{"id":102380,"date":"2024-05-13T09:30:05","date_gmt":"2024-05-13T15:30:05","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=102380"},"modified":"2026-04-25T22:22:09","modified_gmt":"2026-04-25T22:22:09","slug":"lead-generation-system","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/lead-generation-system\/","title":{"rendered":"Supercharging Your Agency with a Winning Lead Generation System"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You don\u2019t have to reinvent the wheel to <\/span><a href=\"\/blog\/how-to-find-clients-digital-marketing\/\"><span style=\"font-weight: 400;\">find clients<\/span><\/a><span style=\"font-weight: 400;\"> for your digital marketing agency. With the right <\/span><a href=\"\/blog\/lead-generation-in-digital-marketing\/\"><b>l<\/b><b>ead generation<\/b><\/a><b> system<\/b><span style=\"font-weight: 400;\">, your pipeline can function like a well-oiled machine, freeing you up to focus on other parts of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll cover exactly what a<\/span><span style=\"font-weight: 400;\"> lead generation system <\/span><span style=\"font-weight: 400;\">is, why your agency needs one, and how to create and maintain a system that reliably delivers results for your business. If you want to spend less time searching for and chasing clients\u2014and more time closing deals\u2014read on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[et_pb_section global_module=\"112945 \"][\/et_pb_section]<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a<\/span><span style=\"font-weight: 400;\"> lead generation system?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><span style=\"font-weight: 400;\"> is a structured framework designed to attract prospective customers, capture their contact information, and nurture them along the agency sales funnel with the ultimate aim of converting them into paying customers. It provides a way for agencies to streamline and systematize their approach to customer acquisition, which is important for new and established agencies alike.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why agencies need a <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead acquisition and <a href=\"\/blog\/lead-generation-for-marketing-agencies\/\">lead generation for marketing agencies<\/a><b>\u00a0<\/b>are non-negotiable activities, but without a system to help <\/span><a href=\"\/blog\/automated-lead-generation\/\"><span style=\"font-weight: 400;\">automate the process<\/span><\/a><span style=\"font-weight: 400;\">, it can feel like you\u2019re stuck on a hamster wheel just trying to get enough new clients to replace the ones that churn out.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Roadblocks to effective lead acquisition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To understand why implementing a <\/span><span style=\"font-weight: 400;\">lead generation system <\/span><span style=\"font-weight: 400;\">is unignorable for agencies, it\u2019s helpful to think about the most common challenges faced in finding new leads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The competition is fierce.<\/b><span style=\"font-weight: 400;\"> There\u2019s no shortage of agencies offering similar services. Failing to act swiftly on an opportunity usually means a competitor will swoop in to fill your prospect\u2019s need.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Pipelines go through periods of feast and famine.<\/b><span style=\"font-weight: 400;\"> Without a systematized approach, the flow of leads to your agency can be inconsistent. This makes it difficult to forecast revenue and to properly respond to opportunities when they arise.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Startup agencies are short on time and resources.<\/b><span style=\"font-weight: 400;\">\u00a0 Going about <\/span><a href=\"\/blog\/lead-generation-for-marketing-agencies\/\"><span style=\"font-weight: 400;\">lead generation for marketing agencies<\/span><\/a><span style=\"font-weight: 400;\"> manually demands a level of staff time that most small agencies simply can\u2019t afford to spend.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Identifying well-aligned dream clients is difficult. <\/b><span style=\"font-weight: 400;\">If you\u2019re always on the proverbial hamster wheel, you\u2019re more likely to pursue any prospective client you can find rather than identifying and focusing on high-value prospects that align with your <\/span><a href=\"\/blog\/agency-brand-identity\/\"><span style=\"font-weight: 400;\">agency brand<\/span><\/a><span style=\"font-weight: 400;\"> and goals.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">The benefit of a systematic approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A systematic <\/span><a href=\"\/blog\/lead-generation-process\/\"><span style=\"font-weight: 400;\">lead generation process<\/span><\/a><span style=\"font-weight: 400;\"> can help agencies of any size overcome these obstacles by introducing consistency, efficiency, targeting, and\u2014crucially\u2014<\/span><i><span style=\"font-weight: 400;\">scalability<\/span><\/i><span style=\"font-weight: 400;\"> to client acquisition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using a consistent framework to attract and nurture leads, you can obtain a much higher degree of control over your pipeline, ensuring a steady flow of prospects rather than a stressful feast-or-famine situation. Let\u2019s take a closer look at how a<\/span><span style=\"font-weight: 400;\"> <a href=\"https:\/\/www.vendasta.com\/blog\/lead-generation-\u2026marketing-agency\/\">lead generation for marketing agency<\/a> system<\/span><span style=\"font-weight: 400;\"> can benefit your agency.