{"id":114224,"date":"2024-10-02T08:30:16","date_gmt":"2024-10-02T14:30:16","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=114224"},"modified":"2026-04-28T19:50:55","modified_gmt":"2026-04-28T19:50:55","slug":"franchise-marketing","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/","title":{"rendered":"The Ultimate Guide to Franchise Marketing: Increase Same-Store Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know there are over 806,270 franchise establishments in the USA, generating a whopping $825 billion in revenue?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The franchising industry is booming, fueled by evolving technology and shifting consumer behaviors. With this rapid growth, it&#8217;s more critical than ever for franchisors to have a well-crafted <\/span><strong>franchise marketing<\/strong><span style=\"font-weight: 400;\"> plan to stay competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a franchisor aiming to boost same-store sales in 2024 and beyond, this guide is your go-to resource. We&#8217;ll explore cutting-edge strategies, from leveraging AI to mastering omnichannel marketing, that will help you thrive in today\u2019s complex franchise landscape.<\/span><\/p>\n[et_pb_section global_module=\"114270 \"][\/et_pb_section]\n<h2><strong>What Is Franchise Marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Franchise marketing<\/span><span style=\"font-weight: 400;\"> refers to the unique strategies and efforts used to promote a franchise system, encompassing both the franchisor (the brand) and the franchisees (individual locations). It involves a mix of national branding and local, customer-focused initiatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other types of businesses, franchise marketing operates on two distinct levels\u2014brand-wide promotion led by the franchisor and localized marketing driven by individual franchisees. This balance ensures the franchise&#8217;s overall identity stays strong while allowing each location to connect with its local community.<\/span><\/p>\n<h3><strong>How Franchise Marketing Differs From Other Business Marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Business marketing involves just selling products or services, and a single owner manages all marketing efforts. Meanwhile, <a href=\"\/blog\/franchise-digital-marketing\/\">franchise marketing<\/a> is like a beast that sells a business model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Franchise marketing splits responsibilities between the franchisor and franchisees. A standalone business may focus all its energy on local customers, while franchises must manage both nationwide brand consistency and local marketing tactics.<\/span><\/p>\n<p><strong>Franchisor&#8217;s Role:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing overall brand identity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensuring consistency across locations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing large-scale promotions, such as TV ads or digital campaigns.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Franchisee&#8217;s Role:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging with a specific customer base.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalizing strategies for local markets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using localized events and marketing initiatives to drive traffic.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The beauty of franchise marketing lies in the synergy of these two roles, creating harmony between a unified brand vision and the unique needs of local markets.\u00a0<\/span><\/p>\n<h3><strong>Franchisor Marketing (Brand Level) vs. Franchisee Marketing (Local Level)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Franchisor marketing and franchisee marketing operate on two distinct levels, each serving a specific purpose within the franchise system.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Franchisor Marketing:<\/strong><span style=\"font-weight: 400;\"> The franchisor focuses on promoting the overall brand image; creating large-scale campaigns that build nationwide or global recognition. Their goal is to maintain consistency in messaging, visuals, and brand experience across all locations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Franchisee Marketing:<\/strong><span style=\"font-weight: 400;\"> Franchisees, on the other hand, focus on the local market. Their goal is to drive traffic to their specific location by tailoring marketing efforts to suit the preferences and needs of their community. This includes local advertising, community engagement, and customized promotions that resonate with their customer base, while still adhering to the brand guidelines set by the franchisor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, McDonald\u2019s runs large-scale campaigns, like the <\/span><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><a href=\"https:\/\/brandingstrategyinsider.com\/brand-relevance-the-strategy-behind-mcdonalds-im-lovin-it\/\"><i><span style=\"font-weight: 400;\">I&#8217;m Lovin&#8217; It<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">&#8220;<\/span><\/i><span style=\"font-weight: 400;\"> slogan or special promotions for limited-time menu items (e.g., McRib), but at the same time, the franchises have the flexibility to promote regional items (such as McLobster in the Northeast) or participate in community events to cater to local tastes and preferences.