![\"Visual](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-7-24.webp\")
<\/p>\n![\"Branded](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-6-24.webp\")
<\/p>\n![\"White-label](\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/download-5-31.webp\")
1. Website Hosting<\/h3>\n![\"White-label](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-4-35.webp\")
2. Website Creation Services<\/h3>\n![\"White-label](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-3-48.webp\")
3. Website Builders<\/h3>\n![\"White-label](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-2-50.webp\")
4. Website Content<\/h3>\n![\"White-label](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/download-1-48.webp\")
5. Website Add-Ons<\/h3>\nWhite-Label Websites FAQs<\/h2>\n1. What is a white-label website?<\/h3>\n
A white-label website is a ready-to-sell website built by one company but branded and resold by another as their own. Agencies use providers like Vendasta to deliver professional websites without needing in-house developers or designers.<\/p>\n
2. How do white-label website services work?<\/h3>\n
You partner with a fulfillment provider who builds and maintains websites under your brand. You sell to clients, set pricing, and manage relationships, while the provider handles design, hosting, and updates.<\/p>\n
3. Why should agencies offer white-label websites?<\/h3>\n
Agencies that add white-label websites unlock a new revenue stream without expanding staff. With Vendasta, you can sell full website solutions\u2014design, hosting, and maintenance\u2014under your brand while focusing on client acquisition and strategy.<\/p>\n
4. Do I need coding experience to sell white-label websites?<\/h3>\n
No. Modern white-label website builders like Vendasta\u2019s WebsitePro require no coding. You can offer drag-and-drop design tools, fast hosting, and SEO-ready templates that make setup simple and scalable.<\/p>\n
5. What is the benefit of white-label hosting for agencies?<\/h3>\n
White-label hosting provides secure, fast, and managed website infrastructure under your agency\u2019s brand. It lets you earn recurring revenue through hosting fees while ensuring uptime, SSL security, and data protection for clients.<\/p>\n
6. How does Vendasta\u2019s white-label website service help agencies scale?<\/h3>\n
Vendasta combines design, hosting, and ongoing maintenance in one white-label platform. You can fulfill multiple client websites at once, track progress through dashboards, and access 24\/7 support\u2014all branded to your business.<\/p>\n
7. What types of websites can be created using white-label solutions?<\/h3>\n
You can build responsive websites for any industry\u2014restaurants, real estate, retail, healthcare, or professional services. White-label builders like Vendasta\u2019s WebsitePro offer customizable templates and integrations for each vertical.<\/p>\n
8. How do I price my white-label website services?<\/h3>\n
Set your retail price based on wholesale cost plus desired profit margin. Include tiers for basic, professional, and enterprise packages. Combine with recurring hosting, SEO, and maintenance plans for steady income.<\/p>\n
9. How do I choose the best white-label website partner?<\/h3>\n
Look for a provider with proven experience, fast turnaround, security guarantees, and transparent support. Vendasta stands out for its AI-powered fulfillment, managed WordPress hosting, and 250+ marketplace integrations.<\/p>\n
10. How can I get started selling white-label websites?<\/h3>\n
Sign up with a white-label platform like Vendasta, explore product bundles, and start pitching to local businesses. Use Vendasta\u2019s sales materials, marketplace tools, and client management dashboard to close your first website deal quickly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Get the details on why you should resell white-label websites as a part of your digital solutions packages and learn exactly how to get started. Read on.<\/p>\n","protected":false},"author":52,"featured_media":125874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"
Hot take of the year: Your clients need websites.<\/p>
Ok, you knew that a decade ago, but it\u2019s STILL true. In fact, many agencies continue to underestimate the demand for SMB website solutions. The reality is that website design and hosting is a 90+ billion dollar market, yet less than 75% of agencies offer website solutions.<\/p>
That\u2019s a huge missed opportunity.<\/p>
