{"id":118259,"date":"2025-06-03T08:14:08","date_gmt":"2025-06-03T14:14:08","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=118259"},"modified":"2026-04-28T19:52:18","modified_gmt":"2026-04-28T19:52:18","slug":"ai-in-franchising","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/","title":{"rendered":"How AI in Franchising Is Changing the Customer Journey Forever"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a recent installment of the Wednesday WISE webinar series\u2014hosted by the International Franchise Association and sponsored by Vendasta\u2014industry leaders explored one of today\u2019s most critical innovation frontiers: <\/span><strong>AI in franchising<\/strong><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The session brought together expert voices from two major players in the space: Chris Deianni, Head of Business Development at Vendasta, and Luke Stanton, Senior Vice President of Franchise Support Services at Neighborly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their discussion unpacked how artificial intelligence is no longer a future consideration for franchise brands\u2014it is a present-day imperative. From streamlining operations to personalizing customer engagement, AI is revolutionizing the way franchises operate across all levels of the organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversation zeroed in on how AI is driving intelligent <\/span><strong>marketing automation for franchises<\/strong><span style=\"font-weight: 400;\">, simplifying lead management, and reshaping the <\/span><a href=\"\/blog\/franchise-tech-stack\/\"><span style=\"font-weight: 400;\">franchise tech stack<\/span><\/a><span style=\"font-weight: 400;\"> by consolidating fragmented systems into unified, AI-powered customer engagement platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the sections that follow, we break down the most impactful takeaways from the webinar and provide actionable insights for franchises ready to move from experimentation to full AI integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Key Takeaways<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><strong>AI in franchising<\/strong><span style=\"font-weight: 400;\"> is a necessity for competitive growth and operational efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forward-thinking brands like Neighborly are deploying AI-powered virtual assistants to scale customer service and lead management.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">AI enables franchises to <\/span><strong>automate customer touchpoints<\/strong><span style=\"font-weight: 400;\"> across the customer journey, from inquiry to post-sale feedback, improving speed and personalization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consolidating a <\/span><strong>fragmented franchise tech stack<\/strong><span style=\"font-weight: 400;\"> through AI customer engagement platforms improves cross-departmental visibility, eliminates redundancies, and enhances customer engagement.<\/span><\/li>\n<\/ul>\n<h2 id=\"why-franchises-are-betting-big-on-ai\"><span style=\"font-weight: 400;\">Why Franchises Are Betting on AI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During the webinar, Luke Stanton drew a powerful parallel between the rise of artificial intelligence and the advent of the internet\u2014both revolutionary, both inevitable. His message to franchises was clear: AI is not just a tech trend. It is a competitive advantage that early adopters can\u2019t afford to ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neighborly is walking the talk. The brand has deployed thousands of AI-powered virtual assistants across its franchise network to manage complex customer interactions at scale. These <\/span><a href=\"\/blog\/ai-employee\/\"><span style=\"font-weight: 400;\">AI employees<\/span><\/a><span style=\"font-weight: 400;\"> are streamlining operations, responding to inquiries around the clock, and delivering personalized service that would be nearly impossible to replicate manually.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23390732\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2023\/10\/ai-workforce-vendasta.webp\" alt=\"white label reporting: AI workforce\" width=\"846\" height=\"730\" srcset=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/10\/ai-workforce-vendasta.webp 846w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/10\/ai-workforce-vendasta-300x259.webp 300w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/10\/ai-workforce-vendasta-768x663.webp 768w, https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/10\/ai-workforce-vendasta-480x414.webp 480w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For franchisors, implementing AI isn\u2019t just about reducing costs or automating routine tasks. It\u2019s about transforming the <\/span><strong>franchise tech stack<\/strong><span style=\"font-weight: 400;\"> into a <\/span><a href=\"\/blog\/customer-engagement-platform\/\"><span style=\"font-weight: 400;\">customer engagement platform<\/span><\/a><span style=\"font-weight: 400;\"> that empowers local operators, enhances the customer experience, and helps achieve comprehensive <\/span><a href=\"\/blog\/franchise-marketing-automation\/\"><span style=\"font-weight: 400;\">franchise marketing automation<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To demonstrate how effective <a href=\"\/blog\/ai-for-franchise-marketing\/\">AI for franchise marketing<\/a> can be in automating the customer journey, Chris Deianni shared a compelling example from a service-based franchise system. This particular business typically interacts with customers only once a year. To re-engage past clients, they launched an AI-assisted SMS campaign targeting a segment of customers who hadn\u2019t booked a service in 12 to 15 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using AI-powered virtual assistants, the campaign sent personalized messages such as, \u201cIt\u2019s time for your annual service\u201d or \u201cHave you considered booking with us again?