{"id":14863,"date":"2022-09-30T07:29:03","date_gmt":"2022-09-30T13:29:03","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=14863"},"modified":"2026-03-15T04:15:38","modified_gmt":"2026-03-15T04:15:38","slug":"sell-website-services-local-businesses","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/sell-website-services-local-businesses\/","title":{"rendered":"How to sell website services to local businesses in 2022 [Video guide]"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Creating and <a href=\"\/blog\/small-business-website-management\/\" target=\"_blank\" rel=\"noopener\">managing websites for small businesses<\/a> can be extremely difficult. Unlike selling a product where the transaction may take minutes or even seconds, companies that need websites often require a lot of effort and attention. Does your team have the capacity to handle the demand? The question is: how to sell websites without it creating a huge resource drain?<\/p>\n<p>Not only is <a href=\"\/blog\/reseller-business-model\/\" target=\"_blank\" rel=\"noopener\">creating websites for small businesses<\/a> extremely time-consuming, but mastering a sales pitch can be a daunting task that takes finessing. Your sales team must work to show value to companies that need websites in order for them to invest in your services.<\/p>\n<p style=\"text-align: justify\">So: how to sell website design services? Better yet, how to find businesses that need websites in the first place? Can an agency jump over all the hurdles that come with <a href=\"\/blog\/small-business-website-package\/\" target=\"_blank\" rel=\"noopener\">selling website packages to small businesses<\/a>? How can an agency really tick all the boxes for a wide variety of companies that need websites?<\/p>\n<p style=\"text-align: justify\">We\u2019ve got the answers, plus many helpful tips throughout.<\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"113204 \"][\/et_pb_section]<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to sell a website to a client&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to sell a website to a client<\/h2>\n<p style=\"text-align: justify\">When you\u2019re considering <a href=\"\/blog\/website-builder-reseller\/\" target=\"_blank\" rel=\"noopener\">how to sell a website to a client<\/a>, it can be helpful to think of it just like any other product or service that you\u2019re selling. A prospective customer is only going to buy from you if they understand the value of the purchase.<\/p>\n<p style=\"text-align: justify\">To help create a clear value proposition for companies that need websites, salespeople should carefully consider which benefits to target when it comes to selling website services.<\/p>\n<h3>Tip #1 for how to sell websites: focus on improvement opportunities<\/h3>\n<p style=\"text-align: justify\">How to sell web design services? Start with identifying current design improvement opportunities. Begin by evaluating a company\u2019s current website. It is likely that they already have one, so do your research and be sure to show them where their current site could be improved. Look for things such as website speed or design flaws and be clear on how you can add value.<\/p>\n<p style=\"text-align: justify\">According to Google developers and their Page Speed Insights (PSI), a website speed score of 90 is good, 50-90 needs improvement, and below 50 is considered poor (<a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about#:~:text=Performance%20score,-At%20the%20top&amp;text=A%20score%20of%2090%20or,below%2050%20is%20considered%20poor.\" target=\"_blank\" rel=\"noopener\">Google<\/a>).<\/p>\n<p style=\"text-align: justify\">But what do these numbers mean when it comes to how to sell web design services? What if you\u2019re not a \u201ctech person\u201d and find yourself struggling?<\/p>\n<p style=\"text-align: justify\">Don\u2019t worry.<\/p>\n<p style=\"text-align: justify\">It\u2019s completely understandable that for a salesperson, it can be tough to understand the technical aspects of a website, or what to look for in quality design.<\/p>\n<p style=\"text-align: justify\">The main thing for a salesperson to focus on is the user experience (UX). To simplify this further, a salesperson can do a subjective test and ask themselves:<\/p>\n<p style=\"text-align: justify\">\u201cHow does this website make me feel? What could make this a more engaging, enjoyable experience for a potential customer?\u201d<\/p>\n<h3>Tip #2 for how to sell websites: do your research<\/h3>\n<p style=\"text-align: justify\">This point is tied into the previous one. Beyond asking yourself or your salespeople to be intuitive when it comes to identifying areas for improvement, solid research always helps.<\/p>\n<p style=\"text-align: justify\">When you&#8217;re pitching your website services in an attempt at creating websites for small businesses, do your homework on their website beforehand. You want to be armed and ready with the right knowledge.<\/p>\n<p style=\"text-align: justify\">Better yet, pretend you&#8217;re their target consumer. Identify a few key areas where the site experience could be improved for ease-of-use and conversion. Or, as a different tactic, come armed with a list of competitor websites that are successful, and describe how your services could help bridge the gap.<\/p>\n<p style=\"text-align: justify\">Research is a big component of your work, from how to sell websites to how to find businesses that need websites in the first place.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to sell web design services: improvement indicators&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to sell web design services: improvement indicators<\/h2>\n<p style=\"text-align: justify\">Let\u2019s recap.<\/p>\n<p style=\"text-align: justify\">When creating websites for small businesses, you\u2019re dealing with companies that cannot afford to throw money behind something unless the value add is crystal clear.