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Video marketing continues to grow more and more popular over time. In fact, videography as a whole has reformed in a major way over the years. With Youtube beginning in 2005, the introduction of Snapchat in 2011, a surge of users on Vine in 2013; and now live streaming videos on various social platforms including Facebook, the skyrocketing success of video marketing is apparent.<\/p>\n
What do all of these advancements in web and social media video uploading mean? Well it means there is a major demand for video content across the web<\/strong> from social users.<\/p>\n Users on social platforms across the world are engaging with videos like never before, and many prefer video content. In specific video marketing terms, video advertising has never been easier or as inexpensive. But which social media platform is most engaging for viral video marketing? We say, Facebook.<\/p>\n Facebook video ads are a great way for any business, large or small, to connect with a large audience online. Content in a video format is more likely to be engaged, as it stands out more in the newsfeed, and is more visually appealing than bland text content.<\/p>\n Here are a few reasons why Facebook video ads have become so valuable to a business\u2019 video marketing strategy:<\/p>\n \u27a4 Facebook has a massive audience online:<\/strong><\/p>\n The audience on Facebook includes 1.32 billion daily active users (DAUs) on average, at an increase of 17% year-over-year (Facebook 2017 Second Quarter Results<\/a>)<\/p>\n \u27a4 Facebook video ads can be short & sweet:<\/strong><\/p>\n Facebook video ads typically make an impression in less than 10 seconds. This means people do not have to watch a full video to be affected by an ad (Facebook Business<\/a>)<\/p>\n \u27a4 Captions are key:<\/strong><\/p>\n Captioning a video the right way can make a big difference. When a business is able to effectively caption their videos, they increase the view time by an average of 12% (Facebook<\/a>)<\/p>\n So why are small businesses ignoring the cold hard facts and not creating video content to promote themselves? Because they don\u2019t know how. Luckily Facebook has made video advertising incredibly easy<\/a>, even for the non-experts. If you are not sure where to start with your next Facebook video advertisement, we can help.<\/p>\n Facebook counts a view on a video after just 10 seconds of watching. As mentioned above, people typically do not spend a long time watching a video unless it grabs their attention early. Aim to create a video that is short, sweet, and packs a punch in the first few seconds! Here are Facebook\u2019s very own suggestions<\/a>:<\/p>\nWhy use Facebook Video Ads?<\/h2>\n
\nTips\u00a0to Create Killer Facebook Video Ads for Businesses<\/h2>\n
Tip 1: Grab attention early<\/h3>\n
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