{"id":15077,"date":"2017-11-15T11:15:30","date_gmt":"2017-11-15T17:15:30","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=15077"},"modified":"2025-11-10T16:25:45","modified_gmt":"2025-11-10T16:25:45","slug":"social-media-marketing-tips-expert-roundup","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/social-media-marketing-tips-expert-roundup\/","title":{"rendered":"28 Social Media Marketing Tips: The Expert Roundup"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing is a vital ingredient for the success of any business. But do you know where to begin with your strategy? <\/span><span style=\"font-weight: 400;\">Are you a social media marketer who would you like to make your social media marketing strategy even better? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have compiled a list of social media marketing tips from 28 social media experts and industry professionals. These social media experts range from major influencers to everyday marketing professionals.<\/span><\/p>\n<p><strong>Want results when marketing on social media? Check out these tips gathered from social media stars around the web and take a look at our <a href=\"\/services\/social-media\/\">white-label social media services<\/a>.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Video&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ZJRFCoCULgA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;Body&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 id=\"social-strategy-tips\">28 Top Social Media Marketing Tips<\/h2>\n<p>Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends and ideas. That&#8217;s why we have reached out to the individuals who follow these trends the closest, to give you our top 28 social media marketing tips.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46432 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Social-Media-Marketing-Tips.webp\" alt=\"Social media tips\" width=\"245\" height=\"424\" \/><\/p>\n<ol>\n<li>Devise a Social Sharing Strategy<\/li>\n<li>Use an Awesome Visual Storytelling Tool<\/li>\n<li>Don&#8217;t be Afraid to Pay for Social Advertising<\/li>\n<li>Test Pinterest for Your Brand<\/li>\n<li>Make Video a Part of Your Content Strategy<\/li>\n<li>Use a Unified Social Inbox<\/li>\n<li>Stick to the Fundamentals<\/li>\n<li>Take Advantage of Ad Targeting<\/li>\n<li>Authenticity is Key<\/li>\n<li>Make Consistent Production of Video Content a Priority<\/li>\n<li>Focus on Relationships<\/li>\n<li>Try Newsjacking<\/li>\n<li>Start with Strategy<\/li>\n<li>Turn Customers into Brand Ambassadors<\/li>\n<li>Address Yor Target Audience by Name<\/li>\n<li>Aim for Engagement First<\/li>\n<li>Understand Your Target Audience<\/li>\n<li>Make Lasting Impressions<\/li>\n<li>Work with Sales to Understand the Buying Journey<\/li>\n<li>Be &#8220;Social&#8221;<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"\/blog\/tips-transform-modern-seller\/\"><strong>Suggested Reading: Social Selling on LinkedIn: Top Four Tips to Transform into a Modern Seller<\/strong><\/a><\/p>\n<p>Read the blog below to get the in-depth how-tos on implementing these tips into your social strategy.<\/p>\n<p><strong>Note:<\/strong> The following are direct quotes from social media experts on their top social strategies.<\/p>\n<h3 id=\"1\"><strong>1. Social Sharing Strategy<\/strong><\/h3>\n<p><em><span style=\"font-weight: 400;\">Get more of your website visitors to share your content\u2014you can easily double the number of shares of the content on your website by implementing a good social sharing plugin such as <\/span><a href=\"https:\/\/warfareplugins.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social warfare<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0This makes sure your sharing is very visible to all users when they are browsing through your blog post, it works really well on mobile and it allows you to customize the images and text used for different social networks. \u00a0Pay more attention to how people share your content and you can easily double the shares.<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46438 size-large\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Social-Sharing-Strategy.webp\" alt=\"Social Sharing Strategy\" width=\"1024\" height=\"200\" \/><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46440 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/RazorSocial.webp\" alt=\"RazorSocial\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Ian Cleary &#8211; Founder of <a href=\"http:\/\/www.razorsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RazorSocial<\/a> &#8211; <a href=\"https:\/\/twitter.com\/IanCleary\" target=\"_blank\" rel=\"noopener noreferrer\">@IanCleary<\/a><\/p>\n<hr \/>\n<h3 id=\"2\"><strong>2. Use an Awesome Visual Storytelling Tool<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Find a tool that helps you create visual content that you can use to promote your core content on social media with visual storytelling. With so much content out there, it&#8217;s important to create visuals that catch attention and encourage your followers to take action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I write about and speak about a lot of visual content creation tools and <\/span><a href=\"https:\/\/about.easil.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Easil<\/span><\/a><span style=\"font-weight: 400;\"> is one of my favourite tools for this right now. \u00a0Here are some of the reasons why I love it:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">professional quality templates for everything from social media images to posters, banners, ads, business cards and more.<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">awesome templates for <\/span><a href=\"http:\/\/sociallysorted.com.au\/creating-images\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">visual storytelling<\/span><\/a><span style=\"font-weight: 400;\"> with visuals such as infographics and Instagram story templates including multi-page <\/span><a href=\"https:\/\/about.easil.com\/instagram-stories-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram story templates<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">you can easily re-size your images and create multiple pages. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">you can print your designs (in Australia but coming to the US soon)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cool filters, text-effects, color palette matching and more! \u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/about.easil.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Easil<\/span><\/a><span style=\"font-weight: 400;\"> is super easy to use and is very &#8220;drag-and-drop&#8221;. It was (apparently) developed for use with clients within lifestyle and entertainment industries so it&#8217;s real-world tested. I was getting a little tired of the same layouts everywhere and I wanted something that wasn&#8217;t cookie-cutter. \u00a0Easil is fresh and unique so it can definitely help you stand out with your visual storytelling. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46444 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Visual-Storytelling-Tool.webp\" alt=\"Visual Storytelling Tool\" width=\"925\" height=\"524\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>Easil\u00a0has multi-page templates for dozens of Instagram story ideas.<\/em><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46447 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Socially-Sorted.webp\" alt=\"Socially Sorted\" width=\"99\" height=\"99\" \/><\/p>\n<p style=\"text-align: right;\">Donna Moritz &#8211; Visual Storyteller and Digital Content Strategist,<br \/>Founder at <a href=\"http:\/\/www.sociallysorted.com.au\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Socially Sorted<\/a> &#8211; <a href=\"https:\/\/twitter.com\/SociallySorted\" target=\"_blank\" rel=\"noopener noreferrer\">@SociallySorted<\/a><\/p>\n<hr \/>\n<h3 id=\"3\"><strong>3. Don\u2019t Be Afraid to Pay for Social Advertising<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46448 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Dont-Be-Afraid-to-Pay-for-Social-Advertising.webp\" alt=\"Don\u2019t Be Afraid to Pay for Social Advertising\" width=\"316\" height=\"263\" \/>Most people see social media as a pure organic play, but I\u2019m using it more and more frequently as a paid marketing channel. I\u2019ve tested paid ads on LinkedIn, Facebook, Twitter and other social media platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of them have their strengths and weaknesses, but if I were to provide one tip to people who are using social media, it would be this \u2014 <\/span><b>don\u2019t be afraid of paying for social media reach and clicks. It\u2019s often a good investment!<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46449 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Jamie-Turner.webp\" alt=\"Jamie Turner\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Jamie Turner &#8211; Author, <a href=\"http:\/\/www.jamieturner.live\/\" target=\"_blank\" rel=\"noopener noreferrer\">speaker<\/a>, and CEO <a href=\"http:\/\/60secondmarketer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">60SecondMarketer.com<\/a> &#8211; <a href=\"https:\/\/twitter.com\/askjamieturner?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">@AskJamieTurner\u00a0<\/a><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/facebook-paid-advertising-success\/\" >How We Generated 2,000 SQLs in Two Months with Facebook Paid Advertising<\/a><\/p>\n<hr \/>\n<h3 id=\"4\"><strong>4. Test Pinterest for Your Brand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019d always believed Pinterest is best for organizations that have something visual to show: fashion, food, sports. But a client proved me wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original\u2014infographics, their product in use or PowerPoint decks\u2014and in others, they used a paid <\/span><a href=\"http:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Shutterstock<\/span><\/a><span style=\"font-weight: 400;\"> account. They built boards based on their brand personas, representing five different segments, and got to work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On every blog post, they had a call-to-action, offering the free trial they already provide. While the people who visit Pinterest are not their decision makers, they do influence purchase decision. They knew, if they could get these people into the free trial, they would then recommend the software to their bosses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After just one month, Pinterest became their number-one social network referral source.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46451 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/network-referral-source.webp\" alt=\"network referral source\" width=\"1001\" height=\"265\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>Pinterest is the #1 referral source after one month<\/em><\/h6>\n<p><span style=\"font-weight: 400;\">And has remained there since the test began. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46453 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/source1.webp\" alt=\"source\" width=\"1001\" height=\"262\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>Pinterest continues to be the number one referral source.<\/em><\/h6>\n<p><span style=\"font-weight: 400;\">The company\u2019s real goal was to drive people to take their free trial. In the four months, 35 people visited directly from Pinterest and took the free trial. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46455 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Pinterest.webp\" alt=\"Pinterest\" width=\"1001\" height=\"129\" \/><\/p>\n<h6 style=\"text-align: center;\"><em>Pinterest has sent 35 people to the site for the free trial.\u00a0<\/em><\/h6>\n<p><span style=\"font-weight: 400;\">And, of those 35 people, 10 became customers. So a four-month test of pinning blog posts to Pinterest drove approximately $50,000 in new revenue. This is a <\/span><a href=\"https:\/\/spinsucks.com\/communication\/what-is-public-relations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">public relations<\/span><\/a><span style=\"font-weight: 400;\"> dream\u2014using social media to drive new visitors, which can be attributed to sales. Not too shabby!