How to Slash Your Customer Acquisition Cost

Every agency, media company, broadcast station, and reseller faces a growing list of challenges that keeps them from selling products and services to local businesses successfully. One of the chief problems is the high cost of acquiring new...

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Sales Leads Management: Become the Pipeline Plumber

I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses...

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The Michael Phelps of Your Sales Team

Michael Phelps is the most decorated Olympian ever, and many say the best all-around athlete to ever compete in the Olympic games. Phelps is not just dominant at the age of 31, he’s been doing this for years. Michael Phelps burst onto the scene at...

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