{"id":116955,"date":"2025-02-25T08:22:48","date_gmt":"2025-02-25T14:22:48","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=116955"},"modified":"2025-11-18T16:25:48","modified_gmt":"2025-11-18T16:25:48","slug":"advertising-trends","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/advertising-trends\/","title":{"rendered":"Emerging Advertising Trends Every Marketer Should Watch"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Data shows that only <\/span><a href=\"https:\/\/www.ndash.com\/blog\/smb-marketing-overcoming-challenges-and-embracing-opportunities\"><span style=\"font-weight: 400\">27% of SMBs<\/span><\/a><span style=\"font-weight: 400\"> are very confident in their marketing strategies. The vast majority of business owners either underinvest in marketing or adopt a haphazard approach without first formulating a marketing strategy to use as their North Star.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s no secret that AI-powered marketing tools and shifting consumer behaviors redefine how SMBs connect with their target audiences at lightning speed. This makes it even more difficult for businesses to handle marketing by themselves. Thus, marketing agencies that continuously stay on top of <\/span><strong>advertising trends<\/strong> <span style=\"font-weight: 400\">become indispensable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This article aims to keep you up to speed with the most impactful shifts in the marketing industry. Let\u2019s dive in!<\/span><\/p>\n<p><span style=\"font-weight: 400\">[et_pb_section global_module=\"112908 \"][\/et_pb_section]<\/span><\/p>\n<h2 id=\"the-rise-of-artificial-intelligence-in-advertising\"><span style=\"font-weight: 400\">1. The Rise of Artificial Intelligence in Advertising<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">AI-Powered Ad Optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400\">According to <\/span><a href=\"\/blog\/ppc-trends\/\"><span style=\"font-weight: 400\">PPC trends<\/span><\/a><span style=\"font-weight: 400\">, using platforms that leverage machine learning to run search ads on Google or Bing is the best way to guarantee marketing automation ROI to your clients. Why?\u00a0<\/span><\/p>\n<p><strong>Here are the top three reasons:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Artificial Intelligence analyzes user behavior and search patterns to deliver ads to the right audience at the right time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Artificial Intelligence automatically adjusts bids based on real-time auction data, ensuring optimal ad placement at the best cost.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Artificial Intelligence continuously refines keyword targeting based on real-time search trends and competitor data, enhancing AI-generated content for digital campaigns.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you have SMB clients who don\u2019t quite appreciate digital advertising, Vendasta has an inspiring story to share. One of Vendasta\u2019s partners, Anderson Marketing Group, had a client, Precision Autobody, who was <\/span><a href=\"\/case-studies\/earning-digital-marketing-revenue\/\"><span style=\"font-weight: 400\">reluctant to diversify<\/span><\/a><span style=\"font-weight: 400\"> into new channels beyond local radio advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Yet, by demonstrating the digital advertising campaigns\u2019 indisputable ROI, the marketing agency was able to win over the SMB owner and facilitate their growth.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116956\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-case-study-vendasta.webp\" alt=\"advertising trends: case study\" width=\"1522\" height=\"722\" \/><\/p>\n<p><span style=\"font-weight: 400\">As AMG\u2019s business development manager, Darren Anderson put it: \u201cPrecision Autobody bought the building next to them, and they\u2019re actually busier, bigger, and better than ever.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">What\u2019s the secret behind this success? Vendasta\u2019s white-labeled PPC reporting software, <\/span><a href=\"\/advertising\/advertising-intelligence\/\"><span style=\"font-weight: 400\">Advertising Intelligence<\/span><\/a><span style=\"font-weight: 400\">, empowers marketing agencies to decrease their operational costs and improve ad performance with <\/span><a href=\"\/blog\/ai-digital-marketing\/\"><span style=\"font-weight: 400\">AI digital marketing<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Generative AI in Content Creation<\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you have SMB clients who are reluctant to trust AI-generated content, consider sharing the following insights with them. <\/span><\/p>\n<p><strong>1. AI-written social ads are more effective than those written by humans alone.\u00a0<\/strong><\/p>\n<p><strong>Why?<\/strong><span style=\"font-weight: 400\"> AI analyzes extensive datasets to identify patterns in consumer behavior and preferences and tailor the ad copy accordingly. What\u2019s more, AI surpasses humans in A\/B testing ad copies to find what clicks with prospects and customers.