<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46456 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Gini-Dietrich.webp\" alt=\"Gini Dietrich\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Gini Dietrich, CEO of Arment Dietrich, Inc. &#8211; Author of <a href=\"http:\/\/spinsucks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spin Sucks<\/a> &#8211;<a href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\"> @ginidietrich\u00a0<\/a><\/p>\n<hr \/>\n<h3 id=\"5\"><strong>5. Make Video a Part of Your Content Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re using social advertising on Facebook, especially for a local or B2C market, make sure that video is part of your content strategy. In our experience, video ads get maximum engagement on Facebook and it is easy to create a video or moving image slideshow using Facebook&#8217;s own advertising tools.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46457 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Priya-Florence-Shah.webp\" alt=\"Priya Florence Shah\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Priya Florence Shah &#8211; CEO of <a href=\"http:\/\/blogbrandz.com\" target=\"_blank\" rel=\"noopener noreferrer\">BlogBrandz<\/a> &amp; Author &#8211; <a href=\"https:\/\/twitter.com\/PriyaFlorence\" target=\"_blank\" rel=\"noopener noreferrer\">@PriyaFlorence<\/a><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/dennis-yu-facebook-video-marketing\/\" >Dennis Yu\u2019s 3\u00d73 Video Grid Strategy For Local Businesses<\/a><\/p>\n<hr \/>\n<h3 id=\"6\"><strong>6. Unified Social Inbox<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46458 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Unified-Social-Inbox.webp\" alt=\"Unified Social Inbox\" width=\"229\" height=\"172\" \/><br \/><span style=\"font-weight: 400;\">Once your social media marketing starts to gain traction, managing your accounts is going to take up a significant portion of time. And that&#8217;s only amplified if you&#8217;re managing social accounts for clients.\u00a0<\/span><span style=\"font-weight: 400;\">This means that it&#8217;s critical to save time wherever possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest time-savers that I&#8217;ve found is to use a tool with a unified social inbox. Before, I&#8217;d use a tool that only had streams. So I&#8217;d have to spend 5-10 minutes figuring o<\/span><span style=\"font-weight: 400;\">ut where I was up to whenever I sat down to go through @mentions etc. And that only got more difficult if I had to manage social from my mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, with a unified social inbox, I know exactly who I&#8217;ve replied to and who I need to reply to. But there&#8217;s one button within a social inbox that saves me the most time &#8211; the &#8216;archive all&#8217; button. This means I can go through my most recent messages\/updates, hit the &#8216;select all&#8217; button once I&#8217;m at the bottom, then hit &#8216;archive all&#8217;. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool I use for this is Sendible, but there are a bunch of other SMM tools that offer this feature. My guess is more platforms will add this feature in the future.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46459 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Adam-Connell.webp\" alt=\"Adam Connell\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Adam Connell &#8211; Founder of <a href=\"https:\/\/bloggingwizard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BloggingWizard <\/a>&#8211; <a href=\"https:\/\/twitter.com\/adamjayc\" target=\"_blank\" rel=\"noopener noreferrer\">@adamjayc<\/a><\/p>\n<h3 id=\"7\"><strong>7. Stick to the Fundamentals<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46460 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/facebook1.webp\" alt=\"facebook\" width=\"164\" height=\"164\" \/><br \/><span style=\"font-weight: 400;\">Facebook, the leading social media platform, is moving an effort to be more transparent with advertisers. Recently, it changed how bidding is done and gave more control than ever to advertisers. The &#8220;secret tactics&#8221; are continuing to be less and less significant &#8211; while <b>the <a href=\"\/blog\/the-abcde-of-marketing-re-invented\/\">fundamentals of marketing<\/a> &#8211; message and positioning remain as important as ever. <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I&#8217;m excited about the future. I believe the marketers who use fancy tools and pretend that they know marketing will be weeded out while those who are grounded in fundamentals will thrive on social media.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46461 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Jason.webp\" alt=\"Jason\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Jason How &#8211; Lead Generation &amp; Sales Conversion Expert &#8211; <a href=\"https:\/\/twitter.com\/jasonHJH\" target=\"_blank\" rel=\"noopener noreferrer\">@JasonHJH<\/a><\/p>\n<hr \/>\n<h3 id=\"8\"><strong>8. Take Advantage of Ad Targeting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as social media platforms like Facebook, Twitter, and Instagram mature, they&#8217;ve become much better at understanding who your ideal customer is, and how to get your message in front of him or her. However, this comes at a price: advertising.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46462 size-thumbnail\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Ad-Targeting.webp\" alt=\"Ad Targeting\" width=\"150\" height=\"150\" \/><br \/><span style=\"font-weight: 400;\">While all companies should continue to publish organic content to the platforms where their customers &#8220;hang out&#8221;, the way to capitalize on these platforms is through <\/span><b>targeted ads that drive people from social platforms to your website or landing page.<\/b><span style=\"font-weight: 400;\"> And don&#8217;t be afraid to spend some ad dollars on driving traffic to your content&#8211;such as blog posts or podcast episodes&#8211;as well. <\/span><b>Facebook especially seems to like ads that provide value to their users.<\/b><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46463 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Rich-Brooks.webp\" alt=\"Rich Brooks\" width=\"100\" height=\"100\" \/><br \/>Rich Brooks &#8211; Founder of <a href=\"https:\/\/www.theagentsofchange.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agents of Change<\/a> &amp;<br \/>President of <a href=\"http:\/\/www.takeflyte.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">flyte new media<\/a> &#8211; <a href=\"https:\/\/twitter.com\/therichbrooks\" target=\"_blank\" rel=\"noopener noreferrer\">@therichbrooks<\/a><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/b2b-audience-targeting-tips\/\" >B2B Audience Targeting Tips for LinkedIn and Facebook<\/a><\/p>\n<hr \/>\n<h3 id=\"9\"><strong>9. Authenticity is Key<\/strong><\/h3>\n<p>BE Authentic, don\u2019t just ACT it. This might seem obvious\u2026 but authenticity is on the verge of becoming just another buzz word in the social\/content marketing world. TRUE authenticity (not just using that word often in your tweets and posts) will set your brand (product or personal) apart in today\u2019s highly competitive market. Followers\/Advocates are attracted to REAL, and can sniff out fake in a heartbeat.<\/p>\n<p><strong>REAL trumps PERFECT because REAL creates TRUST.<\/strong><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46466 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Ted-Rubin.webp\" alt=\"Ted Rubin\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\"><a href=\"http:\/\/tedrubin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>Ted Rubin<\/a> &#8211; Social Marketing Strategist &amp;<br \/>Acting CMO of Brand Innovators &#8211; <a href=\"https:\/\/twitter.com\/TedRubin\" target=\"_blank\" rel=\"noopener noreferrer\">@TedRubin<\/a><\/p>\n<hr \/>\n<h3 id=\"10\"><strong>10. Consistent Production of Video Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Consistently create video content on all your social media channels. In 2017, video content will represent <\/span><a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/02\/01\/lights-camera-engagement-2017-is-the-year-of-video-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">74% of all internet traffic<\/span><\/a><span style=\"font-weight: 400;\">. With Snapchat users watching over <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-04-28\/snapchat-user-content-fuels-jump-to-10-billion-daily-video-views\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10 billion videos per day<\/span><\/a><span style=\"font-weight: 400;\"> and Facebook users watching an <\/span><a href=\"https:\/\/www.theverge.com\/2015\/11\/4\/9671708\/facebook-videos-8-billion-views-per-day\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">additional 8 billion<\/span><\/a><span style=\"font-weight: 400;\">, if you aren\u2019t consistently producing videos on all of your social media platforms, you are already far behind the competition. Focus on creating content that aligns with your <\/span><a href=\"http:\/\/www.verticalmeasures.com\/content-marketing-2\/how-to-improve-your-customers-journey-for-more-leads-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\"> and consider\u00a0<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/08\/31\/content-amplification\"><span style=\"font-weight: 400;\">content amplification<\/span><\/a><span style=\"font-weight: 400;\">. The more users that make a connection with your brand, the more engagement and followers you will ultimately receive.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46467 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Arnie-Kuenn.webp\" alt=\"Arnie Kuenn\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Arnie Kuenn &#8211; CEO of \u00a0<a href=\"http:\/\/www.verticalmeasures.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vertical Measures<\/a> &#8211; <a href=\"https:\/\/twitter.com\/ArnieK\" target=\"_blank\" rel=\"noopener noreferrer\">@ArnieK<\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"\/blog\/transform-your-social-selling-strategy-with-linkedin\/\"><strong>Suggested Reading: How to Transform Your Social Selling Strategy with LinkedIn<\/strong><\/a><br \/><\/span><\/p>\n<h3 id=\"11\"><strong>11. Focus on Relationships<\/strong><\/h3>\n<p><b>The life of social media is people<\/b><span style=\"font-weight: 400;\">. People like you and me. People who laugh, cry, get mad, go crazy, get married, divorced, have kids, lose family members, win jobs, lose jobs, get promotions, win new clients, get new opportunities, have fun, play hard and work hard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer value to the people in your community with a goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. <\/span><b>It is all about them and not you.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46468 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Focus-on-Relationships.webp\" alt=\"Focus on Relationships\" width=\"685\" height=\"339\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Inspire \u2026 Connect \u2026Achieve. To do this you must know their objectives and goals. <\/span><b>You must know them.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends? \u00a0Figure these answers out and use them to help.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46469 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Spark-Marketing.webp\" alt=\"Digital Spark Marketing\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Mike Schoultz &#8211; \u00a0Founder of <a href=\"https:\/\/digitalsparkmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Spark Marketing<\/a> &#8211; <a href=\"https:\/\/twitter.com\/mikeschoultz\" target=\"_blank\" rel=\"noopener noreferrer\">@mikeschoultz<\/a><\/p>\n<hr \/>\n<h3 id=\"12\"><strong>12. Try Newsjacking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What is <\/span><a href=\"https:\/\/www.newsjacking.com\/\"><span style=\"font-weight: 400;\">Newsjacking<\/span><\/a><span style=\"font-weight: 400;\">? It is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow a business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention. With little effort! As the story develops in real-time, buyers become interested in products and services based on what\u2019s happening now.