{"id":20793,"date":"2019-05-30T14:47:12","date_gmt":"2019-05-30T20:47:12","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=20793"},"modified":"2025-08-08T14:30:02","modified_gmt":"2025-08-08T14:30:02","slug":"what-the-heck-does-vendasta-do","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/what-the-heck-does-vendasta-do\/","title":{"rendered":"What the Heck Does Vendasta do?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

The age-old question: What does<\/em> Vendasta do? For someone hearing about Vendasta for the first time, they\u2019re likely going to whip out their handy-dandy, pocket-sized Google machine and search for Vendasta. When they do, this is what they will find:<\/p>\n

\u201cVendasta is a white-label platform built to help B2B companies provide marketing solutions to local businesses.\u201d<\/em><\/p>\n

What does<\/em> that mean?<\/p>\n

First, let\u2019s go through the many, many, many acronyms that Vendasta uses.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Sales CRM<\/span><\/td>\nSales Customer-Relationship Management\u00a0<\/span><\/td>\n<\/tr>\n
O&O<\/span><\/td>\nOwned and Operated\u00a0<\/span><\/td>\n<\/tr>\n
DIY<\/span><\/td>\nDo It Yourself<\/span><\/td>\n<\/tr>\n
DIFM<\/span><\/td>\nDo It For Me<\/span><\/td>\n<\/tr>\n
DIWM\u2122<\/span><\/td>\nDo It With Me<\/span><\/td>\n<\/tr>\n
SMBs<\/span><\/td>\nSmall-Medium Businesses<\/span><\/td>\n<\/tr>\n
B2B<\/span><\/td>\nBusiness to Business<\/span><\/td>\n<\/tr>\n
CAC<\/span><\/td>\nCustomer Acquisition Cost<\/span><\/td>\n<\/tr>\n
ROI<\/span><\/td>\nReturn on Investment<\/span><\/td>\n<\/tr>\n
ZMOT<\/span><\/td>\nZero Moment of Truth<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Let\u2019s try explaining it again.<\/p>\n

Vendasta provides white-labelled marketing, sales CRM, task management, reputation management O&O, and re sellable products\u2014including DIY, DIFM and DIWM\u2122<\/span> services\u2014so channel partners can help SMBs reduce CAC, combat churn and prove ROI in today\u2019s ZMOT landscape.<\/p>\n

Clear as mud?<\/p>\n

Let\u2019s break it down a little further. A white-label product is a product or service produced by one company (the producer i.e. Vendasta) that other companies (the marketing agencies) rebrand to make it appear as if they had made it.<\/p>\n

 <\/p>\n

\"What<\/p>\n

Vendasta provides an end-to-end platform to 14,000+ channel partners who sell digital products and services to more than 2 million SMBs. The likes of marketing agencies, broadcasters, publishers, banks, telecoms, and more are able to utilize Vendasta\u2019s rebrandable platform to automate their marketing, organize their sales, take best-of-breed solutions to market, and manage their client accounts \u2013 all under a simple, single login. In turn, an SMB client can access a dashboard to monitor improvements and manage their business\u2019 online presence.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”An Inside Look” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

An Inside Look<\/h2>\n

We asked our Vendastians to tell us what myths people thought they do at Vendasta versus what they actually do.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Marketing Services” _builder_version=”4.27.4″ global_colors_info=”{}”] <\/p>\n

\"What<\/p>\n

Marketing Services:<\/strong><\/p>\n

MYTH: A big misconception people have is that Marketing Services is a call-center. The SMBs often think that Marketing Services teams are completely taking over the marketing work for the SMB\u2019s business.<\/p>\n

FACT: In reality, a lot of what Marketing Services does require the assistance of the SMB. For example, when Marketing Services is working on social posting, they take over the actual content writing for the business; however, they need to keep open lines of communication so that they can write relevant, engaging content that speaks to the business in a knowledgeable way. In addition to the work Marketing Services does, businesses are encouraged to be active on their social media channels alongside the work that Marketing Services is providing.[\/et_pb_text][et_pb_text admin_label=”Product Managers” _builder_version=”4.16″ global_colors_info=”{}”]Product Managers:<\/strong><\/p>\n