<\/p>\n<p style=\"text-align: justify\">One way to add value is to identify opportunities on a prospect\u2019s current website and pitch your services as the solution. It\u2019s how to sell websites the smart way.<\/p>\n<p style=\"text-align: justify\">Yet we know that research is hard work and takes time. We\u2019re here to give you a little shortcut. For companies that need websites, here are the two main aspects you should look into as areas you can help improve when creating websites for small businesses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46234 size-thumbnail alignleft\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Site-speed.webp\" alt=\"Classic car\" width=\"90\" height=\"90\" \/><\/p>\n<p style=\"text-align: justify\"><strong>Site speed \u2192 <\/strong>The aforementioned site speed is a good one to reiterate. How to sell a website to a client? Make it clear that website users demand fast loading pages. Position it as a necessity, not just a \u201cnice to have.\u201d<\/p>\n<h3>Tip #3 for how to sell websites: the three seconds or less rule<\/h3>\n<p style=\"text-align: justify\">To get more specific without requiring additional technical knowledge, a salesperson should look for a page that loads in approximately three seconds or less. Any longer and a business is vulnerable to losing online conversions.<\/p>\n<p style=\"text-align: justify\">Other helpful data points:<\/p>\n<ul style=\"text-align: justify\">\n<li>Almost 70 percent of consumers admit that page speed impacts their willingness to buy from an online retailer (<a href=\"https:\/\/unbounce.com\/page-speed-report\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>).<\/li>\n<li>Website conversion rates drop by an average of 4.42% with each additional second of load time (<a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20first%205%20seconds%20of,(between%20seconds%200%2D5)\" target=\"_blank\" rel=\"noopener\">Portent<\/a>).<\/li>\n<li>73 percent of mobile internet users say that they\u2019ve encountered a website that was too slow to load (<a href=\"https:\/\/neilpatel.com\/blog\/speed-is-a-killer\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a>).<\/li>\n<\/ul>\n<p style=\"text-align: justify\">So how to find businesses that need websites and services? Find the slowest ones.<\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46237 alignleft\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Design.webp\" alt=\"Design\" width=\"90\" height=\"90\" \/><\/p>\n<p style=\"text-align: justify\"><strong>Design \u2192 <\/strong>You may be asking yourself how to sell web design services without a background in design? Do you need to have an artistic, visual eye? After all, website design is extremely important for the customer experience.<\/p>\n<p style=\"text-align: justify\">But don\u2019t be intimidated. You don\u2019t need a graphic design degree to help companies that need websites. When selling, a salesperson with no idea what to look for can focus on these things: consistency, simplicity, and whether or not it&#8217;s easy to read.<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Consistency:<\/strong> The layout of the website should have a consistent theme. Navigating through the pages of a prospect\u2019s website, you should experience a similar look throughout the site.<\/li>\n<li><strong>Simplicity:<\/strong> Website doesn\u2019t overwhelm visitors with content and avoids using aggressive animations or effects.<\/li>\n<li><strong>Easy-to-read:<\/strong> Avoid aggressive color schemes, neon fonts, and too much content. Users should easily skim a website\u2019s homepage and know what the business does.<\/li>\n<\/ul>\n<h3>Tip #4 for how to sell websites: consider digital accessibility principles<\/h3>\n<p style=\"text-align: justify\"><a href=\"\/blog\/provide-digital-accessibility-web-design-development\/\" target=\"_blank\" rel=\"noopener\">Digital accessibility<\/a> is the ramps and rails of the internet. It ensures that the greatest number of users can enjoy and engage with a website, including of people with disabilities.<\/p>\n<p style=\"text-align: justify\">With only about 5 percent of the internet currently accessible (<a href=\"https:\/\/www.audioeye.com\/post\/despite-efforts-businesses-struggle-with-accessibility\/\" target=\"_blank\" rel=\"noopener\">AudioEye<\/a>), offering knowledge and awareness about digital accessibility principles such as color contrast, alt text, labeling buttons, and more can be a big differentiating factor when it comes to creating websites for small businesses.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to find businesses that need websites&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to find businesses that need websites<\/h2>\n<p style=\"text-align: justify\">So, how to sell a website to a client that has no web presence to begin with?<\/p>\n<p style=\"text-align: justify\">Good news: If your prospect doesn&#8217;t have a website, then the salesperson\u2019s job just got a whole lot easier. In the age of digital dominance, a small business must have a website in order to remain relevant and to drive online traffic to their storefront.<\/p>\n<p style=\"text-align: justify\">So the companies that need websites are all the companies. How to find businesses that need websites? All of them do. Case closed.<\/p>\n<p style=\"text-align: justify\">When contemplating how to <a href=\"\/blog\/how-much-charge-website-redesign\/\" target=\"_blank\" rel=\"noopener\">sell web design services<\/a>, especially to businesses who are clearly behind when it comes to tech adoption, you can keep the following in mind:<\/p>\n<ul style=\"text-align: justify\">\n<li>A website is a piece of valuable digital real estate, and without one, a business is essentially without a home<\/li>\n<li>In fact, one in four consumers say that they are unlikely to visit a business they can\u2019t find online (<a href=\"https:\/\/digital.com\/1-in-4-shoppers-unlikely-to-visit-a-business-they-cant-find-online\/\" target=\"_blank\" rel=\"noopener\">Digital<\/a>)<\/li>\n<li>A website is a 24\/7 marketing tool for a small business, allowing them to promote their brand without extensive effort<\/li>\n<li>A website drives customers to your storefront, as consumers are searching for businesses online every single day<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Bottom line:<\/strong> Consumers are looking for companies with websites, and a website is critical to the success of a local business. How to sell websites effectively? Make it known just how essential online real estate in the form of a website truly is.