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114229 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Mcdonalds.webp\" alt=\"franchise-marketing: mcdonalds, marketing example, vendasta\" width=\"600\" height=\"365\" \/><\/p>\n<h2><strong>Common Franchise Marketing Challenges<\/strong><\/h2>\n<h3><strong>Maintaining Brand Consistency Across Locations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While franchisees often have the autonomy to make localized decisions, inconsistencies in messaging or visual branding can arise. This can confuse customers who expect a uniform experience across all locations, weakening the brand&#8217;s overall identity and impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When different franchisees use varied fonts, colors, or tones, it risks diluting the brand and reducing customer trust. To overcome this, franchisors need to implement <\/span><a href=\"\/\"><span style=\"font-weight: 400;\">centralized marketing systems and tools<\/span><\/a><span style=\"font-weight: 400;\"> that provide franchisees with approved templates, assets, and guidelines.<\/span><\/p>\n<h3><strong>Balancing Local and National Marketing Needs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the trickiest aspects of franchise marketing is finding the right balance between local and national marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the one hand, franchisees know their communities best\u2014they understand the local culture, preferences, and trends that can make their marketing more relevant. They want the freedom to create promotions that appeal specifically to their audience. On the other hand, the franchisor needs to maintain a cohesive brand image across all locations, ensuring that messaging aligns with the national marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This dynamic can create some tension, as franchisees often push for more control over local campaigns while the franchisor focuses on broader, brand-wide objectives. Striking this balance is essential but can be challenging.<\/span><\/p>\n<p><strong>The solution?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Open communication and the right tools. By leveraging centralized marketing platforms that provide brand-compliant templates and campaigns, franchisees can customize promotions to fit their local market while still aligning with the overarching <\/span><a href=\"\/blog\/brand-management-strategies\/\"><span style=\"font-weight: 400;\">brand strategy<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><strong>Coordinating Marketing Efforts Across Franchisees<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Every franchisee operates in a unique environment, with different customer bases, budgets, and even operational challenges. This makes rolling out large-scale, brand-wide campaigns tricky. What works in one region might not be as effective in another, and franchisees might not have the resources, time, or expertise to implement these initiatives as intended.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To address this, franchisors need to provide clear, actionable resources and support.\u00a0<\/span>A centralized\u00a0<a href=\"\/blog\/franchise-tech-stack\/\" target=\"_blank\" rel=\"noopener\">franchise tech stack,<\/a> including marketing platforms, training, and standardized templates, can help ensure that even the smallest franchisees can participate effectively.<\/p>\n<h2><strong>Key Franchise Marketing Trends for 2024<\/strong><\/h2>\n<h3><strong>Personalization &amp; Customer Experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is no longer just a buzzword\u2014it\u2019s a must-have in franchise marketing. Today\u2019s consumers expect brands to know who they are, what they like, and how they want to be engaged. This is where <\/span><a href=\"\/solutions\/franchises\/\"><span style=\"font-weight: 400;\">AI-powered solutions for franchises<\/span><\/a><span style=\"font-weight: 400;\"> come in, enabling them to create highly personalized outreach that resonates with local customers without compromising the overall brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine walking into your favorite coffee shop, and they already know your order before you say a word\u2014that\u2019s the kind of personalized experience customers are craving. AI helps franchises deliver this on a larger scale, using data to customize marketing efforts like email campaigns, ads, and even in-store experiences based on customer preferences and behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For franchises, the magic happens when you can tailor these experiences to specific local markets while keeping the brand message consistent across all locations.\u00a0<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> Vendasta\u2019s <\/span><strong><a href=\"\/ai-workforce\/\">AI-powered marketing tools<\/a><\/strong><span style=\"font-weight: 400;\"> make it easy for franchises to craft personalized outreach campaigns that hit the mark for local customers, all while maintaining brand consistency in multiple locations.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114226 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/ai-tools-1-vendasta-2.webp\" alt=\"franchise-marketing: ai-powered marketing tool, write with ai, vendasta\" width=\"1150\" height=\"777\" \/><\/span><\/i><\/p>\n<h3><strong>Omnichannel Marketing<\/strong><\/h3>\n<p><strong>Omnichannel Marketing: The Power of Consistency<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Customers interact with brands across multiple channels\u2014whether it&#8217;s searching online, scrolling through social media, or walking into a store. For franchises, the key to success is ensuring consistency across all these touchpoints. This is where omnichannel marketing comes in, tying together everything from <\/span><a href=\"\/blog\/local-seo-for-franchises\/\"><span style=\"font-weight: 400;\">local SEO for franchises<\/span><\/a><span style=\"font-weight: 400;\"> and social media to email campaigns and in-store promotions into one seamless experience.