{"id":19716,"date":"2019-02-15T16:11:56","date_gmt":"2019-02-15T22:11:56","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=19716"},"modified":"2025-08-08T14:44:40","modified_gmt":"2025-08-08T14:44:40","slug":"top-sales-metrics","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/top-sales-metrics\/","title":{"rendered":"Top 10 Metrics to Track for High-Performing Sales Leaders"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;As a sales manager, accountability is key. &#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>As a sales manager, accountability is key.<\/h2>\n<p>It\u2019s ultimately your job to keep your sales team accountable to their personal and organizational goals, but how? I think you\u2019ll agree with me when I say that <a href=\"\/blog\/track-sales-activity\/\"  target=\"_blank\" rel=\"noopener\">tracking sales metrics<\/a> is EXTREMELY time consuming.<\/p>\n<p style=\"text-align: left\">Not only that, but sales managers also have to consider <strong>which<\/strong> sales KPIs (key performance indicators) to focus on. With a multitude of factors to watch, it can feel like an overwhelming amount of data being thrown your way.<\/p>\n<p style=\"text-align: center\"><strong>\u201cWhich sales metrics should I be tracking?\u201d<\/strong><\/p>\n<p style=\"text-align: center\"><strong>It\u2019s a common question.<\/strong><\/p>\n<p>Have you ever tried to scale performance without tracking how you got there in the first place? The famous SharkTank entrepreneur, Daymond John, gives his <a href=\"https:\/\/daymondjohn.com\/blogs\/journal\/5-reasons-why-you-need-to-track-your-metrics\" target=\"_blank\" rel=\"noopener\">insights on sales metrics<\/a> through this analogy:<\/p>\n<p>[\/et_pb_text][et_pb_testimonial quote_icon_color=&#8221;#3F9B63&#8243; _builder_version=&#8221;4.27.4&#8243; body_text_color=&#8221;#555555&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">&#8230;imagine your ship is in battle and you have no command center giving you visibility of whether or not your ship has been hit until 30 days later, nor visibility on whether enemies are behind you or in front of you. What do you think will happen to your ship? You Sink.<\/p>\n<p>[\/et_pb_testimonial][et_pb_text admin_label=&#8221;As a sales manager, accountability is key. &#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">That\u2019s why we\u2019ve compiled this concise list of the <strong>Top 10 Sales Metrics<\/strong> that will be your secret weapon in developing a high-performing sales team. Narrow your focus to these all-important sales KPI\u2019s, and remove the time-consuming research and guesswork\u2014which means more time to sell.<\/p>\n<p>[adrotate banner=&#8221;119&#8243;]<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/uGCNNkJ3y1w\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;10 Metrics for Sales Managers to Follow &#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Top 10 Sales Metrics for Managers to Track<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Opp to win&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46116 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Opportunity-to-win-Ratio.webp\" alt=\"Opportunity\" width=\"80\" height=\"80\" \/>1. Opportunity-to-win Ratio<\/h3>\n<p>The opportunity-to-win ratio, or win rate, measures the success of your sales team per opportunity over a given time period.<\/p>\n<p>By comparing the number of closed-won opportunities to all closed opportunities in the same time period (both closed-won and closed-lost), you can get a high-level view of your sales team\u2019s overall success.<\/p>\n<p>Sales managers can also use individual win rates to identify weaknesses and strengths among their individual sales reps and take corrective action.<\/p>\n<h4>How to calculate Opportunity-to-Win Ratio<\/h4>\n<p style=\"text-align: center;\"><strong>Win Rate = the # of closed won opportunities \/ # of closed opportunities (closed won + closed lost) in the same time period<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"\/blog\/holding-back-successful-sales-professional\/\">READ this blog:<\/a> What\u2019s holding you back from being a successful sales professional?<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conversion rate &#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46133 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Conversion-Rate.webp\" alt=\"lead-conversion\" width=\"80\" height=\"80\" \/>2. Conversion Rate<\/h3>\n<p>The conversion rate, sometimes known as close rate, is going to paint a clear picture of the effectiveness of your funnel.