[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Once upon a time, there was an email marketer who believed she\u2019d cracked the code on how to write sales email copy that dazzled. Did she need an example sales email to work from? Of course not! She was a marketing maverick, after all. She wrote every perfect, artisanally-crafted sales email from scratch.<\/p>\n
She obsessively tracked her click-through rates (CTRs), spent her nights dreaming of campaign automations and responsive design, and tested out a few carefully selected emojis in her subject lines. As of 2022, the jury is still<\/em> out on the overall power of emojis (CRM Lab<\/a>)\u2014especially in the context of a sales email. That, however, is another story.<\/p>\n Then a sales rep told her he found the holy grail. He had acquired the best sales email templates in the world. And why were they the best? Because they had a high average response rate. At the end of the day, what matters to the sales reps is that they craft sales emails that get responses. And our maverick marketer felt crestfallen.<\/p>\n But isn\u2019t this a happy sales email story? If you\u2019re getting mixed emotions, read on.<\/p>\n [et_pb_section global_module=\"112902 \"][\/et_pb_section]<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”How to write a sales email that pleases both marketers and sales reps” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The truth is, as marketers we may think we own the email domain\u2014even when it comes to writing the best sales emails. In reality, our sales reps often understand our prospects on a more nuanced level. But there\u2019s more.<\/p>\n When it comes down to it, what constitutes a \u2018perfect\u2019 example sales email might differ if it\u2019s coming from the marketing department or if it\u2019s coming from sales. This is especially true if teams are working in silos and not collaborating effectively.<\/p>\n Each team might have slightly different priorities and key success indicators when it comes to how to write sales email copy and track its performance.<\/p>\n Email metrics that marketers track<\/a>:<\/p>\n And the list goes on.<\/p>\n Sales reps<\/strong>, on the other hand, care about:<\/p>\n So when it comes to sales emails, their metric for success or failure is pretty simple. Good sales emails are sales emails that get responses.<\/p>\n But even though getting replies is the end goal, an example sales email that simply pushes for the sale or response at all costs is not going to be effective.<\/p>\n That\u2019s why sales and marketing need to supercharge their efforts by joining forces.<\/p>\n This blog is the result of that noble mission. Our team took our marketing hats off for a day and decided to do some research. We wanted to know: What are the best sales email tactics that actually get replies?<\/p>\n We turned to our sales reps, dug through their inbox trenches, and compiled a list of their top seven example sales emails that get responses.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”7 types of sales emails that get responses” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n We\u2019re starting at the end of your email cycle or campaign with this example sales email. The \u201cwhite flag\u201d email comes when you\u2019re getting ready to throw in the towel and want to make an impact.<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n What it is:<\/strong><\/p>\n <\/p>\n Why it works:<\/strong> The best sales emails make it clear that you respect your recipient\u2019s time. If you\u2019re willing to be honest and upfront, they will likely do the same to you. Of course, our reps often get replies where prospects just aren\u2019t interested anymore. However, they also get a lot of replies where a prospect is just busy right now and wants a call in two weeks. Totally worth the email in both cases!<\/p>\n Tip:<\/strong> you can \u201cbump\u201d up a previous sales email in their inbox by replying to it with your white flag message. This way, you\u2019re also reminding them of the value you\u2019re offering.<\/p>\n Remember: When prospects think it\u2019s their last chance to speak with you, they\u2019ll likely take action. If they thought you\u2019d just send them emails forever, what would be the motivation?<\/p>\n Sales email example:<\/p>\n Subject line: [Name], this is my white flag re: [insert offer]<\/strong><\/p>\n Hi [Name],<\/strong><\/p>\n Checking in one last time. I hope you\u2019ll forgive my persistence, as I\u2019m confident in the value that [solution or offering] will add. I\u2019d need a 10 minute call to give you the details<\/strong><\/p>\n I know we\u2019re both busy, and I want to respect your time. Since I\u2019ve not heard back, should I assume that you’ve solved your biggest challenges?<\/strong><\/p>\n I would hate to wave the white flag, but let me know if I should.<\/strong><\/p>\n Cheers, How to write sales emails with personality? Ask a marketing copywriter! This is a great example of where the marketing department can help sales shine.<\/p>\n Some of the best sales emails are the fun ones that sound like they were written by a likable, professional human. Oddly, this is easier said than done. But it’s a worthy mission.<\/p>\n Capturing the right amount of personality in an email will help it stand out from the dozens of robotic, cookie-cutter inbox fillers your prospects get on the daily.