<\/p>\n<p style=\"text-align: justify\">How to <a href=\"\/blog\/how-to-get-web-design-clients-it-company\/\" target=\"_blank\" rel=\"noopener\">find businesses that need websites<\/a>? Trick question. Every business does. Just make sure to always be clear about the value you\u2019re adding.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Creating websites for small businesses with big fears&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Creating websites for small businesses with big fears<\/h2>\n<p style=\"text-align: justify\">As we mentioned before, small businesses have limited resources. They are likely running a tight ship and don\u2019t have an infinite amount of money to throw at problems.<\/p>\n<p style=\"text-align: justify\">Understandably, a local business might have a big fear of investing in one-time freelance design work that costs thousands of dollars. Plus, at the end of the day the designer who targets naive companies that need websites might disappear as soon as they cash their check, never to be heard from again.<\/p>\n<p style=\"text-align: justify\">At the end of the day, small business owners don\u2019t always understand how a website works, and they need assistance along the way from professionals creating websites for small businesses specially.<\/p>\n<p style=\"text-align: justify\">Goals, direction, and brand can change a lot from year to year. It can be extremely frustrating for a local business when a website no longer communicates their company\u2019s message correctly because their one-time website contractor is not around to help.<\/p>\n<h3>Tip #5 for how to sell websites: make your web agency sticky<\/h3>\n<p style=\"text-align: justify\">For an agency to be successful, it&#8217;s not just about how to sell websites\u2014it&#8217;s also about how to develop long-term client relationships to grow business.<\/p>\n<p style=\"text-align: justify\">Providing ongoing value will be beneficial to both parties, and keep your agency making money and growing. So how can you make your web agency sticky?<\/p>\n<p style=\"text-align: justify\">How to sell web design services that help your agency stick? A local business needs active solutions to their website problems or demands. Offer the right tools and services to allow your clients to be successful with their websites.<\/p>\n<p style=\"text-align: justify\">A major reason that contracted websites fail is due to failed maintenance and a lack of functionality testing. Creating websites for small businesses is not a one-off thing\u2014it\u2019s an investment in a long-lasting relationship. The completion of work on a website should not end when the first iteration of the site goes live.<\/p>\n<p style=\"text-align: justify\">Here\u2019s how to continue to develop your partnership with the businesses purchasing website solutions from you, including managed WordPress hosting.<\/p>\n<h4>1. How to sell a website to a client with maintenance packages and design upgrades<\/h4>\n<p style=\"text-align: justify\">Your clients are <a href=\"\/blog\/proving-marketing-roi\/\" target=\"_blank\" rel=\"noopener\">looking for ROI<\/a>; offer them the right resources to have monthly recurring revenue. This can come in the form of maintenance packages, or design upgrades (yearly).<\/p>\n<h4>2. Companies that need websites also need management and design tools<\/h4>\n<p style=\"text-align: justify\">A website needs ongoing management and design assistance to keep it fresh and relevant. Better yet, offer your clients the tools to manage and build their own website with your agency\u2019s help along the way.<\/p>\n<h4>3. How to sell websites with add-ons<\/h4>\n<p style=\"text-align: justify\">Add on additional products to your website services to keep clients sticking around. This could be things like website live chat, a built-in appointment scheduling widget, or even a review generation service to get great reviews added on to your clients&#8217; site for their customers to see.<\/p>\n<p style=\"text-align: justify\">Creating websites for small businesses can be the meat and potatoes of your offering\u2014add in the spices and vegetables with smaller widgets and services to really go the extra mile as a web agency.<\/p>\n<p style=\"text-align: justify\">You can find website creation, reseller hosting, and add-ons like live chat, appointment scheduling, and more in <a href=\"\/marketplace\" target=\"_blank\" rel=\"noopener\">Vendasta&#8217;s SaaS <\/a>marketplace.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Two essential solutions to offer to companies that need websites&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Two essential solutions to offer to companies that need websites<\/h2>\n<p style=\"text-align: justify;\">How to sell web design services that tick all the right boxes?<\/p>\n<p style=\"text-align: justify;\">In order to fully satisfy a local business\u2019s website demands, you\u2019ll need to offer a variety of website services. Vendasta offers a variety of resellable website apps and services that your agency can use to help in the development of your clients\u2019 websites.<\/p>\n<h4>1. Hosting solution<\/h4>\n<p style=\"text-align: justify;\">A hosting solution that is secure, fast, and allows for storage is key in the development of a successful website and a big value-add when it comes to how to sell a website to a client in a way that closes.