{"id":100202,"date":"2024-03-19T11:36:42","date_gmt":"2024-03-19T17:36:42","guid":{"rendered":"https:\/\/www.vendasta.com\/blog\/?p=100202"},"modified":"2025-11-04T02:10:21","modified_gmt":"2025-11-04T02:10:21","slug":"digital-marketing-budget","status":"publish","type":"post","link":"https:\/\/www.vendasta.com\/blog\/digital-marketing-budget\/","title":{"rendered":"How to Build Digital Marketing Budgets for Clients"},"content":{"rendered":"<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Your small and medium-sized business (SMB) clients share the same challenges all business owners face: competing priorities, limited resources, and the need to capably make strategic decisions that foster growth and serve the business\u2019s best interests. Your\u00a0<a href=\"\/services\/\" target=\"_blank\" rel=\"noopener\">digital agency<\/a> may have a wide range of powerful solutions available to drive SMB growth, but your clients have to stick to a digital marketing budget and spend it thoughtfully to maximize their returns.<\/p>\n<p>Without a digital marketing budget plan, SMBs run the risk of poorly spending their marketing dollars and running out before they see any results. This is a losing situation for marketing agencies and clients alike. A better situation is to work together to come up with a realistic digital marketing spend and to find solutions within that budget to grow the business. If you want to build profitable, long-term\u00a0<a href=\"\/blog\/client-agency-relationship\/\">client-agency relationship<\/a>, you must know how to create a marketing budget for them that\u2019s realistic and mutually beneficial. Read on to learn how to do just that.<\/p>\n[et_pb_section global_module=\"112798 \"][\/et_pb_section]\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"Whats_the_average_digital_marketing_budget_for_small_businesses\" class=\"ez-toc-section\"><\/span>What\u2019s the average digital marketing budget for small businesses?<\/h2>\n<p>Digital marketing costs for small businesses depending on a number of factors that can significantly impact their budgets. These include:<\/p>\n<ul>\n<li><strong>Business niche or industry:<\/strong>\u00a0Appropriate digital marketing budget allocations can vary dramatically by industry. For example, businesses in high-competition industries may require a larger budget to stand out. Similarly, those with high value big-ticket products or services might spend more than those in industries with lower margins.<\/li>\n<li><strong>Business goals:<\/strong>\u00a0Your client\u2019s goals can impact their digital marketing spend. For example, some business may be focused on running awareness campaigns, some may be trying to maximize conversions, while others may be trying to increase their average order value. These goals can be associated with different budget requirements.<\/li>\n<li><strong>Ideal customer and target audience:<\/strong>\u00a0The size of an SMBs target audience, and characteristics of it such as where it is best reached, can impact budget. For example, a narrow niche audience may be more expensive to target than a broad one.<\/li>\n<li><strong>Preferred platforms:<\/strong>\u00a0Different\u00a0<a href=\"\/blog\/digital-marketing-channels\/\" target=\"_blank\" rel=\"noopener\">digital marketing platforms and channels<\/a>\u00a0have different costs, so the choice of platforms can inform the digital marketing budget.<\/li>\n<\/ul>\n<p>Given the significant variation that these factors alone introduce, and the fact that \u201csmall business\u201d can range from solopreneurs to enterprises with dozens of employees, the dollar amount of a digital marketing budget can vary dramatically. It can be more helpful to think in terms of ranges or percentages.<\/p>\n<p>For example, the Business Development Bank of Canada gives a range of 2-5% of annual revenue as a rule of thumb for B2B digital marketing spend, and a range of 5-10% of annual revenue for B2C digital marketing spend (<a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/what-average-marketing-budget-for-small-business#:~:text=In%20the%20simplest%20terms%2C%20your,%E2%80%94between%205%20and%2010%25.\" target=\"_blank\" rel=\"noopener\">BDC<\/a>). Here\u2019s an interesting breakdown of spending on website services and digital marketing by Canadian businesses broken down by annual sales:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-100209 alignnone size-full\" src=\"\/wp-content\/uploads\/sites\/6\/2025\/07\/Business-Development-Bank-of-Canada.webp\" alt=\"Business Development Bank of Canada\" width=\"708\" height=\"365\" \/><\/p>\n<p><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/marketing-sales-export\/marketing\/what-average-marketing-budget-for-small-business#:~:text=In%20the%20simplest%20terms%2C%20your,%E2%80%94between%205%20and%2010%25.