<\/span><\/p>\n<p><strong>Why is this important?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When customers receive a consistent message, it builds trust and reinforces the brand. Inconsistency can confuse customers, while <\/span><a href=\"\/blog\/omnichannel-marketing-automation\/\"><span style=\"font-weight: 400;\">omnichannel marketing<\/span><\/a><span style=\"font-weight: 400;\"> ensures that no matter how customers engage with your franchise, they get the same great experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> If you\u2019re a franchisor looking to maintain consistency across both digital and physical channels, explore Vendasta\u2019s exclusive franchise marketing software solutions. From optimizing <\/span><strong><a href=\"\/local-listings\/local-seo\/\">local SEO<\/a><\/strong><span style=\"font-weight: 400;\"> to managing<\/span> <strong><a href=\"\/social-media\/social-marketing\/\">social media marketing<\/a><\/strong> <span style=\"font-weight: 400;\">and email campaigns, we ensure all marketing efforts are in sync with in-store promotions that enhance customer engagement and sales.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114231 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/book-a-fashion-consultation.webp\" alt=\"franchise-marketing: omni channel marketing, social media, vendasta\" width=\"1260\" height=\"812\" \/><\/p>\n<h3><strong>AI &amp; Automation in Franchise Marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">AI and automation tools are no longer just futuristic concepts\u2014they\u2019re here, and they\u2019re streamlining everything from advertising to customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For franchises, this means saving time, cutting costs, and driving more effective marketing strategies, all while focusing on what truly matters: increasing same-store sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"\/conversations-ai\/\"><span style=\"font-weight: 400;\">AI-powered chatbots<\/span><\/a><span style=\"font-weight: 400;\"> can handle customer inquiries 24\/7, and a data-driven platform can automatically adjust your advertising strategy based on real-time performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the real magic happens when AI turns data into actionable insights. By analyzing customer behavior, AI can suggest which promotions are likely to resonate with local audiences or how to adjust pricing to maximize sales. The result? More local leads, higher engagement, and a boost in same-store sales.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> Vendasta\u2019s AI-powered tools are designed specifically for franchisors, allowing them to automate key aspects of local marketing\u2014from SEO optimization to <\/span><strong><a href=\"\/reputation\/reputation-ai\/\">reputation management<\/a><\/strong><span style=\"font-weight: 400;\">. By streamlining these processes, you can increase local leads and drive higher sales, all while maintaining brand consistency.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114230 size-large\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Vendastas-Reputation-Management-tools.webp\" alt=\"franchise-marketing: reputation management, vendasta\" width=\"1080\" height=\"675\" \/><\/p>\n<h3><strong>Data-Driven Decision Making<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days of guessing which marketing tactics will work\u2014today, it\u2019s all about using real-time insights to drive actions that boost sales and improve customer engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging data to track customer behavior and franchise performance, franchises can make smarter, faster decisions that lead to better outcomes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytics allow franchisors and franchisees to see exactly how their marketing efforts are performing. Are certain locations seeing higher traffic after a promotion? Is one customer demographic responding better to a new product or service?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By analyzing this data, franchise owners can tailor their strategies to meet the specific needs of their market, maximizing effectiveness across the board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro Tip:<\/strong> With Vendasta\u2019s<\/span> <strong>analytics dashboard and <\/strong><a href=\"\/platform\/business-app\/executive-report\/\"><strong>executive report<\/strong><span style=\"font-weight: 400;\">,<\/span><\/a><span style=\"font-weight: 400;\"> franchisors can easily track the marketing performance of franchisees across multiple locations. From local campaigns to national strategies, Vendasta provides the insights needed to make data-driven decisions and seamless control.