{"id":21179,"date":"2019-07-18T08:40:44","date_gmt":"2019-07-18T14:40:44","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21179"},"modified":"2025-10-27T16:26:11","modified_gmt":"2025-10-27T16:26:11","slug":"what-is-a-cloud-broker","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/what-is-a-cloud-broker\/","title":{"rendered":"What is a Cloud Broker? (And the Death of B2B Industry)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

When you hear \u201ccloud broker,\u201d a few things might come to mind… <\/span>A person\/firm that sells shares in cloud companies? Or maybe some hipster selling condensed water vapor in a bottle…?<\/span><\/em><\/p>\n

No, a cloud broker is MUCH more than that. The cloud broker is the reckoning call in the B2B landscape.<\/span><\/p>\n

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[\/et_pb_text][et_pb_text admin_label=”What is a Cloud Broker?” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

What is a Cloud Broker?<\/span><\/h2>\n

A cloud broker is any B2B organization that provides <\/span>multiple<\/strong> cloud products\/services to their business clients.<\/span><\/em><\/p>\n

Ergo, a cloud broker either internally develops multiple cloud-based solutions to be bundled and sold to their business clients, or else they simply resell existing cloud solutions on the market. <\/span><\/p>\n

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What Industries do Cloud Brokers Belong to?<\/span><\/h2>\n

That\u2019s a bit of a trick question. <\/span>Cloud brokers transcend traditional industry boundaries.<\/strong> A cloud broker can arise from what was founded as a marketing agency, what was a telecommunications company, what was a tech company, what was a newspaper company, what was an IT company, etc.\u00a0<\/span><\/p>\n

If you have a selling relationship with other businesses, then you are already halfway to becoming a cloud broker. The second half of the equation is as mentioned above; either developing necessary cloud technologies to sell, or by forming a vendor relationship with existing cloud entities.<\/span><\/p>\n

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Comporium Example:<\/span><\/h3>\n

AT&T competes with Verizon. <\/span>The Wall Street Journal<\/span><\/em> competes with <\/span>USA Today<\/span><\/em>. Or at least that\u2019s how it used to be. Today, AT&T offers phone, internet, and TV to business clients. But other telecommunication companies have gone further. For example, Charlotte based <\/span>Comporium<\/span><\/a> offers their clients everything mentioned above plus security solutions, digital signage, cloud-based data storage, and a large suite of cloud-based digital marketing solutions.\u00a0<\/span><\/p>\n

Comporium\u2019s customers can skip their stop at the cable company, the security company, the marketing agency, and the traditional media company. Comporium has now stolen potential clients from the Wall Street Journal. Comporium now has stronger relationships with their clients than any of their competitors. That\u2019s the power of the cloud broker.<\/span><\/p>\n

Check out the vehicle of Comporium\u2019s rapid expansion and success in the cloud space.<\/span><\/a><\/em><\/p>\n

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What is the Opportunity in Becoming a Cloud Broker?<\/span><\/h2>\n

It\u2019s the era of SaaS. With every passing year, SMBs (small-medium businesses) and enterprises continue to increase SaaS spend. In fact, according to the <\/span>Google Accel Report<\/span><\/a>, the combined SaaS spend is forecasted to hit <\/span>132 billion dollars<\/strong> by the dawn of 2020. This is the window for B2B businesses that evolve into cloud brokers.<\/span><\/p>\n

It\u2019s key to note that SMB SaaS spend is growing at 3x the velocity of those enterprise peers. This is because these businesses are gearing up for war with the big brands and recognize the need for tech as a means to keep pace.<\/span><\/p>\n

The problem:<\/strong> ISVWorld estimates that there are 71,000 SaaS solutions available to local businesses. These solutions span a spectrum of industries that includes everything from sales, to engineering, to finance.<\/span><\/p>\n

These local businesses cannot easily differentiate solutions and don\u2019t have the time to be managing payment to 15 different solution providers for 21 different products.<\/span><\/p>\n

Local business desires are simple:<\/span><\/em><\/p>\n