{"id":116070,"date":"2024-09-12T08:18:15","date_gmt":"2024-09-12T14:18:15","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=116070"},"modified":"2025-10-22T17:08:18","modified_gmt":"2025-10-22T17:08:18","slug":"ppc-intelligence","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/","title":{"rendered":"PPC Intelligence: Competitive Analysis and Optimization Techniques"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Businesses of all sizes are tapping into the power of pay-per-click (PPC) advertising to achieve explosive growth. As competition among brands intensifies, it\u2019s crucial to know what your competitors are up to. Leveraging <\/span><strong>PPC intelligence<\/strong> <span style=\"font-weight: 400;\">allows you to craft strategies that not only keep you in the game but also give you the edge to outpace them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about how to uncover your competitors\u2019 strategies? In this article, we\u2019ll walk you through the essentials of PPC intelligence, including how to harness data, perform <a href=\"\/blog\/competitive-analysis-report\/\">competitive analysis<\/a>, utilize effective tools, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"115623 \"][\/et_pb_section] <\/span><\/p>\n<h2>What is PPC Intelligence?<\/h2>\n<p><span style=\"font-weight: 400;\">PPC intelligence is all about using data and insights to optimize your pay-per-click campaigns. In simpler terms, it&#8217;s the process of gathering and analyzing information to make your PPC efforts more effective, efficient, and impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why is <\/span><span style=\"font-weight: 400;\">competitive PPC intelligence<\/span><span style=\"font-weight: 400;\"> so important? For starters, it gives you a clear view of what\u2019s happening in the competitive landscape. By analyzing your competitors&#8217; strategies, you can uncover the keywords they\u2019re bidding on, the ad copy that\u2019s driving their clicks, and how their landing pages are converting. This information is gold\u2014it helps you fine-tune your own keywords, craft more compelling ad copy, and design landing pages that get results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it doesn\u2019t stop there. PPC intelligence also enables you to continually refine your campaigns. By keeping an eye on performance metrics and <a href=\"\/blog\/msp-industry-trends-andrew-down\/\">industry trends<\/a>, you can adapt your strategies to stay ahead of the curve. This means you\u2019re not just reacting to what others are doing\u2014you\u2019re proactively positioning your brand for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With PPC intelligence, you\u2019re better equipped to stay competitive, improve your Google Ads performance, and, ultimately, drive more growth for your business. It\u2019s like having a roadmap that guides you through the complex world of digital advertising, helping you make informed decisions every step of the way.<\/span><\/p>\n<h2>Understanding the Fundamentals of PPC<\/h2>\n<p><span style=\"font-weight: 400;\">Pay-per-click (PPC) is an advertising model where advertisers pay a fee each time someone clicks on their ad. It\u2019s a way of buying visits to your site rather than earning them organically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s easier said than done. To make the most out of PPC, you need to keep an eye on some key metrics.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Conversion Rate<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> This tells you how many of those clicks actually lead to a desired action, like a sale or sign-up. A high conversion rate means your ad and landing page are doing their job well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Cost Per Conversion (CPC)<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> This is the amount you spend to get a single conversion. Ideally, you want this to be lower than the revenue you earn from each conversion, ensuring a healthy profit margin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Click-Through Rate (CTR)<\/strong><span style=\"font-weight: 400;\">: This metric shows the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and enticing to your audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These metrics are more than just numbers\u2014they\u2019re actionable insights that help you fine-tune your campaigns. For example, if your CTR is high but your conversion rate is low, it might be time to rethink your landing page or offer. On the other hand, if your cost per conversion is creeping up, you may need to adjust your <\/span><a href=\"\/blog\/ppc-bid-management\/\"><span style=\"font-weight: 400;\">PPC bidding strategy<\/span><\/a><span style=\"font-weight: 400;\"> or target different keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understand these key <\/span><a href=\"\/blog\/ppc-metrics\/\"><span style=\"font-weight: 400;\">PPC metrics<\/span><\/a><span style=\"font-weight: 400;\"> and use them to guide your decisions. They influence everything, from your ad copy to your budget, ensuring that each campaign aligns with your overall business goals.