{"id":116048,"date":"2024-01-23T16:09:36","date_gmt":"2024-01-23T22:09:36","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=116048"},"modified":"2026-01-09T03:16:18","modified_gmt":"2026-01-09T03:16:18","slug":"how-connect-benefits-partners","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/","title":{"rendered":"How Connect Benefits Partners: The Future of Advertising Success"},"content":{"rendered":"<p>At Vendasta, we understand that empowering our Partners is the key to driving campaign success.<\/p>\n<p>That\u2019s why we\u2019re thrilled to introduce Vendasta\u2019s advertising platform, <a role=\"link\" href=\"\/matchcraft\">MatchCraft Connect<\/a>, a solution designed to make achieving the results you are after even easier (without going over budget, of course).<\/p>\n<p>So, if you\u2019re reading this article, you might be asking yourself, \u201cWhat\u2019s in it for me?\u201d Well, we\u2019re glad you asked. In this article, we will cover how Connect benefits Partners in eight ways.<\/p>\n<p>Need more info? For more details, we break down the core benefits below.<\/p>\n[et_pb_section global_module=\"115623 \"][\/et_pb_section]\n<p><strong>For an even deeper dive into Connect, check out these insightful articles:<\/strong><\/p>\n<ul>\n<li><a role=\"link\" href=\"\/blog\/what-is-a-connect-account\/\">What is a Connect Account?<\/a><\/li>\n<li><a role=\"link\" href=\"\/blog\/benefits-of-google-connect\/\" >The Benefits of Google Connect<\/a><\/li>\n<li><a role=\"link\" href=\"\/blog\/how-to-get-the-most-out-of-your-connect-account\/\">How to Get the Most Out of Your Connect Account<\/a><\/li>\n<\/ul>\n<h2>8 Ways Connect Benefits Partners<\/h2>\n<p>In digital advertising, we know flexibility, speed, and innovation are key, so we designed Connect to deliver on all these fronts. From bidirectional edits to swift data migrations and real-time access to Google Ads beta features, Connect could be your ticket to a more agile and powerful advertising strategy.<\/p>\n<p>Find out for yourself by taking a look at these <strong>eight ways Connect benefits Partners<\/strong>.<\/p>\n<h3>1. Bidirectional Edits<\/h3>\n<p>Connect liberates Partners from the shackles of limited editing options. Now, bidirectional edits can be seamlessly executed directly in the Vendasta MatchCraft platform or by third-party editors. Enjoy the flexibility you deserve to optimize your clients\u2019 campaigns effortlessly.<\/p>\n<h3>2. Swift Data Migrations<\/h3>\n<p>Say goodbye to lengthy data migrations, information loss, and other stressful complications that come with data transfers. Connect empowers Partners by offering the ability to link individual Google Ads accounts directly to the MatchCraft platform.<\/p>\n<h3>3. Real-Time Visibility<\/h3>\n<p>Experience immediate visibility of changes made to campaigns and accounts. Unlike the average hour delay found in Standard accounts, Connect ensures that your modifications are reflected instantly, providing you with the agility needed to get an edge over the competition.<\/p>\n<h3>4. Google Ads Beta Features<\/h3>\n<p>Don\u2019t miss out on cutting-edge\u00a0<a role=\"link\" href=\"\/blog\/google-connect-campaigns\/\">Google Ads beta features<\/a>. Connect accounts provide you access to features not currently supported in the Google Ads API. Connect allows you to stay ahead of the curve and leverage the latest innovations to supercharge your campaigns and win more bids.<\/p>\n<h3>5. Expanded Integrations<\/h3>\n<p>Connect expands your horizons by allowing Partners to use the Google Ads UI for detailed settings and integrations. These features make it easy to explore new possibilities for your advertising strategies.<\/p>\n<h3>6. Seamless Adoption<\/h3>\n<p>Concerned about disruptions during adoption? We get you. That\u2019s why we took every measure possible to ensure most standard MatchCraft accounts can be smoothly converted to Connect without any interruption to active campaigns. That way, you and your clients can always enjoy a seamless transition to a more powerful and flexible solution.<\/p>\n<h3>7. Maximize Resources<\/h3>\n<p>Connect isn\u2019t just about features; it\u2019s about maximizing the resources that are available to you in the MatchCraft platform. Leverage the power of our AI tools for copy and ad suggestions, Bing Search Segment mirroring, and a myriad of other features to save time, money, and manpower\u2014ensuring you get the most out of your advertising efforts.<\/p>\n<h3>8. Partners are Making the Switch<\/h3>\n<p>Over the last 12 months, we\u2019ve witnessed a <strong>435% increase<\/strong> in Partner Adoption, highlighting the growing recognition of the power of Connect. Simultaneously, Connect Account creations have seen <strong>2951% growth<\/strong> in the same period. The numbers speak for themselves\u2014Partners and clients are making the switch and reaping the rewards.