{"id":11124,"date":"2023-03-16T08:55:21","date_gmt":"2023-03-16T14:55:21","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=11124"},"modified":"2026-01-28T15:15:49","modified_gmt":"2026-01-28T15:15:49","slug":"163-stunning-social-media-stats-to-savor","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/163-stunning-social-media-stats-to-savor\/","title":{"rendered":"185 Social media statistics: Statistics on social media marketing for 2023"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We’ve updated our killer list of top social media statistics for 2023! See the best stats on all major social platforms\u2014from Facebook to LinkedIn, and even TikTok.<\/p>\n

How many social network stats does it take to understand online consumer behavior? As many as you can get. People are strange beings, and with 5.47 billion of them online worldwide, and almost two billion active websites, it can be hard to pin down their behaviors (First Site Guide<\/a>). That\u2019s why we\u2019ve compiled a list of the most recent (and most surprising) social media business stats for businesses to help you understand how to reach your online audience<\/a>.<\/p>\n

With billions of users spread out over billions of websites, you may be wondering how it\u2019s even possible to gather stats on where people are online and what people are doing there. Thanks to social media, those online users congregate on a few major sites to tell tales and share photos with friends and family. Our list of stats covers these major social channels, from Facebook to Pinterest and beyond, to get you the latest and greatest information along with actionable insights, like the benefits of social tracking<\/a>. With 92% of businesses using social data to optimize their marketing tactics, shouldn\u2019t you (Statista<\/a>)?<\/p>\n[et_pb_section global_module=\"113194 \"][\/et_pb_section]\n

[\/et_pb_text][et_pb_text admin_label=”General statistics on social media marketing for local businesses” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

General statistics on social media marketing for local businesses<\/h2>\n
    \n
  1. There are 4.76 billion active users on social media (Data Reportal<\/a>, 2023).<\/li>\n
  2. 9 out of 10 internet users use social media at least every month. (Satusbrew<\/a>, 2023) Social media is a ubiquitous part of people’s lives around the world, and continues to be an essential avenue for reaching audiences.<\/li>\n
  3. 99% of social media users globally use mobile phones to access social networks. (Backlinko<\/a>, 2021) With mobile devices being so central to how users engage with social media, it\u2019s more important than ever to optimize social media content and campaigns for mobile viewing to effectively engage and connect with audiences.<\/li>\n
  4. The number of social media users continues to grow: over the last year, the number of social media users globally has increased by 3%. (Data Reportal<\/a>, 2023).<\/li>\n
  5. Social media users actively use 7 unique accounts every month on average. (Data Reportal<\/a>, 2023) With users juggling multiple social media accounts<\/a>, marketers need to create cohesive and consistent brand messaging across various platforms to ensure they reach their target audience and make a lasting impact. Using a social media management platform<\/a> makes it easier to manage all of these accounts.<\/li>\n
  6. 75% of marketers agree that social media marketing has driven an increase in traffic (Search Logistics<\/a>, 2023).<\/li>\n
  7. 70% of SMBs plan to invest primarily<\/em> in social media as part of their digital advertising strategy (PR Newswire, 2022). This indicates that funds are moving away from traditional media channels and flowing into social media.<\/li>\n
  8. 32% of marketers say that social media profiles are the most valuable source to address the loss of third-party cookies (Oracle<\/a>, 2022). As owned media becomes increasingly important in the face of more stringent privacy laws, social media pages will continue to represent an important owned media channel.<\/li>\n
  9. Social media ad video spending is predicted to increase by 15.8% in 2023 (Insider Intelligence<\/a>, 2022). All social media statistics point to video remaining the most important type of visual content in 2023.<\/li>\n
  10. Between 26-28% of social media users in Gex or younger say that finding products to purchase is their top reason for using social media (Global Web Index<\/a>, 2022).<\/li>\n
  11. Globally, internet users spend 2 hours and 26 minutes on social media every day (Global Web Index<\/a>, 2022).<\/li>\n
  12. Among Gen Z users, 35% say their top reason for using social media is to see what\u2019s trending and find out what\u2019s being talked about (Global Web Index<\/a>, 2022). For marketers, this emphasizes the importance of staying on top of and participating in online trends.<\/li>\n
  13. Among North American users, 19% say that the main reason they use social networks is to find products to purchase, up a whopping 11% since 2020 (Global Web Index<\/a>, 2022).<\/li>\n
  14. One in four consumers watches a video created by a brand they follow each month (Global Web Index<\/a>, 2022).<\/li>\n
  15. Videos under 4 minutes in length are most popular, with 96% of Gen Z and 94% of Millennial social media users watching them per month. (Global Web Index<\/a>, 2022). This trend may have started with TikTok, but short-format videos can be found across social media platforms today.<\/li>\n
  16. When internet users want to learn more about a brand, 77% of them turn to social media first (Global Web Index<\/a>, 2022). Having active and up-to-date social media channels can help consumers along their journey.<\/li>\n
  17. 64% of internet users say they find out about brands or products through social media (Global Web Index<\/a>, 2022).<\/li>\n
  18. Among marketers, 66% are using social media to generate leads (G2)<\/a>.<\/li>\n
  19. Consumers buy products within social apps more often than through brand websites or third-party resellers, according to 80% of social media marketers (Hubspot<\/a> 2022).\u00a0 The takeaway? Social media and ecommerce increasingly go hand in hand.<\/li>\n
  20. On average, businesses post 11 times per day across all of their social media channels (Sprout Social<\/a>, 2022). With a multi-platform approach being preferred by many brands, it\u2019s important to keep all profiles active.<\/li>\n
  21. Sales via social media are expected to reach almost $1.3 billion in 2023 (Statista<\/a>, 2023).<\/li>\n<\/ol>\n

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    Facebook social media marketing statistics<\/h2>\n
      \n
    1. Facebook has roughly 2.96 billion active users (Statista<\/a>, 2022). This means that no matter what industry your SMB clients operate in, their audience is more than likely on Facebook.<\/li>\n
    2. About 62% of Internet users use Facebook, making it the most-used social media platform in the world (Sprout Social<\/a>, 2023). Newer platforms have become very influential, but there\u2019s no denying the staying power of Facebook.<\/li>\n
    3. An estimated 2 billion people use Facebook on a daily basis (Data Reportal<\/a>, 2023).<\/li>\n
    4. In the US, just over 8 in 10 adults have a Facebook account (Social Pilot<\/a>, 2023).<\/li>\n
    5. 98.5% of Facebook users access the social network on mobile devices (Statista<\/a>, 2022).<\/li>\n
    6. 89% of B2B marketers and 96% of B2C marketers use Facebook as their primary channel for advertising (Truelist<\/a>, 2022).<\/li>\n
    7. Almost a third of Americans regularly get their news on Facebook (Pew Research<\/a>, 2021).<\/li>\n
    8. The average duration of a Facebook visit is 10 minutes 21 seconds (Similarweb<\/a>, 2023).<\/li>\n
    9. Facebook is the 3rd most popular website in the world by traffic share, behind only Google and Youtube (Similarweb<\/a>, 2023). This social network stat should put to rest an ideas that Facebook is no longer relevant.<\/li>\n
    10. Facebook is the second biggest seller of digital ads after Google (Truelist<\/a>, 2022).<\/li>\n
    11. Over 200 million unique small businesses have pages on Facebook (BusinessDIT<\/a>, 2022).<\/li>\n
    12. 68.7% of Facebook users in the USA accessed Facebook only<\/em> through mobile phones (Statista<\/a>, 2022).<\/li>\n
    13. Every day, more than 260 million new conversations are had on Facebook Messenger (Techjury<\/a>, 2023).<\/li>\n
    14. The average Facebook user has 338 friends on the platform (Truelist<\/a>, 2023).<\/li>\n
    15. In the US, 55% of Facebook users are female, while globally, males make up 56.3 of Facebook users (Truelist<\/a>, 2023).<\/li>\n
    16. Facebook is home to over 10 million unique groups (Socialpilot<\/a>, 2023).<\/li>\n
    17. The average US adult spends a total of 30.1 minutes on Facebook every day (Socialpilot<\/a>, 2023).<\/li>\n
    18. Among 13-17-year-olds, 51% use Facebook (Truelist<\/a>, 2023). While it\u2019s far more popular with older generations, half of the teens still use the platform.<\/li>\n
    19. 93% of social media marketers use Facebook to run paid advertisements (Truelist<\/a>, 2023).<\/li>\n
    20. The ideal ad headline length is just five words, according to an analysis of 752,626 Facebook ads<\/a> (Truelist<\/a>, 2023).<\/li>\n
    21. Facebook users check the social network an average of 13.8 times every day (Truelist<\/a>, 2023).<\/li>\n
    22. The cost of running ads on Meta, Facebook\u2019s parent company, has increased by 24% year over year (Meta<\/a>, 2022). This may have to do with changes in the type of content that users prefer, such as reels over static images. Marketers will need to adjust their strategies to maximize ROI.<\/li>\n
    23. Every day 1 billion Facebook Stories are shared on the network (SocialPilot<\/a>, 2023).<\/li>\n
    24. 57% of brands feel that Facebook Stories are an effective way to promote their products or services (SocialPilot<\/a>, 2023).<\/li>\n
    25. Facebook Live videos were found to be highly effective by 24% of businesses (EnterpriseAppsToday<\/a>, 2023).<\/li>\n
    26. Facebook Live videos generate a six-fold increase in interactions over traditional videos (EnterpriseAppsToday<\/a>, 2023).<\/li>\n<\/ol>\n

