Boost your open and click-through metrics by understanding the common mistakes that marketers make when designing their email campaign marketing... Read More
I VIVIDLY remember my first email design attempts in my early days in the marketing biz. I worked at an agency and our remodeling client wanted to dip their toe into email marketing for the first time. My instincts told me to make the email a mini...
What’s the best time to send B2B marketing emails? We analyzed our B2B email campaigns to find out. Learn how to boost your open and CTR by sending marketing emails at the optimal times, which can lead to more sales conversations and increase... Read More
The subject line of an email is your first interaction with your reader. These few words are essential for the reader when making that split second decision — open or delete? According to Convince and Convert, 35% of email recipients open email...