<\/p>\n<p>In a nutshell, Connect is more than a platform upgrade; it\u2019s a Partner-centric solution crafted to unlock your campaign\u2019s full potential, helping you reach more people and achieve better results.<\/p>\n<p>Are you new? <span style=\"font-weight: 400;\">Maximize your clients&#8217; ad budgets with Vendasta MatchCraft and learn more about Vendasta\u2019s other AI-powered marketing and customer engagement tools. <\/span><strong><a href=\"\/request-demo\/\">Request a demo<\/a><\/strong><span style=\"font-weight: 400;\"> today!\u00a0<\/span><\/p>\n<p><em>This blog was originally published on MatchCraft.com and has been migrated to Vendasta.com as part of Vendasta&#8217;s acquisition of MatchCraft. We\u2019ve preserved the content to ensure you continue to have access to the valuable insights and information shared here.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Vendasta, we understand that empowering our Partners is the key to driving campaign success. That\u2019s why we\u2019re thrilled to introduce Vendasta\u2019s advertising platform, MatchCraft Connect, a solution designed to make achieving the results you are after even easier (without going over budget, of course). So, if you\u2019re reading this article, you might be asking [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":125960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1859],"tags":[],"class_list":["post-116048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendasta Connect: Core Benefits for Our Agency Partners<\/title>\n<meta name=\"description\" content=\"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Connect Benefits Partners: The Future of Advertising Success\" \/>\n<meta property=\"og:description\" content=\"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-23T22:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T03:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"877\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jenny Keohane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenny Keohane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\"},\"author\":{\"name\":\"Jenny Keohane\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/57778df72ba690c89f5f894587e48258\"},\"headline\":\"How Connect Benefits Partners: The Future of Advertising Success\",\"datePublished\":\"2024-01-23T22:09:36+00:00\",\"dateModified\":\"2026-01-09T03:16:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp\",\"articleSection\":[\"Digital Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\",\"name\":\"Vendasta Connect: Core Benefits for Our Agency Partners\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp\",\"datePublished\":\"2024-01-23T22:09:36+00:00\",\"dateModified\":\"2026-01-09T03:16:18+00:00\",\"description\":\"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp\",\"width\":877,\"height\":431,\"caption\":\"How Connect Benefits Partners\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Vendasta\",\"item\":\"https:\/\/www.vendasta.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.vendasta.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Connect Benefits Partners: The Future of Advertising Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"name\":\"Vendasta Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\",\"name\":\"Vendasta\",\"url\":\"https:\/\/www.vendasta.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"contentUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png\",\"width\":715,\"height\":715,\"caption\":\"Vendasta\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vendasta\",\"https:\/\/x.com\/vendasta\",\"https:\/\/www.instagram.com\/vendasta\/\",\"https:\/\/www.linkedin.com\/company\/vendasta\/\"],\"description\":\"Vendasta is an AI customer acquisition and engagement platform.\",\"email\":\"marketing@vendasta.com\",\"legalName\":\"Vendasta Technologies Limited\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/57778df72ba690c89f5f894587e48258\",\"name\":\"Jenny Keohane\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/808adbd9e11f0230e04bd5ba69a642902c4260604c9af3d319faba391feb44b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/808adbd9e11f0230e04bd5ba69a642902c4260604c9af3d319faba391feb44b6?s=96&d=mm&r=g\",\"caption\":\"Jenny Keohane\"},\"description\":\"Jenny Keohane is the Senior Manager of Content &amp; SEO at Vendasta. From her beginnings as a passionate content writer to her current role in strategy and leadership, Jenny has remained dedicated to crafting content that is not only results-driven but also valuable, relevant, and impactful for her audience.