{"id":102768,"date":"2024-05-22T09:01:24","date_gmt":"2024-05-22T15:01:24","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=102768"},"modified":"2026-01-08T03:06:59","modified_gmt":"2026-01-08T03:06:59","slug":"ai-transcription","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/ai-transcription\/","title":{"rendered":"10 Ways Your Marketing Agency Can Start Using AI Transcription"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Transcription plays a vital role in digital marketing. In fact, it\u2019s important enough to warrant an industry that had a CAGR of $1.9 billion in 2023 and an expected growth of 8.6% through 2033. By that point, the marketing transcription market is expected to be worth as much as $4.4 billion. (<\/span><a href=\"https:\/\/www.futuremarketinsights.com\/reports\/marketing-transcription-market#\"><span style=\"font-weight: 400;\">Future Market Insights<\/span><\/a><span style=\"font-weight: 400;\">) AI transcription will play a large part in that growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI transcription uses <\/span><a href=\"\/ai-workforce\/\"><span style=\"font-weight: 400;\">AI<\/span><\/a><span style=\"font-weight: 400;\"> tools, such as speech recognition and natural language processing, to convert spoken and recorded words into text formats. Keep reading to learn more about the benefits of AI transcription in marketing and how you can start using it for your agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"113146 \"][\/et_pb_section]<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of AI transcription tools for agencies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re <\/span><a href=\"\/blog\/how-to-start-ai-agency-without-experience\/\"><span style=\"font-weight: 400;\">starting an agency with no experience<\/span><\/a><span style=\"font-weight: 400;\"> or scaling your existing organization, some benefits you can expect from AI transcription include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Saving money. <\/b><span style=\"font-weight: 400;\">Having a computer convert speech to text is much more cost-effective than hiring human transcriptionists. Even if you use low-cost services, you still pay more for transcription services than you would for AI software, and you may not get the results you want.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Saving time. <\/b><span style=\"font-weight: 400;\">Using AI for transcription reduces labor time for your organization, allowing human talent to handle more creative tasks.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Enhanced efficiency and usability. <\/b><span style=\"font-weight: 400;\">The right AI transcription processes can create transcripts quickly\u2014sometimes even in real-time. That can enhance the overall usability and accessibility of your video and audio content.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Better insight into data. <\/b><span style=\"font-weight: 400;\">When you use AI to convert audio content into text, you have more access to hidden insights and data in that information.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Enhanced ability to personalize your approach. <\/b><span style=\"font-weight: 400;\">You can use those improved insights to better tailor your marketing message to your audience or to individuals via emails and other connection points.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Support for programmatic advertising. <\/b><span style=\"font-weight: 400;\">You can use AI to convert information and insights from transcripts into data that helps you manage stronger ad campaigns or valuable text that can help you drive conversions.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Better communication and real-time engagement. <\/b><span style=\"font-weight: 400;\">Including transcripts with your video content supports enhanced communication for your entire audience. Since more than 90 percent of users watch digital video content with the sound off, text and transcripts play a vital role in connecting with your audience (<\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/everything-you-need-know-video-consumption-zack-rosenberg\/\"><span style=\"font-weight: 400;\">LinkedIn Pulse<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How Does AI Transcription Apply to Your Digital Marketing Agency?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The benefits of using AI for transcription might be fairly obvious, but many agencies fail to use these tools to their fullest. Consider these 10 ways you can leverage AI transcription technology for your agency.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Market research enhancement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You likely already use some <\/span><a href=\"\/blog\/ai-marketing-integration\/\"><span style=\"font-weight: 400;\">marketing integration<\/span><\/a><span style=\"font-weight: 400;\"> tools, but have you thought about integrating transcription technology into your market research processes? Here are a few ways you can use AI to revolutionize these processes:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Capture a more comprehensive picture of the competitive landscape. <\/b><span style=\"font-weight: 400;\">Use AI tools to gather data that\u2019s available online in video format, such as customer testimonies, competitor demos, or sales videos. Have AI transcribe the videos so you can use the text data in AI-supported analysis.