\u201d What made the process powerful was that the AI could respond to customer replies in real time, reference CRM data, identify the correct franchise location in the U.S., and even book the appointment\u2014completely autonomously.<\/span><\/p>\n<p><strong>The results spoke for themselves: <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>A 14% response rate.<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>53% of those who responded requested a booking.<\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>$34,000 in booked revenue.<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118261\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/Outbound-SMS-With-AI.webp\" alt=\"AI in franchising: case study\" width=\"1426\" height=\"806\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a strong example of how franchises can combine targeted campaigns with smart AI integration to reactivate customers, drive bookings, and generate meaningful revenue with minimal human intervention. <\/span><\/p>\n<h2 id=\"automating-the-franchise-customer-journey\"><span style=\"font-weight: 400;\">Automating the Franchise Customer Journey<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The customer journey has evolved beyond static touchpoints to a dynamic, interconnected experience enhanced by AI. Modern customers expect 24\/7 availability and personalized interactions, which AI is well-equipped to meet. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118268\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/Top-3-Customer-Expectations-And-How-to-Meet-Them.webp\" alt=\"AI in franchising: data silos\" width=\"1200\" height=\"1554\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As more franchises embrace AI to drive efficiency and growth, <\/span><strong>marketing automation for franchises<\/strong><span style=\"font-weight: 400;\"> is evolving. Intelligent platforms can now deliver localized campaigns, automate follow-ups, and tailor messaging to provide full-scale <\/span><a href=\"\/blog\/customer-journey-automation\/\"><span style=\"font-weight: 400;\">customer journey automation<\/span><\/a><span style=\"font-weight: 400;\"> while maintaining brand compliance. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118260\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/franchise-marketing-automation-vendasta-scaled.webp\" alt=\"AI in franchising: franchise marketing automation\" width=\"2223\" height=\"3739\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are the top four ways in which franchises can succeed in <\/span><a href=\"\/blog\/multi-location-marketing\/\"><span style=\"font-weight: 400;\">multi-location marketing<\/span><\/a><span style=\"font-weight: 400;\"> to drive greater efficiency, reduce response time, and improve overall customer satisfaction without overburdening staff. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118264\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/multi-location-marketing-vendasta.webp\" alt=\"AI in franchising: multi-location marketing\" width=\"1200\" height=\"1200\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">1. AI Chatbots: Handling Initial Inquiries Instantly<\/span><\/h3>\n<p><a href=\"\/blog\/ai-chatbot-for-website\/\"><span style=\"font-weight: 400;\">AI-powered chatbots<\/span><\/a><span style=\"font-weight: 400;\"> are often the first point of contact for potential customers. These virtual assistants can answer common questions, capture lead information, qualify prospects, and even initiate bookings\u201424\/7. By eliminating wait times and instantly providing relevant information, chatbots help ensure no opportunity is missed. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118267\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/ai-chatbot-for-website-vendasta.webp\" alt=\"AI in franchising: AI chatbot\" width=\"1200\" height=\"803\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. AI-Driven Lead Scoring and Qualification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once leads enter the system, AI algorithms evaluate their behavior and engagement patterns to determine quality and purchase intent. <\/span><a href=\"\/blog\/ai-lead-scoring\/\"><b>AI lead scoring<\/b><\/a><span style=\"font-weight: 400;\"> allows franchisees to prioritize high-value prospects and focus human efforts where they\u2019ll have the greatest impact\u2014moving leads faster through the funnel with less guesswork. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118266\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-lead-scoring-vs-traditional-vendasta.webp\" alt=\"AI in franchising: AI lead scoring\" width=\"1200\" height=\"1536\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. Automated Follow-Ups and Appointment Scheduling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI doesn&#8217;t stop after a lead is captured. An AI-powered <\/span><a href=\"\/blog\/customer-engagement-platform\/\"><span style=\"font-weight: 400;\">customer engagement platform<\/span><\/a><span style=\"font-weight: 400;\"> can send timely, personalized follow-up emails, remind customers of next steps, and automatically schedule appointments based on availability\u2014eliminating friction and reducing drop-off. This is where <\/span><strong>marketing automation for franchises<\/strong><span style=\"font-weight: 400;\"> proves essential, allowing consistent communication while freeing up valuable time. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118265\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-customer-experience-customer-engagement-platform-benefits-vendasta.webp\" alt=\"AI in franchising: why use CEP\" width=\"1200\" height=\"1200\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Sentiment Analysis in Post-Sale Feedback<\/span><\/h3>\n<p><a href=\"\/blog\/ai-marketing-tools\/\"><span style=\"font-weight: 400;\">AI marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> can continue the relationship by collecting and analyzing customer feedback. Sentiment analysis tools parse reviews, surveys, and social comments to identify satisfaction levels, flag concerns, and surface actionable insights. Franchisors can monitor brand perception across locations and course-correct proactively to ensure solid <\/span><a href=\"\/blog\/ai-reputation-management\/\"><span style=\"font-weight: 400;\">reputation management<\/span><\/a><span style=\"font-weight: 400;\"> for maximum success. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118263\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-reputation-management-vendasta.webp\" alt=\"AI in franchising: AI reputation management\" width=\"1500\" height=\"1862\" \/><\/p>\n<h2 id=\"rethinking-the-franchise-tech-stack\"><span style=\"font-weight: 400;\">Rethinking the Franchise Tech Stack<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Modern AI platforms are helping to <\/span><strong>consolidate tech stacks in multi-location businesses<\/strong><span style=\"font-weight: 400;\">, eliminating redundancy and bringing essential business functions under one roof. Instead of juggling separate tools for CRM, email marketing, customer service, and analytics, franchises can now unify their franchise tech stack into a centralized, AI-powered customer engagement platform. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118262\" src=\"\/blog\/wp-content\/uploads\/sites\/6\/2025\/07\/customer-engagement-platform-vs-tools-vendasta.webp\" alt=\"AI in franchising: CEP\" width=\"1200\" height=\"842\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">The Cost of Fragmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Disconnected systems can lead to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inconsistent customer experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inaccurate or incomplete performance data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time-consuming manual tasks and duplicated efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Difficulty scaling marketing or operational strategies across locations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By using AI as the backbone of their digital infrastructure, franchises can <\/span><a href=\"\/blog\/marketing-automation-workflows\/\"><span style=\"font-weight: 400;\">automate workflows<\/span><\/a><span style=\"font-weight: 400;\">, improve data sharing between departments, and unlock deeper insights. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Practical Strategies for Tech Stack Unification<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To move from fragmentation to full integration, businesses should consider these practical strategies to leverage AI in franchising:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>API Integration Strategies:<\/strong> <span style=\"font-weight: 400;\">Use open APIs to connect your core systems. Prioritize AI marketing tools that support flexible integration so data can flow seamlessly between platforms like your CRM, email marketing software, POS, and service desks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Choose Platform Partners Offering Native AI Tools:<\/strong> <span style=\"font-weight: 400;\">Choose technology partners that offer built-in AI functionality\u2014like automated lead routing, smart campaign optimization, and predictive customer behavior modeling. This reduces your reliance on multiple vendors and ensures scalability.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Vendor Evaluation Tips:<\/strong> <span style=\"font-weight: 400;\">When evaluating new tools or consolidating existing ones, ask the following:<\/span>\n<ul style=\"padding-bottom: 0;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does this platform support multi-location structures?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can franchisees manage local operations without sacrificing brand control?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does it include AI-driven insights or automation features?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How easily does it integrate with our existing systems?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Looking Ahead: The New Frontier of AI in Franchising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The discussion concluded with strategic insights on embracing AI in franchising. For franchisors, AI is no longer optional but a critical competitive advantage. By harnessing AI, franchises can lead their industries, fostering growth and simplifying operations. The future belongs to those who adopt an AI-first mindset, leveraging its potential to drive system-wide sales and redefine customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the full<\/span> <strong><a href=\"\/content-library\/webinars\/webinar-ai-for-franchise-growth-customer-journey-automation-with-neighborly-vendasta\/\">AI for Franchise Growth: Customer Journey Automation<\/a><\/strong><span style=\"font-weight: 400;\"> webinar to learn how brands like Neighborly are using artificial intelligence to streamline operations and drive customer engagement. Alternatively, check out the <\/span><a href=\"\/content-library\/\"><span style=\"font-weight: 400;\">Content Library<\/span><\/a><span style=\"font-weight: 400;\"> for more webinars that will help you lead your market with confidence. <\/span><\/p>\n<h2 id=\"faqs\"><span style=\"font-weight: 400;\">AI in Franchising FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Why is AI important for franchise businesses now?