Is simply offering local businesses the platform and technology to manage their reputation enough, or is managing their reputation and reviews for them the better way to go in maintaining a positive online reputation?<\/p>\n
We compared the data from one Vendasta partner that offers two service models to find out just that.<\/p>\n
[et_pb_section global_module=\"113151 \"][\/et_pb_section]<\/span><\/p>\n There are a variety of service models an agency can choose when it comes to fulfilling their clients’ marketing services.<\/p>\n The three main types of service models are:<\/p>\n <\/p>\n With a white label partner, a reseller can pick and choose which of these service fulfillment models works best for them and their clients. TechCrunch notes that Do It For Me (DIFM) options are the next big thing in SaaS<\/a>. DIFM options make digital marketing much simpler for local businesses as they don’t have to juggle various DIY software, and can rely on the marketing experts to get them results.<\/p>\n On the other hand, Business2Community<\/a> notes that small businesses (think one-man-band type) prefer a suite of DIY marketing tools. This comes from a BIA Kelsey small business research study<\/a> that polled the preferred fulfillment model of marketing services for small businesses.<\/p>\n Source: BIA Kelsey<\/em><\/p>\n While DIY is a great way for businesses to manage their marketing, DIFM offers the hands-on assistance of marketing experts to help them navigate the complex digital marketing waters. DIWM\u2122<\/span> is a great meet-in-the-middle solution that keeps both parties (agencies and local business clients) involved and promotes collaboration.<\/p>\n With Vendasta, these three service fulfillment options mean that an agency can fulfill their services through\u00a0Vendasta’s white label agency<\/a>, through the partner’s in-house agency, or leave it up to the business client themselves.<\/p>\n In our case study, ForRent.com<\/a> offered reputation services through DIY and DIFM service models.<\/p>\n Suggested Reading: The Ultimate Guide to White Label<\/a><\/p>\n <\/p>\n Do It Yourself options are where the agency provides the platform\/products, but it\u2019s the local business client themselves that uses the platform to manage their digital presence.<\/p>\n DIY is an option that\u2019s best for business owners with more time than money. These managers and owners have the time to be hands-on with their business\u2019 online presence management. They want to be involved with customer interaction online, know where they\u2019re listed, and everything else that managing a business\u2019s virtual doorway involves. These business clients are excited to learn and have the time and desire to be involved.<\/p>\n This option is also the most cost-friendly option for businesses, with the only costs outside of the product being time and effort. With most small businesses having a small marketing budget, DIY can be the best option.<\/p>\n Do It For Me options are where the agency handles the online reputation on behalf of the local business client. With the agency handling the work, this option is a very hands-off option for the local business owner. It’s the perfect balance for businesses that have more money than time.<\/p>\n Business owners that opt for DIFM solutions keep very busy schedules, have very little knowledge in the digital realm, and\/or do not have the time to sink into learning and managing it.<\/p>\n This option is also a great choice for businesses that may not be familiar with the world of social media or the internet. And yes, trust us, these people still exist! Leaving the heavy lifting to the agencies puts the business in expert marketing hands, and the business can trust the quality of service.<\/p>\n DIFM options are more costly than DIY, but they give the online reputation management into the hands of the partner’s in-house industry experts to provide the best results. This also allows the business owner to focus on running a great business, instead of trying to be a digital marketing expert.<\/p>\n As an agency, having both marketing service fulfillment models also allows you to properly organize and prioritize the accounts based on the type of service model attached.<\/p>\n ForRent.com\u00ae <\/a>was founded in 1982 to provide property managers and owners with diverse marketing and advertising services, products, and education. ForRent prides itself on offering products and services that are easy to use, easy to understand, and are designed with the modern renter in mind. Operating in a global rental market, ForRent’s mission is to help their clients drive leads, retain residents, and build their brands.