      \n

      Also see here: <\/strong>75 Marketing Automation Stats<\/strong><\/a><\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”Twitter social networking statistics” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Twitter social networking statistics<\/h2>\n
        \n
      1. Twitter has about 556 million monthly active users (Data Reportal<\/a>, 2023).<\/li>\n
      2. 80% of Twitter\u2019s active users use the platform on their mobile devices (Marketsplash<\/a>, 2023).<\/li>\n
      3. The United States has the most Twitter users in the world, with 95.4 million Americans using the platform, or over 1 in 4 (Data Reportal<\/a>, 2023).<\/li>\n
      4. 54% of B2B marketers use Twitter (Statista<\/a>, 2023). This social network stat suggests that conversations between businesses take place on Twitter.<\/li>\n
      5. 76% of users have made a purchase because of something they saw on Twitter (Twitter<\/a>, 2023).<\/li>\n
      6. 89% of users have used Twitter to discover new products (Twitter<\/a>, 2023).<\/li>\n
      7. Amonger all marketers, only 43% are using Twitter to promote their businesses (Statista<\/a>, 2022).<\/li>\n
      8. 28% of marketers plan to increase their activity on Twitter in the 12 months from May 2022 (Marketing Charts<\/a>, 2022).<\/li>\n
      9. Surprisingly, Twitter usage among Gen Z is growing about 30% faster than Instagram usage among the same cohort (Edison Research<\/a>, 2022).<\/li>\n
      10. Most users\u2014about 79%\u2014follow brands and businesses on Twitter (Twitter<\/a>, 2023).<\/li>\n
      11. Over the past 12 months, Twitter\u2019s advertising audience reach grow by 27.4% (Data Reportal<\/a>, 2023).<\/li>\n
      12. Twitter\u2019s user base skews very male, with 63% of users worldwide being male, and 37% being female (Data Reportal<\/a>, 2023).<\/li>\n
      13. The most followed user on Twitter remains Barack Obama, with over 133 million users. Elon Musk follows in second place with over 124 million users (Data Reportal<\/a>, 2023).<\/li>\n
      14. The most used emoji on Twitter is the laugh-crying emoji, which has been used in over 3.7 billion posts (Data Reportal<\/a>, 2023).<\/li>\n
      15. The age group with the largest share of Twitter\u2019s user base is 25-34, which represents 38.5 of Twitter\u2019s audience (SocialPilot<\/a>, 2023).<\/li>\n
      16. 57% of Twitter users who get news on Twitter say the platform has increased their understanding of current events (Pew<\/a>, 2021).<\/li>\n
      17. 82% of Tiwtter\u2019s most high-volume users primarily use the site for entertainment (Statista<\/a>, 2022).<\/li>\n
      18. Every day, roughly 500 million tweets are posted on Twitter (DemandSage<\/a>, 2023).<\/li>\n
      19. Twitter users spend an average of 34.8 minutes on the app each day (SproutScoial<\/a>, 2023).<\/li>\n
      20. Twitter\u2019s user base is highly educated. A third of users have at least a college degree and earn over $75,000 annually (SproutScoial<\/a>, 2023).<\/li>\n
      21. The average view time for ads on Twitter is 26% higher than other leading platforms with video ads (SproutScoial<\/a>, 2023).<\/li>\n
      22. 72% of brands on Twitter use the platform as part of their customer service strategy (SproutScoial<\/a>, 2023). Brands using Twitter this way should be prepared to respond quickly since this is the expectation on the platform.<\/li>\n
      23. 43% of marketers overall use Twitter (Statista<\/a>, 2023).<\/li>\n
      24. On average, the number of weekly posts brands make on Twitter is 4 (Statista<\/a>, 2023).<\/li>\n
      25. Only 2% of marketers say that Twitter is their most important social media platform (Statista<\/a>, 2023).<\/li>\n
      26. The average cost per click of Twitter ads is 0.38 USD (Statista<\/a>, 2023).<\/li>\n<\/ol>\n

        Also see here: 33 Twitter Stats to Make you Think (and Tweet)<\/a><\/strong><\/p>\n

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        Linkedin social media stats for business<\/h2>\n
          \n
        1. LinkedIn has 900 million members worldwide (LinkedIn<\/a>, 2023).<\/li>\n
        2. LinkedIn is rapidly growing, with 43 million new users joining\u2014a 5% increase\u2014in the three months leading up to January 2023 (Data Reportal<\/a>, 2023).<\/li>\n
        3. Roughly 16% of all people over the age of 18 globally have a LinkedIn account (Data Reportal<\/a>, 2023).<\/li>\n
        4. LinkedIn grew by 11.4% in the year leading up to January 2023 (Data Reportal<\/a>, 2023).<\/li>\n
        5. There are over 200 million users in the US alone (Data Reportal<\/a>, 2023).<\/li>\n
        6. LinkedIn skews slightly male, with 56.3% of users being male (Data Reportal<\/a>, 2023).<\/li>\n
        7. The largest age cohort by far on LinkedIn is 25-34-year-olds, who make up 60% of the user base (Data Reportal<\/a>, 2023).<\/li>\n
        8. The number of users on LinkedIn is expected to surpass 2 billion in 2025 (SocialPilot<\/a>, 2023).<\/li>\n
        9. Over 17 million opinion leaders have LinkedIn accounts (SocialPilot<\/a>, 2023).<\/li>\n
        10. Companies that post to LinkedIn every week see their engagement rates double (SocialPilot<\/a>, 2023). Regular posting is key to creating relationships on Linkedin<\/a>.<\/li>\n
        11. 6% of brands say that LinkedIn is the most effective platform for building an active community on social media (HubSpot<\/a>, 2023).<\/li>\n
        12. American social media marketers say that the best time to post on LinkedIn is between 9 AM and 3 PM (HubSpot<\/a>, 2023).<\/li>\n
        13. A third of all America B2B digital display ad venue is on LinkedIn (Insider<\/a>, 2021). This makes LinkedIn a vitally important advertising channel for B2B businesses.<\/li>\n
        14. 16.2% of LinkedIn users in the US use the platform every day (Statista<\/a>, 2021).<\/li>\n<\/ol>\n

          Also see here: 50 Stats You Need to Know About Online Reviews [Infographic]<\/a><\/strong><\/p>\n

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          TikTok social media marketing statistics<\/h2>\n
            \n
          1. TikTok has over 1 billion active monthly users (Data Reportal<\/a>, 2023).<\/li>\n
          2. Globally, 18.7% of people over the age of 18 use TikTok (Data Reportal<\/a>, 2023).<\/li>\n
          3. In the USA, TikTok has 124 million users over the age of 18 (Data Reportal<\/a>, 2023).<\/li>\n
          4. TikTok\u2019s audience skews slightly female, with 54.1% of users being female (Data Reportal<\/a>, 2023).<\/li>\n
          5. While TikTok doesn\u2019t provide exact demographic statistics, the largest share of TikTok\u2019s advertising audience is between the ages of 18 and 24 (Data Reportal<\/a>, 2023).<\/li>\n
          6. TikTok was the most downloaded app in the world in 2022, with 672 million downloads worldwide (Statista<\/a>, 2023).<\/li>\n
          7. The number of TikTok users in the US is expected to surpass 100 million in 2024 (Statista<\/a>, 2023).<\/li>\n
          8. Worldwide, TikTok users spend almost 23 hours per month on the app (HootSuite<\/a>, 2023).<\/li>\n
          9. Users primarily seek humorous and entertaining content on the app (HootSuite<\/a>, 2023). This social media statistic suggests that businesses should lean into the playful character of the app.<\/li>\n
          10. TikTok video ads with the highest click-through rate highlight their most important message within the first 3 seconds of the video (TikTok<\/a>, 2023).<\/li>\n
          11. TikTok is all about breaking the fourth wall, with 33% of the most successful ads featuring creators addressing the community directly and looking at the camera (TikTok<\/a>, 2023).<\/li>\n
          12. TikTok has overtaken Instagram in popularity among Gen Z users (Insider Intelligence<\/a>, 2021). However, both platforms remain very popular with this cohort.<\/li>\n
          13. 23% of marketers consider TikTok an effective platform for reaching their business, up 700% from just 3% the previous year (HootSuite<\/a>, 2023). This explosive growth of in popularity has propelled many new SMBs to join the platform and challenge themselves to create video content.<\/li>\n
          14. By partnering with creators through TikTok\u2019s creator marketplace, brands can increase the view-through rate of their videos by 193% (HootSuite<\/a>, 2023).<\/li>\n
          15. 73% of users say they feel a deeper connection with brands they interact with on TikTok 2023).<\/li>\n<\/ol>\n

            [\/et_pb_text][et_pb_text admin_label=”Google social media business stats” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

            Google social media business stats<\/h2>\n
              \n
            1. 64% of consumers check Google Business Profile to find contact information for local businesses (Gitnux<\/a>, 2023). This listing is very important for online reputation management.<\/a><\/li>\n
            2. 34% of local businesses are visible in over 1000 Google searches per month (Gitnux<\/a>, 2023).<\/li>\n
            3. On average, businesses with a Google Business Profile have 11 photos (Gitnux<\/a>, 2023).<\/li>\n
            4. The most common action taken by visitors to a Google Business Profile is website visits, which account for 56% of actions taken (Gitnux<\/a>, 2023).<\/li>\n
            5. On average, Google Business Profiles receive 33 clicks per month (The Media Captain<\/a>, 2023).<\/li>\n
            6. Over 5% of Google Business Profile visits result in users taking an action (The Media Captain<\/a>, 2023). This can be a click, a phone call, or leaving a review<\/a>, for example.<\/li>\n
            7. 56% of retailers haven\u2019t claimed their Google Business Profile (The Media Captain<\/a>, 2023). This is a missed opportunity, particularly for local businesses that can benefit from capturing local audiences and foot traffic.<\/li>\n
            8. 51% of shoppers use Google to research a purchase before they make it (Google<\/a>, 2023). Having an up-to-date Google Business Profile can help users feel confident enough to make a purchase.<\/li>\n
            9. 93% of consumers use Google Maps to find a business (AWE, 2022). This social media statistic should encourage local businesses to create a Google Business Profile.<\/li>\n
            10. Local and organic searches comprise 69% of digital traffic (On The Map<\/a>, 2022).<\/li>\n
            11. 41% of business searches on Google Maps lead to an on-site visit (Google<\/a>, 2023).<\/li>\n<\/ol>\n

