online reputation Archives

October 15, 2021 | Marketing

How to create a small business reputation management strategy

Digital agencies with skills in developing a small business reputation management strategy are being presented with a lucrative revenue... Read More

Vishal Teckchandani | 11 min read

March 19, 2021 | Marketing

Know Exactly How to Improve Your Clients’ Reputations in 2021

Did you know that 91 percent of people trust online reviews as much as personal recommendations? Keep that statistic in your back pocket for the next time your clients ask you whether managing reviews to improve their online reputation is really...

Paige Sutherland | 11 min read

June 21, 2019 | Marketing

How to Differentiate Yourself Against Other Agencies Online

Once someone enters your website, you only have 10 seconds to leave a good impression and inform your audience what they’ll get out of your marketing... Read More

Maddi Sutor | 7 min read

June 12, 2019 | Marketing

Why reputation management matters: A Vendasta churn analysis on 100k+ SMBs

Data analysis by Karly Stack. Written in collaboration by Karly Stack, Jessica Beuker, Dani Mario, and Paige Sutherland. If you're looking for an effective way to retain your small and medium business (SMB) clients, set your eyes on their stars...

Paige Sutherland | 8 min read

August 22, 2018 | Demand People and Culture

Goodbye Stars, Hello Facebook Business Recommendations

Move over ratings, recommendations are here. Facebook's August 2018 announcement unveiled some major changes! Here's what you need to... Read More

Zachary Yuzdepski | 8 min read

May 3, 2018 | Product News

Vendasta Product Announcements: Instagram Integration, Customer Voice, and Beyond

Our team shared exciting news about some scalding-hot new product innovations in their VendastCon 2018 presentation. Read on to learn about the new additions and product improvements we've recently... Read More

Patrick Liddy | 4 min read

February 22, 2018 | Scale

Lessons from the Winter Olympics: Mediocre Won’t Result in a Podium Finish

Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More

Dani Mario | 4 min read

November 9, 2017 | Marketing

A Tale of Two Service Types: Do It For Me vs. Do It Yourself Reputation Management

When it comes to your agency services, should you offer DIFM or DIY marketing fulfillment? Do businesses want do-it-yourself, or do they need you to handle it through a do-it-for-me solution? We analyze the benefits of both, plus data with a case... Read More

Dew Smith | 7 min read

August 29, 2017 | Marketing

Beyond the NAP: Critical Data For Online Business Listings

Ah, the internet. The digital phonebook of the 21st Century. If you're trying to find a business, product, or service in your area, all you have to do is hit up your favorite search engine and type your query. For consumers, it's easy to find...

Dew Smith | 6 min read

March 22, 2017 | Scale

How Buyers Choose Vendors: Top 5 Selection Criteria

The following post is a guest post by Ottomatias Peura from Leadfeeder. Understanding how buyers choose vendors, and placing yourself in the buyer’s seat is a great way to gain insight into the best tactics for nurturing and pitching. There’s...

Ottomatias Peura | 6 min read

March 1, 2017 | Sales

Tips for Providing Perfect Customer Service

The following is a guest post by Jessica Freeman from Top Writing Tips. Companies are always looking for new ways to make a name for themselves. The competition is almost always growing, and new strategies and actions must be implemented to keep...

Jessica Freeman | 5 min read

January 19, 2017 | Marketing

Marketing to Millennials: A Consumer Like No Other

There’s a reason that the biggest brands across North America are obsessed with marketing to millennials. 75.4 million. That’s the number of people born between 1980 - 2000 that are currently living in the United States alone (Pew Research). This...

Nelson Vo | 3 min read

August 2, 2016 | Marketing

Online Reputation Management Fails

To our amusement (and to our dismay), there are countless examples of online reputation management fails. Have you ever witnessed a company make an online reputation management blunder and cringe a little on their behalf? In life and in business,...

Heidi Abramyk | 16 min read

July 20, 2016 | Marketing

What is Online Reputation Management?

What is online reputation management? Hint - it's one of the keys to running a successful business that customers trust, respect, and ultimately choose to do business with. Learn what reputation management is and how businesses can take control of... Read More

Heidi Abramyk | 13 min read

May 26, 2016 | Marketing

Why monitoring social media mentions is so important

What are people saying about your clients’ brand on review sites? What are customers telling friends on social media about their products or services? Are people with influence talking about their business? It’s important for them to know the...

Jamie Taylor | 4 min read

May 4, 2016 | Marketing

Time Saver: 3 Digital Marketing Services a Digital Agency Can Do For You

Ever hear the saying “I wish there was more time in a day!”? Well if you’re a business owner or you know any business owners, I can assure you it has been said before. Businesses simply don’t have enough time to get everything they want...

Zachary Yuzdepski | 6 min read

March 3, 2016 | Marketing

Online Reviews: The Top 4 Scenarios Every Business Should Avoid

Picture this: Local business owners go about their day-to-day business, focusing on maximizing revenue and blowing past their daily budget. Meanwhile, they’re completely oblivious to online reviews, or thereby lack of, that are actually harming...

Blair Nordstrom | 5 min read

January 14, 2016 | Marketing

INFOGRAPHIC: Online Reputation, Reviews and Social Media

It is essential to help your clients manage their online reputation. We've analyzed data from over 300,000 local businesses to see what is happening in each industry, and figure out what you can do to help your clients. What is Online Reputation...

Nykea Marie Behiel | 3 min read

February 25, 2015 | Scale

Why You Should Offer Digital Marketing to Your Clients

Business owners are busy running their business. Adding an element like digital marketing may seem like just another thing to add to your list of services, but it doesn’t have to be. It can be a great source of recurring revenue, at the same time...

Nykea Marie Behiel | 2 min read

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