{"id":20687,"date":"2019-05-22T09:08:00","date_gmt":"2019-05-22T15:08:00","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=20687"},"modified":"2026-01-11T03:36:33","modified_gmt":"2026-01-11T03:36:33","slug":"digital-ads-reporting","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/","title":{"rendered":"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Advertising Intelligence&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Before we launch a new product or feature at Vendasta, a lot of research is completed\u2014 some of the most important questions being: will this be valued by our customers? Will it meet a need or solve a problem? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we launched Advertising Intelligence, we asked our partners those exact questions (and more, of course). We learned that over 85% of the partners we surveyed were already selling digital ads in house, and the majority of these partners were still reporting manually on their digital ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this information in hand, we identified a gap in our Vendasta offering; how could we better serve these partners who are running digital ads? How can we help them deliver more effective ad campaigns for their clients, making them the local digital advertising expert? And how could we save them time on their reporting? It was from these questions that Advertising Intelligence was born in August 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/advertising\/advertising-intelligence\/\">Advertising Intelligence<\/a> is a freemium digital ad reporting tool that brings Google Ads and Facebook Ads all under one roof. With the product and the Advanced Reporting add-on, you have the ability to compare campaigns, discover trends, and automate your reporting. Advertising Intelligence is extremely straight-forward, easy to understand, and simple to use. While it\u2019s easy to get stuck digging through analytics with other digital ads reporting platforms, Advertising Intelligence delivers the most important information in a user-friendly way. I\u2019ve been interviewing and working with partners on Advertising Intelligence since its launch, and I have witnessed first-hand how our partners love the ease of use and straightforward manner of this product.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">In order to validate our assumptions that the product would meet our partners\u2019 needs and help them deliver more effective ad campaigns, we wanted to find out if we achieved <\/span><b>product-market fit. <\/b><span style=\"font-weight: 400;\">Product-market fit means that your product meets real customer needs and does so in a way that is better than the alternatives (<a href=\"https:\/\/www.forbes.com\/sites\/hayleyleibson\/2018\/01\/18\/how-to-achieve-product-market-fit\/#59415114476b\">Olsen, 2018<\/a>). One of the main factors to consider whether a product has achieved product-market fit is whether at least 40% of your customers should be very disappointed if they could no longer use your product (<a href=\"https:\/\/businessofsoftware.org\/2018\/12\/optimizing-product-market-fit-free-online-hangout-rahul-vohra\/\">Vohra, 2018<\/a>). In order to gather data from our partners to determine whether we achieved product-market fit, we set up a survey within the Advertising Intelligence product. We asked our partners three questions; one as a multiple choice response and the remainder as optional written feedback. It looked a little something like this: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><em> We are looking for some quick feedback: How would you feel if you could no longer use Advertising Intelligence?<\/em><br \/><em><span style=\"font-weight: 400;\">a.\u00a0 Very disappointed<br \/><\/span>b.\u00a0 Somewhat disappointed<\/em><br \/><em>c.\u00a0 Not disappointed<\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">What is the main benefit you receive from using Advertising Intelligence?<br \/><\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Lastly, how can we improve Advertising Intelligence for you?<\/span><\/em><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Our main goal was to have as many partners as possible answer the first question so we could gather as much data as possible. The other two feedback questions were added bonuses for us if the partner was willing to provide more detailed feedback. In total, we had 68 Partners respond to this survey (which excludes users that haven\u2019t engaged with the product in at least two weeks) and the results were fantastic. They showed us that 55.7% of our partners said they would be \u201cvery disappointed\u201d if they could no longer use Advertising Intelligence &#8211; well above the 40% mark, pointing us in the direction of good product-market fit.<br \/><\/span><span style=\"font-weight: 400;\">Since we have taken the time to make sure that the product we created meets the needs that we intended it to, we are now able to continue planning the growth of the product (using feedback from our partners, of course). We\u2019re excited to continue to work with our partners on the adoption of Advertising Intelligence!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.