\u00a0<\/span><\/p>\n<p><strong>Proof?<\/strong> <span style=\"font-weight: 400\">By integrating Phrasee&#8217;s AI-powered copywriting tool, Wowcher <\/span><a href=\"https:\/\/econsultancy.com\/how-wowcher-used-ai-copywriting-tool-reduce-facebook-ad-cpl\/\"><span style=\"font-weight: 400\">achieved<\/span><\/a><span style=\"font-weight: 400\"> a 31% reduction in cost per lead (CPL) in Facebook advertising as well as an increased Relevance Score.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong> <span style=\"font-weight: 400\">If you\u2019re looking for a white-label <\/span><a href=\"\/social-media\/social-marketing\/\"><span style=\"font-weight: 400\">social media marketing<\/span><\/a><span style=\"font-weight: 400\"> platform that\u2019s well-integrated with other marketing tools, give Vendasta a try. Our AI-powered social media management software enables you to manage thousands of client accounts under one roof.\u00a0 <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116961\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-social-marketing-ai-6-vendasta.webp\" alt=\"advertising trends: social marketing ai\" width=\"920\" height=\"822\" \/><strong>2. <a href=\"\/blog\/ai-marketing-tools\/\">AI marketing tools<\/a> do not replace human copywriters but rather help improve content quality and efficiency to ensure long-form content meets the high standards of SEO and generative engine optimization (GEO).<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Here are the top reasons why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI tools help marketers identify the best keywords based on search volume, competition, and user intent. They also help marketers effectively integrate these keywords into the content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI generates click-worthy headlines and meta descriptions, boosting organic click-through rates (CTR).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI improves content authority and user experience by suggesting relevant links to keep readers engaged.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI tools, such as Frase, suggest content that answers the most common questions related to a particular topic.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI analyzes top-performing content on any given target query and comes up with actionable, research-driven strategies on how marketers can optimize their own content.<\/span><\/li>\n<\/ul>\n<h2 id=\"short-form-video-dominance\"><span style=\"font-weight: 400\">2. How Short-Form Videos Change Digital Marketing<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">Popularity of Bite-Sized Content<\/span><\/h3>\n<p><span style=\"font-weight: 400\">These days, consumers have shorter attention spans and prefer engaging and visually stimulating content. As part of evolving advertising trends, short-form videos have become a powerful way to connect with audiences. This video format works best to entertain and educate prospects to convert them into customers.\u00a0<\/span><\/p>\n<p>Mastering the best social media marketing tactics for small businesses can significantly improve brand awareness and engagement. Here\u2019s an overview of the different types of video ads with tips on when it\u2019s best to use each of them:\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116963\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-Types-of-video-ads.webp\" alt=\"advertising trends: types of video ads\" width=\"1200\" height=\"1949\" \/><\/p>\n<p><strong>Pro Tip:<\/strong> <span style=\"font-weight: 400\">If you are looking for tools to help you track video ad performance alongside paid search, social, and display advertising campaigns that you run for your clients, Vendasta <a href=\"\/matchcraft\/\">MatchCraft<\/a>\u2019s Video Ads can help.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Integration of Interactive Elements<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Gamification is a current hot advertising trend, and just as there are many types of video ads, there are plenty of ways to make ads more fun.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ads with interactive features are one example. Here\u2019s a non-exhaustive list of interactive elements to leverage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Shoppable links<\/strong> and product tags allow users to purchase directly from the ad.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Clickable CTAs<\/strong> drive users to a website, app, or landing page.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Swipe-up links<\/strong> direct users to a product page or website.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Interactive carousels<\/strong> allow users to swipe through multiple images, offers, or features.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Dynamic forms<\/strong> can be completed within the ad.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Scratch-off ads<\/strong> enable users to swipe or &#8220;scratch&#8221; the screen to reveal discounts or surprises.