{"id":115963,"date":"2023-12-14T14:07:22","date_gmt":"2023-12-14T20:07:22","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=115963"},"modified":"2025-10-20T22:09:58","modified_gmt":"2025-10-20T22:09:58","slug":"benefits-of-google-connect","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/benefits-of-google-connect\/","title":{"rendered":"The Benefits of Google Connect"},"content":{"rendered":"

As we wave goodbye to 2023, Vendasta MatchCraft is thrilled to recap the array of new Connect solutions<\/strong> that have emerged throughout the year.<\/span><\/p>\n

From the introduction of Google Connect to <\/span>Bing Ads mirroring<\/span>, we\u2019ve achieved a lot in the last 12 months, and we are excited to show you!\u00a0<\/span><\/p>\n

Let\u2019s take a look at the benefits of Connect.<\/span><\/p>\n[et_pb_section global_module=\"115614 \"][\/et_pb_section]\n

Introducing Google Connect<\/span><\/h2>\n

We\u2019ve heard you and have been busy working to make the MatchCraft platform even better for users.<\/strong><\/p>\n

Our <\/span>Google Connect<\/span><\/a> solution is designed to break the constraints previously limiting the MatchCraft platform. <\/span><\/p>\n

Unlike before, where our platform supported only what was available through the Google Ads API, Google Connect opens the door to a plethora of features and benefits, including:<\/span><\/p>\n

Expanded Google Ads UI Access<\/span><\/h3>\n

Connect accounts can now utilize the Google Ads user interface (UI) to access targeting and detailed settings not supported via the MatchCraft UI or application programming interface (API). This includes features like image extensions and even auto-applied recommendations.<\/span><\/p>\n

Exploration of Beta Features<\/span><\/h3>\n

Google Connect empowers accounts to explore and leverage Google Ads Beta features not currently supported in the Google Ads API, offering a sneak peek into these new and cutting-edge advertising capabilities.<\/span><\/p>\n

Use of External Tools<\/span><\/h3>\n

Connect accounts gain the flexibility to use non-MatchCraft tools for editing, such as Google Ads Editors, adding an extra layer of versatility to campaign management.<\/span><\/p>\n

Support for Google Video Campaigns<\/span><\/h3>\n

While currently a reporting-only segment type due to Google limitations, Connect accounts can access and report on <\/span>Google Video<\/span> campaigns, providing valuable insights in real-time\u2014which can make all the difference for a YouTube campaign.<\/span><\/p>\n

Streamlined Account Linking<\/span><\/h3>\n

The migration process is simplified with the ability to link individual Google Ads accounts to the MatchCraft platform<\/a>. As a result, it eliminates the need for a data migration process through programs like Wasabi.<\/p>\n

Enhanced Segment Support<\/span><\/h3>\n

Google Connect introduces support for creating and linking <\/span>Google Performance Max<\/span> segments and <\/span>Google<\/span> Displ<\/span>a<\/span>y<\/span> segments, offering a comprehensive approach to campaign strategies.<\/span><\/p>\n

Bing Search Segment Mirroring<\/span><\/h3>\n

Create Bing Search segments that mirror Google Search segments, streamlining the process and ensuring a consistent approach across both platforms.<\/span><\/p>\n

Image Extensions in Google Search Segments<\/span><\/h3>\n

Enjoy the benefits of Image Extensions in Google Search segments, enhancing the visual appeal of your ads and increasing your chances of conversion.<\/span><\/p>\n

Account-level Negative Keyphrases<\/span><\/h3>\n

Connect accounts can leverage account-level negative keyphrases<\/a> in Google Ads, providing enhanced control over campaign targeting.<\/span><\/p>\n

Future Benefits Coming to Connect Accounts<\/span><\/h2>\n

Multichannel Integration<\/span><\/h3>\n

Connect accounts are poised to benefit from the ability to mix Google Ads with other channels, like Facebook and Yelp, fostering a more holistic approach to your advertising strategies.<\/span><\/p>\n

This is all in addition to what our platform offers today:<\/strong><\/p>\n