{"id":21165,"date":"2019-07-17T14:47:02","date_gmt":"2019-07-17T20:47:02","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=21165"},"modified":"2025-12-03T00:45:36","modified_gmt":"2025-12-03T00:45:36","slug":"become-a-cloud-broker","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/become-a-cloud-broker\/","title":{"rendered":"How to Become a Cloud Broker"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

\u201cThe cloud\u201d changed <\/span>everything<\/span><\/em> in how we do business, especially B2B. Industry powerhouses are no longer safe within the confines of their industry walls. Traditional media companies should fear telecommunications companies. Marketing agencies should fear financial companies. The cloud is unleashing an onslaught of change on industry walls, and standing on top of the rubble will be the cloud broker.<\/a> Here\u2019s how to become a cloud broker.<\/span><\/span><\/p>\n

[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Why Become a Cloud Broker? ” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Why Become a Cloud Broker?\u00a0<\/span><\/h2>\n

\u201cA cloud broker is any B2B organization that provides <\/span>multiple<\/b> cloud products\/services to their business clients.\u201d<\/span><\/em><\/p>\n

Why become one? Simple, you <\/span>want<\/span><\/em> to win, and you <\/span>need<\/span><\/em> to win if you want to survive the cloud evolution.<\/span><\/p>\n

And winning is not so easily defined as it once was. Being one of the top dogs within <\/span>your<\/span><\/em> industry is no small feat. But, how about being a top dog that transcends industry?<\/span><\/p>\n

66%\u00a0<\/span>of businesses want to deal with only one solution provider, and 51% of businesses that purchase solutions from B2B providers are already switching to a cloud broker. A one-stop shop for all of their needs. Single sign-in, single payment. Reduced costs, increased productivity. It\u2019s an easy decision for most businesses\u2014go where you can get the most value in a single stop.<\/span><\/p>\n

You are equipped to better deliver this value.<\/strong><\/p>\n

Becoming a cloud broker enables a business of <\/span>any<\/span><\/em> B2B background to add new solutions to existing offerings and penetrate new markets with ease. Here\u2019s how.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”How do I Become a Cloud Broker at Scale?” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

How do I Become a Cloud Broker at Scale?<\/span><\/h2>\n

Whether you belong to the telecommunications sector, the financial sector, the traditional media sector, the tech sector, the agency marketing sector, or the broadcast sector, you have the potential to become a cloud broker\u2014and do it at scale. You simply need to adopt a re-brandable cloud broker platform. <\/span>It works like this.<\/span><\/em><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”1. Build from Without, Not from Within” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

1. Build from Without, Not from Within<\/span><\/h3>\n

It starts with you. What needs are you currently meeting for your business clients? Now, consider what needs other industries are meeting for those same clients? This is your market opportunity.\u00a0<\/span><\/p>\n

Now you have 2 choices: build new solutions internally, or leverage existing solutions and vendor relationships to meet those needs. Your clients need solutions to meet sales needs, business operations needs, finance needs, marketing needs, custom development needs, and so much more.<\/span><\/p>\n

But building SaaS solutions internally takes time and massive amounts of capital\u2014two resources that you cannot afford to lose.\u00a0<\/span><\/p>\n

Build from without using a cloud solutions partner that can <\/span>enable<\/span><\/em> you to do it all, with the flexibility to do it your own way, all under your own brand. That\u2019s how Vendasta works; providing you the ability to build your business on a <\/span>white-label platform<\/span><\/a> to create a custom offering unlike anything else on the market.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”2. Adopt Solutions that Fit Your Business” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

2. Adopt Solutions that Fit Your Business<\/span><\/h3>\n

You have a core line of product and service offerings. You need more if you want to win. But you also have a brand that your clients identify with, and you cannot risk tarnishing your reputation by adding solutions that dilute your brand value.<\/span><\/p>\n

So don\u2019t.<\/span><\/em><\/p>\n

Vendasta\u2019s <\/span>white-label Marketplace<\/span><\/a> enables B2B organizations like yours to pick and package the solutions that best align with your brand, so that you can meet new needs without having a negative impact on your reputation.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”3. Leverage Marketing Automation to Help You Sell” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

3. Leverage Marketing Automation to Help You Sell<\/span><\/h3>\n

You\u2019re damn good at selling your core product\/service offering\u2014<\/span>but how are you expected to just start selling all of these unfamiliar new products?\u00a0<\/span><\/em><\/p>\n

Vendasta provides cloud brokers with powerful marketing automation<\/a> and AI driven campaigns. Leap over the hump in your marketing and sales training with a platform that\u2019s built to instantly enable your teams with the resources and expertise they need to sell.<\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”4. Business Cannibalization? Meet Business Center” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

4. Business Cannibalization? Meet Business App<\/span><\/h3>\n

If you\u2019re worried about cannibalizing your core business by adding new solutions to the mix, fear not. Vendasta\u2019s open-source <\/span>Business App<\/span><\/a> enables B2B\u2019s to easily integrate all existing product and service solutions into one location. Then you can easily plug and play dozens of additional solutions straight from the Vendasta Marketplace.<\/span><\/p>\n

More solutions + business alignment + single client sign-in = better client relationships, and an opportunity to sell more of what you\u2019re already selling. Give your clients what they want, a single place to consume and use solutions to meet their business needs. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”5. Scale Staffing with a White-label Agency” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

5. Scale Staffing with a White-label Agency<\/span><\/h3>\n

More solutions requires more staffing, <\/span>right?<\/span><\/em> Not necessarily.\u00a0<\/span><\/p>\n

At Vendasta, we understand that not all of our cloud broker partners have the ability to scale their staffing to meet new solution demands. That\u2019s where our <\/span>white-label services<\/span><\/a> team comes in. Our internal team can easily pick up work that you might need to outsource while scaling up internal staffing, or they can continue to work with you and be your subject matter and fulfillment experts as you grow and expand. <\/span><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Get Started with Vendasta” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Become a Cloud Broker with Vendasta<\/span><\/h2>\n

Vendasta is the leading cloud broker platform for B2B sellers, enabling businesses like yours to start instantly and complete the cloud broker evolution in a short period of time.\u00a0 The above process has enabled numerous Vendasta partners, such as Comporium Media Services, to catapult themselves into new markets and uncover new streams of revenue, while simultaneously building stronger relationships with their existing clients.<\/span><\/p>\n

Are you going to take refuge behind the walls of industry, or are you going to gear up and take the fight to the cloud?<\/span><\/p>\n

Become a cloud broker today with Vendasta!<\/span><\/a><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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