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              Instagram social networks stats<\/h2>\n
                \n
              1. Instagram has more than 2 billion monthly active users (Statista<\/a>, 2023).<\/li>\n
              2. Almost 1 in 3 internet users globally have an Instagram account (Statista<\/a>, 2023).<\/li>\n
              3. 79% of marketers worldwide use Instagram, and 61% plan to increase their use of the social media platform (Statista<\/a>, 2023).<\/li>\n
              4. Nearly one in four marketers say that Instagram is the most important social media platform (Statista<\/a>, 2023).<\/li>\n
              5. Over 95 million photos are posted to the platform every day (Zippia<\/a>, 2022).<\/li>\n
              6. American users spend just over 30 minutes per day on Instagram (Insider Intelligence<\/a>, 2022).<\/li>\n
              7. 90% of users follow at least one brand on Instagram (Liniqia<\/a>, 2021).<\/li>\n
              8. Brands post an average of 4.55 posts on Instagram each week (Statista<\/a>, 2023).<\/li>\n
              9. The biggest age cohort on Instagram is users aged 25-34 (Hootsuite<\/a>, 2023).<\/li>\n
              10. 62% of people aged 13-17 use Instagram (Pew Research<\/a>, 2022).<\/li>\n
              11. Most Instagram brand accounts grow their follower numbers by just under 1% each month (Hootsuite<\/a>, 2023).<\/li>\n
              12. Engagement with brands is 10 times higher on Instagram than on Facebook (Brandwatch<\/a>, 2019). This may be because organic reach on Instagram is far greater than on Facebook.<\/li>\n
              13. Instagram users are roughly evenly split between male and female, with 51.8% of global users being male (Data Reportal<\/a>, 2023).<\/li>\n
              14. 35% of Instagram users are expected to make a purchase within the platform in 2023 (Hootsuite<\/a>, 2023).<\/li>\n
              15. In 2023, Instagram is expected to generate over 50 billion in ad revenue (Hootsuite<\/a>, 2023).<\/li>\n
              16. 37% of users report that the ads they see on Instagram are aligned with their interests most of the time (99firms<\/a>, 2023).<\/li>\n
              17. Costs per click for Instagram ads usually range between $0.2 and $2 (99firms<\/a>, 2023).<\/li>\n
              18. In America, 17% of the total time adults spend on social media is spent on Instagram (Hootsuite<\/a>, 2023).<\/li>\n
              19. The most active brands on the platform post 17 stories each month (Hootsuite<\/a>, 2023). Many businesses feel they have to post more than this, so this statistic is a reminder that constant posting is not absolutely necessary for success.<\/li>\n
              20. Reels now make up 30% of the time people spend on Instagram (Hootsuite<\/a>, 2023).<\/li>\n
              21. The average engagement rate on Instagram is 0.54% (Hootsuite<\/a>, 2023).<\/li>\n<\/ol>\n

                Also see here: 50 Shocking Stats About Online Reputation Management [Infographic]<\/a><\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”YouTube social media marketing facts” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                YouTube social media marketing facts<\/h2>\n
                  \n
                1. YouTube has over 2.5 billion users globally (DataReportal<\/a>, 2023).<\/li>\n
                2. YouTube\u2019s audience skews slightly male, with 54.4 of global users being male and 45.6 being female (DataReportal<\/a>, 2023).<\/li>\n
                3. 15% of YouTube\u2019s users are aged 18-24, 20.7% are aged 25-34, and 16.7% are aged 35-44 (DataReportal<\/a>, 2023).<\/li>\n
                4. YouTube users spend 23.4 hours on the platform every month, which is more than any other social media platform (Hootsuite<\/a>, 2023).<\/li>\n
                5. 81% of Americans actively use YouTube (Hootsuite<\/a>, 2023).<\/li>\n
                6. 36% of YouTube users access the video platform multiple times each day (Hootsuite<\/a>, 2023).<\/li>\n
                7. A whopping 95% of teens in the US use YouTube (Hootsuite<\/a>, 2023). This social media statistic makes YouTUbe the most popular social media platform for this age cohort.<\/li>\n
                8. 19% of teens aged 13-17 say they use TikTok almost constantly, making them super users \u200b(Pew<\/a>, 2022).<\/li>\n
                9. Every single minute, 500 hours of video are uploaded to YouTube (Statista<\/a>, 2022).<\/li>\n
                10. Users who visit YouTube on mobile devices view twice as many pages as those who access the video platform on desktop (Statista<\/a>, 2021).<\/li>\n
                11. YouTube shorts, the platforms answer to short-from videos like those seen on TikTok, have been viewed 5 trillion times (YouTube<\/a>, 2022).<\/li>\n
                12. 59% of Gen Z users say they watch short-form videos to gauge if they are interested in watching longer versions of similar content (Google<\/a>, 2022). This social media statistic indicates that marketers using YouTube can benefit from posting a combination of short and long-form videos.<\/li>\n
                13. YouTube is the second-most visited site in the world after Google (Hootsuite<\/a>, 2022).<\/li>\n<\/ol>\n

                  Also see here: 58 Statistics for Websites [Infographic]<\/a><\/strong><\/p>\n

                  [\/et_pb_text][et_pb_text admin_label=”Pinterest social media statistics” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  Pinterest social media statistics<\/h2>\n
                    \n
                  1. There are about 450 million monthly active users on the Pinterest platform (Data Reportal<\/a>, 2023).<\/li>\n
                  2. About 5.6% of people worldwide are Pinterest users (Data Reportal<\/a>, 2023).<\/li>\n
                  3. The US is home to the largest number of active Pinterest users, totaling 84.6 million (Data Reportal<\/a>, 2023).<\/li>\n
                  4. Pinterest skews female. 76.2% of users are female, 17.2% are male, and 6.6% are unspecified (Data Reportal<\/a>, 2023).<\/li>\n
                  5. Pinterest trends last 21% longer on the platform compared with trends on other social media platforms (Pinterest<\/a>, 2021).<\/li>\n
                  6. Gen Z is the fastest-growing audience on Pinterest (Hootsuite<\/a>, 2023).<\/li>\n
                  7. 85% of pinners use the platform to plan projects (Hootsuite<\/a>, 2023).<\/li>\n
                  8. The overwhelming majority of searches on Pinterest\u201497%\u2014are unbranded (SproutSocial<\/a>, 2023). This social media statistic is great news for SMBs that may not have wide brand recognition yet.<\/li>\n
                  9. Pins have a longer post lifespan than other social media platforms, allowing for better ROI for each pin (SproutSocial<\/a>, 2023). Pins can be discovered by users as much as 6 months to a year after they are originally posted.<\/li>\n
                  10. 76% of pinners save items on the platform with the intention of purchasing them later (G2<\/a>, 2022).<\/li>\n
                  11. Pinterest is home to over 5 billion user-created boards (G2<\/a>, 2022).<\/li>\n
                  12. Pinterest users are affluent, with 45% of Americans with a household income over $100,000 using Pinterest (Hootsuite<\/a>, 2022).<\/li>\n
                  13. Pinterest users spend twice as much monthly as users on other platforms (Pinterest<\/a>, 2022).<\/li>\n<\/ol>\n

                    [\/et_pb_text][et_pb_text admin_label=”Snapchat social networking statistics” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    Snapchat social networking statistics<\/h2>\n
                      \n
                    1. Snapchat\u2019s active monthly user count is sitting at 634.8 million in 2023 (Data Reportal<\/a>, 2023).<\/li>\n
                    2. 375 million Snapchat users are active daily (Data Reportal<\/a>, 2023).<\/li>\n
                    3. Snapchat users skew young, with 39% of users belonging to the 18-24 age group (Statistia<\/a>, 2022).<\/li>\n
                    4. Snapchat users spend a lot of time on the app, averaging 30 minutes per day (Snapchat<\/a>, 2023).<\/li>\n
                    5. 30 million users play Snap games each month (Snapchat<\/a>, 2021). Marketers, take heed: you can incorporate Snap games into your unskippable ads on the platform.<\/li>\n
                    6. Snapchat generated 3.1 billion in advertising revenue in 2021 and is expected to generate 5.9 billion by 2026 (Statista<\/a>, 2023). This indicates that more brands are seeing the value of advertising on Snapchat.<\/li>\n
                    7. 64% of users watch ads on the platform with the sound on, so it\u2019s important for advertisers to use sound in their ads (Snapchat<\/a>, 2020).<\/li>\n
                    8. Every minute, more than 2 million snaps are sent (SocialPilot<\/a>, 2023).<\/li>\n
                    9. Snapchat users open the app approximately 30 times every day (SocialPilot<\/a>, 2023).<\/li>\n
                    10. Snapchat users swipe up\u2014the equivalent of a click-through\u2014five times more than average social media click-through rates (SocialPilot<\/a>, 2023). This social media statistic should perk up the ears of marketers.<\/li>\n
                    11. Snapchat users are 60% more likely than average to make impulse purchases (SocialPilot<\/a>, 2023).<\/li>\n<\/ol>\n

                      [\/et_pb_text][et_pb_text admin_label=”Tumblr social media marketing statistics” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      Tumblr social media marketing statistics<\/h2>\n
                        \n
                      1. 12.8 million blog posts are published on Tumblr each day (Techjury<\/a>, 2023).<\/li>\n
                      2. Tumblr reports over 518 million blogs on its platform (FinancesOnline<\/a>, 2023).<\/li>\n
                      3. 61% of new Tumblr users belong to Gen Z, and 48% of active users are members of this cohort (Search Engine Journal<\/a>, 2023).<\/li>\n
                      4. 45.94% of Tumblr\u2019s traffic originates in the US (Search Engine Journal<\/a>, 2023).<\/li>\n
                      5. 69% of users access Tumblr via\u00a0 mobile device (Search Engine Journal<\/a>, 2023).<\/li>\n
                      6. On average, Tumblr users visit 67 pages each month (Techjury<\/a>, 2023).<\/li>\n
                      7. Every second, 1644 Tumblr posts are published (Techjury<\/a>, 2023).<\/li>\n
                      8. Tumblr users love the platform with 70% saying it\u2019s their favorite place to visit online (Techjury<\/a>, 2023).<\/li>\n<\/ol>\n

                        [\/et_pb_text][et_pb_text admin_label=”Social media statistics FAQs” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        Social media statistics FAQs<\/h2>\n

                        1. What are social media statistics and why do they matter for my business?<\/h3>\n

                        Social media statistics are data points like reach, engagement, clicks, and conversions. They show where your audience is, what they respond to, and which campaigns actually drive revenue. Vendasta helps you turn those stats into clear reports and sellable services for local businesses.<\/p>\n

                        2. How many people use social media in 2025?<\/h3>\n

                        Recent reports show that more than 5 billion people use social media worldwide, which is over 60% of the global population.\u00a0For any local business, that scale makes social media one of the most important channels for visibility and customer acquisition.<\/p>\n

                        3. Which social media statistics should I track to measure success?<\/h3>\n

                        Focus on a tight set of metrics: reach, impressions, engagement rate, click-through rate, cost per result, and conversions (leads, calls, purchases). Vendasta\u2019s Social Marketing tools roll these into dashboards and reports you can share with clients or internal stakeholders to prove ROI.<\/p>\n