\" target=\"_blank\" rel=\"noopener\">BDC<\/a><\/p>\n<p>Since this data is from the 3 years preceding 2019, these numbers are likely slightly larger today.<\/p>\n<p>For some of your clients, a realistic marketing budget might be considerably smaller than the numbers in this table. For a realistic digital marketing budget example, let\u2019s say you\u2019re working with a small two-person commercial office cleaning business. Their revenue may be $150,000 per year. In this case, a reasonable online marketing budget using the BDC reference range for B2B businesses would be around $3000-$7500.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"Essential_expenses_in_a_digital_marketing_budget\" class=\"ez-toc-section\"><\/span>Essential expenses in a digital marketing budget<\/h2>\n<p>Whatever your client\u2019s digital marketing budget allocation is, it\u2019s important to be aware of the key components that should be included in the typical digital marketing plan. These might vary somewhat depending on industry, goals, and budget constraints, but a robust digital marketing strategy should take these elements into account.<\/p>\n<h3>Website development and maintenance<\/h3>\n<p>Based on the BDC data above, website expenses are a major component of SMBs digital marketing spend\u2014sometimes over half. This makes sense: a website is a business\u2019s digital storefront, and it must be modern and highly optimized to convert for product and service-based businesses alike.<\/p>\n<p>In addition to the initial design and build, digital marketing plan budgets should include an allocation for hosting costs, maintenance, and security. These can be significant for high-traffic websites.<\/p>\n<h3>Branding<\/h3>\n<p>SMBs need a strong\u00a0<a href=\"\/blog\/agency-brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a>\u00a0to build recognition and trust in a noisy digital landscape.<\/p>\n<h3>Search engine optimization (SEO)<\/h3>\n<p>Investing in SEO enhances a website\u2019s visibility on search engines, driving organic traffic. A well-optimized site ensures discoverability by the SMB\u2019s target audience, which is important for growth.<\/p>\n<h3>Content creation<\/h3>\n<p>Content creation is a non-negotiable component of digital marketing today. Businesses need fresh content regularly for their social media platforms and blogs. This encompasses writing, photography, videography, and graphic design. Since it can be time-consuming to create in-house, it\u2019s common for SMBs to outsource it to digital marketing agencies.<\/p>\n<h3>Paid advertising<\/h3>\n<p>The other components of a digital marketing budget discussed so far take time to grow to fruition, but paid advertising and deliver quick results. Reserving a relatively small portion of the digital marketing budget allocation for ads makes sense in the beginning, until more data is collected. Then, as agencies have enough data to get better results from ads, this portion of the budget can increase. Check out this video for more on understanding digital advertising metrics:<\/p>\n<p><iframe loading=\"lazy\" title=\"Digital Advertising Metrics That Matter\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/4-dLm24ppd4?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Analytics<\/h3>\n<p>Digital marketing efforts need to be tracked and analyzed to ensure the budget is being used effectively and delivering results. Analytics tools make it easy to interpret data, and while they don\u2019t have to be extremely expensive, room should be paid for them in the budget.<\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"Challenges_in_client_digital_marketing_budgets\" class=\"ez-toc-section\"><\/span>Challenges in client digital marketing budgets<\/h2>\n<p>As a\u00a0<a href=\"\/blog\/marketing-agency-services\/\" target=\"_blank\" rel=\"noopener\">digital marketing services<\/a>\u00a0seller, you\u2019ll encounter some common roadblocks in the process of establishing budget for your digital marketing plan with clients. Let\u2019s take a look at the most common challenges and some actionable tips to address them.<\/p>\n<ul>\n<li><strong>Limited resources:<\/strong>\u00a0SMB clients have many expenses that aren\u2019t optional, like inventory, staffing, and office space. As a result, digital marketing can feel like a less \u201cessential\u201d way to spend their limited resources.<\/li>\n<li><strong>Lack of expertise and understanding:<\/strong>\u00a0Most SMBs know their product or service well, but they lack a strong understanding of digital marketing tech and strategies. This can make it difficult to communicate why services have a given price tag.