What happens when they don\u2019t stay ahead of their competitors?<\/li>\n<\/ul>\nYou\u2019ll encounter hesitation when your prospects don\u2019t fully understand the definitions, the processes, and the metrics used to measure ROI. Don\u2019t overcomplicate it! Focus on the needs of your prospects and explain the basics of digital advertising in ways that highlight the value to their business while using relevant data\u2014this allows prospects to easily envision how you\u2019ll put their advertising dollars to work.<\/p>\n
Google Ads<\/h3>\n
The impressions<\/strong> and clicks<\/strong> in the Snapshot Report are an indication of revenue growth potential based on Google Ads. You can leverage this data and knowledge of Google Ads to help make your sale. Google Ads is based on SEM (Search Engine Marketing)<\/strong>, a method of advertising where the desired result is to increase the visibility of a business\u2019s website when a specific set of keywords is searched for. Advertisers determine the keywords that are relevant to their business, then use the Google Ads platform to bid on “Paid Keywords<\/strong>” and promote their ads in relevant search results. CPC (Cost-Per-Click)<\/strong> is the estimated final cost that advertisers are charged to appear for Google search keywords. With Google Ads, advertisers only pay when users click on the ad. This is called the PPC (Pay Per Click)<\/strong> model.<\/p>\n![\"Google](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Google-Ads.webp\")
<\/p>\n
Recommended Keywords in the Snapshot Report<\/em><\/p>\nRecommended Keywords<\/h3>\n
With the Snapshot Report, the top 5 keywords are based on content gathered from the business’ website and location. This makes the presented data the most relevant to this specific business. The Snapshot Report shows the average CPC for the business\u2019s top 5 keywords. It also displays the potential results of running a dedicated ad campaign over one month that focuses on these keywords\u2014119,350 ad impressions and 2,413 ad clicks. Imagine the excitement your prospects would feel about receiving this type of exposure for their business!<\/p>\n
Campaign Performance<\/h3>\n
The Campaign Performance section of the Snapshot Report examines how the business’ existing campaigns stack up against the competition. Here, the Snapshot Report examines:<\/p>\n
\n- The number of paid ads the business and their competitors have purchased in the most recent month<\/li>\n
- The estimated number of clicks received from all of their paid keywords<\/li>\n
- The approximate Google Ads spend in the last month<\/li>\n<\/ul>\n
![\"Campaign](\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Campaign-Performance.webp\")
<\/p>\n
This data provides you and your prospects with a view of what high-performing competitors are doing, and what your prospect must do to compete.<\/p>\n
Retargeting<\/h3>\n
The final section of the advertising section offers insight from Facebook as to whether or not a business is taking advantage of retargeting<\/strong>\u2014a method of advertising that lets advertisers display targeted ads to people who have already visited their website. People don\u2019t always convert the first time they visit a website, so there is always potential to drive more revenue for your clients by offering a retargeted ad solution. Keep the business top-of-mind with retargeting to encourage return web visits and conversions![\/et_pb_text][et_pb_text admin_label=”Sales pitch intro” _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\nCrafting Your Digital Advertising Sales Pitch<\/h2>\n
Use the data uncovered in your Snapshot Report assessment to find the perfect digital advertising solutions for your clients in Marketplace, or within your own portfolio of services.<\/p>\n
Here’s how to successfully sell digital advertising to your business clients.<\/p>\n
1. Have your prospect consider their own buying journey<\/strong><\/p>\nStart by making your prospect think about the buyer\u2019s journey and the importance of being found on search engines like Google and Yahoo!. Try asking your prospect to consider the steps they would take in their buying journey. Chances are, they would do a search on their phone’s browser to research local places.<\/p>\n
“What steps would you take if you wanted to find a good, local, and inexpensive restaurant for dinner tonight?”<\/em><\/span><\/p>\n[\/et_pb_text][et_pb_text admin_label=”2. ” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
\n- Have your prospect consider their business’ place within that journey<\/strong><\/li>\n<\/ol>\n
With the buyer’s journey visualized, you\u2019ll want your prospect to begin thinking about their place within that journey. Where can their business fit into that buying decision to catch more of that traffic?<\/span><\/p>\n\u201cAs a business owner, would it be valuable for your business to show up in searches when people use keywords related to the products and services you offer? People are much more likely to engage with your ad since they are actively searching and ready to make a purchase. How much is it worth to get that one click from a qualified audience?\u201d<\/span><\/em>[\/et_pb_text][et_pb_text admin_label=”3″ _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n- Show them the Google Ads section of the Snapshot Report<\/strong><\/li>\n<\/ol>\n