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114227 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/a-listings-1.webp\" alt=\"franchise-marketing: executive report, snapshot report, vendasta\" width=\"1280\" height=\"948\" \/><\/p>\n<h2><strong>How to Build an Effective Franchise Digital Marketing Strategy<\/strong><\/h2>\n<h3><strong>1. Local SEO for Franchise Locations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine walking down the street searching for a specific service or product. If a franchise location isn&#8217;t showing up in local searches or on Google Maps, potential customers will turn to competitors who are more visible. Optimizing each franchise\u2019s <\/span><a href=\"\/blog\/google-business-profile-management\/\"><span style=\"font-weight: 400;\">Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\"> (formerly Google My Business) and ensuring listings in local directories are accurate is key to dominating local searches.<\/span><\/p>\n<h4>Tips for Franchisees: Optimizing for Local Keywords<\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Claim and optimize Google Business Profiles (GBP)<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Make sure each location has a claimed and updated GBP with the correct address, phone number, business hours, and relevant categories.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Add high-quality photos<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> This can improve engagement on your listing and even affect search rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Encourage customer reviews<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Positive reviews not only improve trust but also help local rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use localized content<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> On the website, include city-specific pages or blog posts that address the needs of the local audience.<\/span><\/li>\n<\/ul>\n<h4><strong>How Can Vendasta Help?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you want to enhance your franchisees\u2019 local listing and optimize Google Business Profiles, Vendasta\u2019s <\/span><strong><a href=\"\/local-listings\/listing-sync-pro\/\">Listing Pro Sync<\/a><\/strong><span style=\"font-weight: 400;\"> has got you covered. You can easily update local business information in real-time, manage duplicate listings, and ensure high ranking in local search results.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114228 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Listing-Sync.webp\" alt=\"franchise-marketing: listing sync pro, vendasta\" width=\"1098\" height=\"906\" \/><\/p>\n<h3><strong>2. Social Media Marketing for Franchises<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Managing social media for a single business is already a handful, so imagine handling it for <\/span><a href=\"\/blog\/multi-location-businesses\/\"><span style=\"font-weight: 400;\">multi-location businesses.<\/span><\/a><span style=\"font-weight: 400;\"> It can be a bit overwhelming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep things organized and effective:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Create a centralized social media strategy:<\/strong><span style=\"font-weight: 400;\"> Define your brand voice, messaging, and goals.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Empower franchisees with localized content<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> While consistency is important, giving individual locations the flexibility to post content that resonates with their specific audience adds a personal touch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use a content calendar<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Plan content in advance to keep things running smoothly and avoid last-minute scrambles. This also ensures your messaging aligns with promotions, holidays, or special events across all locations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Assign roles and permissions<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Give franchisees the right tools and access to manage their own social media, but set clear guidelines and permissions to maintain brand integrity.<\/span><\/li>\n<\/ul>\n<h4><strong>The Role of User-Generated Content (UGC) and Influencer Marketing<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Leveraging <\/span><a href=\"\/blog\/benefits-user-generated-content\/\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\"> (UGC) is a brilliant way to engage local audiences. Encourage franchisees to ask customers to share their experiences on social media using branded hashtags. This not only boosts credibility but also creates authentic content that can be shared across multiple locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing is another powerful tool. Local influencers can help spread the word about franchise locations within their communities, driving foot traffic and building local loyalty. Franchisees should partner with influencers who align with the brand and have a strong local following.<\/span><\/p>\n<p><strong>How Can Vendasta Help?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Managing your franchisees\u2019 social media accounts across multiple locations doesn\u2019t have to be a logistical nightmare. Vendasta\u2019s <\/span><strong><a href=\"\/services\/social-media\/\">social media management<\/a><\/strong> <span style=\"font-weight: 400;\">services provide everything you need to post consistent, on-brand content across platforms. Plus, you can track and measure social media success with comprehensive analytics and insights.