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46492 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Try-Newsjacking.webp\" alt=\"Try Newsjacking\" width=\"666\" height=\"485\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Newsjacking generates sales leads and adds new customers. For free! Newsjacking is a great way to grow your business and become a part of the online conversation as it happens in real-time. <\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46494 \" style=\"text-align: right;\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/David-Meerman-Scott.webp\" alt=\"David Meerman Scott\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">David Meerman Scott &#8211; Founder of the <a href=\"https:\/\/www.newsjacking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newsjacking<\/a> movement<br \/>&amp; Bestselling author &#8211; <a href=\"https:\/\/twitter.com\/dmscott\" target=\"_blank\" rel=\"noopener noreferrer\">@dmscott<br \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"13\"><strong>13. Start with Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">All great things online start with strategizing offline. To start, I advise my clients and students alike to step away from the social platform\u2014whether it be Instagram, Facebook or their blog\u2014and ask themselves 3 questions in this order:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<ol>\n<li><b> <\/b><strong>Why am I in this business?<\/strong><span style=\"font-weight: 400;\"> It is important to start with this because we often forget the real answer. And hint, hint \u2013 money is never the real answer.<\/span><\/li>\n<li><strong>Who is my product\/service for?<\/strong> The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. This will allow you to clearly envision your ideal client(s), establish which social platforms to reach them on and curate content that they will respond best to.<\/li>\n<li><strong>How does my product\/service solve my ideal client\u2019s problem?<\/strong> This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These 3 questions are the start to building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Companies that don\u2019t do this crucial offline work risk wasting time and money online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46497 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Kristina-Centnere.webp\" alt=\"Kristina Centnere\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\"><b><i>Kristina Centnere &#8211; CEO of eKAT Development &#8211; <\/i><\/b><a href=\"http:\/\/socialcowmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>SocialCowMedia<\/i><\/b><\/a> <b><i>&#8211; <\/i><\/b><a href=\"https:\/\/twitter.com\/kcentnere\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>@kcentnere<\/i><\/b><\/a><\/p>\n<hr \/>\n<h3 id=\"14\"><strong>14. Turn Customers Into Brand Ambassadors<\/strong><\/h3>\n<p>Want to &#8220;wow&#8221; your online community and customers? Listen to and respond to what they have to say in social media! Engage! You&#8217;ll convert customers into brand ambassadors when you do!<\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46501 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Glen-Gilmore.webp\" alt=\"Glen Gilmore\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\"><a href=\"http:\/\/www.glengilmore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Glen Gilmore<\/a> &#8211; Forbes Top 20 Social Media Power Influencer &#8211; <a href=\"https:\/\/twitter.com\/glengilmore\" target=\"_blank\" rel=\"noopener noreferrer\">@GlenGilmore<\/a><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/social-media-content-what-businesses-should-post\/\" >Social Media Content: What Businesses Should Post<\/a><\/p>\n<hr \/>\n<h3 id=\"15\"><strong>15. Address Your Target Audience By Name<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When creating posts or ads on social media or PPC, address your target audience by name. Sounds like marketing 101, but you wouldn\u2019t believe how much content I see out there that doesn\u2019t call out their audience directly. If you\u2019re not getting results, I can tell you this is the number one reason why.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46503 size-medium\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Audience-By-Name.webp\" alt=\"Audience By Name\" width=\"300\" height=\"172\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re competing with millions of other posts. Make sure yours stands out to your intended scrollers and searchers. Let\u2019s say you\u2019re marketing to small business owners, use the name in your headline, text, description, and even your image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do this one simple thing, and you will reap the benefits, tenfold.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46505 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Jamie-Taylor.webp\" alt=\"Jamie Taylor\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Jamie Taylor &#8211; Facebook Marketing Strategist &#8211; <a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendasta <\/a>&#8211; <a href=\"https:\/\/twitter.com\/Vendasta\" target=\"_blank\" rel=\"noopener noreferrer\">@Vendasta<\/a><\/p>\n<hr \/>\n<h3 id=\"16\"><strong>16. Aim for Engagement First<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes I see small businesses are doing is, they always aim to get a lead or conversion from social media ads. One thing you should understand is that people are scrolling social dashboard for entertainment and not to buy or submit their email. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-46512 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Aim-for-Engagement-First.webp\" alt=\"Aim for Engagement First\" width=\"214\" height=\"183\" \/>So I would highly recommend focussing more on engagement. Start with your industry related entertainment images and videos. Boost those posts to reach your targeted audience. Start with as low as $5 per <a href=\"\/blog\/social-media-marketing-packages\/\" target=\"_blank\" rel=\"noopener\">post and scale<\/a> it for the high performing content. You\u2019ll be amazed to see how soon you&#8217;ll have a healthy base of fans and followers who are waiting to read your posts. That\u2019s the time to smartly tell about your business and convert them.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46510 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Jubaer-Prodhan.webp\" alt=\"Jubaer Prodhan\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"text-align: right;\">Jubaer Prodhan &#8211; Search Marketing Specialist &#8211; <a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendasta <\/a>&#8211; <a href=\"https:\/\/twitter.com\/Vendasta\" target=\"_blank\" rel=\"noopener noreferrer\">@Vendasta<\/a><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/engage-audience-social-media\/\" >How to Engage Your Audience Through Social Media<\/a><\/p>\n<hr \/>\n<h2 id=\"quick-social-tips\"><strong>Quick Tips From Industry Professionals\u00a0<\/strong><\/h2>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46516 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Quick-Tips-From-Industry-Professionals.webp\" alt=\"Quick Tips From Industry Professionals\" width=\"261\" height=\"261\" \/><\/strong><\/h2>\n<h3><strong>17. Understand Your Target Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ensure you&#8217;re focusing your efforts on where your target audience is and that you understand how those you&#8217;re trying to reach use social media at different touch points in their day and how they interact with them. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><strong>Example:<\/strong> A business owner may check LinkedIn and Twitter at work, but Facebook outside of work and they may interact with different types of content on each channel. <\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/bethanyalicewebb\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bethany Webb<\/a> &#8211; Digital Marketing Executive at Blue Digital\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46518 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Digital Marketing Executive at Blue Digital\" width=\"51\" height=\"51\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"18\"><strong>18. Make Lasting Impressions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on lasting impressions and genuine content over playing into fleeting trends and slang. Your brand&#8217;s voice should be consistent and real, and reflect the company and culture for which it speaks. This doesn&#8217;t mean don&#8217;t embrace new things; just be cognizant about the difference between meeting your customers at their level and trying too hard to &#8220;be cool.&#8221;<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/katisorensen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kati Sorensen-Young<\/a> &#8211; Digital Marketing Manager at The Social Dinner LLC\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46520 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\" Digital Marketing Manager at The Social Dinner LLC \" width=\"51\" height=\"51\" \/><\/p>\n<hr \/>\n<h3 id=\"19\"><strong>19. Work With Sales to Understand the Buying Journey<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As with any marketing, the key is understanding your audience &#8211; especially in an enterprise sale. Marketers should work side by side with the sales team to understand the buying journey and various influencers\/champions that are involved along the way to reach the decision maker. <\/span><span style=\"font-weight: 400;\">Once the marketer understands this journey, they should create content that fits along this process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for inbound lead gen, my opinion is that the most effective way to do this is by creating content that either: helps the reader do their job, saves the reader time during their job, or entertains the reader. This content should then be pushed out through the most relevant channels (dependent on who the champion and DM are).<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/stefankollenberg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stefan Kollenberg<\/a> &#8211; Founder of Backpack Content Marketing\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46522 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\" Digital Marketing Manager at The Social Dinner LLC \" width=\"50\" height=\"50\" \/><\/p>\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\"><strong>Recommended Reading:<\/strong> <a href=\"\/blog\/digital-advertising-spillover-organic-seo\/\" >How Digital Advertising Spillover Affects your Organic SEO<\/a><\/p>\n<hr \/>\n<h3 id=\"20\"><strong>20. Be \u201cSocial\u201d<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The key to social media is to be \u201csocial.\u201d Regardless of how many posts are published on a social platform increase social engagement by leaving feedback, following, retweeting and somehow connecting with your audience. You will notice a drastic difference in your click\/open rates in future posts.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/christopher-bhajan-2ab31697\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christopher Bhajan<\/a> &#8211; Marketing Coordinator at Guardair Corporation\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46532 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Marketing Coordinator at Guardair Corporation \" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<h3 id=\"21\"><strong>21. Two Main Elements Drive Engagement: Subject Matter and Visuals<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">On LinkedIn, your subject matter posts should include a healthy mix of industry insights and &#8220;personal professional&#8221; posts. I have found that while sharing your industry insights on a topic with original thoughts or with third-party content &#8211; e.g., an interesting newspaper or trade publication article, you can actually generate a high rate of engagement (likes, shares, comments) by posting a short statement on what you&#8217;re up to. For example, a quick opinion on a legislative discussion, or a post to let people know you spoke at a conference &#8211; i.e., personal, but professional. One to two sentences can be enough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visuals are important. For event posts, a photo of you on a panel or on stage can generate high engagement from your connections.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/astridgrevespencer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Astrid Greve Spencer<\/a> &#8211; Senior Account Supervisor &#8211; KemperLesnik\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46535 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Astrid Greve Spencer\" width=\"50\" height=\"50\" \/><\/p>\n<p>In order to maintain high online reach without paying for ads, you want to consistently be seen by your audience. Easy cheats to get on top? Always use photos, gifs, videos, or links in your post. The days of text-only updates are over.<strong>22. Beat the Algorithm!