VendAsta CEO Brendan King to Speak at DMS ’10 on Rapid Growth of Reputation Management

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Saskatoon, SK and Vancouver, BC – Sept 13, 2010 – VendAsta Technologies Inc.’s (“VendAsta”) CEO Brendan King will be participating in a panel discussion on reputation management at Directional Media Strategies 2010 on Tuesday Sept 14, 2010.

The panel discussion, titled The Ins and Outs of Reputation Management – The Next Wave of SMB Support, will explore why the topic is important for directory publishers and why the industry segment is growing so quickly.

VendAsta builds StepRep, an enterprise white label platform for publishers to provide reputation management to SMBs. Some of the opportunities King will be discussing include:

  • Online Presences and Visibility
  • Automated Sentiment Analysis
  • Social Listening

“Reputation management is nothing new,” says King. “Good businesses have been doing it all along. The ‘what’ has not changed, but the ‘how’ certainly has. The Internet, combined with social forces, have altered the landscape for small businesses, necessitating new tools and practices.”

The panel discussion will take place from 3:45 to 4:30 p.m. in the main session at the Dallas Intercontinental Hotel.

About VendAsta

VendAsta Technologies Inc. (www.vendasta.com) builds white label software platforms for publishers. VendAsta’s offerings include brandable platforms for reputation intelligence and group buying. The company was founded in January of 2008 and employs a team of 24 software professionals.