{"id":116017,"date":"2024-04-25T14:18:07","date_gmt":"2024-04-25T20:18:07","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=116017"},"modified":"2025-11-04T01:43:42","modified_gmt":"2025-11-04T01:43:42","slug":"how-to-sell-matchcraft-connect","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/how-to-sell-matchcraft-connect\/","title":{"rendered":"How to Sell MatchCraft Connect to Your Clients"},"content":{"rendered":"

Selling your customers on Vendasta MatchCraft<\/a><\/strong>\u00a0is more than just pitching a product\u2014it’s about helping <\/span>you<\/span><\/em> help your clients better achieve their business goals with tools and solutions designed to make the process a heck of a lot easier.\u00a0<\/span><\/p>\n

Let\u2019s be honest; nobody likes being sold to.\u00a0<\/span><\/p>\n

Organic selling involves fully understanding Connect\u2019s range of features, directly addressing client needs, and building a stronger level of trust through personalized support.<\/span><\/p>\n

In many ways, this article is about helping you \u201cConnect the dots\u201d to make the sale as natural-feeling as possible (pun intended).<\/span><\/p>\n

We’ll explore actionable tips for maximizing your efforts and introduce a white-label resource you can download and use in conversations with clients (plus how to use it).\u00a0<\/span><\/p>\n

Alright, so here\u2019s what you need to know.<\/span><\/p>\n[et_pb_section global_module=\"115614 \"][\/et_pb_section]\n

Tips for Selling MatchCraft Connect<\/h2>\n

Highlight the Benefits<\/h3>\n

First, begin by discussing the key features and advantages of MatchCraft Connect. Highlight things like its ability to streamline campaign management through bi-directional editing, optimize ad spend, and provide real-time updates.<\/span><\/p>\n

Emphasize how these benefits align with your client’s specific needs and objectives and how they contribute to their overall success in a much better way than their standard account.<\/span><\/p>\n

For more highlights on benefits and specific pain points Connect addresses, check out our one-pager: <\/span>How Connect Benefits Local Businesses<\/span><\/a>.<\/span><\/p>\n

\"Unlocking<\/strong><\/p>\n

Know Your Audience<\/h3>\n

This is a given, but it’s a good call to tailor your pitch to the specific needs and challenges of your clients. Understand their industry, target audience, and business goals to position Connect as a perfectly tailored solution that\u2019s perfect for them.<\/span><\/p>\n

By demonstrating a deep understanding of their needs and how Connect can better tackle them, you can build rapport and a stronger case for upgrading.<\/span><\/p>\n

Showcase Success Stories<\/h3>\n

Share case studies or testimonials that illustrate Connect\u2019s effectiveness in driving results for businesses similar to your clients’. Highlight specific metrics and outcomes to provide tangible evidence of the platform’s value.\u00a0<\/span><\/p>\n

Real-world success stories better resonate with clients than even the strongest marketing tactic. Seeing other happy clients who work with you get impressive results helps them envision the potential impact on their own business.<\/span><\/p>\n

Provide Training and Support<\/h3>\n

With anything new, a learning curve is bound to happen. Reassure clients that they will receive comprehensive training and ongoing support to maximize their use of this new solution.\u00a0<\/span><\/p>\n

Offer personalized <\/span>training sessions<\/strong>, <\/span>tutorials<\/strong>, and <\/span>resources<\/strong> to help clients better understand things. By investing in their success, you strengthen the client-provider relationship and foster long-term loyalty.<\/span><\/p>\n

Need help?<\/strong> Don\u2019t hesitate to contact your account manager with any questions or need additional resources.<\/span><\/p>\n

Address Concerns<\/h3>\n

Anticipate and address any potential objections or concerns clients may have about adopting MatchCraft Connect. Common concerns may include <\/span>cost<\/strong>, <\/span>complexity<\/strong>, or if it <\/span>integrates with existing systems<\/strong>.\u00a0<\/span><\/p>\n

Listen actively to client feedback and provide transparent, informative responses to alleviate their concerns.<\/span><\/p>\n

For an even deeper dive into Connect, check out these articles:<\/strong><\/p>\n