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Use hashtags appropriately. Even though it may seem tempting to tag it all, keeping it contained to only relevant and trending words keeps your base interested without being overwhelmed, especially on Facebook where hashtags are not commonly used. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, stay trendy, recycled content with older keywords will be pushed back by the Algorithm, whereas trending topics will both be pushed up AND appear in trending tabs.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/jessidipette\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jessica DiPette<\/a> &#8211; Social Media Manager &#8211; Proximo Marketing Strategies, LLC\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46538 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Jessica DiPette\" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"\/blog\/39-ideas-to-post-on-social-media\/\"><strong>Suggested Reading: 39 Ideas When You Don\u2019t Know What to Post on Social Media<\/strong><\/a><\/p>\n<h3 id=\"23\"><strong>23. Ask Questions Before You Dive In<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Spend upfront time planning: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192 Who are you speaking with? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192What purpose does each channel serve? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192 Where&#8217;s the intersection of what you want and what they want? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The tone of voice, timing, tools, escalation paths &#8211; think about them before you dive in, but do dive in. You&#8217;ll make mistakes &#8211; if you don&#8217;t you&#8217;re not human or trying new things &#8211; but if you&#8217;ve planned well, a sorry will normally suffice if needed<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/claireatwaves\/\" target=\"_blank\" rel=\"noopener noreferrer\">Claire Thompson<\/a> &#8211; .PR Consultant &amp; Digital Marketer &#8211; Waves PR &#8211; <a href=\"https:\/\/twitter.com\/ClaireatWaves\" target=\"_blank\" rel=\"noopener noreferrer\">@ClaireatWaves\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46540 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Claire Thompson\" width=\"50\" height=\"50\" \/><\/a><\/p>\n<hr \/>\n<h3 id=\"24\"><strong>24. Community management is more important than people think it is!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is an opportunity to connect with your followers on a more personal level. It is also a chance to show off your brand voice\/company&#8217;s personality. People want to feel like they&#8217;re communicating with an actual person and not a corporate robot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, utilizing the right influencers can boost your brand awareness and increase your number of followers. Depending on the market, micro influencers may have more of an impact than macro influencers.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/georgina-kostopoulos-53471289\/\" target=\"_blank\" rel=\"noopener noreferrer\">Georgina Kostopoulos<\/a> &#8211; Social Media Coordinator &#8211; <a href=\"https:\/\/cgtmarketingllc.com\" target=\"_blank\" rel=\"noopener noreferrer\">CGT Marketing LLC<\/a>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46541 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Georgina Kostopoulos\" width=\"51\" height=\"51\" \/><\/p>\n<hr \/>\n<h3 id=\"25\"><strong>25. Consistency and Relevancy in Your Brand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a starting point, define the objective of using social media and really understand how it can support your business. It\u2019s important that you\u2019re clear on the role of each of the channels within the mix \u2014 how can they be utilized to reach your preferred audience? The way you use Facebook might be different to Twitter, for example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t want to state the obvious here but I\u2019ll say it anyway&#8230; Always ensure that your content is of high quality and fit for purpose. I\u2019ve witnessed some brands using screengrabs from other places and post it on their feed \u2014 very unprofessional and clanky. It\u2019s important to note that the way you present your brand through social media is no different to running an ad on other channels \u2014 it plays an important role in building your brand. Thus, consistency and relevance must be constantly taken into consideration.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/rayne-timan-650926a2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rayne Timan<\/a> &#8211; Global Assistant Digital Manager &#8211; Unilever\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46542 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Rayne Timan\" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<h3 id=\"26\"><strong>26, 27, 28. Humanize Your Business<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Try to &#8220;humanize&#8221; your business by featuring employee voices in posts and campaigns. In my opinion this is where B2B and B2C go apart most. So &#8230; try to make it personal!\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/andreas-j-itter-mba-4512671b\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andreas J. Itter<\/a> &#8211; Sales &amp; Marketing Manager at Tetra Pak Processing Equipment GmbH\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46543 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Andreas J. Itter\" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The most important lesson I&#8217;ve learned during my stint as a B2B social media marketer; The companies you are selling to are comprised of people too, not just a brand name with a corporate board but genuine people. So treat them like people in your communication and they will have a conversation with you.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/nidhidewan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nidhi Dewan<\/a> &#8211; Senior Social Strategist &#8211; OgilvyOne Worldwide\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46545 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Nidhi Dewan\" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Caring about your audience. Provide quality content that&#8217;s meaningful to your audience. Give, give, and give some more and develop those relationships. Engage with your audience and try to humanize your approach.<\/span><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/moderinde\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Oderinde<\/a> &#8211; Digital Marketing Consultant &#8211; The Church Without Walls\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-46546 \" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Digital-Marketing-Executive-at-Blue-Digital.webp\" alt=\"Martin Oderinde\" width=\"50\" height=\"50\" \/><\/p>\n<hr \/>\n<h2 id=\"social-experts\"><strong>\u00a0The Experts: Who Are These People?<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46547 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/The-Experts.webp\" alt=\"The Experts\" width=\"912\" height=\"550\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The social media marketing experts featured in this blog are a mix of professionals, all of whom share similarities in their knowledge of social media marketing. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><strong>\u2192 Social Media Influencers: <\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You may recognize some of the names on this list! These individuals are some of the world\u2019s top social media marketing pros. Together, these individuals have a major following on social media, with millions of followers across numerous social media channels. <\/span><\/p>\n<p><strong>\u2192 Subject Matter Experts:<br \/><\/strong><span style=\"font-weight: 400;\">These individuals have extensive knowledge of one or more social media platforms. Their comprehensive knowledge has been shared across the web and has allowed many of them to become recognized as the go-to sources for social media marketing tips. <\/span><\/p>\n<p><strong>\u2192 Industry Professionals: <\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">These are the people who work with social media marketing tools every single day. The content experts, social media marketers, directors, managers &#8211; the list goes on and on. These individuals leverage the power of social media marketing for their own businesses and share their insights with Vendasta. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are in the business of social media marketing, be sure to <\/span><strong>follow these individuals<\/strong><span style=\"font-weight: 400;\"> online. They are constantly sharing meaningful social media marketing tricks, tips, and suggestions to help businesses. <\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"\/blog\/master-monthly-recurring-revenue-for-ecommerce\/\"><strong>Suggested Reading: How to Master Monthly Recurring Revenue for Ecommerce Services and Solutions<\/strong><\/a><\/p>\n<h2 id=\"takeaways\"><strong>Social Media Marketing: Key Takeaways<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So what did we learn from gathering social media marketing tips from influencers, subject matter experts, and the professionals who work as social media marketers every day? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">We learned that there is no defined way to succeed in social media marketing and that businesses should try numerous approaches to achieve social media marketing success. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are constantly different tips and tricks that social media marketers should be aware of in order to achieve success for their brands. As time progresses, so do the social media marketing strategies that companies have. It is important to always be aware of the direction social media is headed! A business can very easily fall behind social media marketing trends, which can lead to stagnant growth. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46568 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/social-media-marketing-experts.webp\" alt=\"social media marketing experts\" width=\"830\" height=\"1435\" \/><\/p>\n<h3><strong>The key takeaways from social media marketing experts:<\/strong><\/h3>\n<ul>\n<li><strong>Ask Questions<\/strong><br \/>By asking questions, a business is able to develop a social media marketing strategy.<br \/>Questions like: Who are we targeting? Who will this advertisement help? In what way can we get our message across to our potential customers?These are all relevant questions that help a business develop effective social media marketing tactics.<\/li>\n<li><strong>Be Authentic<\/strong><br \/>People connect with people. It does not matter if a business is marketing on social media, they still have to be personable in their brand\u2019s message. Many brands are so focused on perfecting social media marketing that they lose touch with the human element in marketing. Social media marketing is only effective when the message being sent is coming from a trusted source; in other words, coming from a human, not a robot. Ted Rubin says it best,\u201cREAL trumps PERFECT because REAL creates TRUST.\u201d<\/li>\n<li><strong>Try Video Marketing<\/strong><b><br \/><\/b>It is clear that video marketing is becoming more and more effective on social media. For businesses who don\u2019t have a video marketing strategy, it is definitely not too late to start! The future of social media marketing lies within video content; make sure your business is not missing out.<\/li>\n<li><strong>Don\u2019t Be Afraid to Spend Money<\/strong><b><br \/><\/b>A business can\u2019t afford to spend their time creating great content and then not promote it! If there is one thing we learn from these marketers, it is that they are not afraid to utilize the paid advertising features on social media.Social media marketing experts like Jamie Turner suggest each social media platform has their own advantages, and they definitely do! By through the rest of the social media marketing tips it is clear that Facebook emerges as the most widely used social marketing platform.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What do you think of these social media marketing tips? If you are in the business of social media marketing, what did we miss? <\/span><strong>Please share your comments &amp; social media marketing tips below!