<\/span><\/p>\n<h2>Leveraging Data for Effective Advertising<\/h2>\n<p><span style=\"font-weight: 400;\">Data-driven insights are your best friend when it comes to optimizing your <\/span><a href=\"\/blog\/ppc-campaigns\/\"><span style=\"font-weight: 400;\">PPC campaigns.<\/span><\/a><span style=\"font-weight: 400;\"> They help you refine your targeting strategies, make informed decisions, and ultimately get the best return on your ad spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing your data, you might discover that a particular <a href=\"\/blog\/audience-segmentation\/\">audience segment<\/a> is converting at a much higher rate than others. With this insight, you can adjust your targeting to focus more on that segment, ensuring your ads are seen by the people most likely to take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s where tools like Vendasta <a href=\"\/matchcraft\/\">MatchCraft<\/a>\u00a0come into play. <\/span><span style=\"font-weight: 400;\">The platform<\/span><span style=\"font-weight: 400;\"> offers a suite of powerful tools that make gathering and interpreting advertising metrics a breeze. With these tools, you can easily turn mountains of data into clear, actionable insights, helping you make smarter decisions and fine-tune your campaigns for better performance.<\/span><\/p>\n<h2>Strategies for Using Competitive PPC Intelligence<\/h2>\n<p><span style=\"font-weight: 400;\">PPC advertising is so crowded, and to get ahead, you need more than just a solid campaign. By keeping a close eye on your competition, you can uncover valuable insights that help you outsmart them and drive better results for your own campaigns.\u00a0<\/span><\/p>\n<p><strong>Here are some strategies to help you leverage competitive intelligence in PPC:<\/strong><\/p>\n<h3>Keyword Research<\/h3>\n<p><span style=\"font-weight: 400;\">Keyword research is the foundation of any successful PPC campaign, and analyzing your competitors\u2019 keywords can give you a significant edge. By seeing which keywords your competitors are targeting, you can identify gaps in your own strategy and discover new opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe they\u2019re ranking well for certain high-traffic keywords\u2014this could signal that you should consider bidding on those, too. On the flip side, you might find low-competition keywords they\u2019re missing, allowing you to target these without the high costs of more competitive terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about long-tail keywords. These are longer, more specific keyword phrases that may have a lower search volume but attract highly targeted traffic. While fewer people may search for this exact phrase, those who do are likely closer to making a purchase.\u00a0<\/span><\/p>\n<h3>Landing Page Optimization<\/h3>\n<p><span style=\"font-weight: 400;\">Your landing page can make or break your PPC campaign. If a potential customer clicks on your ad but lands on a page that\u2019s confusing, slow, or irrelevant, they\u2019re likely to bounce, costing you that valuable conversion. That\u2019s why optimizing your landing pages is crucial.<\/span><\/p>\n<p><strong>Make sure your landing pages:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Load quickly\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mobile-friendly<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Provide a great user experience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Have a clear and compelling call-to-action (CTA)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\/B testing is your best friend here. By creating different versions of your landing page and testing elements like headlines, images, CTAs, and layout, you can see which version performs better and continuously refine your pages for maximum conversion rates.<\/span><\/p>\n<h3>Ad Copy Enhancement<\/h3>\n<p><span style=\"font-weight: 400;\">Ad copy is your chance to make a strong first impression, so it\u2019s worth putting in the effort to get it right. One of the best ways to improve your ad copy is through testing. Create multiple versions of your ads with different headlines, descriptions, and CTAs, then run them simultaneously to see which ones resonate most with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using emotional triggers in your ad copy can also significantly increase engagement. People are more likely to click on ads that evoke strong feelings\u2014whether it\u2019s excitement, curiosity, or even a bit of FOMO (fear of missing out).