{"id":101353,"date":"2024-03-29T09:45:50","date_gmt":"2024-03-29T15:45:50","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=101353"},"modified":"2026-04-25T22:21:49","modified_gmt":"2026-04-25T22:21:49","slug":"lead-generation-tips","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/lead-generation-tips\/","title":{"rendered":"19 lead generation tips every marketing agency should steal"},"content":{"rendered":"
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Every digital marketing agency needs a healthy pipeline of prospects to grow the business and replace clients that churn out. It doesn\u2019t matter if you\u2019re an\u00a0agency startup<\/a>, or you\u2019ve been in the game for years: lead generation is a key component of success.<\/p>\n

Just as the digital revolution has transformed the solutions offered by marketers, it has also changed client discovery and lead gen for agencies. In this blog, we\u2019ll get you up to speed with the best\u00a0lead generation tips<\/strong>\u00a0and tricks driving results for agencies today, so you\u2019re not stuck in the 20th century when it comes to building your pipeline.<\/p>\n

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<\/span>1. Define your ideal customer profile (ICP) for more tailored lead gen strategies<\/h2>\n

To effectively market to an audience, you have to understand who they are and what they care about. The process of crafting an ICP helps you do just that by providing a structured way of defining who, precisely, you want to sell your services to.<\/p>\n

An ICP is a fictionalized version of your dream customer. As a\u00a0marketing company startup<\/a>, this is the owner or key decision maker at the small and medium-sized businesses (SMBs) you\u2019d like to work with. Include demographic characteristics, like age, gender, and geographic location, and psychographic characteristics, such as values, interests, and pain points.<\/p>\n

The key to this lead generation trick is keeping your ICP front of mind throughout your\u00a0marketing agency strategy<\/a>\u00a0and tailoring your lead generation efforts to appeal to them.<\/p>\n<\/div>\n<\/div>\n

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<\/span>2. Use market research to know your audience inside and out<\/h2>\n

Market research is non-negotiable when it comes to understanding audience behavior. Research methods include focus groups, competitor analysis, website data, trend analysis, and surveys. The purpose of market research is to gain analytical insights into your\u00a0marketing agency niche<\/a>\u00a0so you can better understand your audience\u2019s preferences, challenges, and the recent trends impacting their businesses.<\/p>\n<\/div>\n<\/div>\n

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<\/span>3. Implement email marketing for lead nurturing<\/h2>\n

The time between when you first capture a lead and when they typically become a paying customer is the length of your sales cycle. During that window, you have to nurture the lead: share information about your\u00a0marketing agency services<\/a>\u00a0and unique value proposition (UVP), encouraging them to choose you over the competition.<\/p>\n

Email remains an undefeated champion of effective\u00a0lead nurturing<\/a>, so don\u2019t overlook it. Strategies for better lead nurturing with email include:<\/p>\n