<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>Honestly, automation makes all our lives easier. But as much as people think they want to be sold to by robots (self-checkout machines), they don\u2019t. They want to know there is a real person sitting on the other end of that sales email you sent. Even more than that, they want to feel like they can trust that person. That\u2019s how you\u2019ll win your ideal prospects<\/a>. The best sales email tactic is relationship building, which is facilitated by being human in your emails.<\/p>\n Adding personality and some lighthearted humor to your emails is a great way to open relationships with prospects<\/a> and take those relationships a little deeper. It can very well increase your reply rate.<\/p>\n However, it\u2019s important to note that it might be dependent on the recipient; some prospects may prefer less voice-y emails<\/p>\n Also, just a reminder to steer clear of any curse words, questionable jokes, and inappropriate slang.<\/p>\n Sales email example:<\/p>\n Subject line: [Name], do you have a bad reputation? ?<\/strong><\/p>\n Hi [Name],<\/strong><\/p>\n Our churn study<\/a> shows a huge correlation between reputation management and client retention. And it turns out that, contrary to rock legend Joan Jett, there are<\/em> many reasons you should care about a bad reputation.<\/strong><\/p>\n In fact, reducing churn is a critical component of survival for your agency.<\/strong><\/p>\n Do you have 10 minutes for a call to make sure reputation management solutions are included in the next bundle you sell (and maybe talk classic rock)?<\/strong><\/p>\n Cheers?? Never underestimate the art of the deal! The best sales email might just be the one that creates a sense of urgency by leveraging your prospect\u2019s fear of missing out (FOMO, as the cool kids say).<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>Sometimes prospects just need a sense of urgency to get them moving on a deal\u2014savings are a great way to put a fire under them. An email often works better than a phone call to get their attention because the details are up front.<\/p>\n If you\u2019re even semi-interested in Vendasta, and I send you a sales email with the subject line \u201cSubscription Deal: Save $500 in sign up fees!\u201d, you\u2019ll probably open it before answering my mysterious phone call about who knows what.<\/p>\n Here\u2019s an anecdote instead of an example, as it will depend on what you have on offer. We changed some of our pricing structure a while ago, sparking our BDRs to send out an email letting their prospects know beforehand. This gave the prospect an opportunity to sign up before our pricing changed, and it gave our reps an easy way to generate some hot leads (94 to be exact!).<\/p>\n [\/et_pb_text][et_pb_testimonial author=”Jordana Knoblauch” job_title=”Business Development Representative Team Lead” company_name=”Vendasta” portrait_url=”\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/download-7-4.webp” admin_label=”Testimonial – Jordana Knoblauch” _builder_version=”4.27.4″ _module_preset=”default” body_text_color=”gcid-body-color” author_text_color=”gcid-body-color” position_text_color=”gcid-body-color” company_text_color=”gcid-body-color” width=”95%” global_colors_info=”{%22gcid-body-color%22:%91%22body_text_color%22,%22author_text_color%22,%22position_text_color%22,%22company_text_color%22%93}” portrait_alt=”Jordana Knoblauch”]<\/p>\n We saw huge success with that campaign\u2060. Mainly because we were able to send it out to our full pipelines through our email marketing software (read: extremely efficient deployment option), but also because we sent out an email that held a lot of value. When you send emails, don’t just send a “checking in” email. Don\u2019t just relay questions or information you\u2019ve already asked. Always be adding onto the previous conversation, sending more value, and creating urgency.<\/p>\n [\/et_pb_testimonial][et_pb_text admin_label=”7 types of sales emails that get responses – Remaining Text” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Sales email tips:<\/p>\n <\/p>\n When in doubt, keep things brief. A best practice when it comes to how to write sales email copy? The shorter, the better.<\/p>\n All the BDRs that I spoke to were unanimous on this point: When reaching out to a prospect for the first time, the best sales email is one that spans only a few sentences.<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>The person you are reaching out to doesn\u2019t know who you are and is most likely very busy. This intro email serves two purposes:<\/p>\n Note that the messaging will change depending on the context (the piece of content the prospect downloaded, for example).<\/p>\n Sales email example:<\/p>\n Subject line: Need help scaling? I\u2019m your resource!<\/strong><\/p>\n Hi,<\/strong><\/p>\n I\u2019m [name] and I work at [Vendasta] on [team]. Since you downloaded our ebook \u201cChallenges agencies face<\/a>,\u201d it seemed important that we connect.<\/strong><\/p>\n I\u2019m your touch point at [Vendasta] if you want to scale your business. Respond to this email or book a meeting using my CalendarHero link\u2014happy to chat more.