<\/p>\n As part of their basket of digital marketing solutions, ForRent.com<\/a> partnered with Vendasta to provide robust online reputation<\/a> and\u00a0listings management\u00a0<\/a>solutions.<\/p>\n ForRent.com<\/a> offers two service models for their reputation management services: a Do It For Me and a Do It Yourself solution.<\/p>\n <\/p>\n The Reputation Management package ForRent.com gives business clients access to manage their own reputation through the ForRent.com-branded platform. The Reputation Concierge package has the ForRent.com team using the Vendasta Concierge platform to handle the fulfilment work on behalf of the businesses.<\/p>\n Both solutions are dedicated to helping local businesses improve their online presence.<\/p>\n Suggested Reading: What is Reputation Management?<\/a><\/p>\n We compared the data of ForRent business clients accounts that utilized the DIY model against the accounts that chose the DIFM option. The results proved without-a-doubt that Reputation Management in general was a huge benefit to their business, but it also shows that leaving business reputation in the hands of experts can generate higher review growth.<\/p>\n 16.7%<\/strong> 29.8%<\/strong> 0.13+<\/strong> Both account types received huge growth in total number of reviews. However, it\u2019s clear to see that the DIFM service accounts are generating reviews at a much faster rate than their DIY counterparts. With a 29.8%<\/strong> average monthly review volume growth, it\u2019s easy to tell the value of a full-service reputation management solution for small businesses who oftentimes don\u2019t have the time, expertise or resources to dedicate to managing their online reputation.<\/p>\n Additionally, by ForRent.com managing the online reputations of their clients, the review responses are being handled by agents with years of experience in review response best practices, and it shows with the statistic of average star rating increasing by 0.13 stars over all DIFM accounts. Some DIFM accounts saw a nearly two star increase in their overall star rating after putting their reputation management into the hands of the ForRent.com experts.<\/p>\n The average star rating for DIFM accounts saw almost no change. This is better than can regularly be expected for star ratings over time, as the cap of a star rating is only five, so the average star rating for a business will naturally fall over time as the business accumulates more and more reviews. Keeping the star rating at a high constant with the DIFM package is a good result to see over a long period of time.<\/p>\n Each business will require a different level of commitment and hand-holding. By offering various service models, your agency is able to focus the resources where it matters, and increase efficiency and revenue overall. This also lets the capable businesses handle their own reputation management, and funneling wasted resources into accounts that don\u2019t need it.<\/p>\n An agency will want to offer both DIY and DIFM service models for two main reasons:<\/p>\n 1. Businesses and their needs change: by offering both, you can scale with their business as it changes. By offering a variety of service models, you can upsell clients to a more hands-on model if they need or desire a higher level of commitment as they grow their business.<\/p>\n 2. DIY is ranked as one of the most valuable things when looking for these types of services. Businesses want to be able to do it themselves, though we<\/em> know and they<\/em> know they won’t. Offering a DIY package allows agencies to offer an entry level package and to acquire more price-sensitive, lower end of market customers to later upsell.<\/p>\n An agency should strive to offer both service fulfillment models whenever possible for each marketing service they offer. That way, a business client can pick and choose what they want to handle themselves, and what they’d prefer to leave in your agency’s hands.<\/p>\n So what services do your clients want, and in what way do they want it?<\/p>\n BIA Kelsey<\/a>‘s study found that DIFM clients want more lead tracking, digital presence monitoring and management, and reputation management tools.<\/p>\n DIY clients, on the other hand, want more tools for them to monitor their online presence, analyze their advertising ROI, and produce video.<\/p>\n Local businesses’ digital needs are growing, and so is their appetite for service fulfillment options.