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Greater efficiency:<\/b><span style=\"font-weight: 400;\"> Instead of manually searching for prospects in Google and other directories, your system can automatically capture lead information <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> handle much of the lead nurturing process with automated email flows and alerts indicating when you should take action.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimizing for conversions:<\/b><span style=\"font-weight: 400;\"> By using dedicated lead management solutions, you can easily identify high-potential prospects and focus your efforts on them, leading to more conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>More predictability:<\/b><span style=\"font-weight: 400;\"> Your automated system works for you around the clock, so you always have fresh leads to pursue.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Lower costs:<\/b><span style=\"font-weight: 400;\"> Since much of your system can be automated, you can spend staff time on other high-value activities and keep your lead generation costs to a minimum.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Effortless scalability: <\/b><span style=\"font-weight: 400;\">The ease of scaling a largely automated system means the only limit on how many leads you pursue is your capacity to deliver services.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Essential components in a <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we\u2019ve explored how a <a href=\"\/blog\/crm-lead-generation\/\">CRM lead generation<\/a> system can streamline your agency\u2019s efforts\u2014helping you capture, nurture, and convert leads more efficiently.. Now, we\u2019ll examine the nuts and bolts that comprise any well-oiled lead generation machine.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lead capture forms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a lead to enter your pipeline, you need some basic information about them. Lead capture forms are the entry point for prospects into your system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your lead capture forms will typically live on your website and other landing pages and social media pages. To obtain a visitor\u2019s contact information, you\u2019ll need to offer something of value in exchange. This might be access to your newsletter full of the latest marketing tips and strategies, or it could be a one-off lead magnet like a white paper on a subject of interest to your ideal client or access to a webinar where they can see your expertise on display.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Landing pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages are distinct from your main agency homepage and are usually created as part of a specific marketing campaign or promotion. They might be optimized to appeal to a specific segment of your target audience or to tie into a limited-time deal, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The north star of any landing page worth its salt is <\/span><i><span style=\"font-weight: 400;\">conversions<\/span><\/i><span style=\"font-weight: 400;\">. The conversion event doesn\u2019t have to be purchasing your services, it can also be capturing a lead.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once a prospect is in your <\/span><span style=\"font-weight: 400;\">lead generation system,<\/span><span style=\"font-weight: 400;\"> the focus turns to nurturing them. This refers to the process of building enough trust and interest in your agency that they want to become paying customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is an ideal lead-nurturing tool because it can be automated while still retaining elements of personalization. By segmenting your audience according to <\/span><a href=\"\/blog\/inbound-lead-generation\/\"><span style=\"font-weight: 400;\">inbound lead<\/span><\/a><span style=\"font-weight: 400;\"> source, age, <\/span><a href=\"\/blog\/best-niches-marketing-agencies\/\"><span style=\"font-weight: 400;\">marketing niche<\/span><\/a><span style=\"font-weight: 400;\">, or any other relevant criteria, you can create different email flows optimized for each segment.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customer relationship management (CRM) platform integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your CRM software is the central hub of your<\/span><span style=\"font-weight: 400;\"> lead generation system.<\/span><span style=\"font-weight: 400;\"> It provides a unified dashboard where all lead information can be stored, including contact information, communications, and behavioral data such as time spent on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best CRMs today integrate with your website, email marketing platforms, and other tools to centralize information and generate valuable data. For example, your CRM can alert you when a prospect is interacting with emails or downloading items from your website, suggesting a high degree of interest. This enables you to act quickly and close the lead when they\u2019re most motivated to buy.