<\/p>\n<p><a class=\"wpil_internal_link\" style=\"width: auto !important;\" href=\"\/blog\/lead-generation\/\"  data-wpil-post-to-id=\"20819\">Lead generation<\/a> starts at the top of the sales funnel, and works its way down the funnel into the hands of the sales department. This will give both marketing and sales insight to the quality of their leads coming into the funnel through marketing campaigns.<\/p>\n<p>In order to measure your lead-conversion rate, you need to determine what is considered \u201cconverted\u201d in your company\u2019s eyes. Typically, a lead is considered converted when they become a paying customer.<\/p>\n<p>Average conversion rates are going to vary from one industry to the next, but it is important to track conversion rates from both<a href=\"https:\/\/www.salesfusion.com\/resource\/mql-sql-templates\/\" target=\"_blank\" rel=\"noopener\"> Sales Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs).<\/a><\/p>\n<h4>How to calculate Conversion Rate<\/h4>\n<p style=\"text-align: center;\"><strong>Lead Conversion Rate = (Total # of New Customers \/ Number of Leads) x 100<\/strong><\/p>\n<p>[adrotate banner=&#8221;155&#8243;][\/et_pb_text][et_pb_text admin_label=&#8221;average deal size&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46137 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Average-Deal-Size.webp\" alt=\"Average Deal size\" width=\"80\" height=\"80\" \/>3. Average Deal Size<\/h3>\n<p>Knowing your average deal size will give you a starting point to grow the size of your deals.<\/p>\n<p style=\"text-align: center;\"><strong>How can you double your deal size, without knowing your current average deal size?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Exactly \u2014You can\u2019t.<\/strong><\/p>\n<p>This tool is going to help you keep track of revenue coming in, and will act as a guideline for how many deals need to be closed in order to reach (or surpass) monthly quotas. It can also help sales managers to identify at-risk opportunities.<\/p>\n<p style=\"text-align: left;\">Keeping track of this metric month-over-month will also help you to understand how and when your pipeline changes. For example, if average deal size is increasing, you may be attracting leads with a wider set of needs than in previous months.<\/p>\n<h4 style=\"text-align: left;\">How to calculate Average Deal Size<\/h4>\n<p style=\"text-align: center;\"><strong>Average Deal Size = Revenue $ of deals closed \/ # of deals closed<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;av days to close&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46139 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Average-Days-to-Close.webp\" alt=\"days-to-close\" width=\"80\" height=\"80\" \/>4. Average Days to Close<\/h3>\n<p>The average number of days to close is based on how long it take sales reps to close a deal from the first point of contact with a prospect.<\/p>\n<p>This metric give insight to how quickly sales reps are able to move prospects through the pipeline and turn them into revenue for your company.<\/p>\n<p>Various types of prospects require various sale cycle lengths. For example, a larger opportunity may take significantly longer to be closed than one with a smaller value.<\/p>\n<h4>How to calculate Average Days to Close<\/h4>\n<p style=\"text-align: center;\"><strong>Average Days to Close = (Add all days it took to close deals for the month) \/ # of deals closed<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p><strong><\/strong>[adrotate banner=&#8221;175&#8243;]<strong><br \/>\n<\/strong>[\/et_pb_text][et_pb_text admin_label=&#8221;% of reps meeting quotas (1\/2)&#8221; _builder_version=&#8221;4.27.4&#8243; quote_font=&#8221;|||on|||||&#8221; quote_text_align=&#8221;center&#8221; quote_text_color=&#8221;#3f9b63&#8243; quote_font_size=&#8221;17px&#8221; header_font_size=&#8221;21px&#8221; text_orientation=&#8221;center&#8221; border_radii=&#8221;|0px|0px|0px|0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46158 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Percent-of-Sales-Reps-meeting-Quotas.webp\" alt=\"sales-reps-meeting-quotas\" width=\"80\" height=\"80\" \/>5. Percent of Sales Reps meeting Quotas<\/h3>\n<p style=\"text-align: left;\">By monitoring which sales reps are <a href=\"https:\/\/www.freshworks.com\/freshsales-crm\/inside-sales\/sales-quotas-blog\/?utm_source=zest.is&amp;utm_medium=referral&amp;utm_term=zst.5c5caa9f026e4\" target=\"_blank\" rel=\"noopener\">meeting quotas<\/a>, you are measuring the effort being put toward each of their accounts.