<\/p>\n<p style=\"text-align: justify;\">Vendasta\u2019s <a href=\"\/websites\/wordpress-hosting\/\" target=\"_blank\" rel=\"noopener\">Website Pro<\/a> allows agencies to utilize the power of WordPress sites through the security of the Google Cloud Platform.<\/p>\n<p style=\"text-align: justify;\">How to sell websites that are unlike other hosting solutions? With Vendasta.<\/p>\n<p style=\"text-align: justify;\">Vendasta offers a solution that partners with the Google Cloud Platform. Agencies are able to know how to sell a website to a client with confidence, thanks to reputable solutions backed up by the most trusted source on the internet.<\/p>\n<p style=\"text-align: justify;\">The Website Pro solution delivers with automated storage, speed, and security so that your local business clients gain peace of mind knowing they will never have to deal with server catastrophes again. Building trust is essential when it comes to creating websites for small businesses clients and abating their fears and apprehensions.<\/p>\n<h3>Tip #6 for how to sell websites: emphasize the power of WordPress<\/h3>\n<p style=\"text-align: justify;\">If you\u2019re asking yourself how to find businesses that need websites, you also might be questioning the emphasis on WordPress hosting.<\/p>\n<p style=\"text-align: justify;\">Why WordPress, anyway? Pay attention, because knowing how to position WordPress might be how to sell a website to a client that is on the fence.<\/p>\n<p style=\"text-align: justify;\">WordPress has 65.3 percent of the market share amongst CMS-based websites (<a href=\"https:\/\/www.tooltester.com\/en\/blog\/wordpress-market-share\/\" target=\"_blank\" rel=\"noopener\">Tooltester<\/a>). Companies that need websites can rest assured, as WordPress continues to grow its reputable brand. and is recognized as one of the greatest tools for website management.<\/p>\n<p style=\"text-align: justify;\">With over 455 million websites using WordPress (<a href=\"https:\/\/earthweb.com\/how-many-websites-use-wordpress\/\" target=\"_blank\" rel=\"noopener\">Earthweb<\/a>), we believe that WordPress is the clear go-to web development tool. Vendasta\u2019s Website Pro allows anyone to set up a website or import a WordPress site that already exists within minutes! Creating websites for small businesses is a breeze.<\/p>\n<p style=\"text-align: justify;\">Through the combination of Google Cloud infrastructure and the power of the Vendasta platform, a web agency can offer a hosting solution that drives engagement.<\/p>\n<p style=\"text-align: justify;\">There is no better way to show ROI to your clients than to give their business live reporting and analytics about their websites. Vendasta\u2019s Website Pro leverages Google Analytics to present clients with a dashboard of success measures.<\/p>\n<h4>2. DIY website creation services<\/h4>\n<p style=\"text-align: justify;\">How to sell websites to very hands-on companies? Most local businesses will want a lot of say as to what kind of content is on their website. What\u2019s more, communication is often a barrier for web developers who are creating websites for small businesses.<\/p>\n<p style=\"text-align: justify;\">Your agency can add value by eliminating the communication barriers when building and creating websites for small business clients by offering the client the ability to create responsive websites on their own.<\/p>\n<p style=\"text-align: justify;\">WordPress can be tricky for individuals who don\u2019t have time or interest to commit to learning a bit of code. Although much of the internet relies on WordPress, a drag-and-drop website builder is much more suitable for local businesses who don\u2019t have the technical prowess. How to sell web design services, then, for business owners who have a knowledge gap?<\/p>\n<p style=\"text-align: justify;\">Good news. A business owner or employee does not need web development experience, a design background, or backend technical experience to operate drag-and-drop website tools. Vendasta\u2019s <a href=\"\/websites\/website-builder\" target=\"_blank\" rel=\"noopener\">Website Builder<\/a> tool gives companies that need websites the power to create a website that they want, all in a comprehensive tool.<\/p>\n<p style=\"text-align: justify;\">It might not just be about how to sell a website to a client, but how to resolve some of their uncertainties in the process. If a business is unsure of what to create or how to design it, then they are able to choose from a variety of templates to ensure their website performs successfully.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to find businesses that need websites, pitch, and sell&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to find businesses that need websites, pitch, and sell<\/h2>\n<p style=\"text-align: justify\">The subtitle of this section could be: the art of the pitch.<\/p>\n<p style=\"text-align: justify\">Not to be a broken record, but when you sell websites, your sales pitch comes down to communicating value to business clients.. To sell website services you must:<\/p>\n<ul style=\"text-align: justify\">\n<li><strong>Get client buy in:<\/strong> Showing value in your agency\u2019s services is how to sell websites like a pro. This is what a salesperson does to show a local business where to improve their current website or show the value of creating a website.<\/li>\n<li><strong>Eliminate the fear of one-time website design:<\/strong> Freelance web design contractors have created a stigma around websites. Taking that fear and turning it into trust is how to sell web design services\u00a0 to create long-lasting relationships. One-off web design is simply the creation of a site and offers no assistance after the site is built. Show your clients that your agency (and Vendasta) are able to help them with their website along the way.