VendAsta, NewOrleans.com Make Online Reputation Management Easy In Big Easy

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New Orleans’ premier web portal helps small and medium businesses keep track of what their customers are saying online.

Saskatoon, SK and New Orleans, LA – Nov 30, 2010 – VendAsta Technologies will be partnering with web portal NewOrleans.com to deliver reputation management to small and medium businesses in southern Louisiana. NewOrleans.com, led by Internet and media veterans Bill Hammack and Don Jones, is the premier hyperlocal experience for people in the New Orleans metro area.

VendAsta’s white-label reputation management tool StepRep will be offered under the NewOrleans.com brand name.

According to VendAsta CEO Brendan King, NewOrleans.com customers will benefit from VendAsta’s focus on delivering useful reputation intelligence with minimal input from the user.

“It’s easy to pull in and sort structured data from consumer review sites,” said King. “It’s harder to present unstructured data from websites, blogs, social networks, and comment streams in a way that’s meaningful for the time-starved small business owner.”

StepRep uses an algorithmic sentiment analysis engine called Sentimengineâ„¢ to determine whether online mentions express positive or negative sentiments about a business. The most positive and negative mentions are delivered instantly to businesses via email alerts.

NewOrleans.com President Don Jones said that after examining a number of reputation management products, he determined that VendAsta’s was the best option. “I found VendAsta’s product to be very effective as well as extremely flexible, and their people to be extraordinarily responsive. Additionally, they approach the relationship with our brand and goals as a top priority.”

NewOrleans.com is the premier web portal for visitors to New Orleans. Since its inception in 1995, NewOrleans.com has primarily been a hospitality portal. Today it generates 2 million monthly page views from individuals who are planning to visit the area.

VendAsta Technologies, founded in 2008, develops white-label software solutions for small and medium businesses. Their products include the reputation intelligence tool StepRep and a group-buying solution called Daily Deal Platform 3S. VendAsta employs 26 people and is based in Saskatoon, Canada.