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is a vital ingredient for the success of any business. But do you know where to begin with your strategy? Are you a social media marketer who would you like to make your social media marketing strategy even better? We have compiled a list of social media marketing tips from 28 social [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":122184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">Social media marketing is a vital ingredient for the success of any business. But do you know where to begin with your strategy? <\/span><span style=\"font-weight: 400;\">Are you a social media marketer who would you like to make your social media marketing strategy even better? <\/span><\/p><p><span style=\"font-weight: 400;\">We have compiled a list of social media marketing tips from 28 social media experts and industry professionals. These social media experts range from major influencers to everyday marketing professionals.<\/span><\/p><p><strong>Want results when marketing on social media? Check out these tips gathered from social media stars around the web and take a look at our <a href=\"\/social-media\/social-media-management\/\">white-label social media services<\/a>.<\/strong><\/p><hr \/><h2>Table of Contents<\/h2><p><a href=\"#social-strategy-tips\">Top Social Media Strategy Tips (Tip #1 - #16)<\/a><\/p><p><a href=\"#quick-social-tips\">Quick Tips (Tip #17 - #28)<\/a><\/p><p><a href=\"#social-experts\">The Experts<\/a><\/p><p><a href=\"#takeaways\">Key Social Media Takeaways (with Infographic!)<\/a><\/p><hr \/><table class=\"widefat\"><tbody><tr><td width=\"35%\">[adrotate banner=\"131\"]<\/td><\/tr><\/tbody><\/table><h2 id=\"social-strategy-tips\"><strong>28 Top Social Media Marketing Tips for 2018<\/strong><\/h2><p>Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends and ideas. That's why we have reached out to the individuals who follow these trends the closest, to give you our top 28 social media marketing tips.<\/p>[caption id=\"attachment_15208\" align=\"alignright\" width=\"246\"]<a href=\"\/blog\/social-media-marketing-tips-expert-roundup#takeaways\"><img class=\"wp-image-15208\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/4-keys-to-social-media-marketing-174x300.png\" alt=\"top social media marketing tips\" width=\"246\" height=\"424\" \/><\/a> The 4 Key Social Media Marketing Takeaways[\/caption]<ol><li>Devise a Social Sharing Strategy<\/li><li>Use an Awesome Visual Storytelling Tool<\/li><li>Don't be Afraid to Pay for Social Advertising<\/li><li>Test Pinterest for Your Brand<\/li><li>Make Video a Part of Your Content Strategy<\/li><li>Use a Unified Social Inbox<\/li><li>Stick to the Fundamentals<\/li><li>Take Advantage of Ad Targeting<\/li><li>Authenticity is Key<\/li><li>Make Consistent Production of Video Content a Priority<\/li><li>Focus on Relationships<\/li><li>Try Newsjacking<\/li><li>Start with Strategy<\/li><li>Turn Customers into Brand Ambassadors<\/li><li>Address Yor Target Audience by Name<\/li><li>Aim for Engagement First<\/li><li>Understand Your Target Audience<\/li><li>Make Lasting Impressions<\/li><li>Work with Sales to Understand the Buying Journey<\/li><li>Be \"Social\"<\/li><\/ol><p>\u00a0<\/p><p style=\"text-align: center;\"><a href=\"\/blog\/tips-transform-modern-seller\/\"><strong>Suggested Reading: Social Selling on LinkedIn: Top Four Tips to Transform into a Modern Seller<\/strong><\/a><\/p><p>Read the blog below to get the in-depth how-tos on implementing these tips into your social strategy.<\/p><p><strong>Note:<\/strong> The following are direct quotes from social media experts on their top social strategies.<\/p><h3 id=\"1\"><strong>1. Social Sharing Strategy<\/strong><\/h3><p><em><span style=\"font-weight: 400;\">Get more of your website visitors to share your content\u2014you can easily double the number of shares of the content on your website by implementing a good social sharing plugin such as <\/span><a href=\"https:\/\/warfareplugins.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social warfare<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0This makes sure your sharing is very visible to all users when they are browsing through your blog post, it works really well on mobile and it allows you to customize the images and text used for different social networks. \u00a0Pay more attention to how people share your content and you can easily double the shares.<\/span><\/em><\/p><p><img class=\"aligncenter wp-image-15078 size-large\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/SocialWarfare-1024x200.png\" alt=\"\" width=\"1024\" height=\"200\" \/><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15079 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/IanCleary.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Ian Cleary - Founder of <a href=\"http:\/\/www.razorsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RazorSocial<\/a> - <a href=\"https:\/\/twitter.com\/IanCleary\" target=\"_blank\" rel=\"noopener noreferrer\">@IanCleary<\/a><\/p><hr \/><h3 id=\"2\"><strong>2. Use an Awesome Visual Storytelling Tool<\/strong><\/h3><p><span style=\"font-weight: 400;\">Find a tool that helps you create visual content that you can use to promote your core content on social media with visual storytelling. With so much content out there, it's important to create visuals that catch attention and encourage your followers to take action. <\/span><\/p><p><span style=\"font-weight: 400;\">I write about and speak about a lot of visual content creation tools and <\/span><a href=\"https:\/\/about.easil.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Easil<\/span><\/a><span style=\"font-weight: 400;\"> is one of my favourite tools for this right now. \u00a0Here are some of the reasons why I love it:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li><span style=\"font-weight: 400;\">professional quality templates for everything from social media images to posters, banners, ads, business cards and more.<br \/><\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">awesome templates for <\/span><a href=\"http:\/\/sociallysorted.com.au\/creating-images\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">visual storytelling<\/span><\/a><span style=\"font-weight: 400;\"> with visuals such as infographics and Instagram story templates including multi-page <\/span><a href=\"https:\/\/about.easil.com\/instagram-stories-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram story templates<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">you can easily re-size your images and create multiple pages. <\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">you can print your designs (in Australia but coming to the US soon)<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">cool filters, text-effects, color palette matching and more! \u00a0<\/span><\/li><\/ul><p><a href=\"https:\/\/about.easil.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Easil<\/span><\/a><span style=\"font-weight: 400;\"> is super easy to use and is very \"drag-and-drop\". It was (apparently) developed for use with clients within lifestyle and entertainment industries so it's real-world tested. I was getting a little tired of the same layouts everywhere and I wanted something that wasn't cookie-cutter. \u00a0Easil is fresh and unique so it can definitely help you stand out with your visual storytelling. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><img class=\"aligncenter wp-image-15080\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/Awesome_Instagram_Story_Template_examples.png\" alt=\"\" width=\"927\" height=\"525\" \/><\/p><h6 style=\"text-align: center;\"><em>Easil\u00a0has multi-page templates for dozens of Instagram story ideas.<\/em><\/h6><p><img class=\"wp-image-15081 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/DonnaMoritz.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Donna Moritz - Visual Storyteller and Digital Content Strategist,<br \/>Founder at <a href=\"http:\/\/www.sociallysorted.com.au\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Socially Sorted<\/a> - <a href=\"https:\/\/twitter.com\/SociallySorted\" target=\"_blank\" rel=\"noopener noreferrer\">@SociallySorted<\/a><\/p><hr \/><h3 id=\"3\"><strong>3. Don\u2019t Be Afraid to Pay for Social Advertising<\/strong><\/h3><p><span style=\"font-weight: 400;\"><img class=\" wp-image-15088 alignleft\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/PaidAdvertising.png\" alt=\"\" width=\"316\" height=\"263\" \/>Most people see social media as a pure organic play, but I\u2019m using it more and more frequently as a paid marketing channel. I\u2019ve tested paid ads on LinkedIn, Facebook, Twitter and other social media platforms. <\/span><\/p><p><span style=\"font-weight: 400;\">All of them have their strengths and weaknesses, but if I were to provide one tip to people who are using social media, it would be this \u2014 <\/span><b>don\u2019t be afraid of paying for social media reach and clicks. It\u2019s often a good investment!<\/b><\/p><p><a style=\"text-align: right;\" href=\"https:\/\/twitter.com\/askjamieturner?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-15089 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/JamieTurner.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/a><\/p><p style=\"text-align: right;\">Jamie Turner - Author, <a href=\"http:\/\/www.jamieturner.live\/\" target=\"_blank\" rel=\"noopener noreferrer\">speaker<\/a>, and CEO <a href=\"http:\/\/60secondmarketer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">60SecondMarketer.com<\/a> - <a href=\"https:\/\/twitter.com\/askjamieturner?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">@AskJamieTurner\u00a0<\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/facebook-paid-advertising-success\">How We Generated 2,000 SQLs in Two Months with Facebook Paid Advertising<\/a><\/p><hr \/><h3 id=\"4\"><strong>4. Test Pinterest for Your Brand<\/strong><\/h3><p><span style=\"font-weight: 400;\">I\u2019d always believed Pinterest is best for organizations that have something visual to show: fashion, food, sports. But a client proved me wrong.<\/span><\/p><p><span style=\"font-weight: 400;\">An organization that provides software as a service to a very narrow audience tested pinning their blog posts to Pinterest. In some cases, the images from the blog posts were original\u2014infographics, their product in use or PowerPoint decks\u2014and in others, they used a paid <\/span><a href=\"http:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Shutterstock<\/span><\/a><span style=\"font-weight: 400;\"> account. They built boards based on their brand personas, representing five different segments, and got to work.<\/span><\/p><p><span style=\"font-weight: 400;\">On every blog post, they had a call-to-action, offering the free trial they already provide. While the people who visit Pinterest are not their decision makers, they do influence purchase decision. They knew, if they could get these people into the free trial, they would then recommend the software to their bosses.<\/span><\/p><p><span style=\"font-weight: 400;\">After just one month, Pinterest became their number-one social network referral source.<\/span><\/p><p><img class=\" wp-image-15095 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/CK_Gini_Dietrich_Pinterest1.png\" alt=\"\" width=\"1002\" height=\"265\" \/><\/p><h6 style=\"text-align: center;\"><em>Pinterest is the #1 referral source after one month<\/em><\/h6><p><span style=\"font-weight: 400;\">And has remained there since the test began. <\/span><\/p><p><img class=\"wp-image-15096 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/CK_Gini_Dietrich_Pinterest2.png\" alt=\"\" width=\"1003\" height=\"263\" \/><\/p><h6 style=\"text-align: center;\"><em>Pinterest continues to be the number one referral source.<\/em><\/h6><p><span style=\"font-weight: 400;\">The company\u2019s real goal was to drive people to take their free trial. In the four months, 35 people visited directly from Pinterest and took the free trial. <\/span><\/p><p><img class=\"wp-image-15097 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/CK_Gini_Dietrich_Pinterest3.png\" alt=\"\" width=\"1003\" height=\"129\" \/><\/p><h6 style=\"text-align: center;\"><em>Pinterest has sent 35 people to the site for the free trial.\u00a0<\/em><\/h6><p><span style=\"font-weight: 400;\">And, of those 35 people, 10 became customers. So a four-month test of pinning blog posts to Pinterest drove approximately $50,000 in new revenue. This is a <\/span><a href=\"https:\/\/spinsucks.com\/communication\/what-is-public-relations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">public relations<\/span><\/a><span style=\"font-weight: 400;\"> dream\u2014using social media to drive new visitors, which can be attributed to sales. Not too shabby!<\/span><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15098 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/GiniDietrich.