<\/p>\n So how do you manage it all?<\/p>\n With resources like Vendasta’s wholesale marketplace<\/a> of resellable marketing solutions, plus white label service fulfillment teams like Vendasta’s digital agency, you can make the best of both worlds for you and your clients.<\/p>\n Suggested Reading: White Label Agency: Your Ticket to More (Growth) for Less (Work)<\/a><\/p>\n In the end, being the local marketing expert involves knowing what your clients problems are, and knowing how to help solve them. Whether that means you set them up with the tools to solve the problems themselves (DIY), or work with them on solving the problem together (DIWM\u2122<\/span>), or solve their problems entirely with your expert knowledge (DIFM).<\/p>\n The reputation management world in particular is a fast-paced environment that only continues to change and grow, so now’s the time to jump on board.<\/p>\n Get the rest of the results and check out the details of how ForRent.com used these service models to grow their clients’ online reputation, and learn how you can too with Vendasta’s white label solutions.<\/p>\n Do It For Me (DIFM) reputation management means experts handle all reputation tasks, like review monitoring and responses, for a business. Do It Yourself (DIY) gives businesses the tools to manage their reputation independently, requiring more time and effort but at a lower cost.<\/p>\n DIFM often delivers faster, higher-quality results since professionals manage the process. DIY works best for small businesses with limited budgets and time to be hands-on. Many agencies, like Vendasta partners, offer both options so businesses can choose what fits their needs.<\/p>\n Vendasta provides white-label tools and fulfillment services for agencies. Agencies can give clients a DIY platform to manage reviews or offer full-service DIFM solutions where Vendasta\u2019s expert team handles everything under the agency\u2019s brand.<\/p>\n Businesses with smaller budgets or owners who like to stay directly involved often choose DIY. It\u2019s cost-effective and gives them full control over review responses, listings, and social media management\u2014though it requires consistent effort.<\/p>\n Busy owners or teams without marketing expertise usually prefer DIFM. Agencies handle everything\u2014monitoring, review generation, and crisis management\u2014so business owners can focus on running their company while experts improve their reputation.<\/p>\n Yes. According to a Vendasta case study with ForRent.com, businesses using DIFM services saw 29.8% average monthly review growth<\/strong>, compared to 16.7%<\/strong> for DIY users. Expert-managed responses also increased average star ratings over time.<\/p>\n Absolutely. Offering both models lets agencies serve a wider range of clients. DIY can attract cost-sensitive businesses, while DIFM upsells deliver premium, hands-off services. Vendasta\u2019s marketplace makes managing both models seamless.<\/p>\n Do It With Me (DIWM) is a middle ground. Agencies work alongside the business, offering coaching and partial management. This model is ideal for businesses that want to learn while still getting expert guidance and support.<\/p>\n DIY is more affordable since businesses only pay for the tools. DIFM costs more because it includes expert services, but it often delivers higher ROI by driving more reviews, boosting ratings, and increasing customer trust.<\/p>\n Consider your budget, time, and expertise. If you want full control and have time to manage it yourself, DIY may work. If you need rapid growth and expert management, DIFM is ideal. Many businesses start with DIY and later upgrade to DIFM.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to your agency services, should you offer DIFM or DIY marketing fulfillment? Do businesses want do-it-yourself, or do they need you to handle it through a do-it-for-me solution? We analyze the benefits of both, plus data with a case study!<\/p>\n","protected":false},"author":169,"featured_media":121327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Local businesses need reputation management software and services to help them manage their reputation across the web, and agencies like yours are there to provide it.\r\n\r\nThe question is: what service type produces the best results for the businesses?<\/em>\r\n\r\nIs simply offering local businesses the platform and technology to manage their reputation enough, or is managing their reputation and reviews for them the better way to go in maintaining a positive online reputation?