\",\"url\":\"https:\/\/www.vendasta.com\/blog\/author\/jenny-keohane\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vendasta Connect: Core Benefits for Our Agency Partners","description":"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/","og_locale":"en_US","og_type":"article","og_title":"How Connect Benefits Partners: The Future of Advertising Success","og_description":"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.","og_url":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/","og_site_name":"Vendasta Blog","article_publisher":"https:\/\/www.facebook.com\/vendasta","article_published_time":"2024-01-23T22:09:36+00:00","article_modified_time":"2026-01-09T03:16:18+00:00","og_image":[{"width":877,"height":431,"url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp","type":"image\/webp"}],"author":"Jenny Keohane","twitter_card":"summary_large_image","twitter_creator":"@vendasta","twitter_site":"@vendasta","twitter_misc":{"Written by":"Jenny Keohane","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#article","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/"},"author":{"name":"Jenny Keohane","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/57778df72ba690c89f5f894587e48258"},"headline":"How Connect Benefits Partners: The Future of Advertising Success","datePublished":"2024-01-23T22:09:36+00:00","dateModified":"2026-01-09T03:16:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/"},"wordCount":687,"publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp","articleSection":["Digital Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/","url":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/","name":"Vendasta Connect: Core Benefits for Our Agency Partners","isPartOf":{"@id":"https:\/\/www.vendasta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp","datePublished":"2024-01-23T22:09:36+00:00","dateModified":"2026-01-09T03:16:18+00:00","description":"Discover how Connect benefits Partners with the MatchCraft Platform. Download our one-pager today to enhance your campaign performance.","breadcrumb":{"@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#primaryimage","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/01\/How-Connect-Benefits-Partners.webp","width":877,"height":431,"caption":"How Connect Benefits Partners"},{"@type":"BreadcrumbList","@id":"https:\/\/www.vendasta.com\/blog\/how-connect-benefits-partners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Vendasta","item":"https:\/\/www.vendasta.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.vendasta.com\/blog\/"},{"@type":"ListItem","position":3,"name":"How Connect Benefits Partners: The Future of Advertising Success"}]},{"@type":"WebSite","@id":"https:\/\/www.vendasta.com\/blog\/#website","url":"https:\/\/www.vendasta.com\/blog\/","name":"Vendasta Blog","description":"","publisher":{"@id":"https:\/\/www.vendasta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vendasta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vendasta.com\/blog\/#organization","name":"Vendasta","url":"https:\/\/www.vendasta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","contentUrl":"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2026\/04\/vendasta-icon-transp.png","width":715,"height":715,"caption":"Vendasta"},"image":{"@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vendasta","https:\/\/x.com\/vendasta","https:\/\/www.instagram.com\/vendasta\/","https:\/\/www.linkedin.com\/company\/vendasta\/"],"description":"Vendasta is an AI customer acquisition and engagement platform.","email":"marketing@vendasta.com","legalName":"Vendasta Technologies Limited"},{"@type":"Person","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/57778df72ba690c89f5f894587e48258","name":"Jenny Keohane","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/808adbd9e11f0230e04bd5ba69a642902c4260604c9af3d319faba391feb44b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/808adbd9e11f0230e04bd5ba69a642902c4260604c9af3d319faba391feb44b6?s=96&d=mm&r=g","caption":"Jenny Keohane"},"description":"Jenny Keohane is the Senior Manager of Content &amp; SEO at Vendasta. From her beginnings as a passionate content writer to her current role in strategy and leadership, Jenny has remained dedicated to crafting content that is not only results-driven but also valuable, relevant, and impactful for her audience.","url":"https:\/\/www.vendasta.com\/blog\/author\/jenny-keohane\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/comments?post=116048"}],"version-history":[{"count":2,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116048\/revisions"}],"predecessor-version":[{"id":23398479,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/posts\/116048\/revisions\/23398479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media\/125960"}],"wp:attachment":[{"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/media?parent=116048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/categories?post=116048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vendasta.com\/blog\/wp-json\/wp\/v2\/tags?post=116048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}