[et_pb_section fb_built=”1″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Introduction” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Digital agencies play an important role in today\u2019s small and medium-sized businesses (SMBs), dramatically enhancing their marketing capacity while enabling them to focus on core business activities. The reality in our extensively digital world is that everyone from the mom-and-pop down the street to the well-established enterprise in town requires a comprehensive, robust suite of digital marketing solutions to succeed.<\/p>\n
Learn to attract, hire and onboard top talent to fulfill the needs of your growing agency. Get your copy of ‘The agency\u2019s guide to hiring digital talent’ today!<\/a><\/p>\n With the right team, your agency can meet this ubiquitous need and help your clients reach their goals faster. To maximize your impact without succumbing to hiring bloat and hit your agency\u2019s profit goals<\/a>, it\u2019s important to identify and hire for the right marketing agency roles. In this blog, we\u2019ll walk you through exactly which roles should be on your radar as you build out year organization, tips for making your agency a well-oiled machine, and insights for identifying the right time to hire.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”7 critical roles in a marketing agency” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n When starting a digital marketing company<\/a>, it\u2019s normal to wear many hats. But as you scale your agency, it can be beneficial to hand some of those responsibilities to a team with diverse skills and expertise so you can focus on the big picture. Let\u2019s take a look at the key roles that make up a successful marketing agency.<\/p>\n Forming strong client-agency relationships<\/a> is a great way to keep them around long-term, and account managers play an significant role as the key point of contact between client and agency. This position involves ongoing client communication<\/a> to make sure they\u2019re satisfied, their needs are met, and that all opportunities for additional upsells and cross-sells are explored.<\/p>\n People in this role should be top-notch communicators and on the ball about following up. In addition to organizational and communication prowess, account managers need to be effective multitaskers who can juggle many client accounts at once.<\/p>\n If your agency offers a large portfolio of solutions, you need to effectively propose the ideal suite or bundle for each client. Each customer won\u2019t need every<\/em> tool or service available. Marketing strategists<\/a> architect marketing plans that are tailor-made to the needs of each client, taking into account market research, industry trends, and client specifics.<\/p>\n The work of digital agencies<\/a> is part science, part art, and creative teams make up the \u201cart\u201d portion of the equation. Creative marketing agency roles include graphic designers, web designers<\/a>, copywriters, and videographers. Content creation and design often fall outside of the wheelhouse of SMBs, who would rather focus on sales and developing their product or service rather than learning the intricacies of Adobe or crafting conversion-boosting copy. The work of creative teams generally supports content marketing efforts, social media, and ad campaigns.<\/p>\n Digital marketing can include search engine optimization (SEO), pay-per-click advertising (PPC ads), email marketing, social media marketing, content marketing, and more. Digital marketers create and run campaigns in any of these areas. A large organization may have separate roles in digital marketing for each specialization, while smaller outfits might have one or two digital marketers covering all types of campaigns. Overall, the aim of this role is to improve clients\u2019 visibility, traffic, brand recognition, and ultimately, sales.<\/p>\n Data analysts collect and process data, converting it into meaningful and actionable insights that can be used to make better decisions. This can include ad campaign performance data, website user interaction data, SEO data, and more.<\/p>\n Agencies with large teams have more advanced coordination requirements, and that\u2019s where this marketing agency role comes in. Project managers take the strategies devised by marketing strategists and oversee their implementation, working with digital marketers and creative teams<\/a> to see them to fruition.<\/p>\n The role of business development teams is to grow an agency\u2019s business by finding clients<\/a> and building the sales pipeline. Some degree of churn is to be expected in any business, and digital agencies are no different. This means there\u2019s an ongoing need for lead generation<\/a> to maintain a healthy pipeline of prospects to both replace churned-out clients and add new ones.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”How to build a kick-ass marketing agency team” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A successful agency startup<\/a> has many moving parts, and the digital marketing department structure is just one consideration (admittedly, an important one). Let\u2019s take a holistic look at the elements that make up a thriving, profit-crushing agency.<\/p>\n Agency specialization<\/a> is essential for standing out in a crowded agency space. You can\u2019t be everything to everyone, and the sooner you learn this lesson, the sooner it will show in your agency\u2019s bottom line. Identifying your agency\u2019s niche and target audience<\/a> will enable you to better position your services to precisely the clients you\u2019d like to work with.<\/p>\n7 critical roles in a marketing agency<\/h2>\n
1. Account manager<\/h3>\n
2. Marketing strategist<\/h3>\n
3. Creative team<\/h3>\n
4. Digital marketers<\/h3>\n
5. Data analysts<\/h3>\n
6. Project managers<\/h3>\n
7. Business development<\/h3>\n
How to build a kick-ass marketing agency team<\/h2>\n
Define your agency’s niche and target audience<\/h3>\n
Hire a diverse team with complementary skills<\/h3>\n