<\/p>\n","protected":false},"author":76,"featured_media":122986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[999],"class_list":["post-20687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-ads-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Digital Ads Reporting for Your Clients<\/title>\n<meta name=\"description\" content=\"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting\" \/>\n<meta property=\"og:description\" content=\"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T15:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-11T03:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Erica Chessall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Chessall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\"},\"author\":{\"name\":\"Erica Chessall\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/7c6cb3b531d7bb88e5e2cd1887eefc12\"},\"headline\":\"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting\",\"datePublished\":\"2019-05-22T15:08:00+00:00\",\"dateModified\":\"2026-01-11T03:36:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\"},\"wordCount\":734,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp\",\"keywords\":[\"Digital Ads Reporting\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\",\"name\":\"Mastering Digital Ads Reporting for Your Clients\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp\",\"datePublished\":\"2019-05-22T15:08:00+00:00\",\"dateModified\":\"2026-01-11T03:36:33+00:00\",\"description\":\"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp\",\"width\":1024,\"height\":416,\"caption\":\"digital-ads-reporting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\/\/www.vendasta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.vendasta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"name\":\"Vendasta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"width\":715,\"height\":715,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vendasta\",\"https:\/\/x.com\/vendasta\",\"https:\/\/www.instagram.com\/vendasta\/\",\"https:\/\/www.linkedin.com\/company\/vendasta\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/7c6cb3b531d7bb88e5e2cd1887eefc12\",\"name\":\"Erica Chessall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1732363aed34fd7dba1397810338f5b126cbd99657cad6dbcc389093a7019ba2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1732363aed34fd7dba1397810338f5b126cbd99657cad6dbcc389093a7019ba2?s=96&d=mm&r=g\",\"caption\":\"Erica Chessall\"},\"description\":\"Erica is a Product Marketing Manager and loves researching, presenting, and product growth planning. When she isn't working, she enjoys reading, being outside, and traveling.\",\"url\":\"https:\/\/www.vendasta.com\/blog\/author\/echessall\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mastering Digital Ads Reporting for Your Clients","description":"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/","og_locale":"en_US","og_type":"article","og_title":"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting","og_description":"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.","og_url":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/","og_site_name":"Vendasta Blog","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2019-05-22T15:08:00+00:00","article_modified_time":"2026-01-11T03:36:33+00:00","og_image":[{"width":1024,"height":416,"url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp","type":"image\/webp"}],"author":"Erica Chessall","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"Erica Chessall","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/"},"author":{"name":"Erica Chessall","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/7c6cb3b531d7bb88e5e2cd1887eefc12"},"headline":"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting","datePublished":"2019-05-22T15:08:00+00:00","dateModified":"2026-01-11T03:36:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/"},"wordCount":734,"publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp","keywords":["Digital Ads Reporting"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/","url":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/","name":"Mastering Digital Ads Reporting for Your Clients","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp","datePublished":"2019-05-22T15:08:00+00:00","dateModified":"2026-01-11T03:36:33+00:00","description":"Over 85% of surveyed agency owners sell digital ads in house, and the majority of these partners were still reporting manually on their digital ads.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#primaryimage","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2019\/05\/Digital-Ads-Reporting.webp","width":1024,"height":416,"caption":"digital-ads-reporting"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/blog\/digital-ads-reporting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.vendasta.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Digital Ads Reporting: Deliver More Effective Campaigns and Ditch Manual Reporting"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/blog\/#website","url":"https:\/\/www.vendasta.com\/blog\/","name":"Vendasta Blog","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/blog\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","width":715,"height":715,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/7c6cb3b531d7bb88e5e2cd1887eefc12","name":"Erica Chessall","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1732363aed34fd7dba1397810338f5b126cbd99657cad6dbcc389093a7019ba2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1732363aed34fd7dba1397810338f5b126cbd99657cad6dbcc389093a7019ba2?s=96&d=mm&r=g","caption":"Erica Chessall"},"description":"Erica is a Product Marketing Manager and loves researching, presenting, and product growth planning. When she isn't working, she enjoys reading, being outside, and traveling.","url":"https:\/\/www.vendasta.com\/blog\/author\/echessall\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/20687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/comments?post=20687"}],"version-history":[{"count":3,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/20687\/revisions"}],"predecessor-version":[{"id":23398529,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/20687\/revisions\/23398529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media\/122986"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media?parent=20687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/categories?post=20687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/tags?post=20687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}