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, consider using dynamic keyword insertion (DKI) to make your ads more relevant. DKI automatically updates your ad copy with the search terms people use, making your ad appear more tailored to their specific needs.\u00a0<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> If you want to enhance your <\/span><span style=\"font-weight: 400;\">search ads<\/span><span style=\"font-weight: 400;\"> with relevant, compelling ad copy, leverage our ad copy and keyword library, covering over 2500 categories in more than 22 languages.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116073 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-search-ads-management-matchcraft-vendasta.webp\" alt=\"ppc-intelligence: search ads tool, matchcraft, vendasta\" width=\"1547\" height=\"1304\" \/><\/p>\n<h3>Ad Position Monitoring and Quality Score Improvement<\/h3>\n<p><span style=\"font-weight: 400;\">Your ad position determines where your ad appears on the search results page, and it\u2019s influenced by factors like your bid amount, quality score, and competition. Monitor and adjust your bids and strategies to ensure your ads appear in prime spots without overspending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving your quality score should also be a top priority. Google uses this metric to determine how relevant and useful your ads are, and a higher quality score can lead to lower costs per click (CPC) and better ad placements.\u00a0<\/span><\/p>\n<p><strong>To boost your quality score:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Focus on creating relevant ad copy,\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose the right keywords<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ensure your landing pages are closely aligned with your ads.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Implement these strategies, and you\u2019ll be well on your way to creating more effective PPC campaigns that drive better results for your business.\u00a0<\/span><\/p>\n<h2>Exploring Pay-Per-Click Tools for Effective PPC Campaigns<\/h2>\n<p><span style=\"font-weight: 400;\">Running a successful PPC campaign involves juggling a lot of moving parts\u2014keywords, bids, budgets, ad copy, landing pages, and more. Thankfully, there are plenty of tools out there designed to make your life easier and your campaigns more effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore some of the best PPC tools that can help you manage your campaigns like a pro.<\/span><\/p>\n<h4>1. Vendasta MatchCraft<\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re a PPC agency managing multiple PPC campaigns across different platforms, <\/span><span style=\"font-weight: 400;\">Vendasta&#8217;s advertising platform MatchCraft can be a game-changer. The platform streamlines the entire process, allowing you to manage campaigns, track performance, and optimize ads all in one place. You can manage all your search ads, social ads, display ads, video ads, and auto ads all under one roof.\u00a0<\/span><\/p>\n<h4>2. Google Ads<\/h4>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the big one\u2014Google Ads. This platform is the go-to for most PPC advertisers because of its massive reach and robust features. With Google Ads, you can create highly targeted campaigns, track performance in real-time, and access a wealth of data to optimize your ads. Plus, it integrates seamlessly with other Google tools like Google Analytics, giving you a comprehensive view of your campaigns.<\/span><\/p>\n<h4>3. Google Keyword Planner<\/h4>\n<p><span style=\"font-weight: 400;\">If keyword research feels overwhelming, Google Keyword Planner is here to help. This tool allows you to discover new keywords, see how they perform, and understand their potential impact on your campaigns. You can also get estimates on bid costs and competition levels, which is invaluable when planning your PPC strategy.\u00a0<\/span><\/p>\n<h4>4. SEMrush<\/h4>\n<p><span style=\"font-weight: 400;\">SEMrush is a powerhouse for competitive analysis. It offers a suite of tools that help you analyze your competitors\u2019 PPC strategies, uncover their top-performing keywords, and identify gaps in your own campaigns. You can also monitor your own ads, track rankings, and get insights into how to improve your performance. SEMrush is perfect for those who want to dig deep into data and use it to gain a competitive edge.<\/span><\/p>\n<h4>5. SpyFu<\/h4>\n<p><span style=\"font-weight: 400;\">Similar to SEMrush, SpyFu is another excellent tool for spying on your competitors. It lets you see the keywords they\u2019re bidding on, how much they\u2019re spending, and how their ads are performing. This information can help you fine-tune your own strategy, target missed opportunities, and outmaneuver your competitors. SpyFu is particularly useful for small businesses looking to get the most out of their ad budget.