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Record customer feedback and focus group sessions. <\/b><span style=\"font-weight: 400;\">Create a written transcript of this data for future use by having AI transcribe audio from the meetings. You can also use machine-based analytics programs to gather insights from this type of text.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Faster and easier transcription<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you want to capture the audio of a meeting about <\/span><a href=\"\/blog\/ai-startup-ideas\/\"><span style=\"font-weight: 400;\">startup ideas<\/span><\/a><span style=\"font-weight: 400;\"> or you need to add a transcript to a sales video to support accessibility, you obviously want the end result to be accurate. AI transcription is a way to quickly and accurately convert speech to text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can complete an hour-long transcript in a matter of minutes. That\u2019s substantially faster than human transcriptionists, who can take an hour or more to transcribe 15 minutes worth of audio content.\u00a0<\/span><\/p>\n<p>This is especially useful for long-form YouTube videos, where using a <a href=\"https:\/\/riverside.com\/tools\/youtube-transcript-generator\">YouTube transcript generator<\/a> can streamline the entire process.<\/p>\n<p><span style=\"font-weight: 400;\">AI solutions are also consistently accurate\u2014though not as accurate as an experienced human transcriptionist. Benchmarks regarding speech-to-text accuracy in 2021 indicate the following error rates (<\/span><a href=\"https:\/\/www.cxtoday.com\/speech-analytics\/how-accurate-is-speech-to-text-in-2023-assemblyai\/\"><span style=\"font-weight: 400;\">CX Today<\/span><\/a><span style=\"font-weight: 400;\">):<\/span><b><\/b><\/p>\n<ul>\n<li><b>Amazon: <\/b><span style=\"font-weight: 400;\">18.42%<\/span><\/li>\n<li><b>Microsoft: <\/b><span style=\"font-weight: 400;\">16.51%<\/span><\/li>\n<li><b>Google: <\/b><span style=\"font-weight: 400;\">15.82%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As of 2024, some tech companies are claiming error rates as low as 4%, which is more competitive with human transcriptionists.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102770\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Starup-ideas.webp\" alt=\"Starup ideas\" width=\"1600\" height=\"1067\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/unsplash.com\/photos\/person-using-macbook-pro-on-table-7sqmTxmYBkE\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Improved data analysis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using AI for transcription allows you to maximize the usable data you have about a variety of topics. You can capture insights from experts during interviews or customer needs during phone calls, convert those audio elements to text, and have AI mine the text for valuable information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a real-world example of how you can combine AI transcription with other technology tools: <\/span><a href=\"\/blog\/make-money-ai-art\/\"><span style=\"font-weight: 400;\">Making money with AI art<\/span><\/a><span style=\"font-weight: 400;\">. You can capture audio descriptions of a location, person, or anything else to feed into AI to help create unique AI art pieces. Or, you can use audio related to your marketing agency services or customers as prompts when you want AI to help create visuals for social media or blog posts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Personalization of content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI transcripts can help you deliver custom-tailored content to your audience via <\/span><a href=\"\/blog\/ai-social-media\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, email, and other means. Personalization helps create a better consumer experience, which can support better lead generation and conversion rates. In fact, more than 40 percent of consumers are willing to share their personal details with brands so they can enjoy personalized marketing messages, even in an environment where consumers are privacy-conscious (<\/span><a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/#editorsPicks\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI transcription helps you turn customer phone calls and other audio formats into data that can be used to support customized experiences. And the fact that you can offer text versions of information helps support positive experiences for those who can\u2019t interact well with audio or video content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Programmatic advertising optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you use AI to transcribe audio formats and gain greater access to these valuable data streams, you enhance analysis capability for better programmatic advertising performance. You can use the insights from transcription to create better campaigns and align ad copy with the needs of your audience.