\r\n\r\nWe compared the data from one Vendasta partner that offers two service models to find out just that.\r\n Want to skip the reading? Grab the case study for the full results!<\/em><\/a><\/p>\r\n\r\n\r\n Do It Yourself (DIY) Marketing Services<\/a><\/p>\r\n Do It For Me (DIFM) Marketing Services<\/a><\/p>\r\nDIY vs DIFM Reputation Management Case Study<\/a>\r\n The Partner: ForRent.com<\/a><\/p>\r\n Results<\/a><\/p>\r\nWhy You Should Offer Multiple Service Models<\/a>\r\n 1. It's good for your agency<\/a><\/p>\r\n 2. Your clients want both fulfillment options\u2014with more services<\/a><\/p>\r\n\r\n\r\n Suggested Reading: The Ultimate Guide to White Label<\/a><\/p>\r\n Suggested Reading: What is Reputation Management?<\/a><\/p>\r\n\r\n 16.7%<\/strong>\r\nAverage monthly volume growth<\/p>\r\n\r\n 29.8%<\/strong>\r\nAverage monthly volume growth<\/p>\r\n 0.13+<\/strong>\r\nAverage star rating improvement (stars)<\/p>\r\nBoth account types received huge growth in total number of reviews. However, it\u2019s clear to see that the DIFM service accounts are generating reviews at a much faster rate than their DIY counterparts. With a 29.8%<\/strong> average monthly review volume growth, it\u2019s easy to tell the value of a full-service reputation management solution for small businesses who oftentimes don\u2019t have the time, expertise or resources to dedicate to managing their online reputation.\r\n\r\nAdditionally, by ForRent.com managing the online reputations of their clients, the review responses are being handled by agents with years of experience in review response best practices, and it shows with the statistic of average star rating increasing by 0.13 stars over all DIFM accounts. Some DIFM accounts saw a nearly two star increase in their overall star rating after putting their reputation management into the hands of the ForRent.com experts.\r\n\r\nThe average star rating for DIFM accounts saw almost no change. This is better than can regularly be expected for star ratings over time, as the cap of a star rating is only five, so the average star rating for a business will naturally fall over time as the business accumulates more and more reviews. Keeping the star rating at a high constant with the DIFM package is a good result to see over a long period of time.\r\n\r\nTypes of Marketing Fulfillment Models<\/h2>\n
\n
![\"City](\"\/wp-content\/uploads\/sites\/6\/2017\/11\/download-5.webp\" "\\"download")
<\/p>\n![\"LCM20_BusinessSize_SelectCharts\"](\"\/wp-content\/uploads\/sites\/6\/2017\/11\/download-6.webp\")
<\/p>\nDo It Yourself (DIY) Marketing Services<\/h3>\n
Do It For Me (DIFM) Marketing Services<\/h3>\n
DIY vs DIFM Reputation Management Case Study<\/h2>\n
The Partner: ForRent.com<\/a><\/h3>\n
![\"diy-diwm-difm](\"\/wp-content\/uploads\/sites\/6\/2017\/11\/download-7.webp\")
<\/p>\nResults<\/h3>\n
Reputation Management: DIY<\/h4>\n
Average monthly volume growth<\/p>\nReputation Concierge: DIFM<\/h4>\n
Average monthly volume growth<\/p>\n
Average star rating improvement (stars)<\/p>\nWhy You Should Offer Multiple Service Models<\/h2>\n
1. It’s good for your agency<\/h3>\n
2. Your clients want both fulfillment options\u2014with more services<\/h3>\n
\nDIY Marketing FAQs<\/h2>\n
1. What is the difference between Do It For Me and Do It Yourself reputation management?<\/h3>\n
2. Which is better: Do It For Me or Do It Yourself reputation management?<\/h3>\n
3. How does Vendasta support both DIFM and DIY reputation management?<\/h3>\n
4. Why do some businesses prefer DIY reputation management?<\/h3>\n
5. Why do growing businesses often choose DIFM reputation management?<\/h3>\n
6. Does DIFM reputation management improve results faster?<\/h3>\n
7. Can agencies offer both DIFM and DIY reputation management?<\/h3>\n
8. What does a hybrid approach, like Do It With Me, look like?<\/h3>\n
9. How do costs compare between DIY and DIFM reputation management?<\/h3>\n
10. How do I decide which reputation management model is right for my business?<\/h3>\n
\r\n\r\nTable of Contents<\/h2>\r\nTypes of Marketing Service Fulfillment Models<\/a>\r\n
\r\n\r\nTypes of Marketing Fulfillment Models<\/h2>\r\nThere are a variety of service models an agency can choose when it comes to fulfilling their clients' marketing services.\r\n\r\nThe three main types of service models are:\r\n
\r\n \t
![\"do](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/difm-diwm-diy-website-builders.png\")