<\/p>\n<p style=\"text-align: left;\">Though technology is on the rise throughout B2B organizations, Forbes alludes to the fact that person-to-person interaction still plays a huge role in building stronger relationships. This<a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/09\/02\/77-of-sales-reps-missed-their-quotas-last-year\/#4c730b6252e4\" target=\"_blank\" rel=\"noopener\"> article<\/a> pointed out:<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>57%<\/strong> of sales reps are not meeting quotas.<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Meeting quotas has much to do with the personal efforts of the sales reps theirself, and spending more time on the needs of their clients and making quality connections. By monitoring this metric, sales managers are able to observe who on the team is excelling in sales, and who is not.<\/p>\n<p style=\"text-align: center;\"><a href=\"\/blog\/white-label-ppc-for-agencies\/\"><strong>Know more on How Agencies Are Making 4,000+% ROI for Clients With White Label PPC<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;time spent in stages of pipe&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46160 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Time-spent-in-each-stage-of-the-pipeline.webp\" alt=\"Time spent in each stage\" width=\"79\" height=\"79\" \/>6. Time spent in each stage of the pipeline<\/h3>\n<p>Knowing the number of deals in each stage of the pipeline will reveal how your prospects are working their way through your sales pipeline (and where the<a href=\"\/blog\/sales-leads-management-become-pipeline-plumber\/\"  target=\"_blank\" rel=\"noopener\"> pipeline is getting clogged<\/a>).<\/p>\n<p>This metric will give insight into developing different sales techniques to push prospects from one stage to the next.<\/p>\n<p style=\"text-align: center;\"><strong>Get those contracts into their hands!<\/strong><\/p>\n<p>Make sure that your sales staging is based on what is actually happening, not on how sales reps feel; you can feel really good about a deal, but that doesn\u2019t mean the prospect will close.<\/p>\n<p>By being certain with the position of your prospects, you\u2019ll be able to assess more accurately which stage of the pipeline your prospects are sitting.<\/p>\n<p style=\"text-align: center;\"><a href=\"\/blog\/retain-existing-customers-benefits\/\"><strong>Read this blog to know how to be a better salesperson: Eight Ways to Optimize Your Sales Day<\/strong><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;monthly sales&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46167 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Monthly-Sales.webp\" alt=\"monthly-sales-150x150\" width=\"80\" height=\"80\" \/><\/h3>\n<h3>7. Monthly Sales<\/h3>\n<p>Sales seems like an obvious one, but it\u2019s a great way to see if you\u2019re forecasting your sales quotas in a way that is challenging but still achievable for the sales team.<\/p>\n<p>We know that revenue is the ultimate sales goal, especially among a group of competitive sales reps, and it\u2019s also a great indicator when tracking sales performance.[\/et_pb_text][et_pb_text admin_label=&#8221;maddis recomended reading&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"border-left: 4px solid #a5ce39;padding: 12px 0 12px 15px;background: #f7f7f7\"><strong>Recommended Reading:<\/strong> <a href=\"\/blog\/sales-reporting-templates\/\"  target=\"_blank\" rel=\"noopener\">Sales Reporting Templates: Daily, Weekly, and Monthly<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;churn&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46164 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Churn-Rate.webp\" alt=\"churn-rate\" width=\"80\" height=\"80\" \/>8. Churn Rate<\/h3>\n<p>\u201cHow good are you at keeping your clients?\u201d is a question you should definitely be asking yourself.<\/p>\n<p>If we could only pick one sales metric to focus on, <a href=\"\/blog\/vendasta-client-churn-study\/\"  target=\"_blank\" rel=\"noopener\">churn<\/a> would likely be the one.<\/p>\n<p>Knowing your churn rate means knowing why\u2014and how often\u2014your customers are leaving you. The higher your organization\u2019s churn rate, the more customers in the hands of your competition. Knowing why customers churn is the key to making improvements in your sales tactics and techniques for future success.