\u00a0\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114232 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/bargraph.webp\" alt=\"franchise-marketing: social media management, vendasta\" width=\"1188\" height=\"706\" \/><\/p>\n<h3><strong>3. Pay-Per-Click (PPC) Advertising<\/strong><\/h3>\n<p><a href=\"\/glossary\/pay-per-click-advertising\/\"><span style=\"font-weight: 400;\">Pay-per-click<\/span><\/a><span style=\"font-weight: 400;\"> (PPC) advertising is a powerful tool for franchises, helping them reach potential customers both nationally and locally. When executed well, PPC can drive immediate traffic, boost visibility, and increase conversions across multiple locations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to make the most of PPC:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>National PPC campaigns<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> These are great for building overall brand awareness and driving traffic to your website, where customers can learn more about your locations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Local PPC campaigns<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> On a local level, franchisees should focus on targeting ads to their specific geographic area, using location-based keywords.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Geo-targeting and ad scheduling<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Geo-targeting ensures your ads are only shown to customers within their service area and ad scheduling to run promotions during peak times, like lunch hours for a restaurant.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One challenge for franchises is aligning national campaigns with local efforts. While the corporate office may be running a nationwide promotion, individual locations might have their own local deals or seasonal offers. The key to success is coordination:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure that <\/span><strong>local promotions complement national campaigns<\/strong><span style=\"font-weight: 400;\">\u00a0rather than compete with them. For example, if the national office is promoting a new product, franchisees can tailor their local ads to highlight any related in-store events or discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a consistent message, but customize it for each location.<\/span><\/li>\n<\/ul>\n<p><strong>How Can Vendasta Help?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Vendasta\u2019s <\/span><strong><a href=\"\/advertising\/advertising-intelligence\/\">Advertising Intelligence<\/a><\/strong><span style=\"font-weight: 400;\"> platform makes it super easy for you to manage PPC campaigns for multiple franchise locations.\u00a0 From handling national and local campaigns and automating the process to gaining detailed insights into ad performance, you have everything under one roof. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114225 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/advertising-intelligence-2.webp\" alt=\"franchise-marketing: advertising intelligence, vendasta\" width=\"1046\" height=\"725\" \/><\/p>\n<h3><strong>4. Email Marketing &amp; Loyalty Programs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing and loyalty programs are a dynamic duo when it comes to keeping franchise customers engaged and coming back for more. With the right approach, you can build strong relationships with local customers while driving repeat business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips to get the most out of your email marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Personalize the content<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> People love emails that speak directly to them. Use customer data to personalize emails with their name, past purchase history, or location-specific deals.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Segment your audience<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Segment your email list based on factors like location, customer behavior, or preferences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Include local events and updates<\/strong><span style=\"font-weight: 400;\"><strong>: <\/strong>Incorporate local happenings into your emails. Whether it\u2019s a grand opening, community event, or local partnership, highlighting these can make your emails feel more relevant and engaging.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use eye-catching visuals<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Incorporate local flair by showcasing real photos from your franchise locations, local customers, or community events.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Loyalty programs are one of the best ways to keep customers coming back. Here\u2019s how franchises can leverage them effectively:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer points or discounts for repeat business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create local-only rewards.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage email sign-ups with loyalty benefits.<\/span><\/li>\n<\/ul>\n<p><strong>How Can Vendasta Help?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><strong>Vendasta\u2019s platform<\/strong><span style=\"font-weight: 400;\">, creating personalized, location-specific <\/span><strong><a href=\"\/platform\/marketing-automation\/\">email campaigns<\/a><\/strong><span style=\"font-weight: 400;\"> is a breeze for franchisees. You can easily design and send customized emails, automate campaigns, track performance, and more.