<\/span><\/p>\n<h4>6. Ahrefs<\/h4>\n<p><span style=\"font-weight: 400;\">Ahrefs is another versatile tool that, while primarily known for SEO, offers valuable PPC insights. You can analyze keyword competition, track <a href=\"\/blog\/msp-paid-search-management\/\">paid search<\/a> traffic, and explore potential keywords that your competitors might be using. Ahrefs is great for those who want to combine SEO and PPC efforts to create a well-rounded <a href=\"\/blog\/10-steps-digital-marketing-strategy\/\">digital marketing strategy<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrated platforms like Vendasta&#8217;s advertising platform, MatchCraft, bring everything together, offering a one-stop solution for managing PPC campaigns. These platforms allow you to monitor and optimize your campaigns from a single dashboard, saving time and reducing the complexity of juggling multiple tools.\u00a0<\/span><\/p>\n<h2>The Role of PPC Management Software<\/h2>\n<p><span style=\"font-weight: 400;\">Managing PPC campaigns can quickly become overwhelming, especially as your campaigns grow in complexity. This is where PPC management software comes into play, acting as a powerful ally in your quest for campaign success.<\/span><\/p>\n<h4>Automating Reporting and Providing Valuable Insights<\/h4>\n<p><span style=\"font-weight: 400;\">One of the biggest advantages of <\/span><a href=\"\/blog\/ppc-management-small-business\/\"><span style=\"font-weight: 400;\">PPC account management<\/span><\/a><span style=\"font-weight: 400;\"> software is its ability to automate time-consuming tasks like reporting. Instead of manually pulling data from various platforms, these tools automatically generate reports that provide a clear picture of how your campaigns are performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reporting is just the beginning. PPC management software goes beyond the basics by offering valuable insights that can guide your decision-making. From the vast amounts of data, these tools spot trends, and identify opportunities that you might have missed.\u00a0<\/span><\/p>\n<h4>Multi-Platform Reporting and Advanced Analytics<\/h4>\n<p><span style=\"font-weight: 400;\">Most businesses today run PPC campaigns across multiple platforms\u2014Google Ads, Facebook Ads, Bing Ads, and more. Managing and optimizing these campaigns separately can be a logistical nightmare. PPC management software simplifies this process by providing multi-platform reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you can monitor all your campaigns from a single dashboard, making it easier to compare performance, allocate budgets, and adjust strategies as needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to multi-platform reporting, many PPC management tools offer advanced analytics features. These can include detailed performance metrics, conversion tracking, ROI calculations, and even predictive analytics that help you forecast future campaign outcomes.\u00a0<\/span><\/p>\n<h2>Embracing Data to Ensure PPC Success<\/h2>\n<p><span style=\"font-weight: 400;\">Embracing data-driven strategies is the key to unlocking the full potential of your PPC campaigns, ensuring they\u2019re not only effective but also continuously improving.<\/span><\/p>\n<h4>The Need for Data-Driven Strategies<\/h4>\n<p><span style=\"font-weight: 400;\">In PPC management, guessing simply doesn\u2019t cut it. Data-driven strategies allow you to make informed decisions based on real-time insights rather than relying on gut feelings or assumptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing metrics like click-through rates (CTR), conversion rates, and cost-per-click (CPC), you gain a clear understanding of what\u2019s working and what isn\u2019t. This enables you to focus your efforts on strategies that deliver results and adjust those that don\u2019t.<\/span><\/p>\n<h4>Continuous Data Analysis for Better Decision-Making<\/h4>\n<p><span style=\"font-weight: 400;\">PPC campaigns aren\u2019t set-it-and-forget-it; they require ongoing attention and fine-tuning. Continuous data analysis is crucial for keeping your campaigns on track and making necessary adjustments in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re running a campaign that\u2019s suddenly seeing a drop in performance. Without regular data analysis, you might not catch the decline until it\u2019s too late. However, with continuous monitoring, you can quickly identify the problem\u2014maybe it\u2019s a shift in audience behavior, a rise in competition, or a drop in keyword relevance\u2014and take corrective action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This proactive approach helps you stay ahead of the curve, ensuring that your campaigns remain effective and profitable.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> To truly harness the power of data, you need the right tools at your disposal.