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Another example of interactive ads is in-game mobile ads. They fall into these categories:<\/span><b><\/b><\/p>\n<ul>\n<li><strong>Interstitial Ads:<\/strong> <span style=\"font-weight: 400\">Appear at natural breaks in gameplay, such as between levels or when a user pauses the game.<\/span><\/li>\n<li><strong>Rewarded Ads:<\/strong> <span style=\"font-weight: 400\">Players can choose to watch this type of ad in exchange for in-game rewards, such as extra lives, currency, or power-ups.<\/span><\/li>\n<li><strong>Playable Ads:<\/strong> <span style=\"font-weight: 400\">Users can try a mini-version of another game or product before downloading.<\/span><\/li>\n<li><strong>Offerwall Ads:<\/strong> <span style=\"font-weight: 400\">Users complete tasks (e.g., watching multiple ads, filling out surveys, or installing apps) in exchange for in-game rewards.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Many assume that children and teenagers make up the majority of mobile game players, but this is a common misconception. If your clients are hesitant about leveraging in-game mobile ads to reach their target audience, the following statistics may prompt them to rethink their approach:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">According to <\/span><a href=\"https:\/\/www.statista.com\/topics\/7621\/mobile-gaming-habits-in-the-united-states\/#topicOverview\"><span style=\"font-weight: 400\">Statista<\/span><\/a><span style=\"font-weight: 400\">, 30 to 39-year-old players constitute a large portion of smartphone gamers in the U.S.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Big companies, such as Unilever, Coca-Cola, and Ford, started <\/span><a href=\"https:\/\/www.thedrum.com\/industryinsights\/2020\/09\/22\/mobile-gaming-advertisers-your-audience-here\"><span style=\"font-weight: 400\">diversifying<\/span><\/a><span style=\"font-weight: 400\"> their advertising efforts into in-game mobile ads.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">According to <\/span><a href=\"https:\/\/www.businessofapps.com\/marketplace\/mobile-game-marketing\/research\/mobile-game-marketing-costs\/\"><span style=\"font-weight: 400\">Business of Apps<\/span><\/a><span style=\"font-weight: 400\">, 65-75% of mobile gamers accept ads, which is helpful to know because this means players don\u2019t get irritated whenever they are targeted with product offerings during a playthrough.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">All in all, in-game mobile ads are worth checking out.<\/span><\/p>\n<h2 id=\"authenticity-and-transparency-in-brand-messaging\"><span style=\"font-weight: 400\">3. Authenticity and Transparency in Brand Messaging<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">Consumer Demand for Genuine Connections<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Polished and corporate-sounding ads no longer work. With so many influencers and vloggers appearing on social media, people have become used to trusting real-life stories rather than sales pitches. Also, with the growing awareness of social issues, such as social inequality and climate change, customers choose brands that share their values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As these trends show, trust is the cornerstone of effective advertising. Many statistics support this statement. For example, according to the <\/span><a href=\"https:\/\/www.edelman.com\/news-awards\/only-one-third-of-consumers-trust-most-of-the-brands-they-buy\"><span style=\"font-weight: 400\">2019 Edelman Trust Barometer Special Report<\/span><\/a><span style=\"font-weight: 400\">, brand trust is a deciding factor for 6,000 people in eight countries when they consider making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With this in mind, how can your agency help your SMB clients build trust with their target audiences? Here are three key strategies.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Authentic Storytelling<\/span><\/h4>\n<p>Here\u2019s a list of techniques that can help you make your clients\u2019 brands more humane and relatable:<span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use real customer stories instead of stock imagery and generalized messaging.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlight behind-the-scenes moments, showing the human side of the brand.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be honest about challenges, mistakes, and how the company is improving.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">User-Generated Content (UGC)<\/span><\/h4>\n<p><span style=\"font-weight: 400\">When real customers share their experiences, it creates social proof, making your clients\u2019 brands more credible. According to <\/span><a href=\"https:\/\/flockler.com\/blog\/ugc-statistics\"><span style=\"font-weight: 400\">Flocker<\/span><\/a><span style=\"font-weight: 400\">, consumers trust UGC 2.4 times more than brand-created content.<\/span><\/p>\n<p>As advertising trends continue to shift toward authenticity, UGC remains one of the most effective ways to build trust and drive engagement.