{"id":116087,"date":"2023-12-14T09:46:06","date_gmt":"2023-12-14T15:46:06","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=116087"},"modified":"2025-10-20T22:14:44","modified_gmt":"2025-10-20T22:14:44","slug":"what-is-a-connect-account","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/","title":{"rendered":"What Is a Connect Account?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you heard? Vendasta <a href=\"\/matchcraft\/\">MatchCraft<\/a> just got even better with its all-new <\/span><strong>Connect<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now you might be asking, \u201cWhat is Connect?\u201d Good question, and we\u2019re glad you asked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not just a multi-platform set of tools and features; it\u2019s a new way to manage your Facebook, Bing, and Google Ads campaigns, delivering more flexibility and ad spend efficiency directly to your fingertips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, let\u2019s show you what it\u2019s about.<\/span><\/p>\n[et_pb_section global_module=\"115614 \"][\/et_pb_section]\n<h2>Key Features of the New MatchCraft Connect Account<\/h2>\n<h3>Campaign Creation In-Platform<\/h3>\n<p><span style=\"font-weight: 400;\">Connect accounts allow for the creation of Facebook, Bing, and Google campaigns directly in their respective platforms or all in one place via MatchCraft&#8217;s platform<\/span><span style=\"font-weight: 400;\">. This means you now have a choice in where you kickstart your campaigns.\u00a0<\/span><\/p>\n<h3>Freedom to Choose Where You Make Change<\/h3>\n<p><span style=\"font-weight: 400;\">The magic doesn&#8217;t stop there. With a Connect account, you also have the freedom to make real-time changes to your ads directly on your preferred ad platform or directly in MatchCraft. This means you get to take advantage of the best features in both scenarios.\u00a0<\/span><\/p>\n<h3>Access to New Features<\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve been listening to your feedback and got to work to make your advertising experience even better with MatchCraft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our newly unveiled Connect account opens doors to features that were previously beyond reach through the MatchCraft platform&#8217;s <\/span><strong>User Interface (UI)<\/strong><span style=\"font-weight: 400;\"> or <\/span><strong>Application Programming Interface (API)<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a big leap forward in empowering your advertising strategies, and we are excited to highlight all these new features for you in the following sections!<\/span><\/p>\n<h2>Campaign Types in Google Connect<\/h2>\n<p><span style=\"font-weight: 400;\">Google Connect focuses on <\/span><b>four core Google campaign types<\/b><span style=\"font-weight: 400;\">, each tailored to elevate your advertising game.<\/span><\/p>\n<h3>Google Search Campaigns<\/h3>\n<p><span style=\"font-weight: 400;\">Including support for <\/span><b>mirrored Bing Search campaigns<\/b><span style=\"font-weight: 400;\">, ensuring a comprehensive reach across the biggest search platforms.<\/span><\/p>\n<h3>Google Display Campaigns<\/h3>\n<p><span style=\"font-weight: 400;\">Now with added support for remarketing, giving you more tools to engage and convert your audience with <\/span><span style=\"font-weight: 400;\">Google Display<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Google Performance Max Campaigns<\/h3>\n<p><span style=\"font-weight: 400;\">Now, you can fully harness the power of <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en\"><span style=\"font-weight: 400;\">Performance Max<\/span><\/a><span style=\"font-weight: 400;\"> to supercharge your campaigns for <\/span><span style=\"font-weight: 400;\">optimal performance<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Google Video Campaigns (Reporting-Only)<\/h3>\n<p><span style=\"font-weight: 400;\">While <\/span><span style=\"font-weight: 400;\">Google Video campaigns<\/span><span style=\"font-weight: 400;\"> are read-only in the UI, they open the door to enhanced reporting through the Merchant Center, API reporting, and performance emails.<\/span><\/p>\n<h2>What&#8217;s New for Existing Users with Connect<\/h2>\n<h3>Account-level Extensions<\/h3>\n<p><span style=\"font-weight: 400;\">Save time with a common set of site links, callouts, and structured snippets defined at the account level for all Connect segments.<\/span><\/p>\n<h3>Image Extensions<\/h3>\n<p><span style=\"font-weight: 400;\">Add visual appeal to your search results with the introduction of image extensions.<\/span><\/p>\n<h3>Demographic Targeting<\/h3>\n<p><span style=\"font-weight: 400;\">Refine your search segments based on audience demographics, adding a layer of precision to your targeting.<\/span><\/p>\n<h3>Audience Targets &amp; Remarketing Lists for Search Ads (RLSAs)<\/h3>\n<p><span style=\"font-weight: 400;\">Target search segments more precisely based on audience interests and previous visits to merchant websites, leveraging the power of Google Ads audiences.