\r\n\r\nWith a white label partner, a reseller can pick and choose which of these service fulfillment models works best for them and their clients. TechCrunch notes that Do It For Me (DIFM) options are the next big thing in SaaS<\/a>. DIFM options make digital marketing much simpler for local businesses as they don't have to juggle various DIY software, and can rely on the marketing experts to get them results.\r\n\r\nOn the other hand, Business2Community<\/a> notes that small businesses (think one-man-band type) prefer a suite of DIY marketing tools. This comes from a BIA Kelsey small business research study<\/a> that polled the preferred fulfillment model of marketing services for small businesses.\r\n\r\n[caption id=\"attachment_15290\" align=\"aligncenter\" width=\"623\"]![\"bia](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/Screen-Shot-2017-11-09-at-11.18.43-AM.png\")
DIY versus DIFM from BIA Kelsey[\/caption]\r\n\r\nWhile DIY is a great way for businesses to manage their marketing, DIFM offers the hands-on assistance of marketing experts to help them navigate the complex digital marketing waters. DIWM is a great meet-in-the-middle solution that keeps both parties (agencies and local business clients) involved and promotes collaboration.\r\n\r\n[clickToTweet tweet=\"What #marketing service model is right for your business? #DIY is budget-friendly, and #DIFM gives you hands-on help!\" quote=\"What #marketing service model is right for your business? #DIY is budget-friendly, and #DIFM gives you hands-on help!\"]\r\n\r\nWith Vendasta, these three service fulfillment options mean that an agency can fulfill their services through\u00a0Vendasta's white label agency<\/a>, through the partner's in-house agency, or leave it up to the business client themselves.\r\n\r\nIn our case study, ForRent.com offered reputation services through DIY and DIFM service models.\r\n![\"do](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/DIYProductInsider.png\")
\r\nDo It Yourself (DIY) Marketing Services<\/h3>\r\nDo It Yourself options are where the agency provides the platform\/products, but it\u2019s the local business client themselves that uses the platform to manage their digital presence.\r\n\r\nDIY is an option that\u2019s best for business owners with more time than money. These managers and owners have the time to be hands-on with their business\u2019 online presence management. They want to be involved with customer interaction online, know where they\u2019re listed, and everything else that managing a business\u2019s virtual doorway involves. These business clients are excited to learn and have the time and desire to be involved.\r\n\r\nThis option is also the most cost-friendly option for businesses, with the only costs outside of the product being time and effort. With most small businesses having a small marketing budget, DIY can be the best option.\r\n\r\n[clickToTweet tweet=\"#DoItYourself or #DIYMarketing is perfect for businesses with more time than money!\" quote=\"#DoItYourself or #DIYMarketing is perfect for businesses with more time than money!\"]\r\n
Do It For Me (DIFM) Marketing Services<\/h3>\r\n
![\"do](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/DIFMProductInsider.png\")
\r\n\r\nDo It For Me options are where the agency handles the online reputation on behalf of the local business client. With the agency handling the work, this option is a very hands-off option for the local business owner. It's the perfect balance for businesses that have more money than time.\r\n\r\nBusiness owners that opt for DIFM solutions keep very busy schedules, have very little knowledge in the digital realm, and\/or do not have the time to sink into learning and managing it.\r\n\r\nThis option is also a great choice for businesses that may not be familiar with the world of social media or the internet. And yes, trust us, these people still exist! Leaving the heavy lifting to the agencies puts the business in expert marketing hands, and the business can trust the quality of service.\r\n\r\nDIFM options are more costly than DIY, but they give the online reputation management into the hands of the partner's in-house industry experts to provide the best results. This also allows the business owner to focus on running a great business, instead of trying to be a digital marketing expert.\r\n\r\nAs an agency, having both marketing service fulfillment models also allows you to properly organize and prioritize the accounts based on the type of service model attached.\r\n\r\n[clickToTweet tweet=\"#DoItForMe or #DIFM Marketing is perfect for businesses with more money than time!\" quote=\"#DoItForMe or #DIFM Marketing is perfect for businesses with more money than time!\"]\r\n\r\n