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Gini Dietrich, CEO of Arment Dietrich, Inc. - Author of <a href=\"http:\/\/spinsucks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spin Sucks<\/a> -<a href=\"https:\/\/twitter.com\/ginidietrich\" target=\"_blank\" rel=\"noopener noreferrer\"> @ginidietrich\u00a0<\/a><\/p><hr \/><h3 id=\"5\"><strong>5. Make Video a Part of Your Content Strategy<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you're using social advertising on Facebook, especially for a local or B2C market, make sure that video is part of your content strategy. In our experience, video ads get maximum engagement on Facebook and it is easy to create a video or moving image slideshow using Facebook's own advertising tools.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15102 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/PriyaFlorenceShah.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Priya Florence Shah - CEO of <a href=\"http:\/\/blogbrandz.com\" target=\"_blank\" rel=\"noopener noreferrer\">BlogBrandz<\/a> & Author - <a href=\"https:\/\/twitter.com\/PriyaFlorence\" target=\"_blank\" rel=\"noopener noreferrer\">@PriyaFlorence<\/a><\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/dennis-yu-facebook-video-marketing\">Dennis Yu\u2019s 3\u00d73 Video Grid Strategy For Local Businesses<\/a><\/p><hr \/><h3 id=\"6\"><strong>6. Unified Social Inbox<\/strong><\/h3><p><img class=\"wp-image-15114 alignleft\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/SM.jpg\" alt=\"\" width=\"230\" height=\"172\" \/><\/p><p><span style=\"font-weight: 400;\">Once your social media marketing starts to gain traction, managing your accounts is going to take up a significant portion of time. And that's only amplified if you're managing social accounts for clients.\u00a0<\/span><span style=\"font-weight: 400;\">This means that it's critical to save time wherever possible.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the biggest time-savers that I've found is to use a tool with a unified social inbox. Before, I'd use a tool that only had streams. So I'd have to spend 5-10 minutes figuring o<\/span><span style=\"font-weight: 400;\">ut where I was up to whenever I sat down to go through @mentions etc. And that only got more difficult if I had to manage social from my mobile.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, with a unified social inbox, I know exactly who I've replied to and who I need to reply to. But there's one button within a social inbox that saves me the most time - the 'archive all' button. This means I can go through my most recent messages\/updates, hit the 'select all' button once I'm at the bottom, then hit 'archive all'. <\/span><\/p><p><span style=\"font-weight: 400;\">The tool I use for this is Sendible, but there are a bunch of other SMM tools that offer this feature. My guess is more platforms will add this feature in the future.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15105 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/AdamConnell.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Adam Connell - Founder of <a href=\"https:\/\/bloggingwizard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BloggingWizard <\/a>- <a href=\"https:\/\/twitter.com\/adamjayc\" target=\"_blank\" rel=\"noopener noreferrer\">@adamjayc<\/a><\/p><hr \/><table class=\"widefat\"><tbody><tr><td width=\"35%\">[adrotate banner=\"93\"]<\/td><\/tr><\/tbody><\/table><h3 id=\"7\"><strong>7. Stick to the Fundamentals<\/strong><\/h3><p><img class=\"wp-image-15123 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/1000px-F_icon.svg_.png\" alt=\"\" width=\"164\" height=\"164\" \/><\/p><p><span style=\"font-weight: 400;\">Facebook, the leading social media platform, is moving an effort to be more transparent with advertisers. Recently, it changed how bidding is done and gave more control than ever to advertisers. The \"secret tactics\" are continuing to be less and less significant - while <\/span><b>the fundamentals of marketing - message and positioning remain as important as ever. <\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I'm excited about the future. I believe the marketers who use fancy tools and pretend that they know marketing will be weeded out while those who are grounded in fundamentals will thrive on social media.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15121 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/Jason-How.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Jason How - Lead Generation & Sales Conversion Expert - <a href=\"https:\/\/twitter.com\/jasonHJH\" target=\"_blank\" rel=\"noopener noreferrer\">@JasonHJH<\/a><\/p><hr \/><h3 id=\"8\"><strong>8. Take Advantage of Ad Targeting<\/strong><\/h3><p><span style=\"font-weight: 400;\">Social media continues to become a more crowded space, making it more difficult for most businesses to grab the attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as sexy as B2C firms.<\/span><\/p><p><span style=\"font-weight: 400;\">However, as social media platforms like Facebook, Twitter, and Instagram mature, they've become much better at understanding who your ideal customer is, and how to get your message in front of him or her. However, this comes at a price: advertising.<\/span><\/p><p><img class=\"alignleft wp-image-15143 \" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/target-1414775_640-150x150.png\" alt=\"\" width=\"162\" height=\"162\" \/><\/p><p><span style=\"font-weight: 400;\">While all companies should continue to publish organic content to the platforms where their customers \"hang out\", the way to capitalize on these platforms is through <\/span><b>targeted ads that drive people from social platforms to your website or landing page.<\/b><span style=\"font-weight: 400;\"> And don't be afraid to spend some ad dollars on driving traffic to your content--such as blog posts or podcast episodes--as well. <\/span><b>Facebook especially seems to like ads that provide value to their users.<\/b><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15127 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/RichBrooks.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><br \/>Rich Brooks - Founder of <a href=\"https:\/\/www.theagentsofchange.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agents of Change<\/a> &<br \/>President of <a href=\"http:\/\/www.takeflyte.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">flyte new media<\/a> - <a href=\"https:\/\/twitter.com\/therichbrooks\" target=\"_blank\" rel=\"noopener noreferrer\">@therichbrooks<\/a><\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/b2b-audience-targeting-tips\">B2B Audience Targeting Tips for LinkedIn and Facebook<\/a><\/p><hr \/><h3 id=\"9\"><strong>9. Authenticity is Key<\/strong><\/h3><p>BE Authentic, don\u2019t just ACT it. This might seem obvious\u2026 but authenticity is on the verge of becoming just another buzz word in the social\/content marketing world. TRUE authenticity (not just using that word often in your tweets and posts) will set your brand (product or personal) apart in today\u2019s highly competitive market. Followers\/Advocates are attracted to REAL, and can sniff out fake in a heartbeat.<\/p><p><strong>REAL trumps PERFECT because REAL creates TRUST.<\/strong><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15130 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/TedRubin.png\" alt=\"\" width=\"110\" height=\"97\" \/><\/p><p style=\"text-align: right;\"><a href=\"http:\/\/tedrubin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>Ted Rubin<\/a> - Social Marketing Strategist &<br \/>Acting CMO of Brand Innovators - <a href=\"https:\/\/twitter.com\/TedRubin\" target=\"_blank\" rel=\"noopener noreferrer\">@TedRubin<\/a><\/p><hr \/><h3 id=\"10\"><strong>10. Consistent Production of Video Content<\/strong><\/h3><p><span style=\"font-weight: 400;\">Consistently create video content on all your social media channels. In 2017, video content will represent <\/span><a href=\"http:\/\/www.kpcb.com\/internet-trends\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">74% of all internet traffic<\/span><\/a><span style=\"font-weight: 400;\">. With Snapchat users watching over <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-04-28\/snapchat-user-content-fuels-jump-to-10-billion-daily-video-views\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10 billion videos per day<\/span><\/a><span style=\"font-weight: 400;\"> and Facebook users watching an <\/span><a href=\"https:\/\/www.theverge.com\/2015\/11\/4\/9671708\/facebook-videos-8-billion-views-per-day\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">additional 8 billion<\/span><\/a><span style=\"font-weight: 400;\">, if you aren\u2019t consistently producing videos on all of your social media platforms, you are already far behind the competition. Focus on creating content that aligns with your <\/span><a href=\"http:\/\/www.verticalmeasures.com\/content-marketing-2\/how-to-improve-your-customers-journey-for-more-leads-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span style=\"font-weight: 400;\"> and consider\u00a0<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/08\/31\/content-amplification\"><span style=\"font-weight: 400;\">content amplification<\/span><\/a><span style=\"font-weight: 400;\">. The more users that make a connection with your brand, the more engagement and followers you will ultimately receive.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15136 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/ArnieK.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Arnie Kuenn - CEO of \u00a0<a href=\"http:\/\/www.verticalmeasures.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vertical Measures<\/a> - <a href=\"https:\/\/twitter.com\/ArnieK\" target=\"_blank\" rel=\"noopener noreferrer\">@ArnieK<\/a><\/p><hr \/><p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"\/blog\/transform-your-social-selling-strategy-with-linkedin\/\"><strong>Suggested Reading: How to Transform Your Social Selling Strategy with LinkedIn<\/strong><\/a><br \/><\/span><\/p><h3 id=\"11\"><strong>11. Focus on Relationships<\/strong><\/h3><p><b>The life of social media is people<\/b><span style=\"font-weight: 400;\">. People like you and me. People who laugh, cry, get mad, go crazy, get married, divorced, have kids, lose family members, win jobs, lose jobs, get promotions, win new clients, get new opportunities, have fun, play hard and work hard.<\/span><\/p><p><span style=\"font-weight: 400;\">Offer value to the people in your community with a goal of building real relationships. Offer value and knowledge. Inspire your communities to connect with you with a foundational goal of achieving their objectives. <\/span><b>It is all about them and not you.<\/b><\/p><p><img class=\" wp-image-15140 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/hand-853188_1280.png\" alt=\"\" width=\"686\" height=\"340\" \/><\/p><p><span style=\"font-weight: 400;\">Inspire \u2026 Connect \u2026Achieve. To do this you must know their objectives and goals. <\/span><b>You must know them.<\/b><\/p><p><span style=\"font-weight: 400;\">When you know your audience then you can know how you can help them be better. How can you help them learn? How can you help them go faster? Work smarter? Be smarter? Share more valuable information with their colleagues, clients, partners, and friends? \u00a0Figure these answers out and use them to help.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15141 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/MikeSchoultz.png\" alt=\"\" width=\"101\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Mike Schoultz - \u00a0Founder of <a href=\"https:\/\/digitalsparkmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Spark Marketing<\/a> - <a href=\"https:\/\/twitter.com\/mikeschoultz\" target=\"_blank\" rel=\"noopener noreferrer\">@mikeschoultz<\/a><\/p><hr \/><h3 id=\"12\"><strong>12. Try Newsjacking<\/strong><\/h3><p><span style=\"font-weight: 400;\">What is <\/span><a href=\"https:\/\/www.newsjacking.com\/\"><span style=\"font-weight: 400;\">Newsjacking<\/span><\/a><span style=\"font-weight: 400;\">? It is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow a business. <\/span><\/p><p><span style=\"font-weight: 400;\">When there is news in your marketplace reporters and analysts are looking for experts to comment on the story. Newsjacking gets you media attention. With little effort! As the story develops in real-time, buyers become interested in products and services based on what\u2019s happening now.