\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"margin: 0px; padding: 0px;\">Vendasta&#8217;s advertising platform, <a href=\"\/matchcraft\/\">MatchCraft<\/a>, provides a suite of powerful\u00a0PPC tools for agencies designed to help you track, analyze, and optimize your PPC performance.<\/span> \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-116072 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-ppc-reports-for-clients-matchcraft-vendasta.webp\" alt=\"ppc-intelligence: ppc tool for agencies, ppc reports, matchcraft, vendasta\" width=\"1297\" height=\"1008\" \/><\/p>\n<h2>Key Takeaways<\/h2>\n<p><span style=\"font-weight: 400;\">As we wrap up, let\u2019s revisit some of the essential points we\u2019ve covered about making the most of your PPC campaigns.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">By embracing the power of <\/span><span style=\"font-weight: 400;\">competitive<\/span> <span style=\"font-weight: 400;\">PPC intelligence<\/span><span style=\"font-weight: 400;\">, you can create data-driven strategies that play a key role in the success of your campaigns in the11 dynamic marketplace.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enhance your PPC efforts with long-tail keywords for better targeting, A\/B testing, landing page optimization, and good Quality Score.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage top PPC management tools that come with multi-platform reporting, advanced analytics, and seamless campaign management.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maximize your clients&#8217; ad budgets with Vendasta MatchCraft and learn more about Vendasta\u2019s other AI-powered marketing and customer engagement tools. <\/span><strong><a href=\"\/request-demo\/\">Request a demo<\/a><\/strong><span style=\"font-weight: 400;\"> today!<\/span><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"4185e1a3-cf33-40f7-8adc-a561c48aec29\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fed12d6b-cbb6-4d52-9026-a3b00d9e4755\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"7\">PPC Intelligence FAQs<\/h2>\n<h3 data-start=\"9\" data-end=\"43\">1. What is PPC intelligence?<\/h3>\n<p data-start=\"44\" data-end=\"320\">PPC intelligence is the systematic use of performance data, competitor insights, and market signals to plan, optimize, and scale pay-per-click campaigns. It uncovers keyword gaps, winning ad messages, and budget waste so you can improve ROI, lower costs, and grow conversions.<\/p>\n<h3 data-start=\"322\" data-end=\"374\">2. How does competitive PPC intelligence work?<\/h3>\n<p data-start=\"375\" data-end=\"691\">Competitive PPC intelligence analyzes rivals\u2019 keywords, ad copy, bids, and landing pages using tools and auction reports. By mapping their strengths and gaps, you can refine targeting, craft more compelling ads, and prioritize high-intent queries, turning competitor spend into actionable strategy for your accounts.<\/p>\n<h3 data-start=\"693\" data-end=\"763\">3. Do I need PPC intelligence tools if I already run Google Ads?<\/h3>\n<p data-start=\"764\" data-end=\"1072\">Yes. Native reports are helpful but limited. PPC intelligence tools consolidate cross-platform data, reveal competitor moves, and highlight keyword or audience gaps. Vendasta\u2019s MatchCraft centralizes insights for search, social, display, and video, helping agencies act faster and scale profitable campaigns.<\/p>\n<h3 data-start=\"1074\" data-end=\"1132\">4. What should a PPC intelligence dashboard include?<\/h3>\n<p data-start=\"1133\" data-end=\"1418\">Include cross-channel spend, conversions, cost per conversion, impression share, Quality Score trends, search query insights, and competitive metrics like overlap rate and top-of-page rate. Add alerts for rising CPCs and slipping share so your team can act before performance declines.<\/p>\n<h3 data-start=\"1420\" data-end=\"1490\">5. How can PPC intelligence lower CPC and improve Quality Score?<\/h3>\n<p data-start=\"1491\" data-end=\"1795\">By surfacing irrelevant queries, weak ad relevance, and slow pages, PPC intelligence pinpoints fixes that raise expected CTR and landing page experience. Improving those signals boosts Quality Score, which typically reduces CPC and increases eligible auctions, amplifying reach without inflating budgets.<\/p>\n<h3 data-start=\"1797\" data-end=\"1851\">6. What is auction insights in PPC intelligence?<\/h3>\n<p data-start=\"1852\" data-end=\"2127\">Auction insights show how often competitors appear with you, who outranks you, and where they dominate. Use overlap, outranking share, and top-of-page rate to decide when to adjust bids, improve ad relevance, or pursue lower-competition long-tail keywords for efficient wins.<\/p>\n<h3 data-start=\"2129\" data-end=\"2191\">7. How does PPC bid intelligence help budget allocation?