<\/p>\n<p><span style=\"font-weight: 400\">If you choose to make UGC part of your advertising strategy, here are some ideas on how to incentivize your clients\u2019 customers to share their experiences:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create branded hashtags to encourage customers to share experiences using a specific hashtag.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Run UGC campaigns and contests to offer rewards for the best user-created content.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Employees as Advocates<\/span><\/h4>\n<p><span style=\"font-weight: 400\">Another cost-effective way to enhance the authenticity of your clients\u2019 brands is to recruit employees as brand advocates.\u00a0<\/span><\/p>\n<p>The <a href=\"https:\/\/www.forbes.com\/sites\/sprinklr\/2022\/01\/18\/your-employees-are-your-best-brand-advocates\/?sh=6b3d96f9491c\">MLSGroup\u2019s survey<\/a> strongly supports using employee-generated content in marketing. It found that content shared by employees generates eight times more engagement than content posted on brand channels, and leveraging employee advocacy can expand brand reach by 561%.<\/p>\n<p><strong>How can you secure employees\u2019 support?\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">First, educate employees on best practices for sharing content by developing a playbook on what to share, how to engage, and tone of voice.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consider using tools to streamline content sharing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer branded templates, captions, and visuals for employees to personalize.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implement leaderboards, contests, or point systems for top advocates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Feature employees in blogs, social media takeovers, and video testimonials.<\/span><\/li>\n<\/ul>\n<h2 id=\"expansion-of-social-commerce\"><span style=\"font-weight: 400\">4. Expansion of Social Commerce and Influencer Marketing<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">Seamless Shopping Experiences on Social Platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Modern consumers crave convenience, and social commerce delivers just that\u2014frictionless, one-click purchasing from their favorite social media apps.\u00a0<\/span><\/p>\n<p>Here are some popular in-app purchasing venues:<span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Instagram and Facebook Shops<\/strong> enable brands to create fully functional online stores within their social profiles.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Pinterest Shopping Pins<\/strong> turn product images into shoppable posts, linking directly to checkout pages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>TikTok Shop<\/strong> allows brands and influencers to tag products in videos for instant purchases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>YouTube Shopping<\/strong> lets creators showcase and sell products directly from their content.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Collaborations with Influencers<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Social commerce isn\u2019t just about where people shop\u2014it\u2019s also about who influences their purchasing decisions.\u00a0<\/span><\/p>\n<p>If you want to leverage influencer partnerships to promote your clients, you may want to consider these best practices:<span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Select the Right Influencers:<\/strong><span style=\"font-weight: 400\"> Choose influencers who align with the brand\u2019s audience and values.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Use Shoppable Content:<\/strong><span style=\"font-weight: 400\"> Ensure influencers tag products directly in posts and videos.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Leverage Live Shopping Events:<\/strong><span style=\"font-weight: 400\"> Host Instagram Lives, TikTok Shop streams, and YouTube Live Shopping to create urgency and real-time engagement.<\/span><\/li>\n<\/ul>\n<h2 id=\"data-privacy-and-ethical-advertising\"><span style=\"font-weight: 400\">5. Data Privacy and Ethical Digital Marketing<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">Navigating Privacy Regulations<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Depending on whether you\u2019ve got clients in the EU or the US, here are two lists of policies to keep in mind.\u00a0<\/span><\/p>\n<p>The European Union:<\/p>\n<ul>\n<li><span style=\"margin: 0px;padding: 0px\"><strong>GDPR:\u00a0<\/strong>A data privacy law enacted by the EU in 2018 to protect individuals&#8217; personal data and regulate how businesses collect, store, and process information.<\/span><\/li>\n<li><strong>Digital Markets Act:<\/strong> <span style=\"font-weight: 400\">This Act that came into force in 2023 aims to prevent monopolistic behavior by big tech companies like Google, Apple, Amazon, Meta, and Microsoft.