The companies announce a strategic partnership to deliver reputation intelligence and business listing syndication to advertising and media industries that service small and medium businesses.
Saskatoon, SK and Charlotte, NC, April 19, 2010 – UniversalBusinessListing.org (UBL) and VendAsta Technologies today announced a strategic partnership to offer reputation management services integrating their product offerings.
UBL has become a recognized component in the local business listings marketplace where it has guided individual companies and major interactive agencies with the submission, correction, and enhancement of their online business profiles to over 250 search publishers. UBL is a service of Name Dynamics, Inc. (PINK SHEETS: BBTC.pk)
VendAsta’s reputation intelligence solution StepRep serves large agencies and directory publishers providing solutions directly to small and medium businesses. StepRep helps businesses discover what is being said about them online, benchmarks their footprint against competition, uncovers trends, and provides solutions to increase buzz.
“We are very pleased to announce our partnership with UBL. One of the things that StepRep does is show a business where they are visible and where they should also be listed. It frustrates a business owner to tell them about a problem with their marketing but not offer a solution,” explains VendAsta CEO Brendan King. “UBL’s syndication solution helps us take it a step further and actually improve that visibility.”
Doyal Bryant, Name Dynamics’ CEO, said: “VendAsta has created a powerful and cost-effective tool for our businesses to keep a watch on their online identity; it’s a logical fit with our listing distribution. It is critical today that businesses not only ensure they are accurately represented online, but are able to rapidly respond to comments, reviews and ratings.”
The companies will be showcasing their solutions at the Yellow Pages Association annual conference in Las Vegas from April 17 to 20th.
UniversalBusinessListing.Org is a Local Search Industry service that allows businesses to post their business listing once and have it distributed to all major Search Engines, Online Yellow Pages, Social Networks, 411 Directories and GPS Navigation Devices. The Universal Business Listings are a service of Name Dynamics, Inc. (PINK SHEETS: BBTC.pk), headquartered in Charlotte, NC. It was founded by media and telecommunications veterans Doyal Bryant and Chris Travers. For additional information, please visit www.UBL.org.
VendAsta Technologies Inc. (www.vendasta.com) is a software development company based in Saskatoon, Canada. VendAsta develops reputation intelligence and social discovery tools. It first launched StepRep, its reputation intelligence solution, in January 2009. At the beginning of 2010, MashedIn was launched as a social discovery platform that searches across multiple social networks. VendAsta raised $3 million in venture funding in the summer of 2008.