<\/h3>\n<p data-start=\"2192\" data-end=\"2482\">Bid intelligence models performance by keyword, device, audience, and time to find the highest marginal return for each dollar. Vendasta\u2019s MatchCraft applies rules and automation to shift spend toward converting segments while pulling back on waste, protecting ROI during volatile auctions.<\/p>\n<h3 data-start=\"2484\" data-end=\"2545\">8. What are best practices for PPC competitor analysis?<\/h3>\n<p data-start=\"2546\" data-end=\"2875\">Benchmark impression share and CPC by theme, review competitors\u2019 ad angles and offers, and compare landing-page speed and clarity. Prioritize gaps with commercial intent, test counter-messaging, and track outcomes weekly. Avoid copycatting; differentiate with unique value, stronger CTAs, and frictionless post-click experiences.<\/p>\n<h3 data-start=\"2877\" data-end=\"2953\">9. Can PPC intelligence support multi-location or franchise campaigns?<\/h3>\n<p data-start=\"2954\" data-end=\"3248\">Absolutely. PPC intelligence can segment by market, store radius, and local intent to tailor keywords, offers, and budgets. Vendasta\u2019s MatchCraft rolls up location-level performance into one view, enabling centralized oversight while preserving local relevance and efficient spend distribution.<\/p>\n<h3 data-start=\"3250\" data-end=\"3312\">10. How do I start building a PPC intelligence strategy?<\/h3>\n<p data-start=\"3313\" data-end=\"3644\" data-is-last-node=\"\" data-is-only-node=\"\">Define goals, audit current data, and instrument clean conversion tracking. Centralize reporting, set alert thresholds, and prioritize tests on high-intent themes first. Vendasta\u2019s MatchCraft provides the workflows and analytics to operationalize this process quickly, helping agencies move from reactive to proactive optimization.<\/p>\n<p data-start=\"3313\" data-end=\"3644\" data-is-last-node=\"\" data-is-only-node=\"\"><em>This blog was originally published on MatchCraft.com and has been migrated to Vendasta.com as part of Vendasta&#8217;s acquisition of MatchCraft. We\u2019ve preserved the content to ensure you continue to have access to the valuable insights and information shared here.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Businesses of all sizes are tapping into the power of pay-per-click (PPC) advertising to achieve explosive growth. As competition among brands intensifies, it\u2019s crucial to know what your competitors are up to. Leveraging PPC intelligence allows you to craft strategies that not only keep you in the game but also give you the edge to [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":124572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1859],"tags":[],"class_list":["post-116070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC Intelligence: Competitive Analysis and Optimization<\/title>\n<meta name=\"description\" content=\"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Intelligence: Competitive Analysis and Optimization Techniques\" \/>\n<meta property=\"og:description\" content=\"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-12T14:18:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T17:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Maria Selvam Amalraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Selvam Amalraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\"},\"author\":{\"name\":\"Maria Selvam Amalraj\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620\"},\"headline\":\"PPC Intelligence: Competitive Analysis and Optimization Techniques\",\"datePublished\":\"2024-09-12T14:18:15+00:00\",\"dateModified\":\"2025-10-22T17:08:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\"},\"wordCount\":2980,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp\",\"articleSection\":[\"Digital Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\",\"name\":\"PPC Intelligence: Competitive Analysis and Optimization\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp\",\"datePublished\":\"2024-09-12T14:18:15+00:00\",\"dateModified\":\"2025-10-22T17:08:18+00:00\",\"description\":\"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp\",\"width\":1900,\"height\":1030,\"caption\":\"ppc-intelligence-cover-image-matchcraft-vendasta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\/\/www.vendasta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.vendasta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PPC Intelligence: Competitive Analysis and Optimization Techniques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"name\":\"Vendasta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"width\":715,\"height\":715,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vendasta\",\"https:\/\/x.com\/vendasta\",\"https:\/\/www.instagram.com\/vendasta\/\",\"https:\/\/www.linkedin.com\/company\/vendasta\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620\",\"name\":\"Maria