<\/span><\/li>\n<li><strong><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act-package\">Digital Services Act<\/a>: <\/strong><span style=\"font-weight: 400\">Effective in 2024, this Act focuses on content moderation, online safety, and accountability of digital platforms.<\/span><\/li>\n<\/ul>\n<p>The United States:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\">California Privacy Rights Act (CPRA)<\/a>:<\/strong> <span style=\"font-weight: 400\">Passed in November 2020 and effective as of January 1, 2023, this Act expands upon the California Consumer Privacy Act (CCPA) to strengthen consumer privacy protections.<\/span><\/li>\n<li><strong><a href=\"https:\/\/le.utah.gov\/~2024\/bills\/static\/SB0149.html\">2024 Utah Artificial Intelligence Policy Act (UAIP)<\/a>:<\/strong> <span style=\"font-weight: 400\">Enacted on March 13, 2024, and effective from May 1, 2024, this Act establishes a regulatory framework for the development, deployment, and use of artificial intelligence (AI) technologies within Utah.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Ethical AI in Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400\">While AI in marketing streamlines repetitive tasks, enhances targeting precision and provides valuable insights from complex data, it can also perpetuate biases if not carefully managed. As the comparison between <\/span><a href=\"\/blog\/ai-vs-human\/\"><span style=\"font-weight: 400\">AI vs. human intelligence<\/span><\/a><span style=\"font-weight: 400\"> demonstrates, AI lacks agency and subjectivity, making it incapable of ethical judgment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a couple of examples. If an AI advertising algorithm detects higher engagement from a specific audience, it may over-prioritize that group, inadvertently excluding others and leading to unfair targeting practices.<\/span><\/p>\n<p>Similarly, an <a href=\"https:\/\/www.quarule.com\/how-use-novelai-image-generation-free\/\">AI Image Generation<\/a> tool trained on datasets that predominantly feature male engineers, female nurses, or Western beauty standards may produce visuals that reinforce harmful stereotypes.<\/p>\n<p>As advertising trends continue to evolve, ethical AI practices are becoming a crucial consideration for marketers. So, what steps can your agency take to minimize the risks associated with AI?<\/p>\n<p><span style=\"font-weight: 400\">Whenever you choose an AI marketing tool for your agency\u2019s tech stack, make sure that you have a clear understanding of the provider\u2019s AI development policy.\u00a0<\/span><\/p>\n<p><strong>Here\u2019s a list of the key principles guiding ethical AI development:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prevention of unauthorized access to customer data.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Giving customers an option to forbid the use of their data in the process of developing AI features.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Implementing human oversight.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Using diverse, representative, and inclusive training data.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensuring that the end users of the AI tools, as well as anyone impacted by them, have an understanding of the development process.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Commitment to refining the AI tools based on recommendations by AI ethics boards.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Openness to investigating consumers\u2019 reports of perceived biases or unfair treatment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Another step to take toward ensuring ethical AI use at your agency is to consider making an AI use policy for your employees. Atlas Marketing has a <\/span><a href=\"https:\/\/atlasstories.com\/ai-in-digital-marketing-agency-atlas-policy\/\"><span style=\"font-weight: 400\">great example<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><strong>In general, an AI policy should include the following elements:<\/strong><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instructions for employees to disclose AI-generated content and inform customers and consumers when they are interacting with AI-driven chatbots or recommendation systems.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">List of AI tools that your agency uses and for what purposes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outline an escalation process for AI-related errors or concerns.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Define what client data your employees can and can\u2019t use whenever they use AI to generate texts or visuals.<\/span><\/li>\n<\/ul>\n<p><strong>Pro Tip:<\/strong> <span style=\"font-weight: 400\">Do you want to assemble an AI workforce that was developed in strict alignment with core ethical principles? Vendasta\u2019s <\/span><a href=\"\/ai-workforce\/\"><span style=\"font-weight: 400\">AI<\/span><\/a><span style=\"font-weight: 400\"> combines marketing and operational data with proprietary models to empower your agency to provide marketing services tailored to each of your clients, no matter their industry. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116960\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-ai-workforce-capture-leads-vendasta.webp\" alt=\"advertising trends AI workforce capture leads\" width=\"901\" height=\"543\" \/><\/p>\n<h2 id=\"voice-and-conversational-advertising\"><span style=\"font-weight: 400\">6. Voice and Conversational Advertising Trends<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">The Growth of Voice Search and Smart Assistants<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Smart assistants, such as Alexa, Google Assistant, and Siri, are becoming an integral part of Western customers\u2019 daily lives. Consumers use them for everything from checking the weather to shopping online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, according to <\/span><a href=\"https:\/\/www.yaguara.co\/voice-search-statistics\/\"><span style=\"font-weight: 400\">stats<\/span><\/a><span style=\"font-weight: 400\">, 2025 will see the use of voice assistants surge to 8.4 billion worldwide. With 1 billion voice searches performed every month, this is a marketing trend that your agency simply can\u2019t ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To master voice search optimization, here are a few points to keep in mind:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Use Natural Language in Ads and Content:<\/strong> <span style=\"font-weight: 400\">Align ad copy with how people speak, not how they type.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Prioritize Featured Snippets:<\/strong> <span style=\"font-weight: 400\">Voice assistants often pull answers from Google\u2019s Position Zero (featured snippets).<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Optimize for Local Voice Search:<\/strong> <span style=\"font-weight: 400\">Ensure Google My Business and location-based keywords are up-to-date (Vendasta\u2019s <\/span><a href=\"\/reputation\/reputation-ai\/\"><span style=\"font-weight: 400\">reputation management<\/span><\/a><span style=\"font-weight: 400\"> can help with this task).\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116959\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-reputation-management-7-vendasta.webp\" alt=\"advertising trends: reputation management vendasta\" width=\"1146\" height=\"872\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Create FAQ-Based Content:<\/strong> <span style=\"font-weight: 400\">Answer common customer questions in a conversational format.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Leverage Audio Ads on Smart Devices:<\/strong> <span style=\"font-weight: 400\">Run voice-activated ads on platforms like Amazon Alexa, Spotify, and Google Assistant.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Conversational Ads and Chatbot-Integrated Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The term conversational marketing was first introduced by Drift, which defined it as:\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400\">\u201cConversational marketing is the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations. It builds relationships and creates authentic experiences with customers and buyers.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Messaging platforms, such as LinkedIn inbox for LinkedIn Message Ads and the Messenger app for Facebook Messenger Ads, are the primary channels for conversational advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other key formats include conversational landing pages and chatbot banner ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Conversational landing pages<\/strong><span style=\"font-weight: 400\"> are interactive web pages that engage visitors in real-time through chatbots, live chat, or AI-driven prompts, delivering a more personalized and dynamic user experience.<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Chatbot banner ads<\/strong><span style=\"font-weight: 400\"> are interactive display ads with built-in AI-powered chatbot functionality. Instead of directing users to a landing page, these ads initiate real-time conversations directly within the ad unit.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">At its core, conversational marketing replicates the natural flow of dialogue between sales representatives and prospects, guiding potential customers along their journey. These interactions are typically powered by chatbots or virtual assistants equipped with <\/span><a href=\"\/blog\/voice-search-conversational-ai\/\"><span style=\"font-weight: 400\">conversational AI<\/span><\/a><span style=\"font-weight: 400\">. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116958\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-customer-journey-vendasta.webp\" alt=\"advertising trends: customer journey\" width=\"1450\" height=\"868\" \/><\/p>\n<p><strong>Pro Tip:<\/strong> <span style=\"font-weight: 400\">If you want to start offering conversational advertising as part of your agency\u2019s services, you may want to consider Vendasta\u2019s white-labeled <\/span><a href=\"\/conversations-ai\/\"><span style=\"font-weight: 400\">AI-assisted web chats<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By integrating intelligent chat functionality directly into websites, businesses can engage visitors in real-time, answer questions instantly, and guide prospects through the customer journey. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116957\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-trends-ai-employee-receptionist-vendasta.webp\" alt=\"advertising trends: AI receptionist\" width=\"738\" height=\"684\" \/><\/p>\n<h2 id=\"the-future-of-advertising\"><span style=\"font-weight: 400\">The Future of Advertising<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As a bonus, here are a few more advertising trends to keep at the top of your mind.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Social Media Landscape<\/span><\/h3>\n<p><span style=\"font-weight: 400\">With X\u2019s popularity in rapid decline and TikTok\u2019s ban in the U.S. still up in the air, you may want to consider training your employees on a couple more social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some notable TikTok alternatives:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>RedNote (Xiaohongshu):<\/strong> <span style=\"font-weight: 400\">Originally launched in China as a social commerce platform, RedNote has expanded its features to include short-form video content. Since TikTok&#8217;s ban, it has become one of the most downloaded apps in the U.S., attracting users with its personalized content algorithm.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Clapper:<\/strong> <span style=\"font-weight: 400\">Headquartered in Dallas, Texas, Clapper offers a platform similar to TikTok, focusing on users aged 17 and older. It emphasizes free speech and community engagement, allowing creators to monetize through gifts, subscriptions, and sales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>Triller:<\/strong> <span style=\"font-weight: 400\">An American video-sharing app that allows users to create music videos, skits, and lip-sync videos with background music.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Threads is one of the most popular X alternatives. This social media platform was developed by Meta and launched in July 2023. The platform allows users to share text updates, images, and videos while engaging in public conversations.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">First-Party Data Collection<\/span><\/h3>\n<p><span style=\"font-weight: 400\">While Google decided to no longer deprecate third-party cookies on its Chrome browser, many experts align in their opinion that it\u2019s important for marketers to be ready for a cookieless future. Here are some strategies to keep in mind:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<ul>\n<li><strong>Contextual Advertising:<\/strong> <span style=\"font-weight: 400\">Targeting ads based on website content instead of user behavior.<\/span><\/li>\n<li><strong>Zero-Party Data Collection:<\/strong> <span style=\"font-weight: 400\">Directly asking users for their preferences, interests, and intent through opt-in surveys, quizzes, and polls.<\/span><\/li>\n<li><strong>Device Fingerprinting:<\/strong><span style=\"font-weight: 400\"> When a user visits a website, JavaScript or other tracking technologies collect a unique set of attributes from their device, such as browser type and version and operating system, and create a unique device \u201cfingerprint,\u201d allowing marketers to track users even if they clear cookies or use incognito mode.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Key Takeaways on Advertising Trends for 2025 and Beyond<\/span><\/h2>\n<p><span style=\"font-weight: 400\">We hope this article helps you prepare your agency for success in 2025. While embracing emerging technologies like AI-powered marketing tools and trends such as short-form videos and influencer marketing can be challenging, your agency doesn\u2019t have to navigate these changes alone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vendasta\u2019s customer acquisition and engagement platform, built for partners like you and your SMB clients, provides all the tools you need to deliver top-notch marketing services. In particular, Vendasta\u2019s <\/span><a href=\"\/blog\/ai-employee\/\"><span style=\"font-weight: 400\">AI employees<\/span><\/a><span style=\"font-weight: 400\"> leverage customers\u2019 proprietary data to deliver hyper-personalized marketing services and Vendasta\u2019s smart automations help your agency grow by automating repetitive tasks and saving on overhead costs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Unlike traditional marketing automation, CRM, or customer acquisition tools that focus on isolated functions, Vendasta\u2019s unique selling point is that it offers a complete solution with an integrated suite of tools to manage sales, billing workflows, customer interactions, and digital marketing campaigns. <\/span><strong><a href=\"\/request-demo\/\">Request a demo<\/a> <\/strong><span style=\"font-weight: 400\">today!