January 8, 2018 | Sales

How to Slash Your Customer Acquisition Cost

Every agency, media company, broadcast station, and reseller faces a growing list of challenges that keeps them from selling products and services to local businesses successfully. One of the chief problems is the high cost of acquiring new...

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Dew Smith | 20 min read
August 4, 2017 | Sales

Sales Leads Management: Become the Pipeline Plumber

I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses...

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Dew Smith | 11 min read