                        4. What do social media statistics say about video and short-form content?<\/h3>\n

                        Short-form video consistently outperforms most other formats for engagement and watch time across platforms. Brands that prioritize vertical, under-60-second clips tend to see higher reach, better retention, and lower cost per result than static-only strategies.<\/p>\n

                        5. How can social media statistics help me choose the right platforms?<\/h3>\n

                        Use stats to match platforms to goals. Look at audience age, time spent, and typical content formats per channel, then compare that to your buyers. Vendasta helps you manage Facebook, Instagram, LinkedIn, Google Business Profile, and more from one place so you can double down on what works.<\/p>\n

                        6. How often should I review social media statistics for my campaigns?<\/h3>\n

                        At minimum, review weekly to catch underperforming posts and ads, and do a deeper monthly review to adjust budgets, creative, and targeting. Many teams run quarterly strategy reviews using 90-day stats to refine messaging, offers, and channel mix.<\/p>\n

                        7. What do social media ecommerce statistics mean for local businesses?<\/h3>\n

                        Social stats show more people are discovering and buying directly inside apps like Instagram, Facebook, and TikTok.\u00a0For local businesses, that means product tags, in-app checkout, and shoppable posts are no longer \u201cnice to have\u201d but core sales channels.<\/p>\n

                        8. How can agencies use social media statistics to sell services with Vendasta?<\/h3>\n

                        Agencies can package stats into audits, monthly performance reports, and strategy recommendations. With Vendasta, you can white-label social tools, automate reporting, and show exactly how your work impacts reach, engagement, leads, and revenue for every client.<\/p>\n

                        9. Do I still need a social media management platform if I already know the stats?<\/h3>\n

                        Yes. Knowing stats and acting on them are different. A platform like Vendasta helps you schedule content, unify inboxes, manage reviews, and tie results back to real business outcomes. That combination is what turns raw statistics into repeatable growth.<\/p>\n

                        10. How often should I update the social media statistics in my strategy decks and blogs?<\/h3>\n

                        Refresh your key social media statistics at least once a year, and more often if you reference usage, ad spend, or platform growth trends, since those shift quickly. Keeping numbers current helps your content stay trustworthy for both readers and AI-powered search.<\/p>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                        We’ve updated our killer list of top social media statistics for 2023! See the best stats on all major social platforms\u2014from Facebook to LinkedIn, and even TikTok. How many social network stats does it take to understand online consumer behavior? As many as you can get. People are strange beings, and with 5.47 billion of […]<\/p>\n","protected":false},"author":169,"featured_media":122742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

                        \"157<\/div>

                        We've updated our killer list of top social media statistics for 2017! See the best stats on all major social platforms\u2014from Facebook, to LinkedIn, and even YouTube.<\/p>

                        How many social media stats does it take to understand online consumer behavior? As many as you can get. People are strange beings, and with 3.5 billion of them online worldwide, and over one billion active websites, it can be hard to pin down their behaviors (Internet Live Stats<\/a>). That\u2019s why we\u2019ve compiled a list of the most recent (and most surprising) social media stats to help you understand how to reach your online audience<\/a>.<\/p>

                        With 3.5 billion users spread out over one billion websites, you may be wondering how it\u2019s even possible to gather stats on where and what people are doing. Thanks to social media<\/a>, those online users congregate on a few major sites to tell tales and share photos with friends and family. Our list of stats cover these major social channels, from Facebook to Tumblr, to get you the latest and greatest information along with actionable insights, like benefits of social tracking<\/a>. With 64% of marketers using social data to optimize their marketing tactics, shouldn\u2019t you (eMarketer<\/a>)?<\/p>

                        Get your fully rebrandable infographic now!<\/a><\/em><\/p>

                        163 Social Media Stats for 2017<\/h2>

                        General<\/a>
                        Facebook<\/a>
                        Twitter<\/a>
                        LinkedIn<\/a>
                        Google+<\/a>
                        Instagram<\/a>
                        YouTube<\/a>
                        Pinterest<\/a>
                        Snapchat<\/a>
                        Tumblr<\/a><\/p>

                        General Social Media Statistics for Local Businesses<\/h3>

                        \"general<\/p>

                        1<\/strong>. There are 2.46 billion active users on social media (Statista, 2017) [vtweet id=\"stat1\" text=\"There are 2.46\u00a0billion active users on social media @vendasta\"]tweet<\/sup>[\/vtweet]
                        2<\/strong>. 2.7 billion people are active mobile social users (Statista, 2017)<\/span>\u00a0[vtweet id=\"stat2\" text=\"2.7 billion people are active mobile social users @vendasta\"]tweet<\/sup>[\/vtweet]
                        3<\/strong>. 78% of users use their smartphone for social media (Global Web Index, 2017) [vtweet id=\"stat3\" text=\"78% of users use their smartphone for social media @vendasta\"]tweet<\/sup>[\/vtweet]
                        4<\/strong>. 94% of digital consumers aged 16-64 have an account on at least one social platform, and 98% have been active in the last month (Adestra, 2016) [vtweet id=\"stat4\" text=\"94% of digital consumers at least one social account, and 98% have been active in the last month. @vendasta\"]tweet<\/sup>[\/vtweet]
                        5<\/strong>. The average internet user has eight\u00a0social media accounts! (Global Web Index, 2017) [vtweet id=\"stat5\" text=\"The average internet user has eight\u00a0#socialmedia accounts! @vendasta\"]tweet<\/sup>[\/vtweet]
                        6<\/strong>. 43% of consumers aged 16-24, and 38% of users aged 25 - 34 use social media to research a product (Global Web Index, 2017) [vtweet id=\"stat6\" text=\"43% of consumers aged 16-24, and 38% of users aged 25 - 34 use social media to research a product @vendasta\"]tweet<\/sup>[\/vtweet]
                        7<\/strong>. 47% of all users, and 56% of teens aged 14-18, are friends with people on social media that they have not met in person (Adestra, 2016) [vtweet id=\"stat7\" text=\"47% of all users, and 56% of teens aged 14-18, are friends with people on social media that they have not met in person @vendasta\"]tweet<\/sup>[\/vtweet]
                        8<\/strong>. 23% of consumers aged 16-34 say that seeing a brand\/product is \"liked\" on social media is a purchase driver (Global Web Index, 2017)[vtweet id=\"stat8\" text=\"23% of consumers aged 16-34 say that seeing a brand\/product is \"liked\" on social media is a purchase driver\u00a0 @vendasta\"]tweet<\/sup>[\/vtweet]
                        9<\/strong>. Internet users spend an average of over two hours a day on social media (Global Web Index, 2017) [vtweet id=\"stat9\" text=\"Internet users spend an average of over two hours a day on social media\u00a0 @vendasta\"]tweet<\/sup>[\/vtweet]
                        10<\/strong>. Consumers aged 18-32 say social commerce is the most powerful purchase influencer for them (Global Web Index, 2017)<\/span> [vtweet id=\"stat10\" text=\"Consumers aged 18-32 say social commerce is the most powerful purchase influencer for them @vendasta\"]tweet<\/sup>[\/vtweet]
                        11<\/strong>. Almost 40% of users follow their favorite brands on social media (Global Web Index, 2016) [vtweet id=\"stat11\" text=\"Almost 40% of users follow their favorite brands on social media @vendasta\"]tweet<\/sup>[\/vtweet]
                        12<\/strong>. Companies agree that creating compelling content for social media is both the most effective (82%), and most difficult (69%) part of social media marketing tactics (Ascend2, 2015) [vtweet id=\"stat12\" text=\"Companies agree that creating compelling content for social media is both the most effective, and most difficult part of social media marketing tactics @vendasta\"]tweet<\/sup>[\/vtweet]
                        13<\/strong>. 49% of marketers say that social media is the <\/span>most <\/span><\/i>effective channel to include in their digital marketing plan (Ascend2, 2017)<\/span> [vtweet id=\"stat13\" text=\"49% of marketers say that social media is the\u00a0<\/span>most\u00a0<\/span><\/i>effective channel to include in their digital marketing plan<\/span> @vendasta\"]tweet<\/sup>[\/vtweet]
                        14<\/strong>. Social media was rated as the 2nd most difficult tactic to execute in a digital marketing strategy (Ascend2, 2017) [vtweet id=\"stat14\" text=\"Social media was rated as the 2nd most difficult tactic to execute in a digital marketing strategy @vendasta\"]tweet<\/sup>[\/vtweet]
                        15<\/strong>. 44% of local businesses said they depend on social media to generate brand awareness, and 41% depend on it to drive revenue (eMarketer, 2016) [vtweet id=\"stat15\" text=\"44% of local businesses said they depend on social media to generate brand awareness, and 41% depend on it to drive revenue @vendasta\"]tweet<\/sup>[\/vtweet]
                        16<\/strong>. 52% of organizations say they publish to social media multiple times a day, and 27% post once a day (Regalix, 2015) [vtweet id=\"stat16\" text=\"52% of organizations say they publish to social media multiple times a day, and 27% post once a day @vendasta\"]tweet<\/sup>[\/vtweet]
                        17<\/strong>. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they\u2019ve increased traffic (Social Media Examiner, 2016) [vtweet id=\"stat17\" text=\"Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they\u2019ve increased traffic @vendasta\"]tweet<\/sup>[\/vtweet]
                        18<\/strong>. 80% of the organizations that monitor social media track engagement like comments, likes, retweets, shares and mentions (Regalix, 2015) [vtweet id=\"stat18\" text=\"80% of the organizations that monitor social media track engagement like comments, likes, retweets, shares and mentions @vendasta\"]tweet<\/sup>[\/vtweet]
                        19<\/strong>. For marketers, retweets and shares (78%) are more commonly used to measure success than fans, followers and likes (66%) (Regalix, 2015) [vtweet id=\"stat19\" text=\"For marketers, retweets and shares are more commonly used to measure success than fans, followers and likes @vendasta\"]tweet<\/sup>[\/vtweet]
                        20<\/strong>. 41% of marketers say that 10%-25% of their website traffic comes from social media campaigns (Regalix, 2015) [vtweet id=\"stat20\" text=\"41% of marketers say that 10%-25% of their website traffic comes from social media campaigns @vendasta\"]tweet<\/sup>[\/vtweet]
                        21<\/strong>. More than 50% of marketers who have been implementing social media marketing tactics for two years have reported improved sales (Social Media Examiner, 2016) [vtweet id=\"stat21\" text=\"More than 50% of marketers who have been implementing social media marketing tactics for two years have reported improved sales @vendasta\"]tweet<\/sup>[\/vtweet]
                        22<\/strong>. 40% of consumers have purchased an item online after seeing it used on Instagram, Twitter, Vine or YouTube (Simply Measured, 2016) [vtweet id=\"stat22\" text=\"40% of consumers have purchased an item online after seeing it used on Instagram, Twitter, Vine or YouTube @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        [adrotate banner=\"39\"]<\/p>