Actually, \u2018underestimate\u2019 may be the wrong word. Most agencies probably want to offer websites, but they just don\u2019t realize that scaling their website services doesn\u2019t require a team of developers and web design savants.<\/p>
There\u2019s another option out there. White-labelling exists to address this exact issue, allowing you to sell white-label website solutions to your clients without<\/em> any knowledge of CSS, HTML, coding and the like.<\/p> Here\u2019s the ultimate beauty of white-labeling: Your white-label partner will do all the work while you get all the credit.<\/p> Let\u2019s take a closer look at how white-labeling works for website solutions and why it\u2019s an essential service for agencies of all sizes.<\/p> Why Agencies Resell White Label Website Solutions<\/a><\/p> Why You Need to Seize the Market Opportunity in Websites Before Your Competition Does<\/a><\/p> 4 White-Label Website Solutions You Can Resell<\/a><\/p> 1. Website Hosting<\/a><\/p> 2. Website Creation Services<\/a><\/p> 3. Website Builders<\/a><\/p> 4. Custom Website Content<\/a><\/p> 5. Website Add-Ons<\/a><\/p> White-Label Websites: Choosing a Provider, Selling, and Launching Your Client\u2019s Site<\/a><\/p> 1. Choose a White-Label Partner<\/a><\/p> \u00a02. Selling White-Label Websites<\/a><\/p> 3. Website Creation with a White-Label Team<\/a><\/p> White-label website solutions are website-related products and services resellers can rebrand and sell at their own price point<\/strong> to business clients. This could mean reselling website hosting, web design and creation services, or even website add-on products like live chats or form builders.<\/p> The most common white-label solution for websites is a design & development service provided by a third-party provider. Companies can sell websites designed by the white-label website provider under their own brand and at their own price-point.<\/p> Here\u2019s a breakdown of how it works using web development as an example:<\/p> A white-label web design provider, Company A<\/strong>, partners with a marketing services provider, Company B<\/strong>. Company A<\/strong> can create and design websites that Company B<\/strong> resells under their brand.<\/p> Specifically, a white-label team from Company A<\/strong> fulfills the web design needs for the clients of Company B<\/strong>.<\/p> The website appears on the outside to be created by Company B<\/strong>, but behind the scenes, it was designed and created by Company A<\/strong>.<\/p> Here's a visual to help explain:<\/p> The best thing about the white label model is it\u2019s risk-free for the agency\u2014ROI is built-in:<\/p> Taking advantage of white-label website solutions can lead to huge gains for your agency without adding a ton of overhead or \"losing face\" by openly outsourcing your products and offerings.<\/p> Websites are a core aspect of any business' online presence and acts as the \"home-base\" for their virtual doorway. Every other aspect of digital marketing funnels back to your website, which acts as the foundation of your client's online presence and is generally optimized for making that final conversion or sale.<\/p> We've said it before and we'll say it again: if you don't build websites for your clients then someone else will.<\/p> \u201cIn order to stay competitive and meet the demands of your clients, your agency must offer a variety of local business solutions. Other agencies, freelance designers, and self-build tools are stealing valuable website solution clients away from your web agency. Differentiate your agency from the rest by offering local businesses the core ingredient to having success online, and add on solutions from there.\u201d<\/p> Zachary Yuzdepski In fact, website solutions make up a HUGE portion of the projected advertiser spend this year, according to Borrell Associates research<\/a>.<\/p> You can clearly see in the above chart that web hosting and website design\/maintenance make up the bulk of the projected marketing budget for most SMBs in 2018.<\/p> Do the solutions agencies offer match the SMB market demand?<\/p> Not at all! According to our data, digital advertising and social media are the two most common services agencies offer, with websites coming in 3rd. There\u2019s a market opportunity here for you. Strike while the window is open.<\/p> Websites solutions present the largest market opportunity in digital, yet 26% of agencies don\u2019t sell them. Taking advantage of this avalanche of website spending with a white-label website solution will turn your business into that sticky agency that clients can depend on as their one-stop-shop for all their marketing solutions.