APIs are central to empowering our partners to implement our reputation management suite into any platform with the ability for single sign-on and this is a great article that affirms this strategy.
Empowering developers to build against your platform doesn’t just create value for partners; the API provider wins as well by expanding the ecosystem, increasing retention, and driving up the value of the platform. Even more importantly, end customers win when all their products work seamlessly together.
Many of our partners have realized the power of our APIs and we're constantly making them better. Have your developers take a look at our API documentation and let us know if you have any questions.