                        Top Facebook Statistics you Need to Know<\/h3>

                        \"Facebook<\/p>

                        \"social-media-stats-facebook\"<\/a><\/h3>

                        23<\/strong>. Facebook has over 2 billion active users (Statista, 2017) [vtweet id=\"stat23\" text=\"#Facebook has\u00a0over 2\u00a0billion active users\u00a0 @vendasta\"]tweet<\/sup>[\/vtweet]
                        24<\/strong>. 84% of internet users are on Facebook, making it the top network for membership (Global Web Index, 2017) [vtweet id=\"stat24\" text=\"84% of internet users are on Facebook, making it the top network for membership @vendasta\"]tweet<\/sup>[\/vtweet]
                        25<\/strong>. Over 80% of Facebook users access the platform every day (GlobalWebIndex, 2016) [vtweet id=\"stat27\" text=\"Over 80% of Facebook users access the platform every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        26<\/strong>. Six new Facebook accounts are created every second, which adds up to \u00bd million new accounts every day (Social Media Today, 2015) [vtweet id=\"stat26\" text=\"Six new Facebook accounts are created every second, which adds up to \u00bd million new accounts every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        27<\/strong>. Nearly half of Facebook users only access the platform through a mobile device (VentureBeat, 2015) [vtweet id=\"stat25\" text=\"Nearly half of Facebook users only access the platform through a mobile device @vendasta\"]tweet<\/sup>[\/vtweet]
                        28<\/strong>. Facebook Messenger is the top favorite messaging service at 56% (Global Web Index, 2016) [vtweet id=\"stat28\" text=\"Facebook Messenger is the top favorite messaging service at 56% @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        29.<\/strong>\u00a045% of Facebook users aged 25-34, and 39% aged 16-24 use social networks to research products (Global Web Index, 2017)\u00a0[vtweet id=\"stat158\" text=\"45% of Facebook users aged 25-34, and 39% aged 16-24 use social networks to research products\u00a0 @vendasta\"]tweet<\/sup>[\/vtweet]
                        30<\/strong>. The average Facebook user has 130 friends (Statistic Brain, 2016) [vtweet id=\"stat29\" text=\"The average Facebook user has 130 friends @vendasta\"]tweet<\/sup>[\/vtweet]
                        31<\/strong>. 60 million businesses have a Facebook Page (VentureBeat, 2016) [vtweet id=\"stat30\" text=\"60 million businesses have a Facebook Page (VentureBeat, 2016) @vendasta\"]tweet<\/sup>[\/vtweet]
                        32<\/strong>. There are over one billion messages sent per month between businesses and users (KPCB, 2016) [vtweet id=\"stat31\" text=\"There are over one billion messages sent per month between businesses and users @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        33.<\/strong> 45% of B2C marketers strongly agree that their Facebook marketing is effective (Social Media Examiner, 2017)\u00a0[vtweet id=\"stat159\" text=\"45% of B2C marketers strongly agree that their Facebook marketing is effective @vendasta\"]tweet<\/sup>[\/vtweet]<\/span>
                        34<\/strong>. 80% of businesses are active on Facebook mobile (KPCB, 2016) [vtweet id=\"stat32\" text=\"80% of businesses are active on Facebook mobile @vendasta\"]tweet<\/sup>[\/vtweet]
                        35<\/strong>. 93% of social marketers regularly use Facebook ads, and 64% plan on increasing their Facebook ad activities (Social Media Examiner, 2017) [vtweet id=\"stat33\" text=\"93% of social marketers regularly use #Facebookads\u00a0& 64% plan on increasing their activities @vendasta\"]tweet<\/sup>[\/vtweet]
                        36<\/strong>. 62% of marketers say Facebook is their most important platform (Social Media Examiner, 2017) [vtweet id=\"stat34\" text=\"62% of marketers say Facebook is their most important platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        37<\/strong>. 9% of social media marketers with 5+ years of experience use Facebook (Social Media Examiner, 2016) [vtweet id=\"stat35\" text=\"9% of social media marketers with 5+ years of experience use Facebook @vendasta\"]tweet<\/sup>[\/vtweet]
                        38<\/strong>. Over 95% of marketers say that Facebook offers the best ROI of any platform (eMarketer, 2016) [vtweet id=\"stat36\" text=\"Over 95% of marketers say that Facebook offers the best ROI of any platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        39<\/strong>. 32% of influencers say that Facebook is the best social media platform for influencer marketing (eMarketer, 2016) [vtweet id=\"stat37\" text=\"32% of influencers say that Facebook is the best social media platform for influencer marketing @vendasta\"]tweet<\/sup>[\/vtweet]
                        40<\/strong>. Users spend about 18 minutes on Facebook per visit (Statistic Brain, 2016) [vtweet id=\"stat38\" text=\"Users spend about 18 minutes on Facebook per visit @vendasta\"]tweet<\/sup>[\/vtweet]
                        41<\/strong>. More than 60% of Facebook users watch videos on Facebook (Global Web Index, 2016) [vtweet id=\"stat39\" text=\"More than 60% of Facebook users watch videos on Facebook @vendasta\"]tweet<\/sup>[\/vtweet]
                        42<\/strong>. 50% of Facebook users have watched a video on Facebook in the last month (Global Web Index, 2017)\u00a0<\/span>[vtweet id=\"stat40\" text=\"50% of Facebook users have watched a video on Facebook in the last month @vendasta\"]tweet<\/sup>[\/vtweet]
                        43<\/strong>. Video ads on Facebook that are between 30 and 60 seconds long perform the best (eMarketer, 2016) [vtweet id=\"stat41\" text=\"Video ads on Facebook that are between 30 and 60 seconds long perform the best @vendasta\"]tweet<\/sup>[\/vtweet]
                        44<\/strong>. The top action performed on Facebook is clicking the \u201clike\u201d button (Global Web Index, 2016) [vtweet id=\"stat42\" text=\"The top action performed on Facebook is clicking the \u201clike\u201d button @vendasta\"]tweet<\/sup>[\/vtweet]
                        45<\/strong>. The absolute best time to post on Facebook is 8 pm on a Thursday (eMarketer, 2016) [vtweet id=\"stat43\" text=\"The absolute best time to post on Facebook is 8 pm on a Thursday @vendasta\"]tweet<\/sup>[\/vtweet]
                        46<\/strong>. Almost 40% of online consumers turn to Facebook for holiday shopping ideas (eMarketer, 2016) [vtweet id=\"stat44\" text=\"Almost 40% of online consumers turn to Facebook for holiday shopping ideas @vendasta\"]tweet<\/sup>[\/vtweet]
                        47<\/strong>. Almost 25% of Facebook users use social media to research and find products to purchase, and about 35% use social platforms to find good content (Global Web Index, 2016) [vtweet id=\"stat45\" text=\"Almost 25% of Facebook users use social media to research and find products to purchase, and about 35% use social platforms to find good content @vendasta\"]tweet<\/sup>[\/vtweet]
                        [nosyndicate]<\/p>