<\/span><\/p>\n<h3>Easy Campaign Onboarding<\/h3>\n<p><span style=\"font-weight: 400;\">Link pre-existing search campaigns to the platform seamlessly, eliminating the need for a complex data migration.<\/span><\/p>\n<h3>Real-Time Changes<\/h3>\n<p><span style=\"font-weight: 400;\">Experience the convenience of real-time updates, making it easy to pivot between this platform and your Google, Facebook, or Bing Ads effortlessly.<\/span><\/p>\n<h3>Access to Additional Google Features<\/h3>\n<p><span style=\"font-weight: 400;\">Utilize Google features like promotion extensions and app extensions in conjunction with Google Connect.<\/span><\/p>\n<h3>Auto-Applied Recommendations (AAR)<\/h3>\n<p><span style=\"font-weight: 400;\">Google Connect brings support for Auto-Applied Recommendations, aligning with Google&#8217;s emphasis on AAR adoption for resellers.<\/span><\/p>\n<h2>Future Releases<\/h2>\n<p><span style=\"font-weight: 400;\">The journey doesn&#8217;t end with Beta 1\u2014exciting developments lie ahead in 2024:<\/span><\/p>\n<h3>Expanding Features<\/h3>\n<p><span style=\"font-weight: 400;\">Future versions will introduce broader support for existing Standard account features not yet available in current Connect accounts.<\/span><\/p>\n<h3>Combined Budgets<\/h3>\n<p><span style=\"font-weight: 400;\">Look forward to supporting combined budgets for both Google and Facebook campaigns.<\/span><\/p>\n<h3>Efficiency Enhancements<\/h3>\n<p><span style=\"font-weight: 400;\">Enhancements to Vendasta&#8217;s advertising platform, MatchCraft, will streamline campaign creation and management, introducing advanced filtering, find\/replace functionality, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the new Connect account on the MatchCraft platform, the future of digital advertising is at your fingertips. The power to create, manage, and optimize campaigns across Google, Bing, and Facebook is just the start. Embrace the possibilities, stay tuned for updates, and witness your advertising strategies reach new heights with Connect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Are you ready to make the switch?<\/strong> Contact your client engagement manager to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Are you new here?<\/strong> Maximize your clients&#8217; ad budgets with Vendasta MatchCraft and learn more about Vendasta\u2019s other AI-powered marketing and customer engagement tools. <\/span><strong><a href=\"\/request-demo\/\">Request a demo<\/a><\/strong><span style=\"font-weight: 400;\"> today!\u00a0<\/span><\/p>\n<p><em>This blog was originally published on MatchCraft.com and has been migrated to Vendasta.com as part of Vendasta&#8217;s acquisition of MatchCraft. We\u2019ve preserved the content to ensure you continue to have access to the valuable insights and information shared here.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard? Vendasta MatchCraft just got even better with its all-new Connect. But now you might be asking, \u201cWhat is Connect?\u201d Good question, and we\u2019re glad you asked. It&#8217;s not just a multi-platform set of tools and features; it\u2019s a new way to manage your Facebook, Bing, and Google Ads campaigns, delivering more flexibility [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":125527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1859],"tags":[],"class_list":["post-116087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Connect Account?<\/title>\n<meta name=\"description\" content=\"Discover the future of digital ads with MatchCraft&#039;s Connect! Elevate campaigns seamlessly across Google, Bing, and Facebook. Explore now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Connect Account?\" \/>\n<meta property=\"og:description\" content=\"Discover the future of digital ads with MatchCraft&#039;s Connect! Elevate campaigns seamlessly across Google, Bing, and Facebook. Explore now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-14T15:46:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T22:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/matcraft-connect-cover-image.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"942\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Maria Selvam Amalraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Selvam Amalraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\"},\"author\":{\"name\":\"Maria Selvam Amalraj\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620\"},\"headline\":\"What Is a Connect Account?\",\"datePublished\":\"2023-12-14T15:46:06+00:00\",\"dateModified\":\"2025-10-20T22:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\"},\"wordCount\":765,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/matcraft-connect-cover-image.webp\",\"articleSection\":[\"Digital Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/\",\"name\":\"What Is a Connect Account?\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/what-is-a-connect-account\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2023\/12\/matcraft-connect-cover-image.webp\",\"datePublished\":\"2023-12-14T15:46:06+00:00\",\"dateModified\":\"2025-10-20T22:14:44+00:00\",\"description\":\"Discover the future of digital ads with MatchCraft's Connect! 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