Half-Star Difference Has Major Impact on Restaurants

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You know your industry is hot when academics start studying it. In a recent paper from UC Berkeley, economists found that a half-star improvement on Yelp makes it 49% more likely that a restaurant will sell out its evening seats. In a different study (from Harvard),  Micahel Luca found that a one-star increase in Yelp reviews lead to… Read More

Climbing Search Engines With Consistent Listings

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Reputation Management is part art, part science. Sometimes it takes careful handling of a bad review or a negative tweet, other times it’s a simple check-list of dos and don’ts that anyone with an internet connection and a little guidance can complete in no time flat. One of those straightforward tasks is ensuring your listings… Read More