                        Also see here: 75 Marketing Automation Stats<\/a><\/p>

                        [\/nosyndicate]<\/p>

                        Top Twitter Statistics for 2017<\/h3>

                        \"twitter\"social-media-stats-twitter\"<\/a><\/h3>

                        48<\/strong>. Twitter has about 328 million monthly active users (Statista, 2016) [vtweet id=\"stat46\" text=\"Twitter has about 328 million monthly active users @vendasta\"]tweet<\/sup>[\/vtweet]
                        49<\/strong>. 82% of Twitter\u2019s active users use the platform on their mobile device (Twitter, 2016) [vtweet id=\"stat47\" text=\"82% of Twitter\u2019s active users use the platform on their mobile device @vendasta\"]tweet<\/sup>[\/vtweet]
                        50<\/strong>. About 30% of social media users in the US use Twitter (Statista, 2016) [vtweet id=\"stat49\" text=\"About 30% of social media users in the US use Twitter @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        51.\u00a0<\/strong>\u00a076% of marketers worldwide use Twitter to market their business (Statista, 2016)\u00a0[vtweet id=\"stat160\" text=\"76% of marketers worldwide use Twitter to market their business @vendasta\"]tweet<\/sup>[\/vtweet]
                        52<\/strong>. eMarketer estimates that 286 million+ people will use Twitter on a monthly basis (eMarketer, 2016) [vtweet id=\"stat50\" text=\"eMarketer estimates that 286 million+ people will use Twitter on a monthly basis @vendasta\"]tweet<\/sup>[\/vtweet]
                        53<\/strong>. Almost 50% of active Twitter users follow brands\/companies (Convince&Convert, 2016) [vtweet id=\"stat51\" text=\"Almost 50% of active Twitter users follow brands\/companies @vendasta\"]tweet<\/sup>[\/vtweet]
                        54<\/strong>. About 30% of Twitter users access the platform more than once a day (Global Web Index, 2017) [vtweet id=\"stat52\" text=\"About 30% of Twitter users access the platform more than once a day @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        55.<\/strong>\u00a0Over 40% of Twitter users learn about products and services via Twitter (Convince&Convert, 2016)\u00a0[vtweet id=\"stat161\" text=\"Over 40% of Twitter users learn about products and services via Twitter @vendasta\"]tweet<\/sup>[\/vtweet]
                        56<\/strong>. One in three Twitter users watch videos on Twitter (Global Web Index, 2016) [vtweet id=\"stat53\" text=\"One in three Twitter users watch videos on Twitter @vendasta\"]tweet<\/sup>[\/vtweet]
                        57<\/strong>. Reading a news story is the most popular activity on the Twitter platform (Global Web Index, 2017)<\/span>\u00a0[vtweet id=\"stat54\" text=\"Reading a #news story is the most popular activity on the Twitter platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        58<\/strong>. There are 500 tweets published daily (Internet Live Stats, 2016) [vtweet id=\"stat55\" text=\"There are 500 tweets published daily @vendasta\"]tweet<\/sup>[\/vtweet]
                        59<\/strong>. The joy face ? is the most tweeted emoji, having been tweeted over 14.5 billion times (Twitter Data, 2016) [vtweet id=\"stat56\" text=\"The joy face ? is the most tweeted emoji, having been tweeted over 14.5 billion times @vendasta\"]tweet<\/sup>[\/vtweet]
                        60<\/strong>. 58% of the top brands have over 100,00 Twitter followers (Simply Measured, 2014) [vtweet id=\"stat57\" text=\"58% of the top brands have over 100,00 Twitter followers @vendasta\"]tweet<\/sup>[\/vtweet]
                        61<\/strong>. 92% of brands on Twitter publish 1-5 tweets a day (Simply Measured, 2014) [vtweet id=\"stat58\" text=\"92% of brands on Twitter publish 1-5 tweets a day @vendasta\"]tweet<\/sup>[\/vtweet]
                        62<\/strong>. 77% of Twitter users feel more positive about a brand when their tweet is @replied to (Twitter, 2015) [vtweet id=\"stat59\" text=\"77% of Twitter users feel more positive about a brand when their tweet is @replied to @vendasta\"]tweet<\/sup>[\/vtweet]
                        63<\/strong>. Between 2013-2015, there was a 2.5x increase in customer service conversations on Twitter (Twitter, 2016) [vtweet id=\"stat61\" text=\"Between 2013-2015, there was a 2.5x increase in customer service conversations on Twitter @vendasta\"]tweet<\/sup>[\/vtweet]
                        64<\/strong>. 93% of organizations say that Twitter is one of the platforms they most majorly used for marketing (Regalix, 2015) [vtweet id=\"stat62\" text=\"93% of organizations say that Twitter is one of the platforms they most majorly used for marketing @vendasta\"]tweet<\/sup>[\/vtweet]
                        65<\/strong>. 47% of marketers use Twitter as their most favoured channel for customer engagement (Regalix, 2015) [vtweet id=\"stat63\" text=\"47% of marketers use Twitter as their most favored channel for customer engagement @vendasta\"]tweet<\/sup>[\/vtweet]
                        68<\/strong>. 18% of social marketers regularly use Twitter ads (Social Media Examiner, 2016) [vtweet id=\"stat64\" text=\"18% of social marketers regularly use Twitter ads @vendasta\"]tweet<\/sup>[\/vtweet]
                        69<\/strong>. 63.5% of marketers voted Twitter as one of the best platforms for ROI (eMarketer, 2016) [vtweet id=\"stat65\" text=\"% of marketers voted Twitter as one of the best platforms for ROI @vendasta\"]tweet<\/sup>[\/vtweet]
                        70<\/strong>. The optimal time and day to tweet is Thursday at 5pm (eMarketer, 2016) [vtweet id=\"stat66\" text=\"The optimal time and day to tweet\u00a0is Thursday at 5pm @vendasta\"]tweet<\/sup>[\/vtweet]
                        [nosyndicate]<\/p>

                        Also see here: 33 Twitter Stats to Make you Think (and Tweet)<\/a><\/p>

                        [\/nosyndicate]<\/p>

                        Top LinkedIn Statistics for B2Bs<\/h3>

                        \"linkedin<\/p>

                        \"social-media-stats-linkedin\"<\/a><\/h3>

                        71<\/strong>. LinkedIn has 106 million active monthly users (Statista, 2016) [vtweet id=\"stat67\" text=\"LinkedIn has 106 million active monthly users @vendasta\"]tweet<\/sup>[\/vtweet]
                        72<\/strong>. There are more than 467 million registered users on the platform (LinkedIn, 2016) [vtweet id=\"stat68\" text=\"There are more than 467 million registered users on the platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        73<\/strong>. Two new professional accounts are created every second (LinkedIn, 2016) [vtweet id=\"stat69\" text=\"Two new professional accounts are created every second @vendasta\"]tweet<\/sup>[\/vtweet]
                        74<\/strong>. There are over 133 million users in the US alone (LinkedIn, 2016) [vtweet id=\"stat70\" text=\"There are over 133 million users in the US alone @vendasta\"]tweet<\/sup>[\/vtweet]
                        75<\/strong>. 25% of LinkedIn mobile users access the platform several times a week (Statista, 2017)<\/span>\u00a0[vtweet id=\"stat71\" text=\"25% of LinkedIn mobile users access the platform several times a week (Statista, 2017) @vendasta\"]tweet<\/sup>[\/vtweet]
                        76<\/strong>. The fastest-growing demographic on LinkedIn is students, with 40 million student and recent graduates having accounts on the platform (Simply Measured, 2016) [vtweet id=\"stat72\" text=\"The fastest-growing demographic on LinkedIn is students, with 40 million student and recent graduates having accounts on the platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        77<\/strong>. Uploading a professional photo to your LinkedIn profile gets you 21x more profile views, and 36x more messages (LinkedIn, 2016) [vtweet id=\"stat73\" text=\"Uploading a professional photo to your LinkedIn profile gets you 21x more profile views, and 36x more messages @vendasta\"]tweet<\/sup>[\/vtweet]
                        78<\/strong>. Marketers that flesh out their Products and Services page have 2x as many company followers (Simply Measured, 2016) [vtweet id=\"stat74\" text=\"Marketers that flesh out their Products and Services page have 2x as many company followers @vendasta\"]tweet<\/sup>[\/vtweet]
                        79<\/strong>. 91% of marketers say that LinkedIn is one of the platforms most majorly used for marketing in their organization (Regalix, 2015) [vtweet id=\"stat75\" text=\"91% of marketers say that LinkedIn is one of the platforms most majorly used for marketing in their organization @vendasta\"]tweet<\/sup>[\/vtweet]
                        80<\/b>. 40% of B2B marketers say that LinkedIn is the most important platform for them (Social Media Examiner, 2016) [vtweet id=\"stat76\" text=\"40% of B2B marketers say that LinkedIn is the most important platform for them @vendasta\"]tweet<\/sup>[\/vtweet]
                        81<\/strong>. LinkedIn is the most favored channel for customer engagement for 64% of marketers (Regalix, 2015) [vtweet id=\"stat77\" text=\"LinkedIn is the most favored channel for customer engagement for 64% of marketers @vendasta\"]tweet<\/sup>[\/vtweet]
                        82<\/strong>. 94% of B2Bs use LinkedIn for content marketing (Kyle Lacy, 2015) [vtweet id=\"stat78\" text=\"94% of B2Bs use LinkedIn for content marketing @vendasta\"]tweet<\/sup>[\/vtweet]
                        83<\/strong>. 67% of digital marketers list LinkedIn as a commonly used platform (Social Media Examiner, 2016) [vtweet id=\"stat79\" text=\"67% of digital marketers list LinkedIn as a commonly used platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        84<\/strong>. 40% of B2B marketers will republish content on LinkedIn (Social Media Examiner, 2016) [vtweet id=\"stat80\" text=\"40% of B2B marketers will republish content on LinkedIn @vendasta\"]tweet<\/sup>[\/vtweet]
                        85<\/strong>. The best time to post on LinkedIn is at 9am on Wednesdays (eMarketer, 2016) [vtweet id=\"stat81\" text=\"The best time to post on LinkedIn is at 9am on Wednesdays @vendasta\"]tweet<\/sup>[\/vtweet]
                        [nosyndicate]<\/p>

                        Also see here: 50 Stats You Need to Know About Online Reviews [Infographic]<\/a><\/p>

                        [\/nosyndicate]<\/p>

                        \"social-media-stats-googleplus\"<\/a><\/p>

                        Google+ Statistics To Check Out<\/h3>

                        86<\/strong>. Every Gmail address has a Google+ account, which is why Gmail officially has over 2.5 billion users. (Tech Times, 2015) [vtweet id=\"stat82\" text=\"Every Gmail address has a Google+ account, which is why Gmail officially has over 2.5 billion users. @vendasta\"]tweet<\/sup>[\/vtweet]
                        87<\/strong>. There are 540 million active users on the platform (Simply Measured, 2016) [vtweet id=\"stat83\" text=\"There are 540 million active users on the platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        88<\/strong>. 62% Google+ users are B2B marketers (Simply Measured, 2016) [vtweet id=\"stat84\" text=\"62% Google+ users are B2B marketers @vendasta\"]tweet<\/sup>[\/vtweet]
                        89<\/strong>. 22% of online adults use Google+ more than once a month (Simply Measured, 2016) [vtweet id=\"stat85\" text=\"22% of online adults use Google+ more than once a month @vendasta\"]tweet<\/sup>[\/vtweet]
                        90<\/strong>. 87% of the top 100 brands have a Google+ account, and 50% of them actively post every month (Simply Measured, 2016) [vtweet id=\"stat86\" text=\"87% of the top 100 brands have a Google+ account, and 50% of them actively post every month @vendasta\"]tweet<\/sup>[\/vtweet]
                        91<\/strong>. Brand adoption on Google+ has grown 10% in the last year (Simply Measured, 2016) [vtweet id=\"stat87\" text=\"Brand adoption on Google+ has grown 10% in the last year @vendasta\"]tweet<\/sup>[\/vtweet]
                        92<\/strong>. 49% of digital marketers use Google+ (Social Media Examiner, 2016) [vtweet id=\"stat88\" text=\"49% of digital marketers use Google+ @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        We can tell you love statistics, which is why we created this beautiful list of 50 shocking stats about online reputation management stats for you to check out!<\/a><\/em><\/p>