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Navigating the ever-changing seas of digital advertising: Insights from Sandy Lohr\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/xQVB-QW4BPM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">6. Enhanced writing processes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI audio transcription offers numerous ways to enhance marketing content creation processes. Some include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Speech-to-text functions. <\/b><span style=\"font-weight: 400;\">The ability to speak words and have them captured on the page can create efficiencies for human content creators. It reduces how much work your hands have to do and can help those who don\u2019t type quickly get their ideas down.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Enhanced AI-generated content. <\/b><span style=\"font-weight: 400;\">If you want to <\/span><a href=\"\/blog\/humanizing-ai-generated-content\/\"><span style=\"font-weight: 400;\">humanize AI content<\/span><\/a><span style=\"font-weight: 400;\"> or create better AI outputs, you must train the GPTs you work with. Feeding them content that sounds like your brand is a great way to do this, and you can turn all your existing videos into text transcripts to use for this purpose.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Data-mining and research. <\/b><span style=\"font-weight: 400;\">When your webinar and video content is available in text format, you can feed it into AI machines. Then, your content creation teams can prompt AI to generate information, statistics, and other facts based on the knowledge you already have within your organization.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. Development of brand persona<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"\/blog\/ai-lead-generation\/\"><span style=\"font-weight: 400;\">generating leads<\/span><\/a><span style=\"font-weight: 400;\"> with AI tools, it\u2019s important to pay attention to your brand voice and persona. Because generative AI bases output on input it gathers from across the web, it can often sound generic or too much like competitor content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Training your AI chatbots and other tools with content that best displays your brand persona is important. However, it takes enormous banks of data to accomplish this, and many agencies and businesses simply don\u2019t have enough written content for this purpose. Transcriptions of your audio content can tip the scales, though.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Real-time engagement with customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While AI transcription is a huge benefit to <\/span><a href=\"\/blog\/ai-digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> processes, it can also help with customer service approaches\u2014especially when you use the right <\/span><a href=\"\/blog\/white-label-ai-software\/\"><span style=\"font-weight: 400;\">white label software<\/span><\/a><span style=\"font-weight: 400;\"> or other vendor tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI transcription can convert enormous banks of call recordings to text-based data. That data can be analyzed to help you create scripts for human phone operators, IVR systems, and chat bots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might analyze successful calls\u2014those that result in a sale or a high customer satisfaction rating\u2014to discover common phrases or approaches. Once you identify what works well for your clients and customers, you can make those approaches part of your standard process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Automation of labor-intensive tasks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI transcription lets you automate tedious tasks, reducing labor and cost burdens for your agency. Some examples include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Actual transcription. <\/b><span style=\"font-weight: 400;\">Easily provide transcripts people can scan if they don\u2019t have time to watch a video.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Accessibility support. <\/b><span style=\"font-weight: 400;\">Ensure your site, social media profiles, and other channels meet accessibility needs by providing text versions of all audio content.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Social media posts. <\/b><span style=\"font-weight: 400;\">Repurposing content helps you cover all your channels seamlessly. When you convert webinar and video content into text via AI transcription, it\u2019s easier to find facts and other snippets for your <\/span><span style=\"font-weight: 400;\">social marketing campaigns<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b><\/b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102771\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/social-marketing-campaign.webp\" alt=\"Social marketing campaign\" width=\"1600\" height=\"694\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: YouTube<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Increased usability and efficiency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re building a site with a <\/span><span style=\"font-weight: 400;\">website builder<\/span><span style=\"font-weight: 400;\"> or from scratch, accessibility is critical to success. Incorporating AI transcription into your toolset helps you ensure all potential audience members can connect with your content.