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI improves operational efficiency, enhances the customer journey, and helps franchises stay competitive in a fast-evolving market. Franchises that integrate AI early gain an edge in both scalability and customer satisfaction.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. What are some examples of AI in the franchise customer journey?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI can automate live chat interactions, score leads, send personalized follow-ups, schedule appointments, and analyze customer sentiment\u2014all with minimal manual input.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. How does marketing automation benefit franchisors and franchisees?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing automation provides consistent brand messaging while enabling local flexibility. Franchisees can run targeted campaigns while franchisors maintain oversight and brand alignment.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. What is a franchise tech stack, and why does it matter?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A franchise tech stack is the suite of digital tools a franchise uses to run its business. Consolidating it through AI leads to better data sharing, reduced complexity, and more streamlined customer experiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. How do I start integrating AI into my franchise?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Begin with a tech audit to identify redundancies and gaps. Look for AI-powered customer engagement platforms that offer native integrations, support multi-location structures, and provide predictive analytics and automation capabilities.<\/span><\/p>\n<h3>6. How do franchises measure ROI from AI initiatives?<\/h3>\n<p>Track fewer, clearer KPIs: speed-to-response, lead-to-booking rate, show rate, average order value, repeat bookings, review volume\/ratings, and cost per contact. Tie automations to revenue events. Vendasta\u2019s executive-style dashboards roll up location-level results so franchisors visualize impact system-wide and prove ROI.<\/p>\n<h3>7. Will AI replace staff at the franchise level?<\/h3>\n<p>No. AI augments teams by handling tier-one inquiries, lead triage, scheduling, and follow-ups, so staff focus on higher-value service and sales. Franchise employees still own empathy, exceptions, and relationship building. The best outcomes blend automation with human judgment and local expertise.<\/p>\n<h3>8. How do we keep brand compliance while allowing local flexibility?<\/h3>\n<p>Establish guardrails: approved templates, tone rules, escalation paths, and permissions by role\/location. Centralize assets but allow localized offers and hours. Vendasta\u2019s white-label platform enforces brand standards with workflow approvals while letting franchisees customize messages to their market.<\/p>\n<h3>9. What data and privacy requirements should we consider?<\/h3>\n<p>Use consented data only; minimize PII in prompts; encrypt in transit\/at rest; enforce role-based access and audit logs. Confirm vendor policies on data residency and model training. Integrate with CRM\/Helpdesk via secure APIs, and document how customer data flows between systems.<\/p>\n<h3>10. What\u2019s the best rollout plan for multi-location AI adoption?<\/h3>\n<p>Start with a 4\u20136 week pilot across diverse locations. Pick one journey (lead capture \u2192 scheduling \u2192 review request), define success metrics, train staff, and iterate. Scale in waves with playbooks and shared templates. Vendasta supports onboarding, change management, and executive reporting to operationalize wins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent installment of the Wednesday WISE webinar series\u2014hosted by the International Franchise Association and sponsored by Vendasta\u2014industry leaders explored one of today\u2019s most critical innovation frontiers: AI in franchising. The session brought together expert voices from two major players in the space: Chris Deianni, Head of Business Development at Vendasta, and Luke Stanton, [&hellip;]<\/p>\n","protected":false},"author":183,"featured_media":123113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45,3032],"tags":[],"class_list":["post-118259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation","category-franchise-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Franchising: Scaling Growth Across Locations<\/title>\n<meta name=\"description\" content=\"Discover how AI empowers the customer journey in franchising: personalizing interactions, empowering automation, and tech stack consolidation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI in Franchising Is Changing the Customer Journey Forever\" \/>\n<meta property=\"og:description\" content=\"Discover how AI empowers the customer journey in franchising: personalizing interactions, empowering automation, and tech stack consolidation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T14:14:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T19:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/How-AI-is-Revolutionizing-the-Customer-Journey-in-Franchising.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anya Vitko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anya Vitko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/\"},\"author\":{\"name\":\"Anya Vitko\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/29f9b630638d070a8e4f55222f4642c8\"},\"headline\":\"How AI in Franchising Is Changing the Customer Journey Forever\",\"datePublished\":\"2025-06-03T14:14:08+00:00\",\"dateModified\":\"2026-04-28T19:52:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/\"},\"wordCount\":1694,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ai-in-franchising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/06\/How-AI-is-Revolutionizing-the-Customer-Journey-in-Franchising.webp\",\"articleSection\":[\"AI &amp; 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