                        [adrotate banner=\"34\"]<\/p>

                        Top Instagram Statistics You Don't Want to Miss<\/h3>

                        \"instagram<\/p>

                        \"social-media-stats-instagram\"<\/a><\/h3>

                        93<\/strong>. Instagram has more than 700 million monthly users, with 200 million active daily (Statista, 2017)[vtweet id=\"stat89\" text=\"Instagram has more than 700 million monthly users, with 200 million active daily @vendasta\"]tweet<\/sup>[\/vtweet]
                        94<\/strong>. Almost half of total Internet users have an Instagram account (Global Web Index, 2016) [vtweet id=\"stat90\" text=\"Almost half of total Internet users have an Instagram account @vendasta\"]tweet<\/sup>[\/vtweet]
                        95<\/strong>. 54% of marketers are using Instagram, and 63% plan on increasing their Instagram activities (Social Media Examiner, 2017)\u00a0<\/b>[vtweet id=\"stat91\" text=\"54% of marketers are using Instagram, and 63% plan on increasing their Instagram activities @vendasta\"]tweet<\/sup>[\/vtweet]
                        96<\/strong>. Almost 40% of \u2018grammers have watched videos on the platform in the last month (Global Web Index, 2017)\u00a0<\/span>[vtweet id=\"stat92\" text=\"Almost 40% of \u2018grammers have watched videos on the platform in the last month@vendasta\"]tweet<\/sup>[\/vtweet]
                        97<\/strong>. Over 95 million photos are posted to the platform every day (Instagram, 2016) [vtweet id=\"stat93\" text=\"Over 95 million photos are posted to the platform every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        98<\/strong>. There are 4.2 billion likes daily on Instagram (Instagram, 2016) [vtweet id=\"stat94\" text=\"There are 4.2 billion likes daily on Instagram @vendasta\"]tweet<\/sup>[\/vtweet]
                        99<\/strong>. 53% of users follow their favorite brands on Instagram (Global Web Index, 2015) [vtweet id=\"stat95\" text=\"53% of users follow their favorite brands on Instagram @vendasta\"]tweet<\/sup>[\/vtweet]
                        100<\/strong>. Almost 60% of millennials have an account on Instagram (Global Web Index, 2016) [vtweet id=\"stat96\" text=\"Almost 60% of millennials have an account on Instagram @vendasta\"]tweet<\/sup>[\/vtweet]
                        101<\/strong>. 23% of \u2018grammers will share an Instagram photo on another social platform [vtweet id=\"stat97\" text=\"23% of \u2018grammers will share an Instagram photo on another social platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        102<\/strong>. The average Instagram user spends 25 minutes per day on the platform (KPCB, 2016) [vtweet id=\"stat98\" text=\"The average Instagram user spends 25 minutes per day on the platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        103<\/strong>. 94% of the top 100 companies have an Instagram account, and 86% of them actively post each month (Simply Measured, 2016) [vtweet id=\"stat99\" text=\"94% of the top 100 companies have an Instagram account, and 86% of them actively post each month @vendasta\"]tweet<\/sup>[\/vtweet]
                        104<\/strong>. The top brands on Instagram average a post per day, and five videos per month (Simply Measured, 2016) [vtweet id=\"stat100\" text=\"The top brands on Instagram average a post per day, and five videos per month @vendasta\"]tweet<\/sup>[\/vtweet]
                        105<\/strong>. 14 of the top brands post more than 50 times a month (Simply Measured, 2015) [vtweet id=\"stat101\" text=\"14 of the top brands post more than 50 times a month @vendasta\"]tweet<\/sup>[\/vtweet]
                        106<\/strong>. The most common frequency of posts for the top 100 brands is 11-20 times a month (Simply Measured, 2015) [vtweet id=\"stat102\" text=\"The most common frequency of posts for the top 100 brands is 11-20 times a month @vendasta\"]tweet<\/sup>[\/vtweet]
                        107<\/strong>. 24% of influencers voted Instagram as the best social platform for influencer marketing (eMarketer, 2016) [vtweet id=\"stat103\" text=\"24% of influencers voted Instagram as the best social platform for influencer marketing @vendasta\"]tweet<\/sup>[\/vtweet]
                        108<\/strong>. 34% of US marketers plan to spend advertising dollars on Instagram for the first time in late 2016, and 16% already use it and plan to increase their spend (eMarketer, 2016) [vtweet id=\"stat104\" text=\"34% of US marketers plan to spend advertising dollars on Instagram for the first time in late 2016, and 16% already use it and plan to increase their spend @vendasta\"]tweet<\/sup>[\/vtweet]
                        109<\/strong>. The average consumer engagement per post among the Interbrand 100 companies is 31,827 likes and comments (Simply Measured, 2015) [vtweet id=\"stat105\" text=\"The average consumer engagement per post among the Interbrand 100 companies is 31,827 likes and comments @vendasta\"]tweet<\/sup>[\/vtweet]
                        110<\/strong>. Posts with hashtags and location tags perform the best in terms of user engagement (Simply Measured, 2015) [vtweet id=\"stat106\" text=\"Posts with hashtags and location tags perform the best in terms of user engagement @vendasta\"]tweet<\/sup>[\/vtweet]
                        112<\/strong>. Posts with two or three hashtags perform much better than posts with one hashtag, or posts with more than four hashtags (Simply Measured, 2015) [vtweet id=\"stat107\" text=\"Posts with two or three hashtags perform much better than posts with one hashtag, or posts with more than four hashtags @vendasta\"]tweet<\/sup>[\/vtweet]
                        113<\/strong>. The most popular hashtags used by the top 100 companies include #Regram, #ThisIsBoss, and #PictureoftheDay (Simply Measured, 2015) [vtweet id=\"stat108\" text=\"The most popular hashtags used by the top 100 companies include #Regram, #ThisIsBoss, and #PictureoftheDay @vendasta\"]tweet<\/sup>[\/vtweet]
                        114<\/strong>. Instagram posts posted at 7 pm on Fridays do the best (eMarketer, 2016) [vtweet id=\"stat109\" text=\"Instagram posts posted at 7 pm on Fridays do the best @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        [nosyndicate]<\/p>

                        Also see here: 50 Shocking Stats About Online Reputation Management [Infographic]<\/a><\/p>

                        [\/nosyndicate]<\/p>

                        Top YouTube Statistics For Marketers<\/h3>

                        \"youtube\"social-media-stats-youtube\"<\/a><\/h3>

                        115<\/strong>. YouTube has the most visitors globally, at 88% (Global Web Index, 2017) [vtweet id=\"stat110\" text=\"YouTube has the most visitors globally, at 88% @vendasta\"]tweet<\/sup>[\/vtweet]
                        116<\/strong>. There are 900 million unique visits to YouTube every month (Statistic Brain, 2016) [vtweet id=\"stat111\" text=\"There are 900 million unique visits to YouTube every month @vendasta\"]tweet<\/sup>[\/vtweet]
                        117<\/strong>. 63% of YouTube users access the platform more than once a day (Global Web Index, 2017)\u00a0[vtweet id=\"stat112\" text=\"63% of YouTube users access the platform more than once a day @vendasta\"]tweet<\/sup>[\/vtweet]
                        118<\/strong>. YouTube has the second most members of any social channel, at 61% of Internet users (Global Web Index, 2016) [vtweet id=\"stat113\" text=\"YouTube has the second most members of any social channel, at 61% of Internet users @vendasta\"]tweet<\/sup>[\/vtweet]
                        119<\/strong>. 80% of 18-49 year olds watch YouTube in an average month (Google, 2016) [vtweet id=\"stat114\" text=\"80% of 18-49 year olds watch YouTube in an average month @vendasta\"]tweet<\/sup>[\/vtweet]
                        120<\/strong>. There are 4.95 billion videos viewed on YouTube every day (Statistic Brain, 2016) [vtweet id=\"stat115\" text=\"There are 4.95 billion videos viewed on YouTube every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        121<\/strong>. 3.25 billion hours of YouTube is watched every month, which is equal to 114,808 years linearly (Statistic Brain, 2016) [vtweet id=\"stat116\" text=\"5 billion hours of YouTube is watched every month, which is equal to 114,808 years linearly @vendasta\"]tweet<\/sup>[\/vtweet]
                        122<\/strong>. 300 hours worth of video is uploaded to the platform every minute (Statistic Brain, 2016) [vtweet id=\"stat117\" text=\"300 hours worth of video is uploaded to the platform every minute @vendasta\"]tweet<\/sup>[\/vtweet]
                        123<\/strong>. Users who access YouTube on mobile spend more than 40 minutes watching videos each visit (YouTube) [vtweet id=\"stat118\" text=\"Users who access YouTube on mobile spend more than 40 minutes watching videos each visit @vendasta\"]tweet<\/sup>[\/vtweet]
                        124<\/strong>. 85% of Interbrand top 100 companies actively post to YouTube every month (Simply Measured, 2016) [vtweet id=\"stat119\" text=\"85% of Interbrand top 100 companies actively post to YouTube every month @vendasta\"]tweet<\/sup>[\/vtweet]
                        125<\/strong>. YouTube partners see a 50% revenue increase year-over-year (Simply Measured, 2016) [vtweet id=\"stat120\" text=\"YouTube partners see a 50% revenue increase year-over-year @vendasta\"]tweet<\/sup>[\/vtweet]
                        126<\/strong>. YouTube video uploads timed with a product release or announcement see better results than scheduled and nuanced content (Simply Measured, 2016) [vtweet id=\"stat121\" text=\"YouTube video uploads timed with a product release or announcement see better results than scheduled and nuanced content @vendasta\"]tweet<\/sup>[\/vtweet]
                        127<\/strong>. One quarter of YouTube users have watched a branded video in the last month (Global Web Index, 2016) [vtweet id=\"stat122\" text=\"One quarter of YouTube users have watched a branded video in the last month @vendasta\"]tweet<\/sup>[\/vtweet]
                        [nosyndicate]<\/p>