\r\n\r\nDIY vs DIFM Reputation Management Case Study<\/h2>\r\n
The Partner: ForRent.com<\/h3>\r\nForRent.com\u00ae <\/a>was founded in 1982 to provide property managers and owners with diverse marketing and advertising services, products, and education. ForRent prides itself on offering products and services that are easy to use, easy to understand, and are designed with the modern renter in mind. Operating in a global rental market, ForRent's mission is to help their clients drive leads, retain residents, and build their brands.\r\n\r\nAs part of their basket of digital marketing solutions, ForRent.com partnered with Vendasta to provide robust online reputation<\/a> and\u00a0listings management\u00a0<\/a>solutions.\r\n\r\nForRent.com offers two service models for their reputation management services: a Do It For Me and a Do It Yourself solution.\r\n\r\n
![\"reputation](\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/Screen-Shot-2017-11-09-at-11.24.12-AM.png\")
\r\n\r\nThe Reputation Management package ForRent.com gives business clients access to manage their own reputation through the ForRent.com-branded platform. The Reputation Concierge package has the ForRent.com team using the Vendasta Concierge platform to handle the fulfilment work on behalf of the businesses.\r\n\r\nBoth solutions are dedicated to helping local businesses improve their online presence.\r\nResults<\/h3>\r\nWe compared the data of ForRent.com business clients accounts that utilized the DIY model against the accounts that chose the DIFM option. The results proved without-a-doubt that Reputation Management in general was a huge benefit to their business, but it also shows that leaving business reputation in the hands of experts can generate higher review growth.\r\n
Reputation Management: DIY<\/h4>\r\n
Reputation Concierge: DIFM<\/h4>\r\n
\r\n\r\nWhy You Should Offer Multiple Service Models<\/h2>\r\n
1. It's good for your agency<\/h3>\r\nEach business will require a different level of commitment and hand-holding. By offering various service models, your agency is able to focus the resources where it matters, and increase efficiency and revenue overall. This also lets the capable businesses handle their own reputation management, and funneling wasted resources into accounts that don\u2019t need it.\r\n\r\nAn agency will want to offer both DIY and DIFM service models for two main reasons:\r\n\r\n1. Businesses and their needs change: by offering both, you can scale with their business as it changes. By offering a variety of service models, you can upsell clients to a more hands-on model if they need or desire a higher level of commitment as they grow their business.\r\n\r\n2. DIY is ranked as one of the most valuable things when looking for these types of services. Businesses want to be able to do it themselves, though we<\/em> know and they<\/em> know they won't. Offering a DIY package allows agencies to offer an entry level package and to acquire more price-sensitive, lower end of market customers to later upsell.\r\n\r\n[clickToTweet tweet=\"By offering a variety of service models, you can upsell clients as they grow their business. #agencytips #marketing\" quote=\"By offering a variety of service models, you can upsell clients as they grow their business. #agencytips #marketing\"]\r\n
2. Your clients want both fulfillment options\u2014with more services<\/h3>\r\nAn agency should strive to offer both service fulfillment models whenever possible for each marketing service they offer. That way, a business client can pick and choose what they want to handle themselves, and what they'd prefer to leave in your agency's hands.\r\n\r\nSo what services do your clients want, and in what way do they want it?\r\n\r\n
![\"diy](\"http:\/\/blog.biakelsey.com\/wp-content\/uploads\/DIY_vs_Agencies_MktgTools.jpg\")
\r\n\r\nBIA Kelsey<\/a>'s study found that DIFM clients want more lead tracking, digital presence monitoring and management, and reputation management tools.\r\n\r\nDIY clients, on the other hand, want more tools for them to monitor their online presence, analyze their advertising ROI, and produce video.\r\n\r\nLocal businesses' digital needs are growing, and so is their appetite for service fulfillment options.\r\n\r\nSo how do you manage it all?\r\n\r\nWith resources like Vendasta's wholesale marketplace<\/a> of resellable marketing solutions, plus white label service fulfillment teams like Vendasta's digital agency, you can make the best of both worlds for you and your clients.\r\n