<\/span><\/p><p><img class=\"wp-image-15150 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/Newsjacking-Life-of-a-News-Story.jpg\" alt=\"\" width=\"666\" height=\"485\" \/><\/p><p><span style=\"font-weight: 400;\">Newsjacking generates sales leads and adds new customers. For free! Newsjacking is a great way to grow your business and become a part of the online conversation as it happens in real-time. <\/span><\/p><p style=\"text-align: right;\"><img class=\" wp-image-15151 alignright\" style=\"text-align: right;\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/DavidMeermanScott.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">David Meerman Scott - Founder of the <a href=\"https:\/\/www.newsjacking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newsjacking<\/a> movement<br \/>& Bestselling author - <a href=\"https:\/\/twitter.com\/dmscott\" target=\"_blank\" rel=\"noopener noreferrer\">@dmscott<br \/><\/a><\/p><hr \/><table class=\"widefat\"><tbody><tr><td width=\"35%\">[adrotate banner=\"171\"]<\/td><\/tr><\/tbody><\/table><h3 id=\"13\"><strong>13. Start with Strategy<\/strong><\/h3><p><span style=\"font-weight: 400;\">All great things online start with strategizing offline. To start, I advise my clients and students alike to step away from the social platform\u2014whether it be Instagram, Facebook or their blog\u2014and ask themselves 3 questions in this order:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ol><li><b> <\/b><strong>Why am I in this business?<\/strong><span style=\"font-weight: 400;\"> It is important to start with this because we often forget the real answer. And hint, hint \u2013 money is never the real answer.<\/span><\/li><li><strong>Who is my product\/service for?<\/strong> The answer to this should be as specific as possible. If you serve a variety of audiences, you need to make a profile for each. This profile should not only include demographical data like sex, age, and location, but also interests, hobbies, clothing brands, etc. This will allow you to clearly envision your ideal client(s), establish which social platforms to reach them on and curate content that they will respond best to.<\/li><li><strong>How does my product\/service solve my ideal client\u2019s problem?<\/strong> This is a two-part question as you must first establish the pain points your clients are experiencing. Then, you describe how your product or service resolves those pain points.<\/li><\/ol><p><span style=\"font-weight: 400;\">These 3 questions are the start to building a strategy, which will allow you to move onto goals, branding and lead generation via social media. Companies that don\u2019t do this crucial offline work risk wasting time and money online.<\/span><\/p><p><img class=\" wp-image-15152 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/KristinaCentnere.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\"><b><i>Kristina Centnere - CEO of eKAT Development - <\/i><\/b><a href=\"http:\/\/socialcowmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>SocialCowMedia<\/i><\/b><\/a> <b><i>- <\/i><\/b><a href=\"https:\/\/twitter.com\/kcentnere\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>@kcentnere<\/i><\/b><\/a><\/p><hr \/><h3 id=\"14\"><strong>14. Turn Customers Into Brand Ambassadors<\/strong><\/h3><p>Want to \"wow\" your online community and customers? Listen to and respond to what they have to say in social media! Engage! You'll convert customers into brand ambassadors when you do!<\/p><p style=\"text-align: right;\"><a href=\"http:\/\/www.glengilmore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-15435 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/GlenGilmore.jpg\" alt=\"\" width=\"99\" height=\"99\" \/><\/a><\/p><p style=\"text-align: right;\"><a href=\"http:\/\/www.glengilmore.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Glen Gilmore<\/a> - Forbes Top 20 Social Media Power Influencer - <a href=\"https:\/\/twitter.com\/glengilmore\" target=\"_blank\" rel=\"noopener noreferrer\">@GlenGilmore<\/a><\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/social-media-content-what-businesses-should-post\">Social Media Content: What Businesses Should Post<\/a><\/p><hr \/><h3 id=\"15\"><strong>15. Address Your Target Audience By Name<\/strong><\/h3><p><span style=\"font-weight: 400;\">When creating posts or ads on social media or PPC, address your target audience by name. Sounds like marketing 101, but you wouldn\u2019t believe how much content I see out there that doesn\u2019t call out their audience directly. If you\u2019re not getting results, I can tell you this is the number one reason why.<\/span><\/p><p><img class=\"aligncenter wp-image-15168 size-medium\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/74660455_s-300x172.jpg\" alt=\"\" width=\"300\" height=\"172\" \/><\/p><p><span style=\"font-weight: 400;\">You\u2019re competing with millions of other posts. Make sure yours stands out to your intended scrollers and searchers. Let\u2019s say you\u2019re marketing to small business owners, use the name in your headline, text, description, and even your image.<\/span><\/p><p><span style=\"font-weight: 400;\">Do this one simple thing, and you will reap the benefits, tenfold.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15169 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/JamieTaylor.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Jamie Taylor - Facebook Marketing Strategist - <a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendasta <\/a>- <a href=\"https:\/\/twitter.com\/Vendasta\" target=\"_blank\" rel=\"noopener noreferrer\">@Vendasta<\/a><\/p><hr \/><h3 id=\"16\"><strong>16. Aim for Engagement First<\/strong><\/h3><p><span style=\"font-weight: 400;\">One of the biggest mistakes I see small businesses are doing is, they always aim to get a lead or conversion from social media ads. One thing you should understand is that people are scrolling social dashboard for entertainment and not to buy or submit their email. <\/span><\/p><p><span style=\"font-weight: 400;\"><img class=\" wp-image-15174 alignleft\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/Facebook_like_thumb.png\" alt=\"\" width=\"212\" height=\"181\" \/>So I would highly recommend focussing more on engagement. Start with your industry related entertainment images and videos. Boost those posts to reach your targeted audience. Start with as low as $5 per post and scale it for the high performing content. You\u2019ll be amazed to see how soon you'll have a healthy base of fans and followers who are waiting to read your posts. That\u2019s the time to smartly tell about your business and convert them.<\/span><\/p><p style=\"text-align: right;\"><img class=\"wp-image-15173 alignright\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/10\/JubaerProdhan.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/p><p style=\"text-align: right;\">Jubaer Prodhan - Search Marketing Specialist - <a href=\"\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vendasta <\/a>- <a href=\"https:\/\/twitter.com\/Vendasta\" target=\"_blank\" rel=\"noopener noreferrer\">@Vendasta<\/a><\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/engage-audience-social-media\">How to Engage Your Audience Through Social Media<\/a><\/p><hr \/><h2 id=\"quick-social-tips\"><strong>Quick Tips From Industry Professionals\u00a0<\/strong><\/h2><h2><strong><img class=\"aligncenter wp-image-15201\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/light-bulb-1318337_1920.png\" alt=\"\" width=\"262\" height=\"262\" \/><\/strong><\/h2><h3><strong>17. Understand Your Target Audience<\/strong><\/h3><p><span style=\"font-weight: 400;\">Ensure you're focusing your efforts on where your target audience is and that you understand how those you're trying to reach use social media at different touch points in their day and how they interact with them. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><strong>Example:<\/strong> A business owner may check LinkedIn and Twitter at work, but Facebook outside of work and they may interact with different types of content on each channel. <\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/bethanyalicewebb\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bethany Webb<\/a> - Digital Marketing Executive at Blue Digital\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><p>[adrotate banner=\"143\"]<\/p><h3 id=\"18\"><strong>18. Make Lasting Impressions<\/strong><\/h3><p><span style=\"font-weight: 400;\">Focus on lasting impressions and genuine content over playing into fleeting trends and slang. Your brand's voice should be consistent and real, and reflect the company and culture for which it speaks. This doesn't mean don't embrace new things; just be cognizant about the difference between meeting your customers at their level and trying too hard to \"be cool.\"<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/katisorensen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kati Sorensen-Young<\/a> - Digital Marketing Manager at The Social Dinner LLC\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><h3 id=\"19\"><strong>19. Work With Sales to Understand the Buying Journey<\/strong><\/h3><p><span style=\"font-weight: 400;\">As with any marketing, the key is understanding your audience - especially in an enterprise sale. Marketers should work side by side with the sales team to understand the buying journey and various influencers\/champions that are involved along the way to reach the decision maker. <\/span><span style=\"font-weight: 400;\">Once the marketer understands this journey, they should create content that fits along this process.<\/span><\/p><p><span style=\"font-weight: 400;\">As for inbound lead gen, my opinion is that the most effective way to do this is by creating content that either: helps the reader do their job, saves the reader time during their job, or entertains the reader. This content should then be pushed out through the most relevant channels (dependent on who the champion and DM are).<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/stefankollenberg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stefan Kollenberg<\/a> - Founder of Backpack Content Marketing\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\"><strong>Recommended Reading:<\/strong> <a href=\"\/blog\/digital-advertising-spillover-organic-seo\">How Digital Advertising Spillover Affects your Organic SEO<\/a><\/p><hr \/><h3 id=\"20\"><strong>20. Be \u201cSocial\u201d<\/strong><\/h3><p><span style=\"font-weight: 400;\">The key to social media is to be \u201csocial.\u201d Regardless of how many posts are published on a social platform increase social engagement by leaving feedback, following, retweeting and somehow connecting with your audience. You will notice a drastic difference in your click\/open rates in future posts.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/christopher-bhajan-2ab31697\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christopher Bhajan<\/a> - Marketing Coordinator at Guardair Corporation\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><h3 id=\"21\"><strong>21. Two Main Elements Drive Engagement: Subject Matter and Visuals<\/strong><\/h3><p><span style=\"font-weight: 400;\">On LinkedIn, your subject matter posts should include a healthy mix of industry insights and \"personal professional\" posts. I have found that while sharing your industry insights on a topic with original thoughts or with third-party content - e.g., an interesting newspaper or trade publication article, you can actually generate a high rate of engagement (likes, shares, comments) by posting a short statement on what you're up to. For example, a quick opinion on a legislative discussion, or a post to let people know you spoke at a conference - i.e., personal, but professional. One to two sentences can be enough. <\/span><\/p><p><span style=\"font-weight: 400;\">Visuals are important. For event posts, a photo of you on a panel or on stage can generate high engagement from your connections.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/astridgrevespencer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Astrid Greve Spencer<\/a> - Senior Account Supervisor - KemperLesnik\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><table class=\"widefat\"><tbody><tr><td width=\"35%\">[adrotate banner=\"150\"]<\/td><\/tr><\/tbody><\/table><h3 id=\"22\"><strong>22. Beat the Algorithm!<\/strong><\/h3><p><span style=\"font-weight: 400;\">In order to maintain high online reach without paying for ads, you want to consistently be seen by your audience. Easy cheats to get on top? Always use photos, gifs, videos, or links in your post. The days of text-only updates are over. <\/span><\/p><p><span style=\"font-weight: 400;\">Use hashtags appropriately. Even though it may seem tempting to tag it all, keeping it contained to only relevant and trending words keeps your base interested without being overwhelmed, especially on Facebook where hashtags are not commonly used. <\/span><\/p><p><span style=\"font-weight: 400;\">Finally, stay trendy, recycled content with older keywords will be pushed back by the Algorithm, whereas trending topics will both be pushed up AND appear in trending tabs.