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114152 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/customer-aquistion.webp\" alt=\"franchise-marketing: email campaigns, crm, vendasta\" width=\"1176\" height=\"994\" \/><\/p>\n<h2><strong>National vs. Local Franchise Marketing: Striking the Right Balance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Balancing <\/span><strong>national and local marketing<\/strong><span style=\"font-weight: 400;\"> is crucial for franchises, ensuring brand consistency while allowing each location to resonate with its community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break down the roles of franchisors and franchisees in this equation:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">National Campaigns: The Franchisor\u2019s Role<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A few key responsibilities of franchisors include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Crafting the brand\u2019s core identity<\/strong><span style=\"font-weight: 400;\"><strong>: <\/strong>This includes defining the brand\u2019s visual elements, messaging, and the overarching theme of campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Running nationwide campaigns<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Whether through TV, digital, or print advertising, national campaigns focus on building brand awareness and trust across broad regions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Providing marketing assets to franchisees<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Franchisors often supply customizable templates, guidelines, and other resources so franchisees can maintain brand consistency at the local level.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, <\/span><strong>Subway\u2019s \u201c<a href=\"https:\/\/medium.com\/@michaelcollins_21859\/subway-doesnt-have-to-be-awful-and-close-more-locations-7eaf83cdca6e\">Eat Fresh<\/a>\u201d<\/strong> <span style=\"font-weight: 400;\">is a successful campaign that emphasizes freshness and could be tailored to highlight local ingredients or promotions. <\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-114233 size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/subway.webp\" alt=\"franchise-marketing: subway, marketing example, vendasta\" width=\"1197\" height=\"442\" \/><\/p>\n<h3><strong>Local Marketing Strategies: Empowering Franchisees<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here is how franchisees can leverage local marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Personalized, localized promotions<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Offering deals and discounts that resonate with the local audience can drive <\/span><strong>same-store sales<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> For example, a restaurant might offer \u201cHappy Hour Fridays\u201d in one city, while another location may promote a special discount for a local sports event.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Community involvement<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Participating in local events or sponsoring neighborhood activities can boost brand visibility and strengthen relationships within the community.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Localized social media campaigns<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Use platforms like Facebook or Instagram to engage directly with their local customers, sharing relevant content or special offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"\/solutions\/franchises\/\"><b>Vendasta\u2019s Platform<\/b><\/a><span style=\"font-weight: 400;\">, franchisors can control national campaigns and provide end-to-end digital marketing solutions to franchisees to elevate local marketing initiatives with data-driven insights.\u00a0<\/span><\/p>\n<h2><strong>Measuring Success in Franchise Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring the success of <\/span><span style=\"font-weight: 400;\">franchise marketing<\/span><span style=\"font-weight: 400;\"> is essential for optimizing campaigns and ensuring both national and local efforts are driving the desired outcomes.\u00a0<\/span><\/p>\n<h3><strong>Key Performance Indicators (KPIs) to Track<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To get a complete picture of how well your strategies are working, it&#8217;s important to track a variety of key performance indicators (KPIs) across multiple levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the main KPIs that every franchise should monitor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Sales growth<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Measuring both national revenue increases and same-store sales growth can show how well your marketing is resonating across regions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Customer retention<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Tracking repeat customer rates and loyalty program engagement helps you understand how well your marketing is building long-term relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Engagement metrics<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> For digital campaigns, email open rates, click-through rates, and <\/span><a href=\"\/blog\/social-media-metrics\/\"><span style=\"font-weight: 400;\">social media engagement<\/span><\/a><span style=\"font-weight: 400;\"> give insight into how actively your audience is interacting with your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Conversion rates<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Tracking conversion rates will show the effectiveness of your campaigns in driving desired actions, such as making a purchase, signing up for a loyalty program, or scheduling an appointment.