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=T4Mz6FHTpiQ\">https:\/\/www.youtube.com\/watch?v=T4Mz6FHTpiQ<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How to create a robust <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not sure how to put the pieces of your <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><span style=\"font-weight: 400;\"> together? We\u2019ll walk you through the process step by step.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Define your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start by clearly defining your agency\u2019s audiences. Start at a high level, then break it down into smaller segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say your agency will focus on small and medium service-based local businesses in your region. You might break that down into legal practices, medical practices, and financial services businesses. This will enable you to craft more targeted lead magnets in the next step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Craft your lead magnets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lead magnets are valuable resources or offers created in exchange for lead contact information or newsletter signups. <\/span><a href=\"\/blog\/lead-generation-idea\/\"><span style=\"font-weight: 400;\">Lead generation ideas<\/span><\/a><span style=\"font-weight: 400;\"> include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">White papers about industry statistics or trends<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ebooks or guides providing some DIY marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customizable templates or worksheets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to live webinars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free trials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discounts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your lead magnets should be based on real needs faced by your target audience. This is a chance to get their contact information, but it\u2019s also an opportunity to build up your agency\u2019s reputation and showcase the high quality of your work.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Set up your email marketing platform, CRM, and intake forms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next, choose an email marketing platform and set up your intake forms. These will live on your landing pages along with your lead magnets. Choose a CRM and set up the integration with your email marketing platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: Short and sweet is the name of the game here. The fewer fields prospects are required to fill out, the less friction you\u2019ll generate, and the likelier they are to sign up.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Build optimized landing pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on your target audience, you can start with a single landing page or you may jump right in with a variety of landing pages geared toward each of your audience segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These should be beautifully designed and optimized for conversion. Ensure your layout, colors, and typography reflect your brand. Be clear and concise with your calls to action (CTAs), and place one above the fold so users don\u2019t have to scroll down the page to sign up. Integrate your landing page with the intake forms you set up in the previous step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Set up automated email flows<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Head back to your email marketing platform to create your email flows. This is the sequence of emails a prospect receives once they\u2019re in your system. Here. you can create targets that trigger the next email in the flow. For example, an email can be sent at a certain interval after signing up, or when the prospect takes an action like browsing your website or clicking on an email link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These should be regular, but not <\/span><i><span style=\"font-weight: 400;\">too<\/span><\/i><span style=\"font-weight: 400;\"> frequent. You want to keep prospects engaged, not annoy them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 6: Leverage different channels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many <\/span><a href=\"\/blog\/types-of-lead-generation\/\"><span style=\"font-weight: 400;\">types of lead generation<\/span><\/a><span style=\"font-weight: 400;\"> activities, so think about how you will drive prospects to your landing pages. Consider advertising, social media marketing, or even partnerships with complementary agencies you meet through <\/span><a href=\"\/blog\/agency-networking\/\"><span style=\"font-weight: 400;\">agency networking<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to maintain a <\/span><span style=\"font-weight: 400;\">lead generation system<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To maintain your<\/span><span style=\"font-weight: 400;\"> lead generation system,<\/span><span style=\"font-weight: 400;\"> adopt a mindset of constant optimization. Keep an eye on important metrics like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost per lead<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email open rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email click-through rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your CRM and email marketing platform should have built-in tools to track these metrics. Based on this data, refine your landing pages, email flows, lead magnets, and marketing efforts to continuously improve your outcomes.