<\/li>\n<li><strong>Offer a variety of services for their business:<\/strong> Offer numerous web building solutions to your clients. If your client prefers WordPress, no problem! Enable your clients who are already using WordPress to import their sites to your web hosting. For the companies that need websites with simple solutions that they can control, offer drag-and-drop website building tools.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to sell a website to a client: summary&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to sell a website to a client: summary<\/h2>\n<p style=\"text-align: justify\">In order to stay competitive and meet the demands of your clients, your agency must offer a variety of local business solutions, including website services. <a href=\"\/blog\/differentiate-yourself-online\/\"  target=\"_blank\" rel=\"noopener\">Other agencies,<\/a> freelance designers, and self-build tools are stealing valuable clients away from your agency.<\/p>\n<p style=\"text-align: justify\">Differentiate yourself from the rest and offer local businesses the essential website services that will help them succeed online.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to sell website services FAQs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to sell website services FAQs<\/h2>\n<h3>1. What does it mean to sell website services to local businesses?<\/h3>\n<p>It means offering strategy, design, build, hosting, and ongoing support for a small business website, then packaging all of that in a way that clearly ties to outcomes they care about: more calls, more visits, and more sales.<\/p>\n<h3>2. How do I find local businesses that need websites?<\/h3>\n<p>Start with obvious gaps: businesses with no website, \u201cwebsite under construction,\u201d outdated designs, or sites that aren\u2019t mobile-friendly. Check Google Maps, local directories, social media pages with no website link, and flyers or storefronts that only list a phone number.<\/p>\n<h3>3. How should I pitch website services to a client?<\/h3>\n<p>Anchor everything in value and outcomes, not technical details. Show them what\u2019s broken (speed, design, mobile, conversion), what that\u2019s costing them, and how your solution fixes it. Use simple language and concrete examples instead of jargon.<\/p>\n<h3>4. What should I look for when auditing a prospect\u2019s current website?<\/h3>\n<p>Focus on speed, mobile responsiveness, design clarity, navigation, calls to action, basic SEO, and accessibility. Ask: is it easy to understand what they do, how to contact them, and why they\u2019re better than competitors within a few seconds?<\/p>\n<h3>5. How do I explain website speed and performance without being \u201ctoo technical\u201d?<\/h3>\n<p>Use plain language and numbers. For example: \u201cIf your page takes more than three seconds to load, people leave. A faster site means more people stay long enough to call, book, or buy.\u201d<\/p>\n<h3>6. How can I make my web agency \u201csticky\u201d instead of a one-time project shop?<\/h3>\n<p>Offer ongoing maintenance, hosting, security updates, content changes, and small design tweaks as monthly packages. Add-ons like live chat, booking widgets, and review generation also keep you involved long after launch.<\/p>\n<h3>7. What services should I bundle with website builds for local businesses?<\/h3>\n<p>Good bundles often include fast hosting, ongoing maintenance, basic SEO, analytics reporting, and a few high-impact extras like appointment scheduling, live chat, or review widgets. Start lean, then upsell as trust grows.<\/p>\n<h3>8. How do I handle small businesses that are scared of big upfront website costs?<\/h3>\n<p>Shift the conversation to ROI and risk. Offer clear pricing, smaller setup fees with monthly plans, or phased projects. Emphasize that you\u2019ll be there after launch, unlike one-off freelancers who disappear once the site is live.<\/p>\n<h3>9. Why is WordPress a strong option for selling website services?<\/h3>\n<p>WordPress is widely used, flexible, and supported by a huge ecosystem of themes, plugins, and talent. That makes it easier to scale, hand off, or resell, and reassures local businesses that their site isn\u2019t locked into a dead-end platform.<\/p>\n<h3>10. How do I stand out from freelancers and DIY website builders?<\/h3>\n<p>Lead with strategy, support, and outcomes. Freelancers and DIY tools sell \u201ca website.\u201d You sell a managed online presence: planning, build, hosting, security, ongoing improvements, and clear reporting that shows how the site drives real business results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating websites for small businesses is an essential offering. But how to sell websites to maximie profits? Read on.<\/p>\n","protected":false},"author":56,"featured_media":122752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Selling website services can be extremely difficult for businesses. Unlike selling a product where the transaction may take minutes or even seconds, selling website services requires a lot of effort and attention.\r\n\r\nIn addition, selling websites to small businesses can be extremely time consuming, and mastering a sales pitch can be a daunting task. Your sales team must work to show value to the small business in order for them to invest in your services.\r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=Xw7V5wTi0W0&t=13s[\/embed]\r\n\r\n<span style=\"font-weight: 400;\">So how can an agency jump over all of the hurdles that come with selling website services? How can an agency sell websites, save time, and make money?<\/span>\r\n<p style=\"text-align: center;\"><strong>We\u2019ve got the answers.<\/strong><\/p>\r\n<p style=\"text-align: center;\"><em><a href=\"\/platform\/digital-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">Explore white-label website services to resell to clients!