<\/p> Adding some form of white-label website products or services is a great idea for any reseller that works in the marketing space. A no-brainer option is to offer a full website package through a white-label provider: website creation (design and development) and hosting.<\/p> Here\u2019s a deeper look at what you can offer:<\/p> Website hosting is a $40 billion industry, yet offering hosting internally as an agency may present some technical challenges. As an agency, the last thing you want to put your valuable time into is mastering the technical aspects of web hosting. Virus and malware protection, a secure connection for site visitors, site backups, and increased bandwidth are key aspects to consider in a hosting solution.<\/p> With white-label website hosting the developer tools do the heavy lifting so you can stay focused on what makes you money\u2014selling and designing beautiful websites for multiple clients.<\/p> Website hosting services in the Vendasta Marketplace<\/a>: WebsitePro<\/a><\/em><\/p> On the public-facing side, website design and maintenance is nearly a $40 billion market. If you\u2019d like to step out of the middle of the website creation process for your clients, a white-label website creation solution could be the answer. As the core of your client\u2019s online presence, you\u2019ll be providing a vital piece of your client\u2019s business. Plus, pairing website creation with the other key services on this list will keep your clients locked in to ensure a longer and closer relationship.<\/p> Look for solutions that\u2019ll take care of the website creation and design, as well as ongoing maintenance which includes security, backups, and optimization, all under your agency\u2019s brand.<\/p> \"Working with my partner Vendasta became that much better when website creation appeared into Marketplace. Budget is always a concern for small businesses as well as timing...well that has now been resolved! AMG has launched over 30 websites in the past year utilizing the website creation in Marketplace, ranging from simple and effective landing pages to 10 page fully custom designed websites. Here is the key, however\u2014not only are these websites cost effective for the client, but are great looking sites with optimal functionality. At the end of day, my client has a website that they love completed in a timely manner that fits their budget.\"<\/p> AMG Branding Agency<\/strong><\/p><\/blockquote> Website creation services in the Vendasta Marketplace<\/a>: Website Creation<\/a><\/em><\/p> White-label website builders give you and your clients the ability to create modern, responsive mobile-friendly websites that are optimized for all devices. These websites can be easily created for any type of business, in any vertical.<\/p> Building custom websites for your clients is never going to be a snap fingers=get website situation, but most modern builders have an intuitive WYSIWYG editor with drag-and-drop capabilities. This makes the process much less cumbersome than in the past. Additionally, website builders can be a great DIY offering for business clients with smaller budgets.<\/p> Website building services in the Vendasta Marketplace<\/a>: Website Builder<\/a><\/em><\/p> Many of your clients are also going to want help with their website content - both on their product\/service pages and blog. With white-labeled content, you can establish your client as a trusted expert in their field with fully-researched industry-specific content for their site and blog. The best part is that you don\u2019t need writing expertise or any knowledge about your client\u2019s industry.<\/p> If you\u2019re already building a website for your client, selling content for the site as well is a no-brainer. It\u2019s a great way to expand your agency\u2019s services, add value, generate extra revenue, and become a stickier agency overall.<\/p> Website content services in the Vendasta Marketplace<\/a>: White-label content essentials\u00a0such <\/em>as:\u00a0blog writing<\/a>\u00a0and web content through Boostability<\/a><\/em><\/p> Add additional value to your website bundles through supplementary products to keep clients sticking around. This could be things like a website live chat, built-in appointment scheduling widget, or even a review generation service to get great reviews added on to your clients' site for their customers to see. The website is the core of your offering\u2014add in the smaller widgets and services to really go the extra mile as a web agency.