Providing your small and medium business clients (SMBs) with a way to simplify the process of correcting and creating online listings is a necessity. Having certain citations and reviews on Google+ can increase local SEO rank, ensuring that your clients are on the first page of search results.
However, considering that an average SMB has 68 different online listings, it is not an easy task to fix everything and to stay on top of those listings. With that in mind, VendAsta is about to launch Listing Distribution to tackle the issue of inconsistent and absent listings. We have partnered with all of the four major listing data providers — Factual, Acxiom, Infogroup and Neustar (Localeze) — in order to offer a complete listing syndication solution. These four providers power the web, doling out information to over 300 other sites. To correct a company listing with each of these providers individually can get quite expensive. With VendAsta’s Listing Distribution, all it takes is a small annual fee.
Listings are far more complicated than what a business owner enters about themselves, and can come from many different places, causing much incongruence and confusion. Search Engine Land reported on a study that illustrated consumers blame brands for bad location data. If your clients have their citations wrong, consumers won’t care (or know) how it got that way, but they will be angry that they’ve been sent to the wrong address, given an incorrect phone number, or had to spend hours hunting for information.
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