<\/a><\/em><\/p>\r\n\r\n<h2><strong>Show Value to Your Prospective Customers<\/strong><\/h2>\r\n<span style=\"font-weight: 400;\">Just like any other product or service that you\u2019re selling, a prospective customer is only going to buy if they understand the value of the purchase. When selling website services, there are many selling points that a salesperson can target. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">The first thing is to start by looking at the business\u2019s current website. It is likely that they already have a website, so be sure to show them where their current site could be improved! Look for things such as website speed or design flaws. <\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">\r\n<\/span><span style=\"font-weight: 400;\">For a salesperson, it can be tough to understand the technical aspects of a website, or what to look for in a quality designed website. The main thing for a salesperson to focus on is the user experience (UX). To simplify this further, a salesperson can do a subjective test and ask themselves:<\/span>\r\n\r\n\u00a0\r\n<p style=\"text-align: center;\"><strong><em>\u201cHow does this website make me feel? What could make this a more\r\nenjoyable experience for a potential customer?\u201d<\/em><\/strong><\/p>\r\n<b>\r\n<\/b><strong>Tip:<\/strong><b>\u00a0<\/b><span style=\"font-weight: 400;\">When you're pitching your website services to prospects, do some initial research beforehand on their website. Pretend you're their target consumer, and identify a few key areas where the site experience could be improved for ease-of-use and conversion.<\/span>\r\n\r\n\u00a0\r\n\r\n<hr \/>\r\n\r\n<h3><strong>What to look for in a website that could use improvement\r\n<\/strong><\/h3>\r\n<img class=\"wp-image-46234 size-thumbnail alignleft\" src=\"\/blog\/wp-content\/uploads\/sites\/3\/2017\/10\/Classic1-150x150.png\" alt=\"Classic car\" width=\"150\" height=\"150\" \/>\r\n\r\n\u00a0\r\n\r\n<strong>Site speed<\/strong><b> \u2192 <\/b><span style=\"font-weight: 400;\">Website users demand fast loading pages! A salesperson should look for a page that loads in approximately <\/span><span style=\"font-weight: 400;\">three seconds or less<\/span><span style=\"font-weight: 400;\">\u2014any longer and a business is vulnerable to lose online conversions.<\/span>\r\n\r\n\u00a0\r\n\r\n\u00a0\r\n<ul>\r\n \t<li><span style=\"font-weight: 400;\">73 percent of mobile internet users say that they\u2019ve encountered a website that was too slow to load (KissMetrics)\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A one second delay in page response can result in a 7 percent reduction in conversions (KissMetrics)\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">51 percent of mobile internet users say that they\u2019ve encountered a website that crashed, froze, or received an error (KissMetrics) <\/span><\/li>\r\n<\/ul>\r\n\u00a0\r\n\r\n<img class=\"wp-image-46237 alignleft\" src=\"\/blog\/wp-content\/uploads\/sites\/3\/2017\/10\/black-24173_960_720-1-150x150.png\" alt=\"Design\" width=\"111\" height=\"111\" \/>\r\n\r\n\u00a0\r\n\r\n<strong>Design<\/strong><b> \u2192 <\/b><span style=\"font-weight: 400;\">Website design is extremely important for the experience of a customer. When selling websites, a salesperson with no idea what to look for can focus on these things: consistency, simplicity, and whether or not it's easy-to-read.<\/span>\r\n\r\n\u00a0\r\n\r\n\u00a0\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><strong>Consistency:<\/strong> <span style=\"font-weight: 400;\">The layout of the website should have a consistent theme. Navigate through the different pages of a prospect\u2019s website, it should look similar throughout the site.\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Simplicity:<\/strong> <span style=\"font-weight: 400;\">Website doesn\u2019t overwhelm visitors with content and avoids using aggressive animations or effects.\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Easy-to-read:<\/strong><span style=\"font-weight: 400;\"> Avoid aggressive color schemes, neon fonts, and not too much content. Users should easily skim a website\u2019s homepage and know what the business does. Tip: Keep font size for <\/span><a href=\"https:\/\/www.spritzweb.com\/resources\/good-website-characteristics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">paragraph text between 10 and 12 pts.<\/span><\/a><\/li>\r\n<\/ul>\r\n\u00a0\r\n<p style=\"text-align: left;\"><a href=\"\/blog\/58-spooky-stats-for-websites\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Check out our blog on 58 spooky stats for websites to learn more about how web design and functionality affects your bottom line!<\/span><\/a><\/p>\r\n\r\n<h3><span style=\"font-weight: 400;\"><strong>No website? No problem!<\/strong> <\/span><\/h3>\r\n<span style=\"font-weight: 400;\">If your prospect doesn't have a website, then the salesperson\u2019s job just got a whole lot easier. In the age of digital dominance, a small business <\/span><strong>must <\/strong><span style=\"font-weight: 400;\">have a website in order to remain relevant and to drive online traffic to their storefront. Why? <\/span>\r\n\r\n\u00a0\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website is a 24\/7 marketing tool for a small business, allowing them to promote their brand without extensive effort<\/span><\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website drives customers to your storefront. Consumers are searching for businesses online every single day and 50 percent of mobile website visitors are visiting the store within one day (<\/span><a href=\"https:\/\/think.storage.googleapis.com\/docs\/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\">)\r\n<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A website helps a business establish credibility with various people. Banks look to company websites when providing business loans, and customers look at company websites before they make an in-person visit<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\"><strong>Bottom line:<\/strong> Consumers are looking for companies with websites, and a website is critical to the success of a local business.