MYTH: Product Managers are the boss, they have total control over each and every product and the vendors.<\/p>\n

FACT: Product Managers influence, but have no authority over anyone. Their entire focus is on the success of the product. To accomplish this, they set visions and goals, collaborate with customers and with other departments, keep and interpret metrics, inspire the team and the product users, and continually refine the product.<\/p>\n

 [\/et_pb_text][et_pb_text admin_label=”Demand Generation” _builder_version=”4.27.4″ global_colors_info=”{}”] <\/p>\n

\"What<\/p>\n

Demand Generation:<\/strong><\/p>\n

MYTH: Demand Generation is marketing spam. As soon as we start talking about SEO, PPC, pipeline management, etc. peoples eyes tend to glaze over. They hear \u201conline marketing\u201d and immediately picture irritating pop-ups and display ads.<\/p>\n

FACT: Demand Generation fuels the ship with leads while the C-Suite steers it. Ultimately, since Demand Generation feeds the company\u2019s sales pipeline, it\u2019s up to them to determine how fast we go as a company. Demand Generation also nurtures the leads before they get to sales by informing and providing value to the target audience.[\/et_pb_text][et_pb_text admin_label=”Developers” _builder_version=”4.27.4″ global_colors_info=”{}”] <\/p>\n

\"What<\/p>\n

Developers:<\/strong><\/p>\n

MYTH: People often think developers are like tech support and know all the ins-and-outs of everything technical when it comes to computers.<\/p>\n

FACT: In reality, they are really spending a lot of time communicating between people, whiteboarding out ideas, and trying to figure out how to solve problems. Actually writing the code can sometimes be the thing that developers do the least on a given day.<\/p>\n

UX\/UI Designer:<\/strong><\/p>\n

MYTH: UX\/UI designers are all about coding. Building computer software out of the 0’s and 1\u2019s, and designing websites.<\/p>\n

FACT: First things first, UX and UI are not the same thing. User experience design (UX) is a strategic design process that aims to create an easy to use\/quickly understood solution to products\/sites that people use. User interface design (UI) focuses on the look and style of the software and sites people use.[\/et_pb_text][et_pb_text admin_label=”Sales” _builder_version=”4.27.4″ global_colors_info=”{}”]\"What<\/p>\n

Sales:<\/strong><\/p>\n

MYTH: Traditionally people think that Sales reps are a bunch of sharks doing whatever they can, and saying whatever they need to get people to spend their money; like the stereotypical used car salesman.<\/p>\n

FACT: What Sales actually does is talk to leads to find out if there are any problems they can solve for them. In fact, Sales reps (ideally) want to work closely with a prospect to build rapport, understand their business, figure out their pain points, and then help them with solutions. Ultimately, the Sales team exists to help customers realize the solution to their problems while simultaneously driving revenue for the company[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Vendasta in Summary” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Vendasta in Summary<\/h2>\n

Vendasta is the #1 platform for agency partners selling digital solutions to local businesses. By offering a marketplace of re-sellable products and services and an automated marketing platform, Vendasta\u2019s channel partners are empowered to become cloud brokers<\/a> by acquiring, retaining, and growing their client base.<\/p>\n

\"WhatThe Vendasta platform is used by more than 60,000 global agencies, managed service providers, and media companies to sell to more than 5 million local businesses around the world.<\/strong> Vendasta has been named one of the fifty fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte, two years in a row.<\/p>\n

Vendasta is a technology company made up of the best-of-the-best software developers, marketing gurus, and devoted sales reps striving to empower Vendasta\u2019s channel partners to become the single source of truth and trusted experts for local businesses everywhere.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Vendasta is a white-label platform built to help B2B companies provide marketing solutions to local businesses. What does really that mean?<\/p>\n","protected":false},"author":64,"featured_media":122950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1727],"tags":[],"class_list":["post-20793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-news"],"acf":[],"yoast_head":"\nWhat the Heck Does Vendasta Do? A Simple Guide to Vendasta<\/title>\n<meta name=\"description\" content=\"Vendasta is a white-label platform built to help B2B companies provide marketing solutions to local businesses. 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