<\/p>\n<h4>How to calculate Churn Rate<\/h4>\n<p style=\"text-align: center;\"><strong>Customer Churn Rate = (Customers beginning of month &#8211; Customers end of month) \/ Customers beginning of month<\/strong><strong><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;lead reponse time&#8221; _builder_version=&#8221;4.27.4&#8243; quote_font=&#8221;|||on|||||&#8221; quote_text_color=&#8221;#3f9b63&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46171 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Average-Lead-Response-Time.webp\" alt=\"Average lead response\" width=\"80\" height=\"80\" \/>9. Average Lead Response Time<\/h3>\n<p>Your <a href=\"\/blog\/lead-response-time\/\"  target=\"_blank\" rel=\"noopener\">lead response time<\/a> is the average time it takes to reach out to a lead after they\u2019ve been identified as a lead.<\/p>\n<p>Each company will have their own description of what a lead means to them, but typically it refers to a prospect downloading a piece of content or filling out a demo request. According to <a href=\"http:\/\/www.leadresponsemanagement.org\/lrm_study\" target=\"_blank\" rel=\"noopener\">InsideSales<\/a>, a study done by Dr. James Oldroyd reveals that:<\/p>\n<blockquote><p><strong>50%<\/strong> of buyers choose the vendor that responds first.<\/p><\/blockquote>\n<p>No doubt about it, you want your contact with someone to be the first vendor they talk to\u2014especially if you have tons of competition.<\/p>\n<h4>How to calculate Average Lead Response Time<\/h4>\n<p style=\"text-align: center;\"><strong>Average lead response time = Sum of # min\/hrs\/day to respond for all contacts \/ # of contacts<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Efforts&#8221; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46173 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Effort.webp\" alt=\"effort\" width=\"80\" height=\"80\" \/>10. Effort<\/h3>\n<p>This last point isn\u2019t your typical sales metric. Effort isn\u2019t just one number that you track month-to-month, but a representation of all efforts made by your sales team.<\/p>\n<p>Measuring effort can take many forms: number of calls made, presentations booked, emails sent\u2026 whatever your organization identifies as contributing to winning a deal.<\/p>\n<p>After all, the little things can have a huge impact, both on successful sales outcomes and future customer relationships.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>You made it to the end! Those are our <strong>Top 10 Sales KPI\u2019s<\/strong> that you should be tracking in order to lead in sales and performance. Tracking these metrics will:<\/p>\n<ol>\n<li>Help to direct the focus of your sales team<\/li>\n<li>Quickly identify potential problems<\/li>\n<li>Allow you and your sales reps to improve<\/li>\n<\/ol>\n<p>Although there are endless sales metrics, one of the most valuable factors is<strong> attitude<\/strong>. Your attitude expressed throughout all your efforts will ultimately determine the success of your sales team. Utilize these 10 sales metrics in your next sales report to scale productivity and boost performance.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<script>{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How to calculate Opportunity-to-Win Ratio\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Win Rate = the # of closed won opportunities \/ # of closed opportunities (closed won + closed lost) in the same time period\"}},{\"@type\":\"Question\",\"name\":\"How to calculate Average Deal Size\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Average Deal Size = Revenue $ of deals closed \/ # of deals closed\"}}]}<\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a sales manager, accountability is key. It\u2019s ultimately your job to keep your sales team accountable to their personal and organizational goals, but how? I think you\u2019ll agree with me when I say that tracking sales metrics is EXTREMELY time consuming. Not only that, but sales managers also have to consider which sales KPIs [&hellip;]<\/p>\n","protected":false},"author":150,"featured_media":122865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[140],"tags":[288,289,290,167,291,292,293,294,295,296],"class_list":["post-19716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-conversion-rate","tag-metrics","tag-revenue","tag-sales","tag-sales-kpis","tag-sales-managers","tag-sales-metrics","tag-tracking","tag-tracking-sales-performance","tag-win-rate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Metrics to Track for High-Performing Sales Leaders<\/title>\n<meta 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