Selvam Amalraj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fc6b9fda0e943942c935270d4ae05bd424d4f3e3ecf5623316368d23aa2c86f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fc6b9fda0e943942c935270d4ae05bd424d4f3e3ecf5623316368d23aa2c86f?s=96&d=mm&r=g\",\"caption\":\"Maria Selvam Amalraj\"},\"description\":\"Maria Selvam Amalraj is a Content Specialist at Vendasta. With over a decade of experience as a storyteller and writer across various niches, he excels at breaking down complex concepts into easily understandable knowledge through his unique writing style. When he's not tapping away at his keyboard, he enjoys watching movies, reading thrillers, playing table tennis, and exploring beautiful places.\",\"url\":\"https:\/\/www.vendasta.com\/blog\/author\/msamalraj\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PPC Intelligence: Competitive Analysis and Optimization","description":"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"PPC Intelligence: Competitive Analysis and Optimization Techniques","og_description":"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.","og_url":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/","og_site_name":"Vendasta Blog","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2024-09-12T14:18:15+00:00","article_modified_time":"2025-10-22T17:08:18+00:00","og_image":[{"width":1900,"height":1030,"url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp","type":"image\/webp"}],"author":"Maria Selvam Amalraj","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"Maria Selvam Amalraj","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/"},"author":{"name":"Maria Selvam Amalraj","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620"},"headline":"PPC Intelligence: Competitive Analysis and Optimization Techniques","datePublished":"2024-09-12T14:18:15+00:00","dateModified":"2025-10-22T17:08:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/"},"wordCount":2980,"commentCount":0,"publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp","articleSection":["Digital Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/","url":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/","name":"PPC Intelligence: Competitive Analysis and Optimization","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp","datePublished":"2024-09-12T14:18:15+00:00","dateModified":"2025-10-22T17:08:18+00:00","description":"Gain an edge with PPC intelligence. Learn how to analyze competitor ads, optimize your spend, and find hidden opportunities in search data.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#primaryimage","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/09\/ppc-intelligence-cover-image-matchcraft-vendasta.webp","width":1900,"height":1030,"caption":"ppc-intelligence-cover-image-matchcraft-vendasta"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/blog\/ppc-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.vendasta.com\/blog\/"},{"@type":"ListItem","position":3,"name":"PPC Intelligence: Competitive Analysis and Optimization Techniques"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/blog\/#website","url":"https:\/\/www.vendasta.com\/blog\/","name":"Vendasta Blog","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/blog\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","width":715,"height":715,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620","name":"Maria Selvam Amalraj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fc6b9fda0e943942c935270d4ae05bd424d4f3e3ecf5623316368d23aa2c86f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fc6b9fda0e943942c935270d4ae05bd424d4f3e3ecf5623316368d23aa2c86f?s=96&d=mm&r=g","caption":"Maria Selvam Amalraj"},"description":"Maria Selvam Amalraj is a Content Specialist at Vendasta. With over a decade of experience as a storyteller and writer across various niches, he excels at breaking down complex concepts into easily understandable knowledge through his unique writing style. When he's not tapping away at his keyboard, he enjoys watching movies, reading thrillers, playing table tennis, and exploring beautiful places.","url":"https:\/\/www.vendasta.com\/blog\/author\/msamalraj\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/users\/117"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/comments?post=116070"}],"version-history":[{"count":9,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116070\/revisions"}],"predecessor-version":[{"id":23393942,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116070\/revisions\/23393942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media\/124572"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media?parent=116070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/categories?post=116070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/tags?post=116070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}