<\/p> Website add-on services in the Vendasta Marketplace<\/a>: Appointment scheduling, instant site builders, form builder, live chat, chatbot<\/em><\/p> Now that we\u2019ve discussed why to offer website solutions and which ones to offer, let\u2019s take a look at how to actually offer them to your clients.<\/p> Your reputation is everything as an agency. The company and white-label team you choose to partner with will be representing you, so it\u2019s essential to know exactly what you need\u00a0as you research prospective partners!<\/p> Here\u2019s a quick look at the elements of a great white-label partner:<\/p> Here\u2019s are a few website solution-specific elements to consider:<\/p> Tip:<\/strong> For a more detailed look at what to look for in a white-label partner, you should check out this post<\/a>.<\/p> Selling website services can be difficult. With a product like an iPhone or Laptop, the customer has a pretty good idea what they\u2019re getting. Services like custom website creation have much more variability, uncertainty, and risk for your client.<\/p> Just like any other product or service that you\u2019re selling, a prospective customer is only going to buy if they understand the value of the purchase and trust that you\u2019ll do a good job.<\/p> When you sell websites, your sales pitch comes down to communicating that value with your business clients. To sell website services you must:<\/p> Note:<\/strong> Want to learn more about this step? Download our 6-Step Guide on Selling Website Services to Local Businesses<\/strong><\/a><\/p> Working with a white-label website creation team should be a communicative, collaborative process, just as it would be for any contract work you purchase.<\/p> Here are the basic steps that go into working with your white-label team:<\/p> Note:<\/strong> Direct contact between your white-label team and your client will be essential to make all this happen! This is why it\u2019s essential to choose a company that\u2019ll represent you well. For example, Vendasta\u2019s white-label teams act on behalf of our partners and we always use a toll-free number and a white-labeled email to reach out to our partner\u2019s clients.<\/p> After you go live, your clients will inevitably have some feedback and requests. The completion of work on a website should not end when the first iteration of the site goes live! This is a great time to suggest maintenance packages and design upgrades if you haven\u2019t done so already.<\/p> \u201cFor an agency to be successful, it's not just about how to sell websites\u2014it's also about how to develop long-term client relationships and grow a valuable business relationship. Providing ongoing value will be beneficial to both parties, and keep your agency making money and growing.\u201d<\/p> Shakya Abeywickrama<\/strong> White-labeling websites truly opens the door to new options and multiple streams of revenue without the knowledge, time, and staffing commitments that traditional agency growth requires.<\/p> To dive even deeper into selling website services check out our marketplace<\/strong><\/a>\u00a0or sign up for a free account<\/strong><\/a> and explore how Vendasta\u2019s white-label options will help your agency scale like never before!<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[47],"tags":[1268],"class_list":["post-18503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-label","tag-website-design-and-development"],"acf":[],"yoast_head":"\nTable of Contents<\/h2>
Why Agencies Resell White Label Website Solutions<\/h2>
![\"\"](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2018\/09\/white-label-explanation-websites-1024x653.png\")
<\/p>Why You Need to Seize the Market Opportunity in Websites Before Your Competition Does.<\/h2>
Product Marketing Manager at Vendasta<\/p><\/blockquote>![\"\"](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2018\/09\/projected-2018-smb-spend.png\")
<\/p>![\"\"](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2018\/09\/agency-solutions-sold-to-smbs.png\")
<\/p>4 White-Label Website Solutions You Can Resell<\/h2>
![\"\"](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2018\/09\/white-label-website-solutions-1024x416.jpg\")
<\/p>1. Website Hosting<\/h3>
2. Website Creation Services<\/h3>
3. Website Builders<\/h3>
4. Custom Website Content<\/h3>
5. Website Add-Ons<\/h3>
White-Label Websites: Choosing a Provider, Selling, and Launching Your Client\u2019s Site<\/h2>
1. Choose a White-Label Partner<\/h3>
2. Selling White-Label Websites<\/h3>
3. Website Creation with a White-Label Team<\/h3>
Growth Manager, Marketing Services at Vendasta<\/strong><\/p><\/blockquote>Get Started Today<\/h2>