<\/li>\n<li><strong>No ROI guarantees:<\/strong>\u00a0Even the best\u00a0<strong><a href=\"\/blog\/boutique-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">boutique marketing agencies<\/a><\/strong>\u00a0can\u2019t provide a fool-proof guaranteed return on investment (ROI) for clients. There is always an element of the unknown to marketing, which can lead to hesitancy when it comes to creating a digital marketing budget plan.<\/li>\n<\/ul>\n<h3>Overcoming digital marketing budget challenges<\/h3>\n<p>Overcoming these challenges is all about providing effective, evidence based\u00a0<a href=\"\/blog\/marketing-consultancy-business\/\" target=\"_blank\" rel=\"noopener\">marketing consultation<\/a>. Try these strategies:<\/p>\n<ul>\n<li><strong>Provide case studies:<\/strong>\u00a0Create case studies from past client successes. These should include infographics, testimonials, and compelling data as evidence of your results. If you\u2019re just\u00a0<strong><a href=\"\/blog\/start-digital-marketing-agency-no-experience\/\" target=\"_blank\" rel=\"noopener\">starting a digital agency with no experience<\/a><\/strong>, you may not have case studies yet. In this case, you may want to consider a short, low-cost trial for clients to get comfortable and trust your capacity.<\/li>\n<li><strong>Take a phased approach:\u00a0<\/strong>Give clients\u00a0<a href=\"\/blog\/scale-marketing\/\" target=\"_blank\" rel=\"noopener\">the option to scale<\/a>\u00a0their budget as key performance indicators (KPIs) are hit. Offer low-cast starter plans, and create a\u00a0<a href=\"\/blog\/marketing-project-planner\/\" target=\"_blank\" rel=\"noopener\">roadmap for scaling the digital marketing<\/a>\u00a0budget as ROI is generated.<\/li>\n<li><strong>Ace your analytics:<\/strong>\u00a0Demonstrate your value with irrefutable data by creating robust, easy to understand analytics reports for your activities.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"How_to_build_a_digital_marketing_budget_for_clients\" class=\"ez-toc-section\"><\/span>How to build a digital marketing budget for clients<\/h2>\n<p>Follow these steps when working on your next online marketing budget. By taking this systematic approach, you can be confident your budget takes every key consideration into account and that you and your client are on the same page about expectations.<\/p>\n<ol>\n<li><strong>Conduct market research:<\/strong>\u00a0Your first step should be to understand your client\u2019s industry or niche, target customer, and competitor landscape. These will inform the next step of your budget checklist.<\/li>\n<li><strong>Define clear marketing objectives:<\/strong>\u00a0Work tougher to set precise, realistic digital marketing goals. These should be associated with measurable KPIs so you and your client know when each goal has been met.<\/li>\n<li><strong>Determine a total budget amount:<\/strong>\u00a0Work with your client to find out how much they can realistically spend on digital marketing over a given period.<\/li>\n<li><strong>Analyze past performance:<\/strong>\u00a0If you have historical data, evaluate the effectiveness of past campaigns to determine what worked well and areas for improvement. Evaluate\u00a0<a href=\"\/blog\/digital-marketing-reports\/\" target=\"_blank\" rel=\"noopener\">the effectiveness of previous digital marketing efforts<\/a>. Analyzing past performance provides valuable data to identify successful strategies, areas for improvement, and insights into consumer behavior.<\/li>\n<li><strong>Prioritize expenses:<\/strong>\u00a0Identify the key components of your\u00a0<strong><a href=\"\/blog\/10-steps-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">digital marketing strategy<\/a><\/strong>\u00a0and the expenses associated with each.<\/li>\n<li><strong>Allocate funds strategically:<\/strong>\u00a0Based on the goals, budget, and expenses identified in previous steps, determine a realistic distribution of your client\u2019s digital marketing budget across key areas. Aim for a balanced allocation that isn\u2019t spread so thin as to be ineffective.<\/li>\n<li><strong>Implement tracking mechanisms:<\/strong>\u00a0Set up analytics tools to monitor the performance of each marketing channel. Regularly track and assess these, allowing for adjustments and optimizations.