<\/strong><\/p>\n Talk soon, When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>Like we discussed in the personality section, sales emails that get responses are ones that look like they are coming directly from you. You might be surprised to learn that means throwing design out the window. Now we aren\u2019t saying that you should get rid of sales email templates, but instead, make your templates look like a plain-text email.<\/p>\n Sometimes, \u2018plain Jane\u2019 is best. In fact, your design attempts might be getting your sales emails stuck in spam filters (Nutshell<\/a>). If you mess up some HTML code or add too many images, your sales emails might never reach your prospects to begin with.<\/p>\n Think of it from the perspective of the recipient. Does it look like an email that might be coming from a friend, colleague, or trusted professional\u2026 or does it seem like a marketing campaign?<\/p>\n Keeping branding minimal and have a clear CTA. Why complicate the rest?<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>Do the best sales emails have a sense of humor? It depends on the context. Our reps like to send a humorous email when they haven\u2019t been able to get in touch with a prospect for a while. It\u2019s a great lighthearted way to say, \u201chey, I\u2019m still here!\u201d. Sometimes, the sales emails that get responses are the ones that are more memorable.<\/p>\n Chances are the reason someone isn\u2019t replying to your best sales email ever is because:<\/p>\n <\/p>\n A lighthearted and humorous approach is a great way to get someone to stop, smile, and think about who you are and why you\u2019re messaging them about ninjas. I bet no matter which of the above camps your prospect is in, your reply rate will beat out a serious salesy email.<\/p>\n This \u201cninja template\u201d is one of our reps favs and we definitely see why.<\/p>\n Sales email example:<\/p>\n Subject line: Abducted by ninjas?<\/strong><\/p>\n Hi [name],<\/strong><\/p>\n I\u2019ve tried to contact you a number of times to no avail. I\u2019m just hoping you haven\u2019t been abducted by ninjas or something! Maybe I should contact Jack Bauer\u2026<\/strong><\/p>\n On a serious note, I\u2019m wondering how things are going with you and [company name]. Don\u2019t hesitate to contact me if you want a refresher on [product or service].<\/strong><\/p>\n Hiiii-yah! ?? Emails should always be written about the prospect and not about yourself. It\u2019s really simple to change a sentence from being about you to being about them, and the results are completely worth it.<\/p>\n Want an example of how to write a sales email that is more prospect-focused? It can come down to something as simple as wording.<\/p>\n Change \u201cI\u2019d like to set up a time to talk more about Vendasta\u2019s white label platform<\/a>\u201d to \u201cWould you be available to chat more about your goals for 2023? I\u2019d love to learn more about how Vendasta\u2019s platform could help you reach them!\u201d That\u2019s how the best sales emails refocus on adding value to the prospect.<\/p>\n When to send:<\/strong><\/p>\n <\/p>\n Why it works: <\/strong>Personalized material just works, period. Would something generic capture your prospect\u2019s attention over something custom-tailored? I don\u2019t think so.<\/p>\n If you can tell a prospect something about their business they don\u2019t know, or demonstrate that you\u2019ve done your homework by zeroing in on a unique pain point, you bet they\u2019ll take the two minutes to read your email.<\/p>\n Shameless plug (sorry!), but Vendasta offers the ultimate solution for sales emails that get responses. Our sales intelligence<\/a> tool Snapshot Report generates an email that is about as personalized as it gets. You can offer unique insights into a business\u2019s online presence in a digestible email.<\/p>\n The most exciting thing about this email is that ~9% of prospects who click through to the report become billable. Snapshot Report is one of your biggest allies when it comes to creating the best sales emails.<\/p>\nHow to write a sales email that pleases both marketers and sales reps<\/h2>\n
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7 types of sales emails that get responses<\/h2>\n
1. Example sales email: White flag<\/h3>\n
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How to write a sales email like the white flag<\/h4>\n
XYZ<\/strong><\/p>\n2. Example sales email: Personality email<\/h3>\n
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How to write a sales email with personality<\/h4>\n
XYZ<\/strong><\/p>\n3. Example sales email: The deal<\/h3>\n
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How to write a sales email with a deal<\/h4>\n
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4. Example sales email: A short, sweet intro<\/h3>\n
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How to write a sales email that\u2019s short and sweet<\/h4>\n
XYZ<\/strong><\/p>\n5. Sales email example: The undesigned email<\/h3>\n
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How to write a sales email that feels undesigned<\/h4>\n
6. Example sales email: Funny guy<\/h3>\n
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How to write sales emails that sound funny (in a good way!)<\/h4>\n
XYZ<\/strong><\/p>\n7. Example sales email: Hyper-personalized<\/h3>\n
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How to write sales emails that are hyper-personalized<\/h4>\n