\u00a0<\/span><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68c1502b-10cc-832a-a1e8-febb62f7c525-6\" data-testid=\"conversation-turn-72\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e425dfe4-f2fe-41fb-9659-6333fce4651c\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"24\">AI Transcription FAQs<\/h2>\n<h3 data-start=\"26\" data-end=\"81\">1. What is AI transcription and how does it work?<\/h3>\n<p data-start=\"82\" data-end=\"344\">AI transcription uses artificial intelligence to convert spoken or recorded words into accurate text. It relies on speech recognition and natural language processing to deliver quick, cost-effective transcripts for marketing, customer service, and data analysis.<\/p>\n<h3 data-start=\"346\" data-end=\"406\">2. Why should marketing agencies use AI transcription?<\/h3>\n<p data-start=\"407\" data-end=\"663\">AI transcription saves time, reduces costs, and enhances efficiency. It allows agencies to repurpose audio and video content into blogs, social posts, and ads, while improving accessibility and creating data-driven insights for better campaign performance.<\/p>\n<h3 data-start=\"665\" data-end=\"726\">3. How accurate is AI transcription compared to humans?<\/h3>\n<p data-start=\"727\" data-end=\"934\">Modern AI transcription tools can achieve error rates as low as <strong data-start=\"791\" data-end=\"797\">4%<\/strong>, which is close to experienced human transcriptionists. Accuracy improves when using high-quality audio and industry-specific AI models.<\/p>\n<h3 data-start=\"936\" data-end=\"998\">4. How can AI transcription improve marketing campaigns?<\/h3>\n<p data-start=\"999\" data-end=\"1228\">By turning call recordings, webinars, and videos into text, agencies can analyze customer language, create personalized messages, and optimize <strong data-start=\"1142\" data-end=\"1170\">programmatic advertising<\/strong> with real data, boosting lead generation and conversions.<\/p>\n<h3 data-start=\"1230\" data-end=\"1285\">5. Can AI transcription support content creation?<\/h3>\n<p data-start=\"1286\" data-end=\"1518\">Yes. It helps teams quickly generate content by transcribing brainstorming sessions, webinars, or podcasts. This text can then be used to train AI tools, create blog posts, email campaigns, and social media content more efficiently.<\/p>\n<h3 data-start=\"1520\" data-end=\"1585\">6. Does AI transcription help with brand voice development?<\/h3>\n<p data-start=\"1586\" data-end=\"1779\">Absolutely. Agencies can use transcripts of client calls and content to train AI systems, ensuring generated outputs reflect a consistent <strong data-start=\"1724\" data-end=\"1741\">brand persona<\/strong> and don\u2019t sound generic or off-brand.<\/p>\n<h3 data-start=\"1781\" data-end=\"1838\">7. How does AI transcription improve accessibility?<\/h3>\n<p data-start=\"1839\" data-end=\"2033\">Providing transcripts for videos and podcasts ensures compliance with accessibility standards while serving audiences who watch with sound off\u2014over <strong data-start=\"1987\" data-end=\"2003\">90% of users<\/strong>, according to LinkedIn Pulse.<\/p>\n<h3 data-start=\"2035\" data-end=\"2086\">8. Can AI transcription be used in real-time?<\/h3>\n<p data-start=\"2087\" data-end=\"2260\">Yes. Some AI tools offer real-time transcription, enabling live captions during webinars or instant documentation of client meetings, improving communication and engagement.<\/p>\n<h3 data-start=\"2262\" data-end=\"2316\">9. How does AI transcription reduce manual work?<\/h3>\n<p data-start=\"2317\" data-end=\"2523\">It automates tasks like creating subtitles, generating social media snippets, and building text databases from call recordings, freeing teams to focus on strategy and creativity rather than repetitive work.<\/p>\n<h3 data-start=\"2525\" data-end=\"2586\">10. How can agencies get started with AI transcription?<\/h3>\n<p data-start=\"2587\" data-end=\"2825\" data-is-last-node=\"\" data-is-only-node=\"\">Start by identifying use cases like client calls, focus groups, or webinars. Then, choose a reliable AI transcription tool, integrate it with your CRM or marketing platforms, and use the data to improve campaigns and customer experiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Transcription plays a vital role in digital marketing. In fact, it\u2019s important enough to warrant an industry that had a CAGR of $1.9 billion in 2023 and an expected growth of 8.6% through 2033. By that point, the marketing transcription market is expected to be worth as much as $4.4 billion. (Future Market Insights) AI [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":125513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[45],"tags":[94],"class_list":["post-102768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-automation","tag-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ways Your Agency Can Start Using AI Transcription<\/title>\n<meta name=\"description\" content=\"Discover how AI transcription can streamline workflows, enhance client communications, and supercharge your content strategy. 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