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"Digital_marketing_budget_example\" class=\"ez-toc-section\"><\/span>Digital marketing budget example<\/h2>\n<p>Let\u2019s take a look at a realistic digital marketing budget example to see how it all comes together. For our example, we\u2019ll imagine an Alberta-based custom home renovations company, Mike\u2019s Custom Homes (MCH). Their annual revenue is 1.2 million dollars. They plan to spend 6% of their revenue on digital marketing, giving them an annual budget of $60,000. Their budget might look like this:<\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Percentage of budget<\/strong><\/td>\n<td><strong>Dollar amount<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Website development and maintenance<\/strong><\/td>\n<td>20%<\/td>\n<td>$12000<\/td>\n<\/tr>\n<tr>\n<td><strong>Search engine optimization<\/strong><\/td>\n<td>30%<\/td>\n<td>$18000<\/td>\n<\/tr>\n<tr>\n<td><strong>Content creation<\/strong><\/td>\n<td>20%<\/td>\n<td>$12000<\/td>\n<\/tr>\n<tr>\n<td><strong>Paid advertising<\/strong><\/td>\n<td>25%<\/td>\n<td>$15000<\/td>\n<\/tr>\n<tr>\n<td><strong>Analytics<\/strong><\/td>\n<td>5%<\/td>\n<td>$3000<\/td>\n<\/tr>\n<tr>\n<td><strong>Total<\/strong><\/td>\n<td>100%<\/td>\n<td>$60000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Rationale<\/h3>\n<ul>\n<li><strong>Website development and maintenance:<\/strong>\u00a0MCH has an out of date website, so this budget allows for a sophisticated, modern site to be built that reflects the quality of their workmanship. It also covers hosting and security to ensure client and business data isn\u2019t compromised.<\/li>\n<li><strong>SEO:<\/strong>\u00a0Because MCH is a local business that serves a relatively small geographic area, the largest portion of the online marketing budget will go to making the business highly visible and discoverable to locals searching home renovation-related topics. Allocating marketing budget to SEO will help MCH get in front of potential customers when they\u2019re most in need of MCH\u2019s services.<\/li>\n<li><strong>Content creation:<\/strong>\u00a0High quality content is necessary to convey the complex, high-end projects MCH works on, and to establish the business as an authority in the space. Investing in content creation will work synergetically with the goal of\u00a0<strong><a href=\"\/blog\/lead-generation-strategies-for-agencies\/\" target=\"_blank\" rel=\"noopener\">generating leads<\/a><\/strong>\u00a0through a robust SEO strategy.<\/li>\n<li><strong>Paid advertising:<\/strong>\u00a0This will help deliver traffic to the new MCH site and build the lead pipeline quickly.<\/li>\n<li><strong>Analytics:<\/strong>\u00a0A smaller portion of the budget is allocated to ensure high-quality analytics software is used to track campaign progress and ensure continuous improvement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h2><span id=\"Conclusion\" class=\"ez-toc-section\"><\/span>Conclusion<\/h2>\n<p>A digital marketing budget plan will help your clients grow by allocating funds to the most beneficial platforms and strategies. It will also help you create more profitable partnerships with your clients by taking into account their business goals and crafting strategic, aligned marketing plans to achieve them. Whether you\u2019re a\u00a0<a href=\"\/solutions\/digital-agency-startup\/\" target=\"_blank\" rel=\"noopener\">startup agency<\/a>\u00a0or a seasoned pro, take action today by helping your prospects and clients update their online marketing budgets to better reflect their current business aspirations.<\/p>\n<h2 data-start=\"0\" data-end=\"57\">Building Digital Marketing Budgets for Clients FAQs<\/h2>\n<h3 data-start=\"59\" data-end=\"112\">1. Why do SMBs need a digital marketing budget?<\/h3>\n<p data-start=\"113\" data-end=\"344\">A digital marketing budget helps SMBs spend resources strategically. Without a plan, businesses risk wasting money without achieving measurable results, making it harder for agencies to prove ROI and build long-term partnerships.<\/p>\n<h3 data-start=\"346\" data-end=\"420\">2. What\u2019s the average digital marketing budget for small businesses?<\/h3>\n<p data-start=\"421\" data-end=\"659\">The Business Development Bank of Canada suggests:<\/p>\n<ul>\n<li data-start=\"421\" data-end=\"659\">B2B businesses: 2\u20135% of annual revenue<\/li>\n<li data-start=\"421\" data-end=\"659\">B2C businesses: 5\u201310% of annual revenue<\/li>\n<\/ul>\n<p data-start=\"421\" data-end=\"659\">For example, a cleaning company making $150,000 per year might budget between $3,000\u2013$7,500 annually.<\/p>\n<h3 data-start=\"661\" data-end=\"728\">3. What factors influence a client\u2019s digital marketing spend?<\/h3>\n<ul>\n<li data-start=\"729\" data-end=\"1098\">Industry competitiveness \u2013 highly competitive industries require larger budgets.