Business Uses of Twitter’s Custom Timelines

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Yesterday Twitter announced custom timelines—a new feature that gives “you more control over how Tweets are organized and delivered.” This feature is planned for a wider release in the next few days. I can already think of several cool things a business could do with this feature: Business Uses Custom content for custom audiences Twitter… Read More

It’s Never Too Late to Go Social

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[youtube=https://www.youtube.com/watch?v=-gJBSabR9yI] That’s the key lesson to learn from Strand Book Store’s success with social media. Being the sole survivor out of 48 bookstores on New York’s Book Row, Strand serves as a great case study for any local business looking not only to survive the digital era, but thrive in it. Why is Social Great… Read More

What You Should Know Before Managing a Client’s Social Presence

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When you sign up to manage a client’s social media presence, understanding their business is key to knowing how to respond to comments—especially the negative ones—on their behalf. Consider the following comment types for example: 1. A well-reasoned critique: A person who has given good reasons for their criticism deserves respect. To respond to this… Read More