<\/span><\/li>\n<\/ul>\n<h3><strong>How to Measure Success in Franchise Digital Marketing Campaigns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here are a few ways to ensure you&#8217;re getting the data you need:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Set clear goals<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Whether it\u2019s increasing foot traffic at specific locations or boosting brand awareness nationally, start by defining measurable goals for both your local and national efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Track individual store performance<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Local franchisees need to see how their specific efforts are performing. Are local promotions driving store visits? Are geo-targeted ads converting? Measuring <\/span><strong>store-level metrics<\/strong><span style=\"font-weight: 400;\"> can offer crucial insights into localized success.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Use real-time data<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Monitoring your campaigns in real-time allows you to make adjustments on the fly. If something\u2019s not working, you can pivot quickly, whether it\u2019s tweaking ad copy, adjusting targeting, or reallocating budgets.<\/span><\/li>\n<\/ul>\n<h3><strong>Using Franchise Marketing Software<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With multiple locations to manage, using <a href=\"\/blog\/integrated-marketing\/\">integrated marketing<\/a> platforms\u00a0makes campaign management and success tracking more efficient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These platforms can help by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Centralizing data<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> With an all-in-one marketing platform, you can track performance across multiple locations in one place, saving time and ensuring consistency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Automating campaigns<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Franchise marketing software allows franchisors to automate national campaigns while giving franchisees the ability to adjust and personalize local efforts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Simplifying reporting<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> Integrated tools often come with built-in reporting features, so franchises can easily analyze data from digital ads, social media, email campaigns, and more.<\/span><\/li>\n<\/ul>\n<h3><strong>The Best Franchise Marketing Tool in 2024<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As technology continues to evolve, the best tools for <\/span><span style=\"font-weight: 400;\">marketing a franchise<\/span><span style=\"font-weight: 400;\"> in 2024 will be those that offer seamless integration, real-time analytics, and easy scalability.\u00a0<\/span><\/p>\n<p><strong><a href=\"\/platform\/task-manager\/\">Vendasta:<\/a><\/strong><span style=\"font-weight: 400;\"> This platform excels in providing franchisors with a centralized hub for managing marketing and sales performance across multiple locations. With <\/span><strong>customizable reporting tools<\/strong><span style=\"font-weight: 400;\"> and <\/span><strong>automated marketing features<\/strong><span style=\"font-weight: 400;\">, it\u2019s easier to track performance and make data-driven decisions.<\/span><\/p>\n<h2><strong>Case Studies: Franchise Marketing Success Stories<\/strong><\/h2>\n<h3><strong>1. Domino&#8217;s: Driving Local Engagement Through Digital Channels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Domino&#8217;s, a multinational pizza restaurant chain, achieved significant same-store sales growth by investing heavily in digital marketing and customer engagement tools. Their strategy included a mobile-first approach, allowing customers to order through a user-friendly app, and personalized promotions based on customer preferences and order history.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domino\u2019s also leveraged geo-targeted ads and localized promotions to capture specific markets. As a result, their digital sales accounted for over 60% of total revenue, contributing to a sharp increase in same-store sales.<\/span><\/p>\n<p><strong>Results:<\/strong><span style=\"font-weight: 400;\"> A substantial increase in repeat customers and a boost in same-store sales, with digital orders driving over 60% of sales.<\/span><\/p>\n<h3><strong>2. Planet Fitness: Hyper-Local Marketing for New Member Acquisition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Planet Fitness, an American fitness center franchisor, used <\/span><a href=\"\/glossary\/hyperlocal-marketing\/\"><span style=\"font-weight: 400;\">hyper-local marketing<\/span><\/a><span style=\"font-weight: 400;\"> to drive membership sign-ups and increase same-store revenue. The franchise targeted specific communities with geo-targeted social media ads and Google Ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They combined national campaigns with localized promotions offering discounted memberships and free trial periods for nearby residents. The franchise also used Vendasta\u2019s platform to manage their Google Business Profiles, ensuring accurate information and positive reviews across locations.<\/span><\/p>\n<p><strong>Results:<\/strong><span style=\"font-weight: 400;\"> Significant growth in new memberships, contributing to a 20% increase in same-store sales across multiple locations.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing a franchise<\/span><span style=\"font-weight: 400;\"> requires a strategic mix of local SEO, social media management, PPC advertising, and email marketing to build strong connections with local communities while maintaining a unified national brand.