                        Also see here: 58 Statistics for Websites [Infographic]<\/a><\/p>

                        [\/nosyndicate]<\/p>

                        Top Pinterest Statistics For You\"social-media-stats-pinterest\"<\/a><\/h3>

                        128<\/strong>. There are about 200 million monthly active users on the Pinterest platform (Statista, 2017) [vtweet id=\"stat123\" text=\"There are about 200 million monthly active users on the Pinterest platform @vendasta\"]tweet<\/sup>[\/vtweet]
                        129<\/strong>. There are 176 million registered Pinterest accounts (TechCrunch, 2015) [vtweet id=\"stat124\" text=\"There are 176 million registered Pinterest accounts @vendasta\"]tweet<\/sup>[\/vtweet]
                        130<\/strong>. Pinterest saw a 97% growth in active users in 2015 over 2014 (Global Web Index, 2015) [vtweet id=\"stat125\" text=\"Pinterest saw a 97% growth in active users in 2015 over 2014 @vendasta\"]tweet<\/sup>[\/vtweet]
                        131<\/strong>. Over half of women aged 18-54 in the U.S have signed up for Pinterest (TechCrunch, 2015) [vtweet id=\"stat126\" text=\"Over half of women aged 18-54 in the U.S have signed up for Pinterest @vendasta\"]tweet<\/sup>[\/vtweet]
                        132<\/strong>. 55% of Pinterest users use the platform for finding and shopping for products (KPCB, 2016) [vtweet id=\"stat127\" text=\"55% of Pinterest users use the platform for finding and shopping for products @vendasta\"]tweet<\/sup>[\/vtweet]
                        133<\/strong>. 71% of Pinterest users recently bought a product online, and 62% recently reviewed a product online (Global Web Index, 2015) [vtweet id=\"stat128\" text=\"71% of Pinterest users recently bought a product online, and 62% recently reviewed a product online @vendasta\"]tweet<\/sup>[\/vtweet]
                        134<\/strong>. The average time spent on Pinterest per day is 21 minutes (Simply Measured, 2016) [vtweet id=\"stat129\" text=\"The average time spent on Pinterest per day is 21 minutes @vendasta\"]tweet<\/sup>[\/vtweet]
                        135<\/strong>. There are over 2 billion searches per month on Pinterest (Simply Measured, 2016) [vtweet id=\"stat130\" text=\"There are over 2 billion searches per month on Pinterest @vendasta\"]tweet<\/sup>[\/vtweet]
                        136<\/strong>. Pinterest has over 50 million pinned items for sale (Simply Measured, 2016) [vtweet id=\"stat131\" text=\"Pinterest has over 50 million pinned items for sale @vendasta\"]tweet<\/sup>[\/vtweet]
                        137<\/strong>. 76% of top brands use Pinterest (Simply Measured, 2016) [vtweet id=\"stat132\" text=\"76% of top brands use Pinterest @vendasta\"]tweet<\/sup>[\/vtweet]
                        138<\/strong>. 40% of digital marketers use Pinterest (Social Media Examiner, 2016) [vtweet id=\"stat133\" text=\"40% of digital marketers use Pinterest @vendasta\"]tweet<\/sup>[\/vtweet]
                        139<\/strong>. Believe it or not, the best time to post on Pinterest is 1am on a Friday (eMarketer, 2016) [vtweet id=\"stat134\" text=\"Believe it or not, the best time to post on Pinterest is 1am on a Friday @vendasta\"]tweet<\/sup>[\/vtweet]
                        140<\/strong>. 31.6% of consumers will look to Pinterest for holiday shopping ideas and inspiration (eMarketer, 2016) [vtweet id=\"stat135\" text=\"% of consumers will look to Pinterest for holiday shopping ideas and inspiration @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        Top Snapchat Statistics For 2017\"social-media-stats-snapchat\"<\/h3>

                        141<\/strong>. Snapchat\u2019s active monthly user count is sitting at 200 million in 2016 (Statista, 2016) [vtweet id=\"stat136\" text=\"Snapchat\u2019s active monthly user count is sitting at 200 million in 2016 @vendasta\"]tweet<\/sup>[\/vtweet]
                        142<\/strong>. 170 million Snapchat users are active daily (Statista, 2017) [vtweet id=\"stat137\" text=\"170 million Snapchat users are active daily @vendasta\"]tweet<\/sup>[\/vtweet]
                        143<\/strong>. 60% of Millennials in America use Snapchat (Global Web Index, 2017) [vtweet id=\"stat138\" text=\"60% of Millennials in America use #Snapchat @vendasta\"]tweet<\/sup>[\/vtweet]
                        144<\/strong>. Snapchat has seen an over 300% increase in usage over the past three years (Global Web Index, 2016) [vtweet id=\"stat139\" text=\"Snapchat has seen an over 300% increase in usage over the past three years @vendasta\"]tweet<\/sup>[\/vtweet]
                        145<\/strong>. More than a third of Snapchat users engage with stories (Global Web Index, 2016) [vtweet id=\"stat140\" text=\"More than a third of Snapchat users engage with stories @vendasta\"]tweet<\/sup>[\/vtweet]
                        146<\/strong>. There are six billion videos watched on Snapchat every day (TechCrunch, 2015) [vtweet id=\"stat141\" text=\"There are six billion videos watched on Snapchat every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        147<\/strong>. The average Snapchat user uses sponsored filters for 20 seconds (KPCB, 2016) [vtweet id=\"stat142\" text=\"The average Snapchat user uses sponsored filters for 20 seconds @vendasta\"]tweet<\/sup>[\/vtweet]
                        148<\/strong>. A user spends 25 minutes per day on Snapchat on average (KPCB, 2016) [vtweet id=\"stat143\" text=\"A user spends 25 minutes per day on Snapchat on average @vendasta\"]tweet<\/sup>[\/vtweet]
                        149<\/strong>. 50% of young adults in the US watch videos on Snapchat (eMarketer, 2016) [vtweet id=\"stat144\" text=\"50% of young adults in the US watch videos on Snapchat @vendasta\"]tweet<\/sup>[\/vtweet]
                        150<\/strong>. eMarketer predicts that almost 60 million US consumers will actively use Snapchat on a monthly basis this year (eMarketer, 2016) [vtweet id=\"stat145\" text=\"eMarketer predicts that almost 60 million US consumers will actively use Snapchat on a monthly basis this year @vendasta\"]tweet<\/sup>[\/vtweet]
                        151<\/strong>. Snapchat is predicted to generate over $366 million in ad revenue in 2016 (eMarketer, 2016) [vtweet id=\"stat146\" text=\"Snapchat is predicted to generate over $366 million in ad revenue in 2016 @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        Top Tumblr Statistics to Know\"social-media-stats-tumblr\"<\/h3>

                        152<\/strong>. Tumblr has more than 555 million active blog users monthly (Statista, 2016) [vtweet id=\"stat147\" text=\"Tumblr has more than 555 million active blog users monthly @vendasta\"]tweet<\/sup>[\/vtweet]
                        153<\/strong>. Most Tumblr users are America, and between 25 and 34 years old (eMarketer, 2016) [vtweet id=\"stat148\" text=\"Most Tumblr users are America, and between 25 and 34 years old @vendasta\"]tweet<\/sup>[\/vtweet]
                        154<\/strong>. Tumblr users spend 3.25 hours per day on social media (Global Web Index, 2016) [vtweet id=\"stat149\" text=\"Tumblr users spend 3.25 hours per day on social media @vendasta\"]tweet<\/sup>[\/vtweet]
                        155<\/strong>. eMarketer predicts that Tumblr\u2019s audience will reach over 25 million in 2017 (eMarketer, 2016) [vtweet id=\"stat150\" text=\"eMarketer predicts that Tumblr\u2019s audience will reach over 25 million in 2017 @vendasta\"]tweet<\/sup>[\/vtweet]
                        156<\/strong>. Tumblr saw a 94% increase in growth in 2015 (Global Web Index, 2015) [vtweet id=\"stat151\" text=\"Tumblr saw a 94% increase in growth in 2015 @vendasta\"]tweet<\/sup>[\/vtweet]
                        157<\/strong>. Almost 20% of online women in the US have a Tumblr account (eMarketer, 2016) [vtweet id=\"stat152\" text=\"Almost 20% of online women in the US have a Tumblr account @vendasta\"]tweet<\/sup>[\/vtweet]
                        158<\/strong>. There are about 357 million blogs on Tumblr (Statista, 2017) [vtweet id=\"stat153\" text=\"There are about 321 million blogs on #Tumblr @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        159<\/strong>. There are over 148 billion posts on Tumblr\u00a0(Statista, 2017) [vtweet id=\"stat153\" text=\"There are\u00a0over 148 billion posts on #Tumblr @vendasta\"]tweet<\/sup>[\/vtweet]
                        160<\/strong>. There are 40.6 million Tumblr posts made every day (Tumblr, 2016) [vtweet id=\"stat154\" text=\"There are 40.6 million Tumblr posts made every day @vendasta\"]tweet<\/sup>[\/vtweet]
                        161<\/strong>. Over half of Interbrand top 100 companies have a Tumblr account, and 30% actively post each month (Simply Measured, 2016) [vtweet id=\"stat155\" text=\"Over half of Interbrand top 100 companies have a Tumblr account, and 30% actively post each month @vendasta\"]tweet<\/sup>[\/vtweet]
                        162<\/strong>. Brand adoption of Tumblr has grown 15% since last year (Simply Measured, 2016) [vtweet id=\"stat156\" text=\"Brand adoption of Tumblr has grown 15% since last year @vendasta\"]tweet<\/sup>[\/vtweet]
                        163<\/strong>. Tumblr users spend an average of 34 minutes on the platform every day (eMarketer, 2014) [vtweet id=\"stat157\" text=\"Tumblr users spend an average of 34 minutes on the platform every day @vendasta\"]tweet<\/sup>[\/vtweet]<\/p>

                        \u00a0<\/p>

                        Now that you\u2019re armed with the latest and greatest social media stats, plus a handy infographic, go forth and conquer!<\/p>

                        Need an extra hand? Vendasta\u2019s Social Marketing<\/a> will give you and your clients the ability to grow your fan base and turn online leads into raving customers. Put those social media stats into action to develop the best social campaigns, posts, tactics and more. If you need extra horsepower, you can also outsource marketing services<\/a> to our white-label digital marketing agency.<\/p>

                        Want to see how Vendasta does it? Check out our Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a>, Google+ <\/a>and other social channels to watch us work that social magic!<\/p>

                        Noticing certain trends, or seeing cool results on your social channels? Let me know in the comments below!<\/p>

                        [adrotate banner=\"64\"]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[234,299,105,308,134,761,242,87,1018,172,148,861,149],"class_list":["post-11124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-brand-monitoring","tag-content-marketing","tag-facebook","tag-facebook-advertising","tag-google","tag-instagram","tag-linkedin-advertising","tag-reputation-management","tag-snapchat","tag-social-marketing","tag-social-media","tag-stats","tag-twitter"],"acf":[],"yoast_head":"\n185 Social Media Statistics for Marketers (2023) | Vendasta<\/title>\n<meta name=\"description\" content=\"Wondering what\u2019s new in the social media world? We have you covered with 185 social media statistics. Use these social networks stats to inform your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/163-stunning-social-media-stats-to-savor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"185 Social media statistics for marketers (2023)\" \/>\n<meta property=\"og:description\" content=\"Wondering what\u2019s new in the world of social media? We have you covered with 185 social media statistics. 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