<\/span>\r\n<h2><strong>What do Local Businesses Fear the Most?\u00a0<\/strong><\/h2>\r\n<div style=\"text-align: center;\">\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A local business fears the one-time freelance website designer who is looking to build a website for thousands of dollars and then never be heard from ever again. Small business owners don\u2019t always understand how a website works, and they need assistance along the way to have success with their website. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A small business\u2019s goals, direction, and brand can change a lot from year to year. It can be extremely frustrating for a local business when a website no longer communicates their company\u2019s message correctly because their one-time website contractor is not around to help.<\/span><\/p>\r\n\u00a0\r\n\r\n<hr \/>\r\n\r\n<h3 style=\"text-align: left;\"><strong>Solution: Make your web agency sticky! <\/strong><\/h3>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For an agency to be successful, it's not just about how to sell websites\u2014it's also about how to develop long-term client relationships and grow a valuable business relationship. Providing ongoing value will be beneficial to both parties, and keep your agency making money and growing. So how can you make your web agency sticky?<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A local business needs active solutions to their website problems or demands. Offer the right tools and services to allow your clients to be successful with their websites. A major reason that <\/span><a href=\"http:\/\/www.commonplaces.com\/blog\/top-10-reasons-why-website-projects-fail\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">contracted websites fail<\/span><\/a><span style=\"font-weight: 400;\"> is due to failed maintenance and a lack of functionality testing. The completion of work on a website should not end when the first iteration of the site goes live. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n\r\n<ol style=\"text-align: left;\">\r\n \t<li><strong>Maintenance packages and design upgrades<\/strong><\/li>\r\n<\/ol>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Your clients are looking for ROI; offer them the right resources to have monthly recurring revenue. This can come in the form of maintenance packages, or design upgrades (yearly). <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n\r\n<ol style=\"text-align: left;\" start=\"2\">\r\n \t<li><strong> Management and design tools<\/strong><\/li>\r\n<\/ol>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A website needs ongoing management and design assistance to keep it fresh and relevant. Better yet, offer your clients the tools to manage and <\/span><a href=\"\/websites\/website-builder\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">build their own website<\/span><\/a><span style=\"font-weight: 400;\"> with your agency\u2019s help along the way. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\r\n\r\n<ol style=\"text-align: left;\" start=\"3\">\r\n \t<li><strong> Website add-ons<\/strong><\/li>\r\n<\/ol>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Add on additional products to your website services to keep clients sticking around. This could be things like a website live chat, built-in appointment scheduling widget, or even a review generation service to get great reviews added on to your clients' site for their customers to see. The website is the meat and potatoes of your offering\u2014add in the spices and vegetables with smaller widgets and services to really go the extra mile as a web agency.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You can find website creation, hosting, and add-ons like live chat, appointment scheduling, and more in <\/span><a href=\"\/marketplace\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Vendasta's wholesale marketplace.<\/span><\/a><\/p>\r\n\r\n<h2 style=\"text-align: left;\"><strong>The Two Essential Website Services Agencies Should Offer<\/strong><\/h2>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In order to fully satisfy a local business\u2019s website demands, you\u2019ll need to offer a variety of website services. Vendasta offers a variety of resellable website apps and services that your agency can use to help in the development of your clients\u2019 websites. <\/span><\/p>\r\n<p style=\"text-align: left;\"><strong>1) Hosting Solution<\/strong><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A hosting solution that is secure, fast, and allows for storage is key in the development of a successful website. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Vendasta\u2019s recent product release of <\/span><a href=\"\/websites\/website-pro\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Website Pro<\/span><\/a><span style=\"font-weight: 400;\"> allows agencies to utilize the power of WordPress sites through the security of the Google Cloud Platform. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Unlike other hosting solutions, Vendasta offers a solution that partners with the Google Cloud Platform. Agencies are able to sell a trusted solution backed up by the most trusted source on the internet. The Website Pro solution delivers with automated storage, speed, and security so that your local business clients gain peace of mind knowing they will never have to deal with server catastrophes again. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Why WordPress? <\/span><a href=\"https:\/\/w3techs.com\/technologies\/history_overview\/content_management\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WordPress has nearly 60 percent of the market<\/span><\/a><span style=\"font-weight: 400;\"> share amongst CMS-based websites. WordPress continues to grow its reputable brand and is recognized as one of the greatest tools for website management. With over <\/span><a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/#4d0b9ed8199d\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">75 million websites using WordPress<\/span><\/a><span style=\"font-weight: 400;\">, we believe that WordPress is the clear go-to web development tool. Vendasta\u2019s Website Pro allows anyone to set up a website or import a WordPress site that already exists within minutes! Learn more here about <a href=\"\/blog\/create-small-business-website\" target=\"_blank\" rel=\"noopener noreferrer\">how to create a business website with WordPress<\/a>.<\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Through the combination of Google Cloud infrastructure and the power of the Vendasta platform, a web agency can offer a hosting solution that drives engagement. The is no better way to show ROI to your clients than to give their business live reporting and analytics about their websites. Vendasta\u2019s Website Pro leverages Google Analytics to present clients with a dashboard of success measures.<\/span><\/p>\r\n<p style=\"text-align: left;\"><strong>2) DIY Website Creation Services<\/strong><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Most businesses will want a lot of say as to what kind of content is on their website, and communication is often a barrier for web developers who design a site for a local business. Your agency can eliminate the communication barriers when building sites for local clients by offering the client the ability to create responsive websites on their own. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">WordPress can be tricky for individuals who don\u2019t have time or interest to commit to learning a bit of code. Although much of the internet relies on WordPress, a drag-and-drop website builder is much more suitable for local businesses who don\u2019t have the technical prowess. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A business owner or employee does not need web development experience, design background, or backend technical experience to operate drag-and-drop website tools. Vendasta\u2019s <\/span><a href=\"\/websites\/website-builder\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Website Builder<\/span><\/a><span style=\"font-weight: 400;\"> tool gives your clients the power to create a website that they want and confines to their tastes by selling this comprehensive tool. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">If a business is unsure of what to create or how to design it then they are able to choose from a variety of templates to ensure their website performs successfully.<\/span><\/p>\r\n<p style=\"border-left: 4px solid #a5ce39; padding: 12px 0 12px 15px; background: #f7f7f7;\">Suggested Reading: <a href=\"\/blog\/no-devs-necessary-white-label-website-builder\">No Devs Necessary: Why You Need a White Label Website Builder<\/a><\/p>\r\n\r\n<h2 style=\"text-align: left;\"><strong>\r\nHow to Sell Websites\u2014Your Sales Pitch<\/strong><\/h2>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">When you sell websites, your sales pitch comes down to communicating with your business clients everything I mentioned above. To sell website services you must: <\/span><\/p>\r\n\r\n<ul style=\"text-align: left;\">\r\n \t<li><strong>Get Customers to buy-in:<\/strong><b><b><b><b><span style=\"font-weight: 400;\"> Show value in your agency\u2019s services. This is what a salesperson does to show a local business where to improve their current website or show the value creating a website.<\/span><\/b><\/b><\/b><\/b><\/li>\r\n \t<li><strong>Eliminate the fear of one-time website design:<\/strong> <span style=\"font-weight: 400;\">Freelance web design contractors have created a stigma around websites where a web design is simply the creation of a site and offers no assistance after the site is built. Show your clients that your agency <\/span><i><span style=\"font-weight: 400;\">(and Vendasta)<\/span><\/i><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> are able to help them with their website along the way.<\/span><\/span><\/li>\r\n \t<li><strong>Offer a variety of services for their business:<\/strong> Offer numerous web building solutions to your clients. If your client prefers WordPress, no problem! Enable your clients who are already using WordPress to import their sites to your web hosting. For the clients who want simple solutions that they can control, offer drag-and-drop website building tools.<\/li>\r\n<\/ul>\r\n<h2 style=\"text-align: left;\"><strong>In Summary<\/strong><\/h2>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In order to stay competitive and meet the demands of your clients, your agency must offer a variety of local business solutions. <a class=\"wpil_internal_link\" style=\"display: inline !important; width: auto !important;\" href=\"\/blog\/differentiate-yourself-online\" data-wpil-post-to-id=\"20985\">Other agencies,<\/a> freelance designers, and self-build tools are stealing valuable clients away from your web agency. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Differentiate your agency from the rest and offer local businesses the essential ingredients to having success online. <\/span><\/p>\r\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As always, I love getting feedback from industry professionals. If you have any experience selling website services let me know what works best for your agency in the comments section!\r\n<\/span>[adrotate banner=\"70\"]<\/p>\r\n\r\n<\/div>","_et_gb_content_width":"","footnotes":""},"categories":[140],"tags":[174],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-sales-closing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Websites [Updated 2022] | Vendasta<\/title>\n<meta name=\"description\" content=\"Creating websites for small businesses is an essential offering. But how to sell websites to companies that need websites to maximize profits? 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