        1. What are cloud broker services?<\/h3>\n

        Cloud broker services are fulfillment and support services that complement cloud products. They help B2B resellers deliver services like marketing execution, onboarding, or management without building everything in-house.<\/p>\n

        2. How do cloud broker services support B2B growth?<\/h3>\n

        They allow B2B companies to expand service offerings quickly. Instead of hiring specialized teams, brokers can scale faster while focusing on sales, relationships, and core expertise.<\/p>\n

        3. What\u2019s the difference between cloud products and cloud broker services?<\/h3>\n

        Cloud products are the software being sold, while cloud broker services handle implementation, execution, or ongoing management. Services turn software into a complete, results-driven solution for clients.<\/p>\n

        4. Why do cloud brokers outsource service fulfillment?<\/h3>\n

        Many services require time, expertise, and ongoing effort. Outsourcing helps cloud brokers avoid operational strain while still delivering high-quality outcomes to clients.<\/p>\n

        5. What fulfillment options do cloud brokers have?<\/h3>\n

        Cloud brokers can fulfill services internally, outsource directly to solution vendors, or partner with a white-label cloud broker services provider. The right choice depends on scale, resources, and growth goals.<\/p>\n

        6. How does white-label fulfillment work for cloud brokers?<\/h3>\n

        White-label fulfillment teams deliver services under the broker\u2019s brand. Clients see a seamless experience while the broker avoids staffing, training, and operational complexity.<\/p>\n

        7. What types of services are commonly fulfilled by cloud brokers?<\/h3>\n

        Common services include digital marketing execution, reputation management, social media posting, SEO work, and advertising fulfillment. These services pair naturally with cloud software products.<\/p>\n

        8. Who benefits most from cloud broker services?<\/h3>\n

        Marketing agencies, IT providers, publishers, telecom companies, and franchise networks benefit most. Any B2B selling digital solutions can use cloud broker services to scale efficiently.<\/p>\n

        9. How does Vendasta support cloud broker services?<\/h3>\n

        Vendasta provides a marketplace of resellable cloud products, a sales-focused CRM, a rebrandable business app, and a white-label fulfillment team to support service delivery at scale.<\/p>\n

        10. When should a business consider becoming a cloud broker?<\/h3>\n

        If a business wants to expand offerings, increase recurring revenue, and deepen client relationships without heavy operational growth, the cloud broker model is a strong next step. Platforms like Vendasta make that transition easier.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Through the cloud broker business model, B2Bs can almost instantly acquire the capacity to expand product lines. 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