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/jessidipette\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jessica DiPette<\/a> - Social Media Manager - Proximo Marketing Strategies, LLC\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><p style=\"text-align: center;\"><a href=\"\/blog\/39-ideas-to-post-on-social-media\/\"><strong>Suggested Reading: 39 Ideas When You Don\u2019t Know What to Post on Social Media<\/strong><\/a><\/p><h3 id=\"23\"><strong>23. Ask Questions Before You Dive In<\/strong><\/h3><p><span style=\"font-weight: 400;\">Spend upfront time planning: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192 Who are you speaking with? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192What purpose does each channel serve? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u2192 Where's the intersection of what you want and what they want? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The tone of voice, timing, tools, escalation paths - think about them before you dive in, but do dive in. You'll make mistakes - if you don't you're not human or trying new things - but if you've planned well, a sorry will normally suffice if needed<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/claireatwaves\/\" target=\"_blank\" rel=\"noopener noreferrer\">Claire Thompson<\/a> - .PR Consultant & Digital Marketer - Waves PR - <a href=\"https:\/\/twitter.com\/ClaireatWaves\" target=\"_blank\" rel=\"noopener noreferrer\">@ClaireatWaves\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/a><\/p><hr \/><h3 id=\"24\"><strong>24. Community management is more important than people think it is!<\/strong><\/h3><p><span style=\"font-weight: 400;\">It is an opportunity to connect with your followers on a more personal level. It is also a chance to show off your brand voice\/company's personality. People want to feel like they're communicating with an actual person and not a corporate robot.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, utilizing the right influencers can boost your brand awareness and increase your number of followers. Depending on the market, micro influencers may have more of an impact than macro influencers.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/georgina-kostopoulos-53471289\/\" target=\"_blank\" rel=\"noopener noreferrer\">Georgina Kostopoulos<\/a> - Social Media Coordinator - <a href=\"https:\/\/cgtmarketingllc.com\" target=\"_blank\" rel=\"noopener noreferrer\">CGT Marketing LLC<\/a>\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><h3 id=\"25\"><strong>25. Consistency and Relevancy in Your Brand<\/strong><\/h3><p><span style=\"font-weight: 400;\">As a starting point, define the objective of using social media and really understand how it can support your business. It\u2019s important that you\u2019re clear on the role of each of the channels within the mix \u2014 how can they be utilized to reach your preferred audience? The way you use Facebook might be different to Twitter, for example. <\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t want to state the obvious here but I\u2019ll say it anyway... Always ensure that your content is of high quality and fit for purpose. I\u2019ve witnessed some brands using screengrabs from other places and post it on their feed \u2014 very unprofessional and clanky. It\u2019s important to note that the way you present your brand through social media is no different to running an ad on other channels \u2014 it plays an important role in building your brand. Thus, consistency and relevance must be constantly taken into consideration.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/rayne-timan-650926a2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rayne Timan<\/a> - Global Assistant Digital Manager - Unilever\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><h3 id=\"26\"><strong>26, 27, 28. Humanize Your Business<\/strong><\/h3><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Try to \"humanize\" your business by featuring employee voices in posts and campaigns. In my opinion this is where B2B and B2C go apart most. So ... try to make it personal!\u00a0<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/andreas-j-itter-mba-4512671b\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andreas J. Itter<\/a> - Sales & Marketing Manager at Tetra Pak Processing Equipment GmbH\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><p><span style=\"font-weight: 400;\">The most important lesson I've learned during my stint as a B2B social media marketer; The companies you are selling to are comprised of people too, not just a brand name with a corporate board but genuine people. So treat them like people in your communication and they will have a conversation with you.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/nidhidewan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nidhi Dewan<\/a> - Senior Social Strategist - OgilvyOne Worldwide\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><p><span style=\"font-weight: 400;\">Caring about your audience. Provide quality content that's meaningful to your audience. Give, give, and give some more and develop those relationships. Engage with your audience and try to humanize your approach.<\/span><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/www.linkedin.com\/in\/moderinde\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Oderinde<\/a> - Digital Marketing Consultant - The Church Without Walls\u00a0<img class=\"alignnone wp-image-15257\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/black-24173_960_720.png\" alt=\"\" width=\"50\" height=\"50\" \/><\/p><hr \/><h2 id=\"social-experts\"><strong>\u00a0The Experts: Who Are These People?<\/strong><\/h2><p><img class=\"size-full wp-image-15253 aligncenter\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/SubjectMatterExperts.png\" alt=\"\" width=\"912\" height=\"550\" \/><\/p><p><span style=\"font-weight: 400;\">The social media marketing experts featured in this blog are a mix of professionals, all of whom share similarities in their knowledge of social media marketing. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><strong>\u2192 Social Media Influencers: <\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You may recognize some of the names on this list! These individuals are some of the world\u2019s top social media marketing pros. Together, these individuals have a major following on social media, with millions of followers across numerous social media channels. <\/span><\/p><p><strong>\u2192 Subject Matter Experts:<br \/><\/strong><span style=\"font-weight: 400;\">These individuals have extensive knowledge of one or more social media platforms. Their comprehensive knowledge has been shared across the web and has allowed many of them to become recognized as the go-to sources for social media marketing tips. <\/span><\/p><p><strong>\u2192 Industry Professionals: <\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">These are the people who work with social media marketing tools every single day. The content experts, social media marketers, directors, managers - the list goes on and on. These individuals leverage the power of social media marketing for their own businesses and share their insights with Vendasta. <\/span><\/p><p><span style=\"font-weight: 400;\">If you are in the business of social media marketing, be sure to <\/span><strong>follow these individuals<\/strong><span style=\"font-weight: 400;\"> online. They are constantly sharing meaningful social media marketing tricks, tips, and suggestions to help businesses. <\/span><\/p><hr \/><p style=\"text-align: center;\"><a href=\"\/blog\/master-monthly-recurring-revenue-for-ecommerce\/\"><strong>Suggested Reading: How to Master Monthly Recurring Revenue for Ecommerce Services and Solutions<\/strong><\/a><\/p><h2 id=\"takeaways\"><strong>Social Media Marketing: Key Takeaways<\/strong><\/h2><p><span style=\"font-weight: 400;\">So what did we learn from gathering social media marketing tips from influencers, subject matter experts, and the professionals who work as social media marketers every day? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">We learned that there is no defined way to succeed in social media marketing and that businesses should try numerous approaches to achieve social media marketing success. \u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are constantly different tips and tricks that social media marketers should be aware of in order to achieve success for their brands. As time progresses, so do the social media marketing strategies that companies have. It is important to always be aware of the direction social media is headed! A business can very easily fall behind social media marketing trends, which can lead to stagnant growth. <\/span><\/p><p><img class=\"aligncenter wp-image-15208 size-full\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/4-keys-to-social-media-marketing.png\" alt=\"4 keys to social media marketing\" width=\"830\" height=\"1435\" \/><\/p><p>[vcopy title=\"Add this infographic to your site:\"]<br \/><div style=\"clear: both;\"> <a href=\"\/blog\/social-media-marketing-tips-expert-roundup\"><img title=\"4 Keys To Social Media Marketing [Infographic]\" src=\"https:\/\/storage.googleapis.com\/wordpress-www-vendasta\/2017\/11\/4-keys-to-social-media-marketing.png\" alt=\"social media marketing roundup, social marketing tips\" border=\"0\" \/><\/a> lt;div>Courtesy of: <a href=\"https:\/\/www.vendasta.com\">Vendasta Technologies<\/a><\/div><br \/><\/div><br \/>[\/vcopy]<\/p><h3><strong>The key takeaways from social media marketing experts:<\/strong><\/h3><ul><li><strong>Ask Questions<\/strong><br \/>By asking questions, a business is able to develop a social media marketing strategy.<br \/>Questions like: Who are we targeting? Who will this advertisement help? In what way can we get our message across to our potential customers?These are all relevant questions that help a business develop effective social media marketing tactics.<\/li><li><strong>Be Authentic<\/strong><br \/>People connect with people. It does not matter if a business is marketing on social media, they still have to be personable in their brand\u2019s message. Many brands are so focused on perfecting social media marketing that they lose touch with the human element in marketing. Social media marketing is only effective when the message being sent is coming from a trusted source; in other words, coming from a human, not a robot. Ted Rubin says it best,\u201cREAL trumps PERFECT because REAL creates TRUST.\u201d<\/li><li><strong>Try Video Marketing<\/strong><b><br \/><\/b>It is clear that video marketing is becoming more and more effective on social media. For businesses who don\u2019t have a video marketing strategy, it is definitely not too late to start! The future of social media marketing lies within video content; make sure your business is not missing out.<\/li><li><strong>Don\u2019t Be Afraid to Spend Money<\/strong><b><br \/><\/b>A business can\u2019t afford to spend their time creating great content and then not promote it! If there is one thing we learn from these marketers, it is that they are not afraid to utilize the paid advertising features on social media.Social media marketing experts like Jamie Turner suggest each social media platform has their own advantages, and they definitely do! By through the rest of the social media marketing tips it is clear that Facebook emerges as the most widely used social marketing platform.<\/li><\/ul><p><span style=\"font-weight: 400;\">What do you think of these social media marketing tips? If you are in the business of social media marketing, what did we miss? <\/span><strong>Please share your comments & social media marketing tips below!<\/strong><\/p><p>[adrotate banner=\"166\"]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[299,105,308,189,242,172,148],"class_list":["post-15077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-facebook","tag-facebook-advertising","tag-linkedin","tag-linkedin-advertising","tag-social-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>28 Best Social Media Tips to Make Your Life Easier in 2018<\/title>\n<meta name=\"description\" content=\"Social media marketing is ever-evolving! Some of the biggest names in social media marketing share their tips for success with us (and you!) 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