Our software is amazing — everyone that uses it is impressed by the results. Businesses see improved SEO, consistent listings across the web and better brand awareness, with the added ability of scheduling social posts from one location, viewing specific regions or branches, and a diverse plethora of other capabilities.
But, we noticed our salespeople sometimes struggled to get the software in the hands of small and medium business, SMB, owners. There were a few problems:
• a disconnect between product and sales
• sales teams that are sometimes inexperienced in selling digital
• occasions where businesses understand digital better than the salesperson
We worked hard to come up with a solution that would make things easier for all three parties: the SMB, the salesperson and us.
The Solution: Snapshot Report
The Snapshot report is the perfect solution to alleviate the difficulties of selling digital, and is easy to use. Like, really easy.
The report doles out information that is interesting and personalized for the SMB — this is information that they want. It’s compelling for both the salesperson and the business owner, at the same time as being easy to explain. It costs very little, and will never embarrass the salesperson by showing unwanted information.
Enter a few fields of business information (sometimes the only information you need is the business’ phone number), and give the report a little time to generate. Some information will be available in about 10 minutes, but it’s best to wait 24 hours before presenting to the SMB to ensure the most information is available.
The report shows visuals of how the company is doing in regards to visibility, reviews and social sites in comparison to their competitors and industry averages. It illustrates what their website looks like on a mobile, as mobile has replaced much of desktop search. The report also offers a prescriptive pitch to the salesperson on how the company can benefit from their services.
We’ve been tracking the progress of the new tool with the over 4,000 partner salespeople with accounts. The improvement in close rates rose 61 per cent in January. The average close rate for salespeople who use Snapshot is about 26 per cent.
Not to brag, but the Snapshot report is a little bit of perfection here on digital earth. It’s the synchronization of product and marketing, sales and creative, business and intrigue. Are you aching for data? Want to learn more? Is the suspense killing you? We will be releasing more information on our website soon, but for now, you can check this webinar for a demo.