<\/li>\n<li data-start=\"729\" data-end=\"1098\">Business goals \u2013 awareness campaigns, conversions, or boosting order value each need different allocations.<\/li>\n<li data-start=\"729\" data-end=\"1098\">Target audience \u2013 narrow or hard-to-reach audiences can cost more to target.<\/li>\n<li data-start=\"729\" data-end=\"1098\">Preferred platforms \u2013 some channels, like paid ads, cost more than organic strategies like SEO.<\/li>\n<\/ul>\n<h3 data-start=\"1100\" data-end=\"1156\">4. What should a digital marketing budget include?<\/h3>\n<ul>\n<li data-start=\"1157\" data-end=\"1344\">Website development and maintenance<\/li>\n<li data-start=\"1157\" data-end=\"1344\">Branding initiatives<\/li>\n<li data-start=\"1157\" data-end=\"1344\">SEO strategies<\/li>\n<li data-start=\"1157\" data-end=\"1344\">Content creation such as blogs, videos, and social posts<\/li>\n<li data-start=\"1157\" data-end=\"1344\">Paid advertising<\/li>\n<li data-start=\"1157\" data-end=\"1344\">Analytics and reporting tools<\/li>\n<\/ul>\n<h3 data-start=\"1346\" data-end=\"1418\">5. How can agencies address client concerns about marketing costs?<\/h3>\n<ul>\n<li data-start=\"1419\" data-end=\"1597\">Provide case studies that show clear results<\/li>\n<li data-start=\"1419\" data-end=\"1597\">Start with smaller phased plans and grow budgets as ROI is proven<\/li>\n<li data-start=\"1419\" data-end=\"1597\">Use analytics dashboards to show real-time progress and value<\/li>\n<\/ul>\n<h3 data-start=\"1599\" data-end=\"1673\">6. What are common challenges when building budgets for SMB clients?<\/h3>\n<ul>\n<li data-start=\"1674\" data-end=\"1904\">Limited resources that compete with other essential expenses like staffing or inventory<\/li>\n<li data-start=\"1674\" data-end=\"1904\">A lack of understanding of marketing strategies and their value<\/li>\n<li data-start=\"1674\" data-end=\"1904\">Uncertainty about ROI since marketing outcomes can\u2019t be fully guaranteed<\/li>\n<\/ul>\n<h3 data-start=\"1906\" data-end=\"1977\">7. What steps should agencies follow to build a marketing budget?<\/h3>\n<ul>\n<li data-start=\"1978\" data-end=\"2328\">Conduct market research on the client\u2019s niche and competitors<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Define clear marketing goals and KPIs<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Determine a realistic total budget<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Analyze past performance for insights<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Prioritize essential expenses like SEO and website optimization<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Allocate funds strategically across channels<\/li>\n<li data-start=\"1978\" data-end=\"2328\">Set up analytics to track results and adjust campaigns<\/li>\n<\/ul>\n<h3 data-start=\"2330\" data-end=\"2404\">8. Can you share an example of a digital marketing budget breakdown?<\/h3>\n<p>For a home renovation company earning $1.2M annually and spending 6% ($60,000) on digital marketing:<\/p>\n<ul>\n<li>Website development and maintenance: 20% &#8211; $12,000<\/li>\n<li>SEO: 30% &#8211; $18,000<\/li>\n<li>Content creation: 20% &#8211; $12,000<\/li>\n<li>Paid advertising: 25% &#8211; $15,000<\/li>\n<li>Analytics: 5% &#8211; $3,000<\/li>\n<\/ul>\n<h3 data-start=\"2676\" data-end=\"2754\">9. Why is SEO often given the largest budget share for local businesses?<\/h3>\n<p data-start=\"2755\" data-end=\"2967\">SEO helps local businesses appear in search results when customers are actively looking for services. It captures high-intent traffic, making it one of the most cost-effective strategies for sustainable growth.<\/p>\n<h3 data-start=\"2969\" data-end=\"3031\">10. How do agencies ensure ongoing budget effectiveness?<\/h3>\n<p data-start=\"3032\" data-end=\"3209\" data-is-last-node=\"\" data-is-only-node=\"\">By using analytics tools to track performance, measure KPIs, and make data-driven adjustments. Regular reporting builds client trust and ensures campaigns continually improve.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building digital marketing budgets for clients can be a complex task. Learn the essential steps with our quick guide.<\/p>\n","protected":false},"author":103,"featured_media":126480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[46],"tags":[54],"class_list":["post-100202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-insights","tag-digital-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build digital marketing budgets for clients<\/title>\n<meta name=\"description\" content=\"Building digital marketing budgets for clients can be a complex task. 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