\u00a0<\/span><\/p>\n<p><strong><a href=\"\/platform\/\">Vendasta\u2019s AI-powered platform<\/a><\/strong><span style=\"font-weight: 400;\"> can centralize your marketing efforts, drive local leads, and boost your franchise network\u2019s success. With real-time reporting, automated tools, and a user-friendly interface, Vendasta simplifies marketing management for franchises of all sizes.<\/span><\/p>\n<p><strong><a href=\"\/request-demo\/\">Request a free demo today<\/a><\/strong><span style=\"font-weight: 400;\"> and see how Vendasta can help your franchise thrive!<\/span><\/p>\n<h2><em><strong>Franchise Marketing FAQ<\/strong><\/em><\/h2>\n<h4><strong>1. What is franchise marketing?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Franchise marketing refers to the strategies and campaigns used by both franchisors and franchisees to promote the brand and its individual locations. The goal is to ensure brand consistency at a national level while allowing local franchisees the flexibility to market to their unique communities.\u00a0<\/span><\/p>\n<h4>2. How does digital marketing benefit franchises?<\/h4>\n<p><span style=\"font-weight: 400;\">Digital marketing benefits franchises by providing scalable tools to reach customers at both national and local levels. It allows for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeted advertising<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improved customer engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real-time performance tracking<\/span><\/li>\n<\/ul>\n<h4><strong>3. How can I increase same-store sales in my franchise?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">To boost same-store sales, focus on localized promotions and engage with local customers through social media and email marketing, providing personalized experiences. Optimize your Google Business Profile to appear in local searches by keeping information, reviews, and offers updated. Finally, implement loyalty programs to encourage repeat business and incentivize customers to return.\u00a0<\/span><\/p>\n<h4><b>4. What role does AI play in franchise marketing in 2024?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In 2024, AI is transforming <a href=\"\/blog\/franchise-marketing-automation\/\">franchise marketing automation<\/a> by enhancing customer personalization through data analysis and using predictive analytics to adjust strategies proactively. Learn more about <a href=\"\/blog\/franchise-ai-tools\/\">franchise AI tools here<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-driven platforms, like Vendasta\u2019s Advertising Intelligence, optimize ad performance with detailed insights, boosting ROI across locations. These AI-powered tools streamline marketing and improve the customer experience, driving increased sales and loyalty.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know there are over 806,270 franchise establishments in the USA, generating a whopping $825 billion in revenue? The franchising industry is booming, fueled by evolving technology and shifting consumer behaviors. With this rapid growth, it&#8217;s more critical than ever for franchisors to have a well-crafted franchise marketing plan to stay competitive. If you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":117,"featured_media":125659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3032,48],"tags":[903],"class_list":["post-114224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-insights","category-marketing","tag-franchises"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Franchise Marketing<\/title>\n<meta name=\"description\" content=\"Stay ahead in 2024 with the ultimate guide to franchise marketing. 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Learn strategies to boost same-store sales and navigate brand consistency challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Vendasta Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vendasta\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T14:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T19:50:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/franchise-marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Maria Selvam Amalraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vendasta\" \/>\n<meta name=\"twitter:site\" content=\"@vendasta\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Selvam Amalraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/\"},\"author\":{\"name\":\"Maria Selvam Amalraj\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/#\/schema\/person\/34a080b193fb1bf050addf0bf3ee9620\"},\"headline\":\"The Ultimate Guide to Franchise Marketing: Increase Same-Store Sales\",\"datePublished\":\"2024-10-02T14:30:16+00:00\",\"dateModified\":\"2026-04-28T19:50:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/\"},\"wordCount\":3706,\"publisher\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/franchise-marketing.webp\",\"keywords\":[\"franchises\"],\"articleSection\":[\"Franchise Insights\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/\",\"url\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/\",\"name\":\"The Ultimate Guide to Franchise Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.vendasta.com\/blog\/franchise-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.vendasta.com\/blog\/wp-content\/uploads\/sites\/6\/2024\/10\/franchise-marketing.webp\",\"datePublished\":\"2024-10-02T14:30:16+00:00\",\"dateModified\":\"2026-04-28T19:50:55+00:00\",\"description\":\"Stay ahead in 2024 with the ultimate guide to franchise marketing. 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