<\/span><\/p>\n<h2 id=\"advertising-trends-faqs\"><span style=\"font-weight: 400\">Advertising Trends FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">1. How is AI changing digital advertising?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">AI automates ad targeting, streamlines content creation, and improves campaign optimization for higher efficiency and personalization. AI-powered chatbots enable conversational advertising by engaging customers directly within landing pages, chatbot banner ads, and messaging interfaces. Predictive analytics help marketers anticipate consumer behaviors and adjust ad strategies in real-time.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">2. What is cookieless advertising, and how should agencies prepare?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Cookieless advertising means relying on first-party data, contextual targeting, device fingerprinting, and AI-driven insights instead of third-party cookies. You should help your SMB clients collect and leverage first-party data through email sign-ups, loyalty programs, and CRM integrations. You might consider reselling Vendasta\u2019s <\/span><a href=\"\/crm-ai\/\"><span style=\"font-weight: 400\">CRM<\/span><\/a><span style=\"font-weight: 400\"> to your clients.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">3. How can agencies help SMB clients leverage social commerce?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Social commerce\u2014the integration of shopping experiences directly within social media platforms\u2014is transforming how SMBs sell online. With platforms like Instagram, Facebook, TikTok, and Pinterest enabling seamless in-app shopping, you can help your SMB clients boost sales, enhance customer engagement, and streamline the buying journey.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">4. What is the most cost-effective advertising strategy for SMBs in 2025?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">AI-powered programmatic advertising allows SMBs to get more value from their ad spend. Hyper-personalization through AI-driven customer segmentation improves conversion rates while minimizing wasted ad spend. Also, leveraging retail media networks helps small businesses advertise on major eCommerce platforms without huge budgets.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">5. How can agencies future-proof their advertising strategies?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">You should embrace AI and automation for ad targeting, budget allocation, and performance tracking. You should also start learning privacy-first advertising solutions and preparing for the disappearance of third-party cookies. It\u2019s also worthwhile to invest in emerging ad platforms such as CTV, retail media, and conversational AI ads.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data shows that only 27% of SMBs are very confident in their marketing strategies. The vast majority of business owners either underinvest in marketing or adopt a haphazard approach without first formulating a marketing strategy to use as their North Star.\u00a0 It\u2019s no secret that AI-powered marketing tools and shifting consumer behaviors redefine how SMBs [&hellip;]<\/p>\n","protected":false},"author":183,"featured_media":123767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1859],"tags":[],"class_list":["post-116955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emerging Advertising Trends Every Marketer Should Watch<\/title>\n<meta name=\"description\" content=\"Keep up with the latest advertising trends in 2025. 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Discover how AI, automation, short-form video, and social commerce are transforming digital marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T14:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T16:25:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/02\/Emerging-Advertising-Trends-Every-Marketer-Should-Watch.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anya Vitko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anya Vitko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/\"},\"author\":{\"name\":\"Anya Vitko\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/29f9b630638d070a8e4f55222f4642c8\"},\"headline\":\"Emerging Advertising Trends Every Marketer Should Watch\",\"datePublished\":\"2025-02-25T14:22:48+00:00\",\"dateModified\":\"2025-11-18T16:25:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/\"},\"wordCount\":3427,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/02\/Emerging-Advertising-Trends-Every-Marketer-Should-Watch.webp\",\"articleSection\":[\"Digital Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/\",\"name\":\"Emerging Advertising Trends Every Marketer Should Watch\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/advertising-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2025\/02\/Emerging-Advertising-Trends-Every-Marketer-Should-Watch.webp\",\"datePublished\":\"2025-02-25T14:22:48+00:00\",\"dateModified\":\"2025-11-18T16:25:48+00:00\",\"description\":\"Keep up with the latest advertising trends in 2025. 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