\u00a0<\/span><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-68c1502b-10cc-832a-a1e8-febb62f7c525-15\" data-testid=\"conversation-turn-90\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6a1dfb28-6fe2-4987-87c1-bcb59331fc7f\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"30\">Lead Generation System FAQs<\/h2>\n<h3 data-start=\"32\" data-end=\"72\">1. What is a lead generation system?<\/h3>\n<p data-start=\"73\" data-end=\"352\">A lead generation system is a structured process that helps agencies attract prospects, capture their contact details, and nurture them into paying clients. It combines tools like <strong data-start=\"253\" data-end=\"270\">landing pages<\/strong>, email marketing, and CRM software to automate and streamline client acquisition.<\/p>\n<h3 data-start=\"354\" data-end=\"407\">2. Why do agencies need a lead generation system?<\/h3>\n<p data-start=\"408\" data-end=\"637\">Without a system, agencies face inconsistent pipelines and wasted resources. A lead generation system creates predictability, reduces manual work, and allows you to focus on closing deals rather than constantly chasing new leads.<\/p>\n<h3 data-start=\"639\" data-end=\"699\">3. How does a lead generation system improve efficiency?<\/h3>\n<p data-start=\"700\" data-end=\"912\">By automating tasks like <strong data-start=\"725\" data-end=\"745\">email follow-ups<\/strong>, lead scoring, and data collection, your team spends less time on repetitive work and more time on strategy. This leads to higher productivity and faster conversions.<\/p>\n<h3 data-start=\"914\" data-end=\"981\">4. What role do landing pages play in a lead generation system?<\/h3>\n<p data-start=\"982\" data-end=\"1194\">Landing pages are designed to capture prospect information. They focus on one clear call-to-action (CTA), such as downloading a free resource or signing up for a webinar, and directly feed leads into your system.<\/p>\n<h3 data-start=\"1196\" data-end=\"1252\">5. How does CRM integration support lead generation?<\/h3>\n<p data-start=\"1253\" data-end=\"1469\">A CRM centralizes lead data, tracks interactions, and identifies high-interest prospects. It integrates with tools like email marketing platforms to automate nurturing campaigns and helps agencies close deals faster.<\/p>\n<h3 data-start=\"1471\" data-end=\"1528\">6. What are lead magnets, and why are they important?<\/h3>\n<p data-start=\"1529\" data-end=\"1715\">Lead magnets are valuable resources you offer in exchange for contact information, such as eBooks, templates, or free trials. They attract prospects and showcase your agency\u2019s expertise.<\/p>\n<h3 data-start=\"1717\" data-end=\"1763\">7. How can email automation nurture leads?<\/h3>\n<p data-start=\"1764\" data-end=\"1947\">Email automation delivers personalized messages at key moments in the buyer journey. Segmented email flows educate and engage prospects, moving them closer to becoming paying clients.<\/p>\n<h3 data-start=\"1949\" data-end=\"2014\">8. How do I measure the success of my lead generation system?<\/h3>\n<p data-start=\"2015\" data-end=\"2195\">Track metrics like conversion rates, email open and click-through rates, cost per lead, and overall ROI. These insights help you refine campaigns and improve performance over time.<\/p>\n<h3 data-start=\"2197\" data-end=\"2268\">9. What are common challenges in building a lead generation system?<\/h3>\n<p data-start=\"2269\" data-end=\"2476\">Agencies often struggle with creating strong lead magnets, designing optimized landing pages, and choosing the right tools. Clear audience definitions and CRM integration are key to overcoming these hurdles.<\/p>\n<h3 data-start=\"2478\" data-end=\"2529\">10. How can Vendasta help with lead generation?<\/h3>\n<p data-start=\"2530\" data-end=\"2736\" data-is-last-node=\"\" data-is-only-node=\"\">Vendasta offers a fully integrated platform with <strong data-start=\"2579\" data-end=\"2586\">CRM<\/strong>, marketing automation, and reporting tools. It simplifies lead capture, nurturing, and management, allowing your agency to scale and focus on growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t have to reinvent the wheel to find clients for your digital marketing agency. With the right lead generation system, your pipeline can function like a well-oiled machine, freeing you up to focus on other parts of your business. In this blog post, we\u2019ll cover exactly what a lead generation system is, why your [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":125997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[46],"tags":[54],"class_list":["post-102380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-insights","tag-digital-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build an Automated Lead Generation System<\/title>\n<meta name=\"description\" content=\"Tired of poor lead gen results? Discover a winning lead generation system to supercharge your agency with more qualified prospects than ever before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vendasta.com\/blog\/lead-generation-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supercharging Your Agency with a Winning Lead Generation System\" \/>\n<meta property=\"og:description\" content=\"Tired of poor lead gen results? 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