Use the data in the Google Ads section of the report to show your prospect how many people are searching for related keywords in their area. This number is an estimate of how many people are starting to conduct that search in the first step of their buyer’s journey, and represents how many people <\/span>they<\/span><\/i> could be appearing for right when a consumer wants to buy.<\/span><\/p>\n\u201cThis is how many people are searching for related keywords in your area. These people are looking for products and services like yours and are ready to buy\u2014don’t you want them to buy from you, rather than from your competitors?\u201d<\/span><\/em>[\/et_pb_text][et_pb_testimonial author=”Mike Vossen” job_title=”Digital Ads Product Expert” company_name=”Vendasta” portrait_url=”\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Mike-Vossen-1.webp” quote_icon_color=”gcid-body-color” admin_label=”3. testimonial” _builder_version=”4.27.4″ body_text_color=”gcid-body-color” author_text_color=”gcid-heading-color” position_text_color=”gcid-body-color” company_text_color=”gcid-body-color” global_colors_info=”{%22gcid-body-color%22:%91%22body_text_color%22,%22position_text_color%22,%22company_text_color%22,%22quote_icon_color%22%93,%22gcid-heading-color%22:%91%22author_text_color%22%93}”]<\/p>\nIt\u2019s important to drive <\/span>home that if consumers aren’t buying with you, they are going to buy from your competition. Get your prospects to search for their own services\/products using general keywords. Do they show up? Or is their competition showing up?<\/span><\/p>\n[\/et_pb_testimonial][et_pb_text admin_label=”4″ _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
\n- Create urgency with the Campaign Performance data<\/strong><\/li>\n<\/ol>\n
Use the data in the Campaign Performance section of the report to create urgency for your prospect to buy digital ads. If their competitors are already appearing on the search engine when consumers are ready to buy, they’ll steal their business!<\/span><\/p>\n“This shows that your competitors are eating your lunch. Your local competition is actively advertising to your potential audience and getting your business. Do you think it\u2019s valuable for you to be known for your products and services in your area? Your competition may be a step ahead and stealing the business you could capture right out from under you.” \u00a0<\/span><\/em>[\/et_pb_text][et_pb_text admin_label=”5″ _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n- Drive home the importance of retargeting and ongoing campaigning<\/strong><\/li>\n<\/ol>\n
Consumers don’t always immediately buy right after visiting your website. They may be doing some research before they buy, which is why it’s a great idea to include retargeting in their advertising strategy.<\/span><\/p>\n“What sort of website traffic do you receive on a monthly basis? Imagine the revenue they could drive if just another 5% of those visitors converted…that’s where retargeting comes in!”<\/span><\/em>[\/et_pb_text][et_pb_testimonial author=”Mike Vossen” portrait_url=”\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Mike-Vossen-1.webp” quote_icon_color=”gcid-body-color” admin_label=”5. testimonial” _builder_version=”4.27.4″ body_text_color=”gcid-body-color” author_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-body-color%22:%91%22body_text_color%22,%22quote_icon_color%22%93,%22gcid-heading-color%22:%91%22author_text_color%22%93}”]<\/p>\nCommunicate your message to audiences who have already considered your business and been on your site\u2014this is the warmest possible audience to serve your message. As their browsing history indicates that they have looked at you before, use retargeting to\u00a0drive them back when they are looking at your competition or on other sites in order to turn returning users into paying customers.<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
Final Considerations<\/h2>\n
When discussing digital advertising solutions with your prospects, be sure to cover:<\/p>\n
\n- Budgeting<\/strong>\u2014setting a budget of what they want to spend and what they can afford.<\/li>\n
- Metrics<\/strong>\u2014show them exactly how you can measure the success of your campaigns.<\/li>\n
- Targeting<\/strong>\u2014how you can tailor their ads to certain groups of people or certain areas in the city that yields the most promising ad performance.<\/li>\n<\/ol>\n
[\/et_pb_text][et_pb_testimonial author=”Mike Vossen” portrait_url=”\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/Mike-Vossen-1.webp” quote_icon_color=”gcid-body-color” admin_label=”5. testimonial” _builder_version=”4.27.4″ body_text_color=”gcid-body-color” author_text_color=”gcid-heading-color” global_colors_info=”{%22gcid-body-color%22:%91%22body_text_color%22,%22quote_icon_color%22%93,%22gcid-heading-color%22:%91%22author_text_color%22%93}”]<\/p>\n
The more money clients invest to run ads, the wider their potential reach will be. The more people that interact with their ads, the faster you can optimize or adjust campaigns towards audiences who are most likely to take the desired action online. A larger budget means you can uncover these insights faster and therefore drive more conversions.<\/span><\/p>\n[\/et_pb_testimonial][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]By showing the Snapshot Report metrics to your prospects and connecting this data back to your available advertising solutions, you can deliver a compelling sales pitch that proves your ability to help drive more brand awareness and sales for any business!<\/p>\n
Now go out and make some sales!<\/p>\n
Sign up for a free account<\/a> to test out the Snapshot Report yourself, or check out the Marketplace<\/a> for our available digital advertising solutions![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"Selling digital advertising to businesses starts with data. Learn to tailor your sales conversation with the Snapshot Report to close more deals!<\/p>\n","protected":false},"author":175,"featured_media":23391503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[114,136],"tags":[130,131,132,133,134,135,137,103,138,139],"class_list":["post-18326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-retention","tag-advertising","tag-adwords","tag-crm","tag-digital-advertising","tag-google","tag-ppc","tag-sales-strategy","tag-search-engine-marketing","tag-selling-digital","tag-snapshot-report"],"acf":[],"yoast_head":"\n
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