Google Tag Manager For Business: The What, How and Why

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What is Google Tag Manager, and how can you use Google Tag Manager for business? If you’re asking yourself questions like this, you’ve come to the right place. Before we take the deep dive, here’s a map of what we’ll be discussing in this post so you can jump to whatever section is most helpful to… Read More

Guide To Using Search Console for SEO

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Search console is a free tool offered by Google to give you insights into, and help you manage, search listings for your website. Search listing management might seem like a small problem to tackle, but rest assured, we’re just scratching the surface of what you can do with this amazing tool. In this post, we’ll… Read More

How to Rank for Featured Snippets In Plain English

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What are Featured Snippets? Featured snippets are the first small summary of information that appears in a box below the search box and above the top ranking organic search results. In other words, it is a direct answer to your question that appears in a little box above the Google Snack Pack. It is another… Read More

7 Ways to Craft User-Friendly SEO Content

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The following is a guest post by Gloria Kopp from Studydemic. How can you choose between writing user-friendly and SEO content? You can’t–and you shouldn’t. With 61% of consumers saying that they’re more likely to buy from a company that creates custom content, crafting the best of the best is key (Dragon Search). Yet, when it comes… Read More

Improve Your Local Search Ranking With Data Aggregators

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Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories,… Read More

Yahoo Business Listings: The Good, The Bad and The Ugly

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With so many different directories and listing sites out there today, where do Yahoo business listings sit in the fold? Are they still important or are they declining as the numbers of users opt for other search engine sites such as Google, Bing and the newer ones such as DuckDuckGo? Learn who core users of… Read More

What Comes First: Search Engines or Customers?

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My online marketing strategies have historically weighted customers and search engines about the same. You can’t have one without the other. But ever since pandas, penguins, and hummingbirds invaded Google, search engine optimization (SEO) has changed a lot, especially with local search results for SMBs. While still important, keyword research and descriptive titles are not… Read More

The Hummingbird Sings, Says It Can Answer All Your Questions

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“Don’t ask Google a question. Instead, search for the phrase you think the answer will likely contain.” That was the advice I received back in 2005. If Google is right about its Hummingbird update, I should probably throw that advice out of the door for good. Without providing too many details, Google has quietly rolled… Read More